2

IKEA «Pee Ad»

Akestam Holst NOA, Stockholm

WATCH CASE

https://youtu.be/g5Lic5BAF3c

8 AWARDS

Gold Lion
Print & Publishing > Innovative Use of Print
Print & Publishing > Sectors > Retail

Bronze Lion
Media > Channels > Use of Print / Outdoor

5 Shortlists
3

KFC «Hot & Spicy»

Ogilvy, Hong Kong

WATCH PRINT

https://www.dandad.org/awards/professional/2018/o
utdoor-advertising/26584/hot-spicy/

7 AWARDS

Gold Lion
Industry Craft > Art Direction > Outdoor
Industry Craft > Art Direction > Print & Publishing
Outdoor > Posters > Retail
Outdoor > Billboards > Retail
Print & Publishing > Sectors > Retail

Silver Lion
Industry Craft > Photography > Outdoor
Industry Craft > Photography > Print & Publishing
4

Budweiser «TagWords»
Africa, Sao Paulo

WATCH CASE

https://youtu.be/HPrtu6HK9pM

11 AWARDS

Grand Prix
Print & Publishing > Innovative Use of Print

Gold Lion
Print & Publishing > Sectors > Food & Drink
Direct > Sectors > Food & Drink

Silver Lion
Direct > Use of Digital Platforms
Direct > Channels > Use of Print / Outdoor
Media > Use of Data-driven Insight
Outdoor > Ambient > Small Scale Special Solutions

4 Shortlists
5

Carling «Soccer
Song for Change»
Ogilvy, Cape Town

WATCH CASE

https://youtu.be/xKJZujl7usw

7 AWARD

Grand Prix
Radio & Audio > Sectors > Corporate Social Responsibility
(CSR) / Corporate Image

Bronze Lion
Radio & Audio > Use of Music
Entertainment > Live Broadcast / Live Streaming

4 Shortlists
6

Lacoste «Save our

species»
BETC, Paris

WATCH CASE

https://youtu.be/sqkDVzh7cm0

14 AWARDS

Gold Lion
Brand Experience & Activation > Launch / Re-launch
Design > Promotional Item Design

Silver Lion
PR > Corporate Social Responsibility
Brand Experience & Activation > Sectors > Corporate Social
Responsibility (CSR) / Corporate Image

6 Bronze Lions
4 Shortlists
7

«Obsession for
Smoothness»
AOI PRO. INC., Tokyo

WATCH CASE

https://youtu.be/MjMKW_0rGrM

1 AWARD

Bronze Lion
Film Craft > Production Design / Art Direction
8

«Trash Isles»
AMVBBDO, London

WATCH CASE

https://youtu.be/scWFaKGyf1o

16 AWARDS

Grand Prix
Design > Creation of a New Brand Identity
PR > Public Affairs & Lobbying

Gold Lion
PR > Sectors > Media / Entertainment
Sustainable Development Goals > Planet > Life below Water

Silver Lion
Design > Digital & Interactive > Social Engagement

3 Bronze Lions
8 Shortlists
9

#BodyCantWait
Herezie, Paris

WATCH CASE

https://youtu.be/la0Az_8Yrxw

4 AWARDS

Gold Lion
Outdoor > Ambient > Special Build

Silver Lion
Design > Digital & Interactive > Social Engagement

Shortlist
Health & Wellness > Non-profit / Foundation-led Education &
Awareness
10

«Prescribed to Death»
Ketchum, New York

WATCH CASE

https://youtu.be/M_agj64AeM0

2 AWARDS

Bronze Lion
PR > Public Affairs & Lobbying
PR > Use of Events & Stunts
11

«C21»
National Down Syndrome Society, New York

WATCH CASE

https://youtu.be/adk17-ZUNP8

2 AWARDS

Gold Lion
Outdoor > Ambient > Live Advertising & Events

Shortlist
Health & Wellness > Fundraising & Advocacy
PR > Use of Events & Stunts
12
Nike «Australian
Marriage Equality
Swoosh Vote»
Wieden+Kennedy, Portland

WATCH CASE

https://youtu.be/nGDV6tXXC1o

3 AWARDS

Gold Lion
Outdoor > Ambient > Displays

Silver Lion
Design > Communication > Brand Collateral

Shortlist
Sustainable Development Goals > Reduced Inequalities
13

DIESEL
«Go With The Fake»
DIESEL, Breganze

WATCH CASE

https://youtu.be/3pqRgD5Dg4c

3 AWARDS

Gold Lion
Outdoor > Ambient > Live Advertising & Events

Shortlist
Outdoor > Innovation > Ambient Outdoor
Outdoor > Ambient > Special Build
14

Burger King
«Scary Clown Night»
Lola Mullenlowe, Madrid

WATCH CASE

https://youtu.be/qI-IRzzoBfw

6 AWARDS

Gold Lion
Brand Experience & Activation > Sectors > Retail
Direct > Excellence > Acquisition & Retention
Outdoor > Ambient > Interactive Experiences

Bronze Lion
Direct > Experience Design
Direct > Channels > Use of Ambient Media: Large Scale
15

«HBO's
SXSWestworld»
HBO, New York

WATCH CASE

https://www.adforum.com/award-
organization/6650183/showcase/2018/ad/34569346

5 AWARDS

Gold Lion
Outdoor > Ambient > Immersive Experiences

Shortlist
Outdoor > Innovation > Ambient Outdoor
Outdoor > Ambient > Interactive Experiences
Entertainment > Innovation in Branded Content
Titanium > Titanium
16

Louvre Abu Dhabi

«Highway Gallery»
TBWA\RAAD, Dubai

WATCH CASE

https://youtu.be/lrPIGYy0iQs

7 AWARDS

Gold Lion
Outdoor > Innovation > Standard Sites

Silver Lion
Media > Sectors > Leisure

Bronze Lion
Media > Channels > Use of Audio Platforms
Radio & Audio > Use of Radio or Audio as a Medium

3 Shortlists
17

McDonald’s
«Follow The Arches»
Cossette, Toronto

WATCH CASE

https://youtu.be/u7qfXOqfrdg

3 AWARDS

Grand Prix
Outdoor > Billboards > Retail

Bronze Lion
Direct > Art Direction / Design
Industry Craft > Art Direction > Outdoor
18

«Snaptivity»
R/GA, London

WATCH CASE

https://youtu.be/VTzSSGJmqqo

2 AWARDS

Bronze Lion
Mobile > Technology > Activation by Location
Mobile > Social > Real-time Response
19

Pedigree
«SelfieSTIX»
Colenso BBDO, Auckland

WATCH CASE

https://youtu.be/FoGQAlgKK54

9 AWARDS

Gold Lion
Mobile > Excellence in Mobile Campaign & Messaging

Silver Lion
Mobile > Social Trends

Bronze Lion
Mobile > Social > Content for User Engagement
Brand Experience & Activation > Retail Promotions & Competitions
Design > Digital & Interactive > Social Engagement

4 Shortlists
20

«Aeronaut VR»
Isobar, New York

WATCH CASE

https://youtu.be/oYlRlbrNjWM

1 AWARDS

Grand Prix
Digital Craft > AR, VR & Mixed Reality
21

«The most German

supermarket»
Jung Von Matt, Hamburg

WATCH CASE

https://youtu.be/6RaMUT2-IsM

17 AWARDS

Gold Lion
PR > Use of Events & Stunts

Silver Lion
PR > Corporate Social Responsibility
PR > Sectors > Retail
Direct > Experience Design
Social & Influencer > Sectors > Retail

5 Bronze Lions
7 Shortlists
22

«Evert_45»
N=5, Amsterdam

WATCH CASE

https://youtu.be/B8AHNa7-1gU

5 AWARDS

Grand Prix
Entertainment > Online: Fiction

Gold Lion
Entertainment > Innovation in Branded Content

Bronze Lion
Design > UX, UI & Journey Design

2 Shortlists
23

KFC «FCK»
Mother, London

WATCH CASE

https://youtu.be/REfJMO8AJ5Y

5 AWARDS

Gold Lion
PR > Corporate Image, Communication &
Reputation Management
PR > Crisis Communications & Issue Management
Print & Publishing > Sectors > Retail

Bronze Lion
PR > Sectors > Retail

1 Shortlists
24

McDonald's
«The Flip»
We Are Unlimited, Chicago

WATCH CASE

https://youtu.be/3p8NU3PfByU

12 AWARDS

Gold Lion
PR > Corporate Social Responsibility

Silver Lion
Outdoor > Ambient > Special Build

4 Bronze Lions
8 Shortlists
25

Audi
«Ski the world»
Candide Thovex

WATCH CASE

https://youtu.be/NHrwcQQ38bA

7 AWARDS

Gold Lion
Social & Influencer > Content Creation
Social & Influencer > Content Marketing > Social Video

Silver Lion
Social & Influencer > Sectors > Automotive
Entertainment > Online: Non-fiction

Bronze Lion
Film > Online > Automotive

2 Shortlists
26

NIKE «Nothing Beats

a Londoner»
Wieden+Kennedy, London

WATCH CASE

https://youtu.be/26qmJzTCRG4

7 AWARDS

Grand Prix
Social & Influencer > Multi-platform Social Campaign

Gold Lion
Film > TV / Cinema > Consumer Durables

Silver Lion
Mobile > Social > Influencer / Talent

1 Titanium Lion
2 Shortlists
27

«Project 84»
Adam&Eveddb, London

WATCH CASE

https://vimeo.com/275791235

15 AWARDS

Gold Lion
Health & Wellness > Non-profit / Foundation-led
Education & Awareness
Media > Channels > Use of Ambient Media: Large Scale

Silver Lion
Design > Communication > Data Visualisation
PR > Single Country Campaign
PR > Use of Events & Stunts
Sustainable Development Goals > People
> Good Health and Well-being

1 Bronze Lion
8 Shortlists
28

«Turning Beer Into

Water»
Adam&Eveddb, London

WATCH CASE

https://youtu.be/a88nP2s8nrA

2 AWARDS

Gold Lion
PR > Sectors > Food & Drink

Bronze Lion
PR > Internal Communications
& Employee Engagement
29

Burger King
«Google Home Of The
Whopper»
David, Miami

WATCH CASE

https://youtu.be/OUj8SUoJ-ZM

1 AWARDS

Gold Lion
Social & Influencer > Innovation
> Emerging Platforms
30

«Today@Apple»
Apple Inc., Cupertino

WATCH CASE

https://youtu.be/UnKhVE6GqPg

3 AWARDS

Grand Prix
Brand Experience & Activation > Customer Retail /
In-store Experience

Titanium Lion

Shortlist
Design > Retail Environment
& Experience Design
31

«Palau Pledge»
Host/Havas, Sydney

WATCH CASE

https://youtu.be/7WNL6wAjW-Y

10 AWARDS

Grand Prix
Direct > Sectors > Travel
Sustainable Development Goals > Sust. Cities & Communities
Titanium Grand Prix

Gold Lion
Brand Experience & Activation > Launch / Re-launch

Silver Lion
Sustainable Development Goals > Partnerships for the Goals
Media > Channels > Use of Ambient Media: Small Scale

3 Shortlists
32

Monde Nissin
«The Secret»
Ogilvy Group, Thailand Bangkok

WATCH CASE

https://youtu.be/dfiliLzCSO0

1 AWARDS

Gold Lion
Film > TV / Cinema > Food & Drink
33
Apple
«Welcome Home»
TBWA\Media Arts Lab, Los Angeles

WATCH CASE

https://youtu.be/305ryPvU6A8

12 AWARDS

Grand Prix
Entertainment for Music > Brand or Product
Integration into Music Content

Gold Lion
Film Craft > Production Design / Art Direction
Film > Online > Consumer Durables

Silver Lion
Entertainment for Music > Use of Licensed / Adapted Music
Entertainment > Online: Fiction

1 Bronze Lion
6 Shortlists