COMMUNICATION

and GLOBALIZATION
Globalization is a process of interaction, integration, and communication among people,
companies, and governments of different nations, driven by international trade and
investment, education, and politics and aided by information technology.

Its effects, the world has been shrinking rapidly with the advent of faster communication,
transportation, and financial flows. It has been argued that international communication
and media are leading to the homogenization of culture, but the patterns of
local/national/international interaction may be more complex.
Now companies can collaborate that 50 years ago would have never known each other existed.

Companies can save potentially millions of dollars by hiring companies in other countries to do
work that would be more expensive in house (OUTSOURCING). Its downside however is the risk
of unemployment and poor management.

Technology allows people and organization to connect with ease.

Global communication hardware and software industries, so far, are owned by few transnational
corporations, most are based in USA, consequently giving birth to AMERICANIZATION or
WESTERNIZATION (the influence of America on the culture of other countries resulting to the
substitution and integration of western culture with their own).

The process of social, psychological,

and cultural change that stems from
blending between cultures is called
ACCULTURATION.
 The greatest factor that brought the highest peak of globalization is
THE RISE OF the internet. Although telephone, radio, television, satellite
SOCIAL revolutionized global communication and interaction, it is the
internet that permeated the people almost individually and
MEDI A personally because of the propagation and widespread distribution of
personal computer and mobile devices.

Social Media are computer-mediated technologies utilizing

internet technology to facilitate the creation and sharing of
information, ideas, and other forms of expression via virtual
communities and networks.

Social Media and Internet use, like any other media, has both
positive and negative effects. Some of the more common issues are
safety and security, accuracy and validity of information, lack of
physical contact, and establishing relationships.

Internet use also involves a lot of learning and adjustment for the
elderly, and etiquette (netiquette) awareness.
However, there is more to
communication and
globalization before and
beyond the internet.
Relationship is very important in our lives. Building relationships help us function as a unit
towards a goal that is impossible to achieve individually. However, we learn that building
and maintaining relationships is very challenging because of differences.
Because of globalization people around the world face the same challenge on
how to convey his idea to other people with different culture. Culture affects
the personality of a person and does his way of communication.

Culture refers to the way of life of a particular person or group of people in a

community or a nation. It includes language, religion, education, beliefs,
customs, traditions, etc. Hence, part of effective communication skills is the
awareness of intercultural, multicultural, cross-cultural, and international
communication.
Perhaps the simplest way to define Intercultural Communication is it’s the
exchange of information across varied / different cultures. It happens when
individuals from different cultural background interact with one another.
Therefore, the effectiveness of verbal and non-verbal communication between
people from different cultures.

Multicultural communication is a form of communication that aims to share

information across different cultures and social groups. It describes the process
wherein individuals from different religious, social, ethnic, and educational
backgrounds communicate with each other.
Multicultural Communication is more concerned on communication of subcultures and
the different cultures within a bigger culture or society. One example is a classroom
filled with students coming from different cultural background. Multicultural
communication tries to figure out who among these students would have an
interaction, and how these different cultures come together and function as one.

Cultures can come different nationalities, beliefs, interests, groups, and many more.
Subcultures may also exist within a culture. This means that a group sharing a similar
interest or belief can be further divided into smaller groups who share another set of
interests. For example, the Filipino people has a Tagalog subculture which can be
further grouped to those who live in NCR, and to those who live in Manila, and those
who study in PUP, which can be further grouped according to course, year, section, and
so on.
Cross-cultural communication seeks to understand how people from
different countries and cultures act, communicate, and perceive the world
around them. It looks at how people from differing backgrounds
communicate in similar or different ways. It compares and contrasts the
communication between cultures and how a particular culture try to
communicate with others. Cross-cultural communication investigate the
communication itself while intercultural communication probes a little
deeper into the creation of meaning and understanding
International Communication or Transnational Communication however studies
the communication practices that occur across international borders. It is mainly
concerned on protocols, diplomacy, political and economic concerns, and the
technologies or means that are available for addressing such issues. (Diplomats)

It is in culture and communication where verbal and non-verbal skills play an

important role – choice of words, wrong channel, sentence and grammar construction,
wrong pronunciation, inflammatory words, emotions, jargons, misconception, facial
expression, head movements, physical space, touching, posture.
The Developmental Model of Intercultural Sensitivity

Denial – i di iduals do ot re og ize ultural differe es. Belie i g that e erythi g is just
the sa e.
Defense – individuals start to recognize cultural differences, compares them, which result to
a superior ie o o ulture or high regard for the e o e. Belie i g our ulture is
ertai ly etter or their ays are etter tha ours.
Minimization – knowing other cultures, individuals bank more on the universality of ideas
tha the differe es. Sayi g o i g to realize it, they are ery si ilar to us or I do ’t see
a y differe e at all.
Acceptance – i di iduals egi to appre iate the differe es. Seei g that e ha e differe t
eliefs, I thi k e a lear fro the .
Adaptation – i di iduals start a epti g e perspe ti es. Realizi g that I eed to adjust
to the ir u sta es.
Integration – individuals go beyond their own culture and see and act from a multi-cultural
ie poi t. Belie i g that I a look at thi gs fro the perspe ti e of arious ultures.