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Bangladesh is one of the emerging country in shipbuilding industry. Due to geographical


location, cheap labor cost this sector is competing in global market. The shipbuilding industry
developed in various region across the globe depending on labor cost.. It gradually shifted from
Europe to Asia and south Asian market is currently having a good position in global market.
Among south Asia, Bangladesh is playing a big role in meeting global market demand.
Bangladesh employs more than 100000 skilled workers and 150000 semi-skilled workers.
Bangladesh is now exporting small and medium sized ships to highly competitive markets. The
vessels are exported to country like Germany, Denmark, and Finland. Bangladesh received its
first foreign investment in 1979, A Japanese Company formed joint venture company with local
company of Bangladesh. The shipyard was located in Fatullah , Naraynaganj. Bangladesh have
seen that Bangladesh is assisting to meet demand in international market by exporting small and
medium sized ship. At present there are two ship yards in Bangladesh, Ananda Shipyard and
Western Marine Shipyard. Both of the shipyard is booked for international orders for 2 to 3
years. Bangladesh shipbuilding sector emerged as ann booming export sector recently. Top
Companies from Europe and Singapore are seen to place orders for Small Ocean going ship.
Bangladeesh shipbuilding sector has competitive advantage . The low cost of labor and
workforce has more training in vocational and technical facilities.

Having expertise man force with proper vocational and technical knowledge is one of the main
competitive advantage of shipbuilding sector of Bangladesh. Western Marine Shipyard was
formed marine profession specialized in ship repairing and export of marine ships. The company
was incorporated with Bangladesh as a private limited and company and from inception was
engaged in shipbuilding and reparing. The government of Bangladesh seek to reduce traffic
congestion by developing water ways of Bangladesh. Bangladesh is a developing nation and for
that the economic condition is improving day by day. To distribute necessary goods and raw
material from Chittagong to different parts of the counry smaller ships and cargos are used.
Western marine shipyard being flexible helping to meet this change of demand for ships and
cargo. Govenrmeny of Bangladesh has offered tax breaks for importing equipment and materials
without paying duty since the local demand has increased. Which helped to WMSL to have a
standard situation when the global economic condition was not good. Bangladesh has increased
its international fishing boundary. Private fish boat owners placed orders for addition vessels and
the gradual increase of demand. Container Vessel demand increasing day by day with a view to
reduce logistics pressure on roads by increasing more fluid logistics infrastructure. The move
was designed for taking advantage of domestic growth opportunity while rest of the world was
struggling.

So from above context we see that WMSL is having a significant competitive advantage in this
competitive market. By focusing properly on increasing demand of small ship cargo they can
outstand in the market and will be in a dominating position in the market. Foreign investment
might increase in this sector. By bringing difference in shipbuilding wmsl can excel in market.
Focusing more on building eco friendly ship will be smart move for them since they are already
well recognized for their quality and cheap cost.

Bangladesh is a developing country. GDP of Bangladesh is improving day by day. Bangladesh is


considered as one of the lucrative nation for manufacturing of goods. Production cost in
Bangladesh is low compare to other countrues and for those reason Bangladesh is playing a great
role on meeting global market demand. Shipbuilding industry of Bangladesh is competing with
global shipbuilding industry. IMO has set up rules for not upgrading ships. Old Ship must be
repaced with older ships. Globally transportation of good has increased in last few years.
Shipping is considered as the carrier of world trade. Demand of vessel has increased globally for
transportation of goods. The increase in demand of vessels has opened scope for fulfilling
demand of global market for vessel and gain global recognition. Shipbuilding has always labor
intensive industry . Sourcing ship from lost cost manufacturers was always the demand for
global market. Bangladesh had cheap labor ocst which encouraged foreign buyers to source from
Bangladesh. Bangladesh geographical location and group of skilled labor is one of the
competitive advantage for Bangladesh. Western Marine Shipyard Limited is known as the
leading shipbuilder in Bangladesh. Transportation of goods to different region of Bangldesh is
done from Chittagong port uning water ways. The demand of ocean going vessel is increasing
5% but shipbuilding industry industry is increasing only by 3%. So a new shipbuilding company
might take this situation as an advantage by capturing the new market. Bangladesh geographical
location is favorable for shipbuilding industry. Foreign investors can invest in Bangladesh for
shipbuilding. The transportation of goods across the country is done using Ships. International
fising area of Bangladesh has also increased which ultimately increasing demand of fiship ship
so by investing for a new company the new company can have some market share. Economic
condition of Bangladesh is improving day by day . Government of Bangladesh is encouraging
use of more water bodies compare to decrease congstions on road . New investors will get
suffiencceit support from Bangladesh for establishing shipbuilding yard in Bangladesh. Export of
Ship from Bangladesh has also increased. Investing in Bangladesh will be a good move for any
investors.

Shipyards in Bangladesh is facing high financing charges as compare to foreign Yards. Different
sort of taxes has increased product cost. Manufaxctuiring a ship might require 2 years so
financing for a longer period might be expensive. As a result WMSL incusrs morecost compare
to foreign competitors. Tax are implied on products importe from abroad. Which is added to
product cost. Goveernment is trying to reduce tax on this situation so that the product cost
decreases day by day and encouraging banks and other sectors to finance them with low interest.
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WMSL have a structured supply chain process. There are some certain stages in its process.
Globally we know that the supply chain is designed proportional to the product. WMSL starts its
purchase after they get order from buyers. Buyers demand is monitored in an accurate way.
WMSl at first design BOQ inorder to ensure necessary equipments , price and procurement time
needed for ship production . According to specific timeine the company purchases necessary
materials. WMSL places requirement of the suppliers according to the demand of buyers.
Different market prices are taken into account and better deal is selected from them. After getting
the quotation the cost of the project is determined. Foreign procurement is monitored by director
of supply chain and local procurement by purchase department. Raw materials are collected from
different parts of Europe, Singapore and so on. Lead time is generally 90 days. Minimum raw
materials are kept in stock to ensure maximum responsiveness. The company tries to follow JIT.
50% materials for production purpse of WMSL is collected from Bangladesh. It provers that the
shipbuilding industry of Bangladesh is established to a great extent. WMSL believe s that it is
important to maintain good relationship with suppliers, To ensure smooth production process
different suppliers are monitored. Alternative suppliers is always ready. The company maintains
regular contact with suppliers before LC is issued. Advance of payment is in general given to
local suppliers. Payment from buyer are recievend according to contracts. There is a specifici
schedule fpr it. Revenue is recognized as percentage of competition of vessels. Lack of gas and
electricity hinders the production process. Government need to monitor that. So in a nutshell the
overall supply chain of WMLS is collecting necessary material needed from suppliers? They also
tries to ensure minimum cost to ensure better profit. Suppliers are assigned according to the type
of raw materials buyer wanted. Then design is made. The design is the overall layout of the
product. According to the design cutting of steel is done. After receiving the steel plates at
shipyard ship building begins. Once all blocks are erected they are ready to weild . Wielding is
carried out on block joints.

So WMSL supply chain is an structured system. Quality is ensured in its phases and proper time
is maintained. To compete in global market there is no alternative of proper supply chain and
there must be a flow. We have also seen necessary materials are kept in stock to be responsive.

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