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3 Trends
Trends
- Proactive healthcare –
healthcare providers are moving
towards a proactive delivery
model from a reactive one. 2
Clinicians are looking for red Opportunities
flags well ahead and treating
patients. - Electronic Medical Records – The
- Bring healthcare at the industry is moving towards digitised
comfort of your home – Home medical records for patients to help 1
healthcare has been the buzz them get treated irrespective of his or Goal
her place of diagnosis. With the right
internationally and its catching
kind of historic data, clinicians are Continuous Care of patients – patients
up in India as well. People want should be continuously cared for when they
better equipped to treat patients.
healthcare to be delivered at its - Remote Healthcare – With the are being treated. Such is not the case
doorstep. currently, where nurses manually monitor
emergence of stable internet
most beds. To provide continuous care,
- Implementation of connectivity, cloud based medical doctors should be getting patient data
technologies such as ML, AI and devices are being able to collect and continuously. In this campaign, the
predictive analysis – Through stream patient data to doctors and they message of continuous monitoring of
implementation of the cloud in are being diagnosed remotely. patients and its need for a proactive
Opportunities lie in the hub and spoke healthcare delivery model will be driven
healthcare, medical
healthcare delivery model where through media stories. Messages will be
professionals are being able to segregated based on the two stakeholders –
primary healthcare centres are in the
generate patient data to store caregivers and care receivers. Messages that
metro cities and secondary/tertiary
and analyse data to bring about should reach the care givers include –
healthcare centres are set up in semi- streamlining and optimisation of resources,
newer treatment models. urban and rural areas to mitigate the quicker treatment of patients, reduced
heavy dependency in primary centres. cases of code blue, etc. While the messaging
Remote healthcare will also be crucial for care receivers include – reduction in
in the home healthcare segment. healthcare costs and increased patient
safety.
Champs Fleur
3
3 Trends
Trends
3 Trends
Trends
3 Trends
Trends
3 Trends
Trends
1) Interactive storytelling
kits that will make reading
more fun for both the child 2
and parent (Bonding) Opportunities
2) Immersive storytelling
(Virtual reality) 1) Re-telling of classics
3) Strong focus on with alternative
Inclusive themes that have narratives/endings
both 2)To bring light to more
Regional/International sensitive themes like
connect this will help with bullying/consent/sex/ge 1
understanding cultural nder and more that can Goal
diversity (Folktales/ also be distributed in
Fantasy /Value centric schools through Creating an immersive
stories- Kindness/Sharing, storybooks/storytelling. storytelling property
Characters from different similar to Goodnight
cultures) stories for rebel girls.