Chapter 1

 Introduction
o Meaning and definition of Nokia
o Importance of Nokia
o Statement of problems
o Objectives of the study
o Research methodology
o Scope of the study
o Limitations of the study
 Chapter 2
 Profile of the Nokia Company

o Introduction of Nokia Company.

o Evaluation of Nokia

o About Nokia

o Directors
 Chapter 3
 Product profile and dealer profile

o Product profile

o Dealer profile
 Chapter 4
 Marketing Strategy

o Meaning and definition of marketing

strategy

o Product strategy

o Pricing strategy

o Promotion strategy

o Physical strategy
 Chapter 5
 Buying motives

o Meaning and definition of motivation

o Buying motivies & types

o Maslow’s Theory

o Consumers buying motives of Nokia

Handsets(In Nokia Priority)

 Chapter 6
 Analysis and Interpretation of

Data

o Results and discussion

 Chapter 7
 Suggestions and Conclusion

o Suggestion of sample users.

o Suggestion of the dealers

o Own suggestion
Chapter 8
 Annexure

o Questionnaire

o Bibliography