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2.
3. 2. How do the predictors of switching intention
influence switching behavior? : A quantitative study of
students’ switching behavior in the retail banking
context.
University essay from Umeå universitet/Företagsekonomi; Umeå
universitet/Företagsekonomi
Abstract : Due to the increased number of niched retail banks in Sweden, the competition
for the customers has become severe. Bank customers in the Swedish bank market tend to
stay with their bank. The challenge of how to manage to attract new customers is a
central part of the retail banks’ management tasks. READ MORE
Abstract : Handelsbanken (HB) is one of the four largest banks in the Nordic countries
and branch office operations are organized into eleven regional banks, six in Sweden one
each in Norway, Finland, Denmark and two in Britain. HB is known to have a strong
position in the Swedish market. READ MORE
Abstract : Due to the more and more fierce competition in today’s business, many
companies are required to build long-term profitable relationship with customers and to
achieve customer loyalty. Therefore, relationship marketing has become more and more
important since last decade of 20th century, especially in service industry. READ MORE
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