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Imagination at work
Overview
Now in its fifth edition and spanning across 23 countries, the GE Global
Innovation Barometer is an international opinion survey of senior innovation
executives all actively engaged in the management of their firm’s innovation
strategy. In addition, this year, the GE GIB also surveyed the views of informed
publics in 13 countries.
With both audiences, the Barometer explores how the perception of innovation is
changing in a complex, globalized environment, and how they appreciate the
framework for innovation their country has developed.
4
INNOVATION CHAMPIONS
Innovation champion – Japan is back, Germany down
What is the country that you consider to be the leading innovation champion?
33%
17%
10% 9%
3% 3% 3% 3% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
USA Japan Germany China South Israel UAE UK India Sweden France Singapore Australia KSA Canada Russia Switzerland Malaysia Turkey Mexico South Finland
Korea Africa
NEW NEW
-3 +5 -6 -1 -1 +1 +2 = = +1 +1 +1 ENTRANTS = ENTRANTS
87%
61%
2014
83%
78%
77%
77%
75%
Business executives 2015
73%
68%
67%
66%
65%
65%
65%
65%
64%
64%
63%
61%
60%
60%
are adapting through
59%
59%
58%
58%
57%
56%
55%
54%
53%
53%
51%
50%
48%
47%
46%
new investments and
45%
44%
44%
42%
40%
40%
40%
40%
34%
partnerships. 61% are
30%
30%
using big data to
inform decision-
making (up from 53%
in 2014), and 77% are
seeing financial results
from collaboration (up Collaboration has increased in most markets
The revenue and profit generated by collaborative innovation activities has been growing over the last year
from 64% in 2014). Increased Stable Decreased
89%
88%
88%
87%
86%
85%
83%
82%
82%
82%
81%
81%
80%
79%
79%
77%
76%
76%
75%
72%
72%
71%
71%
70%
70%
68%
67%
67%
67%
66%
66%
65%
65%
64%
64%
63%
61%
61%
60%
60%
57%
54%
52%
50%
41%
41%
9
Question text in notes
Leaders are more willing to share both the gains and risks
of collaborating, and they are seeing growing results
More than
77%
have increased revenue and profit by collaborative innovation in the last year –
up from 64% in 2014. This is even more the case for…
85% Those whose innovation strategies 81% Those who find that to come up with
are steered towards breakthrough radical and disruptive ideas is a challenge
innovations preventing their business’ ability to innovate
94%
92%
90%
90%
89%
88%
88%
88%
88%
as technology evolves
87%
86%
86%
85%
85%
85%
84%
84%
83%
83%
83%
82%
82%
82%
80%
80%
79%
79%
79%
78%
75%
75%
72%
71%
faster than they can
68%
64%
62%
adapt, creating a fear
of becoming obsolete
(FOBO).
11
Question text in notes
81% 84% 84% 79%
24% 39%
Starting Up?:
Over index Under index
Still, 57% favor a Global average
63%
“safer” approach,
75%
73%
pursuing incremental
70%
70%
67%
66%
66%
66%
66%
64%
64%
63%
60%
60%
59%
59%
59%
58%
58%
57%
innovation and
56%
55%
54%
protecting their core
business. Inertia and
risk aversion are
growing. Meanwhile
81% of business
executives recognize
the "start-up" ethos is The “start-up” ethos is increasingly becoming the example norm
The "start-up" ethos is increasingly becoming the example norm for creating an innovation culture within companies of all
increasingly becoming sizes
the example norm for
Over index Global average
creating an innovation 81%
Under index
culture within
93%
87%
87%
87%
85%
85%
84%
84%
84%
82%
80%
79%
79%
79%
78%
77%
75%
74%
73%
73%
70%
68%
13
Question text in notes
Having an innovation strategy and a performance KPIs
framework no longer guarantee success
Does your company have a clear innovation strategy?
77%
23%
Q12. Does your company have a clear innovation strategy? / Q13. Do you measure the contribution 14 of innovation to your business performance? / Q16. For each of
the following challenges preventing businesses’ ability to innovate efficiently, please say how far each of them applies to your company? Base business executives:
2,748. Germany Base business executives: 101.
Willingness to accept a longer-term payoff for innovation
is a general challenge, with the exception of the U.S. and
Germany
To be ready to accept long-term ROI to allow for breakthrough innovation (performs extremely well)
37%
Global average
21%
29%
27%
26%
26%
25%
23%
23%
22%
22%
21%
21%
20%
18%
17%
17%
16%
16%
15%
14%
4%
9%
Germany USA Australia France India Canada Mexico Turkey China UAE Indonesia KSA Brazil Malaysia Poland Israel South Nigeria Russia Sweden South Algeria Japan
Africa Korea
Q8.K How does your company currently perform against these success criteria: To be ready to 15
accept a long term ROI to allow for breakthrough innovation. %
performs extremely well. Base business executives: 2,748. Base business executives: 101.
Creativity & The ideal talent are creative problem solvers, but entrepreneurs are not
Problem-Solving fully embraced
Key for Future Business Executives
German Business Executives
Workforce:
56%
54%
Future worker is changing.
46%
44%
44%
44%
43%
43%
42%
41%
41%
41%
40%
38%
Executives are seeking
35%
34%
34%
33%
32%
27%
27%
27%
problem solvers (56%) and
creativity (54%), and an
expected impact of the 4th
industrial revolution is that
some categories of skilled
workers will be in high
demand. Citizens are Over-index
embracing the start-up Under - index
ethos and value flexible
(89%) and remote (79%) Only a few countries feel their education system is ready to answer the future skills
work. Only a few countries challenge
feel their education system
is ready to address future
skills, with informed citizens
90%
85%
83%
80%
79%
79%
77%
74%
72%
70%
70%
68%
66%
China (78%) and Indonesia
63%
62%
56%
55%
55%
54%
54%
53%
(76%) most confident.
49%
48%
48%
48%
47%
42%
41%
41%
39%
38%
38%
29%
23%
24%
16
Question text in notes
The future worker is changing
Talent acquisition Talent 76%
With digital transformation we are observing
remains the first Leadership commitment 75% the rise of 'NOMAD EMPLOYEES'
innovation success Conducive culture 73% e.g., individuals that do not necessarily seek full-time
factor… Tech adoption 70% employment but favor freelancing or contracting modes
Collaboration 68%
And 81% / 77% of
Meaningful innovation 67%
Business Executives 65% 75%
Knowledge management 66%
believe the “start-up"
ethos is increasingly
Private investment 65% 71% 84%
LT vision 63% agree
becoming the agree
potential negative impact. The digital revolution is expected to change the nature of work
Executives in the US, India,
China or Germany Business Executives
anticipate a positive
59%
outcome in their country, 53% 54% German Business
The development of new customer services (CRM, After Sales, Loyalty etc.)
38% Energy sector
38%
The development of more affordable new products and services for the customer
43%
37%
The development of new business models (re-envisioning how a company generates revenue 34%
involving major changes in the way the company is organized, is managed and operates) 36%
20
Q9. In the past few years, what kind of innovations has contributed the most to your company's performance? Base business executives: 2,748
A Call for Greater
Government Private sector is the first driver of Innovation, but Government
called to play a stronger role in parallel
Support:
Who is driving innovation the most Who should be responsible for driving
today? Innovation the most?
Executives and citizens alike
are calling for public
authorities to play a more
supportive role in
innovation. While few 64% 71% Private sector 42% 51%
citizens (12%) believe their
government is the top driver
of innovation in their 16% 23% Universities and research 17% 19%
country, more (30%) think it labs
should be. 57% say their
country’s regulations are not Government and public
supportive of innovative 12% 2% authorities 30% 22%
companies, although
emerging markets are more
positive in their assessment 3% 2% State owned enterprises 5% 4%
Over-index
Under - index 21
For more information about the
GE Global Innovation Barometer,
contact or visit:
ANTOINE HARARY
Global Managing Director
Edelman Berland
Antoine.Harary@edelmanberland.com
CECILE NATHAN-TILLOY
Managing Director
Edelman Berland UK
Cecile.Nathan-Tilloy@edelmanberland.com
TWITTER:
MARY KATE NEVIN @GE_Reports I #GEIB
Manager of Public Affairs
GE GE REPORTS:
Marykate.Nevin@ge.com http://www.gereports.com/innovation-barometer
Imagination at work