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Effective branding and the right company logo can go a long way to helping you build brand loyalty
between you and your customers. A good company logo implemented successfully as part of your
stationery design, can deliver your message clearly, establish and reaffirm your credibility, connect with
your existing and potential customers on an emotional level, and motivate them to buy.

You need to look at your company logo and where you apply it stationery design for example - as a bit like a
promise. Customers w ant to believe in you and your business and they want to have pleasure when they
engage with your company at any level even in terms of your stationery design. This is why it is so
important to get everything right from your stationery design right through to any events you host
everything needs to tell the story.

Consumer studies tell us that people prefer to buy brands rather than items. This is why people tend to
choose brand name products over ordinary products. This is particularly so when it comes to strong brands
that have cemented their place in the hearts and minds of the consumer public. A brand or company logo
allow sconsumers to make a considered and risk free choice on a product or service

One thing that will help you develop your company logo is to define your target market. When defining
your target market, you need to make an effort to establish a number of parameters that will then help you
develop the right ccompany logo to suit you and your existing and potential customers. Things you might
like to consider when examining your target market include the location, gender, income, and occupation.

The more details you know about your customer, the easier it will be to plan your corporate identity, create
or enhance your company logo and overall corporate image and develop any promotional and marketing
strategies. Developing a target market profile will allow you to reach and influence these groups of people
without wasting resources. Why would you want to go and spent valuable time, money and resources on a
company logo that doesn’t work?

When searching for a designer to help you develop the company logo for your business, you should do your
best to find someone who has experience in developing corporate identity in your industry. Your designer
will be able to translate your ideas into the right look and feel and know what colors resonate best with
your market. A well designed company logo should last at least ten years.

When you sit down with your designer to develop the company logo you need to think about how you
want your business to be perceived. Brainstorming some adjectives that you'd like people to recall when
they think of your company is a good idea. Enjoyable, exciting, new, innovative, stable, traditional . Any
number of these adjectives can be used to help you develop a company logo that suits your business down
to the ground.

Experiential branding is something you also want to consider when developing your new company logo.
Experiential branding encompasses each of the aspects of marketing by taking into account each
experience that your customer has with your brand, your product or service, and your organization.
Assessing how experiential branding is working for you, can help you to look at how you might change or
enhance your company logo.

Experiential branding covers everything that is related to your company logo such as signage, website and
advertising and also includes other interactions such as customer service, point of sale interactions,
experiences with your brand during research and viral (word of mouth) marketing. While some of these
things are not strictly defined as corporate identity they do go a way to making up the experience that your
customer has with your company logo and your brand.

Your brand and how people feel about your company logo is based upon the impressions you make on
consumers, both exiting customers and also potential customers , every day that you are in business
through things like your stationery design. When you know what you want your brand to do for your
company and what you want your brand to say about your products, then you can work with your design
professional to build the most effective brand strategy even on things like your stationery design.

Consumers generally place products within the existing market structure so this means that even if you do
offer something different you still will be competing within an existing marketing sector. This is why the
right company logo on things like stationery design is just so vital. Talk to your design professional today
about how you can create a point of difference for your business through things like your company logo.

Don't expect to build brand loyalty through your company logo overnight. Building the credibility in a
company logo via your branding it is a slow, gradual process. Your company's branding including your logo,
marketing messages and overall image known as your corporate identity - must be consistent, easy to
understand, easy to communicate and consistent no matter what medium it is being transmitted by.

Developing a strong corporate identity is a process that occurs over time. Good brand strategies develop
slowly and achieve greater consistency and credibility thanks to ongoing customer loyalty. Building a
strong, credible company logo provides businesses with an opportunity to satisfy customer needs and
potentially win away customers from industry competitors. When a company uses their corporate identity
and their company logo as a strategy rather than a short-term tactic, the dividends can be quite significant.

Some of the most powerful tools to enhance company logo recognition on the market are permission
based email programs and customer profile surveys. The ability to leverage the power of the Internet to
build company logo recognition and hence build customer relationships is the most important aspect of
modern sales and marketing. The global marketplace is changing, and so are the needs of tech-savvy
consumers.

Even if you have some basic art and design skills and know your way around a design package or two, you
should still consult with a professional when it comes to one of the most important things for your business
- your corporate identity. A design professional will be able to tell you whether you existing company logo
design will transfer easily into print, your website or onto a sign. You might come up with a beautiful logo,
but if it can''t be transferred or would cost too much money to be printed, then it is the kind of component
that can cause your corporate identity more harm than good.

Before your designer starts picking colors or fonts, for business cards and other stationary, the will need to
help you to design a logo. A logo is the most important design element of your corporate identity because
it is the foundation stone for all of your marketing materials and the visual by which customers will identify
your brand. Your logo should reflect the overall corporate identity you want your company to convey, and
give people a clear idea of your company and what it does.

A Great Logo Must Represent the Company Make your logo fit you and not the other way around -
Sometimes people create logos that they absolutely fall in love with, but they have no relevance to their
business at all. The key to a successful logo is to ensure it reflects your identity, tone, and service. Of course
you still need to be happy with its look and feel, but your logo should be made to fit your needs, rather
than you trying to adapt the business to fit a new logo.

Use your senses when it comes to colors – When designing your logo you should always opt for colors that
don’t offend your eyes. Pick colors that fit your exiting corporate identity and are in line with your industry
activities. For example, if you run a café, popular colors tend to be orange, yellow and red as they evoke
hunger and eating, while if you are in finance, more traditional colors like blue and purple, invoke feelings
of confidence and trust.

Research by the marketing and design sectors demonstrate that the driving force behind market leadership
is how people perceive your company logo design. Essentially these studies show us that it is not really the
price of goods or the features or attributes of the products and services that are most important, but rather
that if your business has a strong, simple and credible company logo design that people will opt for you as
their chosen provider.

It doesn’t have to cost a lot to undertake a company logo design project. In fact you can start a company
logo design project on a small budget and it will be just as effective as it would if you had spent tens of
thousands. If you are working on a budget then consider using a word mark or "logotype" because this is
actually much easier for customers to remember than an abstract symbol.

Building your corporate identity begins with hiring a professional graphic designer to develop your
company logo design and over corporate look. Even if you have some basic art and design skills and know
your way around a design package or two, you should still consult with a professional when it comes to one
of the most important things for your business – your company logo design.

The traditional branding methods of the past several decades with a boring company logo design and
introverted marketing program simply aren't effective any longer. The static, outmoded and impersonal
company logo design options and boring old marketing campaigns that we have been familiar with our
entire lives are giving way to flexible, dynamic, consumer-centric campaigns in which personalization is
king.

The company logo design delivers a message to consumers that says, "Look, you know us, you trust us, and
we have a strong relationship. Come be with us!” As the market gets bigger, consumers are demanding a
more personal touch. They want to see a company logo design, recognize the brand and feel good about
dealing with that company on that basis. They have a choice and they want to make sure they feel good
about their choice.

Knowing your customers is the best path toward successful company logo design. Every company wants to
be at the forefront of their industry, but only those who have strong and exciting relationships and
meaningful company logo design campaigns for their customers will stay innovating and dynamic enough
to experience explosive success. These relationships are the hallmark of successful marketing and company
logo branding in the modern marketplace.
Company logo design and branding campaigns have never been more important. With so much
competition, and on such a global scale, it's critical to establish one's company logo design as a stayer and a
player. A fresh logo along with permission based email, advertising, value added information and a strong
product will enhance your company’s success for years to come.

A good company logo design is not an option for any business that wants to stay in business. A good
company logo design is a necessity. Being able to place a crisp, good looking logo on all of the company
promotional and administrative materials is the first step towards creating solid brand recognition. It's also
crucial for developing company awareness. With a well designed company logo design, a company will
always be putting it's best foot forward.

A company logo design that successfully portrays your business as an expert in your field fosters a level of
confidence and authority that you cannot manufacture. Customers will want to be in business with you if
your company logo design portrays this confidence and authority. These qualities are more impressive than
anything else to a potential customer and in fact you may even attract customers from your competitors
based on the perception that your company logo delivers, alone.

In a corporate world that moves so quickly and is so full of competition, it is absolutely paramount that a
business has a company logo design that gets the message across about who they are and what they do, in
an efficient and effective way.This is precisely why having a good company logo design is so important.
Ideally, just one glance of your company logo will impart an impression of your business and do all the
marketing for you in that one moment.

Because consumers love the Internet this new tech-savvy generation responds to surveys, games, and
emails with interest and enthusiasm. Seeing the corporate logo is merely a second tier objective and this is
what people expect. They will be quite happy to interact with you, but they don’t want to be blasted with
your corporate logo if you can’t offer them anything else.

Corporate logo campaigns that use email marketing software tools are creating innovative new approaches
to sales and marketing. Applications such as permission based email and customer profile surveys are
giving companies a chance to interact with customers and gain valuable personal data from their target
demographic all the while being under the banner of the own corporate logo and branding campaigns.

The 22 Immutable Laws of Branding

by Al Reis  Source

1. EXPANSION

The power of a brand is inversely proportional to its scope

2. CONTRACTION

A brand becomes stronger when you narrow its focus

3. PUBLICITY

The birth of a brand is achieved with publicity, not advertising

4. ADVERTISING

Once born, a brand needs advertising to stay healthy

5.THE WORD

A brand should strive to own a word in the mind of the consumer

6.CREDENTIALS

The crucial ingredient in the success of any brand is its claim to authenticity

7. QUALITY

Quality is important, but brands are not built on quality alone

8. THE CATEGORY

A leading brand should promote the cateogry, not the brand

9. THE NAME

In the long run a brand is nothing more than a name.

10. EXTENSIONS

The easiest way to destroy a brand is to put its name on everything

11. FELLOWSHIP

In order to build the category, a brand should welcome other brands

12. THE GENERIC

One of the fastest routes to failure is giving a brand a generic name

13. THE COMPANY

Brands are brands. Companies are companies. There is a difference

14. SUBBRANDS

What branding builds, subbranding can destroy

15. SIBLINGS

There is a time and a place to launch a second brand

16. SHAPE

A brand's logotype should be designed to fit the eyes. Both eyes.

17. COLOR
A brand should use a color that is the opposite of its major competitor's

18. BORDERS

There are no barriers to global branding. A brand should know no borders.

19. CONSISTENCY

A brand is not built overnight. Success is measured in decades, not years.

20. CHANGE

Brands can be changed, but only infrequently and only very carefully

21. MORTALITY

No brand will live forever. Euthanasia is often the best solution

22. SINGULARITY

The most important aspect of a brand is its single-mindedness