Beruflich Dokumente
Kultur Dokumente
ON
Apex Computer
Furniture
NAME OF STUDENTS
VIPUL PANAKHANIYA (25)
DARSHAN ABHANI (01)
Submitted To
Gujarat Technological University
AHMEDABAD
Guided By
Mrs. Richa Agarwal
INDEX
2. Project at a Glance
Executive Summary
3. Bio data Of Partners
Production Plan
5. Product Details
Operations Plan
6. Production Process
7. Production Capacity
Organizational Plan
8. Organization Structure
9. Implementation Schedule
10. Location Justification
Production Plan
11. Portrait Of Product
12. Raw Material
Marketing Plan
13. Market Potential
14. Pricing Policy
15. Promotion
16. Marketing Segmentation
Financial Plan
17. Fixed Capital Details
18. Working Capital Details
19. Sources of Finance
20. Cost of Production
Sr. Particular Page
No. No.
21. List Of Suppliers
22. Risk Factors
23. Conclusion
INTRODUCTION
The SSI sector has been receiving special attention from the policy
makers in addressing its requirements be it credit, marketing,
technology, entrepreneurship development, fiscal on infrastructural
support.
PROJECT AT A GLANCE
No. of employees : 15
BIO-DATA OF PARTNERS
Partner # 1:
Partner # 2:
1. It is presumed that the unit will work for single shift of 8 hours
and 300 days in a year with 75% efficiency.
2. The unit will take minimum three years to achieve full capacity
utilization.
3. Labor wages are taken at the prevailing rates in the local
market.
4. The rate of interest on fixed and working capital is taken at an
average rate of 16% per annum.
5. Cost of machinery and equipments/raw materials indicated
refers to a particular make and prices are approximate to the
prevailing rates at the time of preparation of project report.
PRODUCT DETAILS
Computer Tables:
The computer table shall be fabricated in knock down design for
easy assembly and transportation. The base frame shall be made of
hallow rectangular mild steel section of 50 mm X 25 mm X 1.2 mm
thickness by cutting in desired size and welding the sections. The
open edges of base frames are protected by PVC cover level
adjusters are mounted suitably at the bottom edge of base frame.
Printer Table
Printer table dose not have any drawer/shelf etc whereas the
computer table shall have a suitable drawer for key board made of 18
mm of one side pre-laminated medium density board below the
drawer, the provision is made for siding board of 9 mm thickness and
width 300 mm which can be taken out on either side upto
approximate 225 mm for placing the mouse and pad.
Computer Chairs:
The computer chairs shall be revolving type fabricated in knock
down design for easy assembly and transportation of 12 mm thick
ply, pressed formed and ergonomically shaped seat and back which
are easily available in the market in standard sizes. These seat and
backrest shall be covered with mechanically formed PUF 50 mm
thick with underneath coirised rubber sheet of 12 mm thick.
PRODUCTION PROCESS
1) Cutting:
It is the first step. Here the required sheets of ply and wood are
cutting in different size and shape as per requirement of furniture.
2) Finishing:
After the cutting ply and wood in different size and shape it has
requirement of finishing for good looking. So here finishing are done
through different tools of it.
3) Assembling:
After the finishing the ply and wood cutting in different size and
shape are joining as per size and shape of furniture by using required
raw material.
4) Polishing:
After completion of structure of furniture in different size and shape,
it has requirement of polishing for good and attractive looking. So
here polishing are done to the furniture by using require polishing
material.
5) Inspection:
To provide the quality product to customer, we are inspecting the
finished goods at different stages so quality of product are maintain.
So the trust of customer towards product and company are maintain.
PRODUCTION CAPACITY
Computer Tables
Computer tables over all size :
900 x 60 x 750 mm - 1800 nos
Computer cum printer table over all size :
1200 x 700 x 750 mm – 1000 nos.
Printer table cover all size :
750 x 700 x 75 mm – 1800 nos.
Computer Chairs
Computer chairs without arms and adjustable seat having size :
725 x 725 x 950 – 1050 mm – 4000 nos.
Computer chairs with arms and adjustable seat height size :
725 x 725 x 950 – 1050 mm – 3000 nos.
Executive computer chairs with arms and adjustable seat height of
size :
725 x 725 x 1100 – 1200 mm – 1500 nos.
Motive Power:
25 HP
Energy Conservation:
Shunt capacitors should be provided to control power factor. As
electricity is used as a supply of energy in the unit hance, for better
results efficient motor should be used .tube lights, fans etc. should be
kept off as and when not required.
Pollution Control:
Noise pollution created by machines should be controlled within
limits.
ORGANIZATION STRUCTURE
Organization Structure
Partners
Partner 1 Partner 2
Supervisor
Assistance Clerk
Workers
IMPLEMENTATION SCHEDULE
Aji GIDC, it is a place from where firm can easily obtain raw
material easily at a low transportation cost. Nearness to the sources
of raw material reduce the price.
Rajkot is near rather we can say that firm’s location is in the Rajkot.
So firm can easily get skilled workers and the firm has villages near
to their location so they can easily get the unskilled labor at a lower
cost.
Firm has enough market around their territory so the firm can easily
find the customers. Due to nearness to the market transportation cost
will reduce so ultimately price will reduce. So the firm can earn more
profit.
Suitability of Climate:
The basic and important raw materials for computer furniture are …
- Philip Kotler
Promotion stands for the different activities which are taken by the
com make the product communication in target customer. Broadly
speaking promotion means to push forward or to advance an idea in
such a way as to gain its approved and acceptance. The main
functions of promotion is to forward a product, service or
distribution channel.
1. Advertising
2. Sales promotion
3. Sales force
4. Publicity
5. Direct marketing
6. Public relation
Geographic Segmentation:
Geographic segmentation calls for dividing the market into different
geographical unit such as nations, states, regions, countries, cities
and neighborhoods. The company can operate in one or a few
geographic areas of operate in all but pay attention to local
variations.
Demographic Segmentation:
In demographic segmentation, the market is divided into groups on
the basis of variable such as age, family size, family life cycle,
gender, income occupation, education, religious, race generation,
nationality, social class. Demographic variables are the most popular
bases for distinguishing customer groups on reason is the customer
wants, preferences and usage rates are often associated with
demographic variables.
Psychographic Segmentation:
In psychographic segmentation buyers are divided into different
groups on the basis of lifestyle on personality and values. People
within the same demographic group can exhibit very different
psychographic profiles it includes lifestyle, personality and values.
Behavioral Segmentation:
In behavioral segmentation, buyers are divided into groups on the
basis of their knowledge, of attitude towards use of or response to a
product. many marketers believe that behavioral variable occasions,
benefits, user status, usage rate, loyalty status buyer readiness stage
and attitude are the best starting points for constructing market
segments.
FINANCIAL DETAILS
Description Amount
600 sq. mtrs. Of covered area @ Rs. 20 per sq. mtrs. Per 12000
month on rent (600 x 10)
14000
12000
10000
8000
6000
4000
2000
0
Manager A ccountant Skilled Semi skilled Unskilled
Utilities (per month):
Description Amount
Electricity 13,500
Water 1,000
Total 14,500
Electricity Water
Description Amount
Rent 12,000
Postage stationary 1,700
Telephone 2,000
Transportation charges 7,000
Advertisement and publicity 3,500
Insurance 1,000
Traveling exp. 4,000
Misc. expenses 5,000
Total 36,200
Misc.
Travel
Insurance
A dvertise
Transport
Phone
Postage
Rent
Salaries 47,520
Raw material 19,26,000
Utilities 15,000
Other contingent exp 36,200
Total 20,24,720
2000000
1500000
1000000
500000
0
Salaries Raw Material Utilities Other
Total working capital:
2024720 x 3 months
= Rs. 6074160
Fixed Working
SOURCES OF FINANCE
Project Cost:
Means of finance:
Particular Amount
For fixed assets
Term loan 4,12,800
Own contribution 1,55,200
Relatives contribution 1,20,000
For working capital
Term loan 30,37,080
Own contribution 20,37,080
Other contribution 10,00,000
Cost of Production (Per Annum):
Particular Amount
Total recurring cost 2,42,96,640
Depreciation on machines @ 10% 57,300
Depreciation on tools & fixtures etc @ 25% 2,500
Depreciation on office furniture equipments @ 20% 15,000
Interest on capital investment @ 16% 10,91,113
Interest on Borrowed Loan
On Fixed Capital 49,536
On Working Capital 3,64,449 4,13,985
Total 2,58,76,538
Turn Over:
18.09 x 100
276.85
6.53%
18.09 x 100
68.19
26.53%
Break Even Point:
Particular Amount
Depreciation on machinery, furniture etc. 74,800
Rent of building 1,44,000
Interest on total investment 10,91,113
40% of salary & wages 2,28,096
40% of other contingent 1,13,360
Total 16,61,369
16,61,369 x 100
16,61,369 + 18,09,000
16,61,369 x 100
3470369
47.87 %
ADDRESS OF MACHINERY & RAW
MATERIAL SUPPLIERS:
For inception of any activity, the risk factor is involved with itself.
Risk factor is likely living without being born. So, before starting
any organization or units the entrepreneurs have to keep in mind the
threatening feels of the firm.
To end up the decision, since the starting of the project with the
selection of the “Apex Computer Furniture” for a new segment of
consumer with the greater potentially.
This is our pleasure to put this report before the university launching
the “Computer Furniture” As promoters of this unit, we have made
all the required efforts for the successful launching of all products,
we hope that the will be success in the market and specially my
brand, “Apex”. The main aim of us for launching this kind of product
is just to associate the society by providing best quality product.
Govt. should support these kinds of small scale units to serve the
public with qualitative items. we also want to help in generation of
employment opportunities and to raise standard of living.