QUESTIONNAIRE

This is to acknowledge that the following survey is purely for educational purpose. The
identity of the respondent will be kept confidential.

Name of respondent: Age:

Occupation: Sex: Male/Female

Approximate income level:

Please answer the below mentioned questions as applicable. Write answer in the box/space
provided.

1. What product do you use for your hair?

a. Shampoo
b. Soap
c. Shikakai
2. Which shampoo you are currently using for your hair?(please tick)

Head and shoulders Fiama diwills

Pantene Garnier
Dove Vivel
Meera Sunsilk
Himalaya Ayur
Others(specify)

3. What features do you look for in a shampoo?

a. Smoothening of hair
b. Anti dandruff
c. Conditioning
d. To prevent hair fall

1. If you use a shampoo, how often do you use it? (Select the nearest range)
a. Daily
b. Twice a week
c. Weekly
 d. Monthly

1. In what quantity do you buy shampoo?

a. Sachet
b. 90ml-100ml
c. 200ml
d. Family pack
1. How many members of your family use shampoo?
a. All
b. Siblings only
c. Only you
d. Only adults
1. How many brands of shampoo do you/your family using now?
a. 1 brand
b. 2 brand
c. 3 brands
d. 4 brands and above

1. Think about the reasons why you use a particular brand of shampoo. Many potential
reasons are in the following list. We are interested in knowing the relative importance of
these reasons in your purchase decision. Assume you have 10 points. Divide the points
among the following reasons to indicate the relative importance of each reason. The more
points you give something, the more important it is. You can give as many or as few
points as you
rREASONS POINTS wish to each
reason. Please
make certain that
your total equals 10 points.

Brand
Smell
Bottle size
Moisturizing capabilities
Shine factor
Shampoo colour
 Volumizing capabilities

Commercial ads

Others please specify………………………………………………………………

2. Do you prefer home made herbal shampoo over a commercial one?
a. Yes

(Please specify the reason………………………………………………………..)

b. No
(Please specify the reason………………………………………………………..)

1. If some one tells you to use a relevant shampoo made at home from common herbs
would you use it?
a. Yes
b. No
1. Did you consult any dermatologist before buying the shampoo?
a. Yes
b. No

If ‘yes’ please mention the brand/name of shampoo…………………………………….

1. If the answer to the Q 11 is ‘yes’-Did you stop using the shampoo recommended by
dermatologist after the hair/scalp problem is cured?
a. Yes
b. No

If ‘yes’ please mention the shampoo you are using now………………………………..

1. How did you come to know about the shampoo which you are currently using?
a. TV advertisement
b. Magazines
c. News paper
d. Friends/ Family
1. Why did I prefer my shampoo?
a. I use it because it is used in urban areas
b. It really helps me maintain my hair
c. I use it because someone at my home uses it
Please indicate to what degree you agree/ disagree with the following statements when you make shampoo
purchase decision. (1 means strongly disagree and 7 means strongly agree)

1 2 3 4 5 6 7

15 I have compared different brands/types of

shampoo before I make purchase decision

16 I usually pay attention to shampoo

advertisements

17 I usually spend some time and effort deciding

which brand to buy

18 I intend to buy shampoo brand with heavy

advertising in TVC

19 I intend to buy shampoo brand with heavy

advertising in newspaper

20 I intend to buy shampoo brand with heavy

advertising in magazines

21 I intend to buy shampoo brand with heavy

advertising on internet

22 The celebrity endorser of the brand will affect

my purchase decision

23 My purchase decision will be affected by sales

promotion (e.g. premium, bonus pack, etc.) at
purchase point

24 I favor to buy those shampoo brand(s) with

product sampling

25 I will try shampoo brand(s) that is

recommended by friends

How desirable is the following attributes affect your choice of shampoo? (1 means strongly undesirable and
7 means strongly desirable)

26 Product Function - Gain Nourishment

27 Product Function - Retain Moisturizing

28 Product Function - Good for Anti hair fall

29 Low Price

30 Reputable Brand

31 Effective Ingredients - Natural Ingredients

32 Effective Ingredients - Chinese Herbal

Ingredients

33 Effective Ingredients - Premium Ingredients

Thank you for the valid information and support provided by you for conducting this study.