DECLARATION

I hereby declare that the dissertation titled “CUSTOMER BRAND LOYALITY IN

SMARTPHONE ” is my original work and the dissertation has not formed the basis
for the award of any degree, associateship, fellowship or any other.

The material borrowed from similar titles other sources and incorporated in the
dissertation has been duly acknowledged.

I understand that I myself could be held responsible and accountable for plagiarism, if
any, detected later on.

The research papers published based on the research conducted out of the course of
the study are also based on the study and not borrowed from other sources.

Date: Signature of the student

……………………………………
 CERTIFICATE

This is to certify that the dissertation titled ―” CUSTOMER BRAND LOYALITY

IN SMARTPHONE” is the bona-fide research work carried out by
m r . S H I V A M P A T H A K , student of MBA., at Doon Business School,
Dehradun, in partial fulfillment of the requirements for the Degree of MBA . and that
the dissertation has not formed the basis for the previously of any degree, diploma,
associateship, fellowship or any other similar title.

Place: dehradun

Date:

Signature of the HOD Signature of Guide

Prof. H.S Grewal Prof. Ishvinder singh sir

 ACKNOWLEDGEMENT

I am thankful to Doon Business School for giving me an opportunity to pursue MBA.

I would also like to thank my guide and my perpetual source of inspiration Prof.
ISHVINDER SINGH for his valuable mentoring and inputs. His constant support and
invaluable advice has always guided me towards the right direction. He helped me to know
various phenomenons related to the research practices which further gave an impetus to
channelize my study in an appropriate way. I sincerely thank her for his treasured
guidance without which this dissertation would have never been possible.

I am also grateful to Dr. H.S GREWAL for helping me with his valuable guidance in
constructing software programs for my dissertation.

I won’t miss this opportunity to give credit to the sources both primary & secondary for
adding valuable inputs to my dissertation. I also thank the College staff, the library staff &
the computer lab staff of Doon business school, for providing reference material required
in my research work.

Lastly, I express my deep sense of gratitude to the almighty, my family, friends &
colleagues who have directly and indirectly helped me in this dissertation.

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Signature of Student