PAMELA ARBELAEZ

2057 STEINWAY ST NEW YORK, NEW YORK, 11105 | 347-753-4170 | PAM.ARBELAEZ@GMAIL.COM

EDUCATION
ITHACA COLLEGE, ITHACA, NY AMERICAN ASSOCIATION OF
Bachelor of Science ADVERTISING AGENCIES, NEW YORK, NY
Integrated Marketing Communications, May 2016 4A’s MAIP Fellow, May 2016 - Aug 2016
Minor in Psychology 3-month program focused on diversity in
GPA: 3.45; Alpha Delta Sigma ( Honor Society) advertising with intensive training workshops

PROFESSIONAL EXPERIENCE
OMNICOM, NEW YORK, NY
Manager, Business Development and Client Relations, Aug 2016 – Present
• Responsible for managing 10+ full cycle projects per quarter by defining scope, budget, goals and deliverables;
managing an internal team of 8
• Consult 200+ agencies and C-Suite/senior executives on strategic partnership, organic growth,
marketing strategies business models and implementation plans
• Lead cross-functional team meetings to discuss current clients’ issues and ways to increase engagement
• Respond to RFPs, RFIs and client briefs for both new business and organic growth opportunities at the
holding company level, speaking directly with clients on how we can best service their needs
• Helped build and implement department's first tracking and reporting CRM tool through Salesforce
• Deep understanding and connections within the Marketing & Communications industry
• Report directly to department’s VP of Business Development and Global President of Client Relations
ORGANIC INC., NEW YORK, NY
Account Management Fellowship- Digital Marketing, Jun 2016 – Aug 2016
Assigned to agency's largest client - AT&T on SMB and enterprise, specialized on business to business
digital advertising
Helped develop creative briefs, competitive analysis and data checks
Worked with analytics team and media agency to report performance analysis on online ads by
measuring impressions, click-throughs and website traffic
1-800- FLOWERS, GARDEN CITY, NY
Business Analyst Intern, Jun 2015 – Aug 2015
Worked with management and over 100 fulfillers to analyze customer service and fulfillment issues
Visited new franchises to provide on-boarding training and demonstrations
Developed daily/weekly/monthly business metrics to report to leadership team
Collaborated with product development team to launch the fall and winter holidays lines
J&A GLOBAL CORP., NASSAU, NY
Marketing & Communications Consultant, July 2013 – July 2017
Consult on operations and logistics for the annual NY Colombian Festival with 30,000 attendees and
over 40 vendors and sponsors
Developed marketing plan and managed relationships with media outlets; including, NBC & El Tiempo

RELATED EXPERIENCE
ITHACA COLLEGE, ITHACA, NY
Quality Control Officer, Sep 2013 – May 2016
Monitored and evaluated over 30 student callers on their communication and verbal skills
Raised $18,000+ for Ithaca college by cold-calling parents and alumni
HAND IT OFF, PHILADELPHIA, PA
Board of Trustee/ Director of Development, Sep 2016 – Present
Co-Founder for non- profit that helps provide sports equipment to underprivileged youth
Administer outreach programs, partner relations and promotions
ITHACA WOMEN’S RUGBY CLUB, ITHACA, NY
Team Player, Sep 2013 – Sep 2015
You can count on my competitive spirit and teamwork skills
SKILLS
Project management, Business Strategy, Account Management, Presentation and Public Speaking,
Corporate Communications, Integrated Marketing, Data Analysis, Strategic Consulting, Program
Development, Market Research
Fluent in Spanish (reading, writing and speaking)
Microsoft Office, Adobe Suite, Salesforce, HTML, CSS, Winmo, Active Collab, Google Adword & Analytics

AWARDS
• Latinus Media Network's 20 Under 30 for Marketing and Advertising 2017
Omnicom Emerging Star Program: Selected by senior management to participate in crash course
and present to Omnicom client
MarketingEDGE I-MIX Scholar: Awarded competitive national training program at Google (20
selected out of 1,500 applicants)