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HUT of NOODLES

Pauline Looi B. Adriano

Aira Mae M. Avisado

Mr. Raul Santillan


Section 1

Market Feasibility

Noodles are very popular in the Philippines. It is the second staple food of Filipinos. Boiled noodles

are basically served in different flavored soup with many toppings. They are different in broth,

soup flavors, toppings, and more. The taste of noodles mainly depends on the soup, and it

requires skills to make delicious soup. There are so many different ways for noodles soup.

Chicken bone, pork bone, beef bone, seafood broth are used to make soup stock. Vegetables

such as ginger, onion, garlic, or/and mushroom are also added. It is categorized by soup flavors.

No matter what time of day and night, a bowl of noodle soup is never hard to find. Chicken noodle

is a chicken bone based broth. Pork noodle is a pork bone based broth. Beef noodle is a beef

bone based broth accompanied by ginger, garlic, onion, and other extra seasoning. The balanced

tastes of sweet, salty, and spicy are highly contagious. The noodle soup was eaten by Filipino for

breakfast, lunch, snack, and dinner. The noodle soup relies on a well-made soup stock. Stir-fried

onion, garlic, and ginger is an herbal top note to the soup. The noodles play off the small amount

of meat-thin slices of chicken, thin slices of pork, thin slices of beef, and a small amount of

seafood. Finally, the fresh vegetables garnishes complete the ensemble, usually composed of

carrots, cabbage, green onions, fried garlic, and chili flakes.


PRODUCT DESCRIPTION

The proposed business is HUT OF NOODLES. The business is just a small

restaurant that provides unique flavors. Hut of noodles is a unique concept where you can see

the food being freshly cooked. The business offers a taste of originality that will lead customers

returning. The customers have the option to get just the plain noodles with a mixture of their soup

and sauces or choose to add from a variety of healthy toppings such as pork, beef, chicken,

seafood, and vegetables at very affordable prices.

TARGET MARKET:

The business is looking for a fascinating atmosphere with permanent residents like

households, employees, and students desiring for a good food.

TABLE 1

TARGET MARKET

The proposed business will be at Homelots Ave. Doña Maria Subdivision Daraga, 4501 Albay.

The target market will be the walk-ins, employees and students near the area. The hut noodles

mission is to provide the customers the steaming bowl of noodles. We exist to attract and

maintain customers.

Target Market Population


Employees 150

Walk-In 200

Students 200

550
Total
TABLE 2

PROJECTED DEMAND

The projected demand shows that each year there is an increase in the demand of the

customer.

Year Population Willingness to Frequency Projected


buy Demand
2017 550 440 96 42,240
2018 660 528 96 50,688
2019 729 633 96 60,768

TABLE 3

COMPETITORS

The table below shows the competitors of the proposed businesses. We come up to this

computation.

Competitors No. of Weekly Monthly Yearly Projected

customer supply

Noodle 100 700 2,800 33,600 133,056

house1

Noodle 110 770 3,080 36,960 159,667

house2

Noodle 120 840 3,360 40,320 191,600

house3

Total 330 110,880


TABLE 4

PROJECTED SUPPLY

The Hut of Noodles will have no direct competitors because the location of the proposed

business where there’s no entity that offers the same product. Also there is no canteen that is

available to serve a good food.

Year Projected Supply

2017 396

2018 475

2019 570

TABLE 5

DEMAND AND SUPPLY GAP

Since the business has no direct competitors the chance of demand will be high.

Year Demand Supply Gap

2017 42,240 133,056 -90,816

2018 50,688 159,667 -108,979

2019 60,768 191,600 -130,832


TABLE 6

SALES FORECAST

Items Quantity Selling Daily Weekly Monthly Yearly

Price

Beef 10pax 70.00 700.00 4,900.00 19,600.00 235,200.00

Noodles

Pork 10pax 65.00 650.00 4,550.00 18,200.00 218,400.00

Noodles

Chicken 10pax 60.00 600.00 4,200.00 16,800.00 201,600.00

Noodles

Vegetable 15pax 50.00 750.00 5,250.00 21,000.00 252,000.00

Noodles

Seafood 15pax 75.00 1,125.00 7,875.00 31,500.00 378,000.00

Noodles

Total 1,285,200.00
MARKETING PROGRAM

A. PRODUCT

The business offers different kinds of flavored noodles. Beef noodles, Pork noodles, Chicken

noodles, Vegetable noodles, and Seafood noodles. The customers may also make their own

noodles. The business also has this Eat Some Nudedles which offers plain noodles and the

customers may add the toppings or add some flavors that they want for their noodles.

Beef Noodles Chicken Noodles

Seafood Noodles

Pork Noodles Vegetable Noodles


B. PRICE

Beef noodles- 70.00

Pork noodles- 65.00

Chicken noodles- 60.00

Vegetable noodles- 50.00

Seafood noodles- 75.00

TABLE 7

Items Quantity Unit cost Total cost

Noodle 10kg 100.00 1000.00

Beef 2kg 200.00 400.00

Pork 1kg 150.00 150.00

Vegetable 5kg 30.00 150.00

Chicken 2kg 120.00 240.00

Seafood 2kg 100.00 200.00

Total cost 2,140.00


C. PLACE

The proposed business will be at Homelots Ave. Doña Maria Subdivision Daraga, 4501 Albay.

The business will start to operate at exactly 8am and will be closing at 9pm.

D. PROMOTION

TABLE 8

Promotion

This table shows the materials that are needed to promote the business.

Items Unit Quantity Total

Flyers 100pcs 50.00 50.00

Tarpaulins 100pcs 50.00 50.00


SECTION 2

PRODUCTION AND TECHNICAL FEASIBILITY

The Section 2 or the Production and Technical Feasibility deals with the service description,

service process, raw materials, machineries and equipment, fixtures and furniture, office supplies,

and improvement cost that will be used in business operation.

A. SERVICE DESCRIPTION

The proposed business HUT OF NOODLES is established to meet the needs of the students,

households, walk-ins, and employees. It will offer different kinds of noodle toppings such as pork,

beef, chicken, vegetables, and seafood. The noodle house will operate from Monday to Saturday

from 8am to 9pm without noontime break. The business assures different kinds of delicious

noodles that will satisfy customer’s expectations.

B. SERVICE PROCESS

The figure below shows the service flow chart of the said business from taking orders of the

customers, preparing the ordered foods, serving the foods, and payment of the customers.

FIGURE 1

SERVICE PROCESS

TAKE ORDER

PREPARE ORDER

SERVING FOOD

PAYMENT
C. RAW MATERIALS

The table below shows the raw materials that can be used in operating the said business and

their corresponding prices. The daily and monthly profits are shown in the table below.

TABLE 7

RAW MATERIALS

Items Quantity Unit Price Total Cost

Wheat Flour 10 kilos 50.00/kilo 500.00

Toppings 10 kilos 120.00/kilo 1,200.00

Seasonings 5 kilos 50.00/kilo 250.00


D. MACHINERIES AND EQUIPMENT

The table below shows the machineries and equipment, their corresponding prices, their useful

life that tells on how long the machines will last and the depreciation of the machineries that will

be used in the operation of the business. The machineries and equipment are very much

important during the operation because it helps the service to have the service product.

TABLE 8

MACHINERIES AND EQUIPMENT

Items Quantity Unit Price Total Useful Life Depreciation

Noodle 2 20,000.00 40,000.00 5 years 8,000.00

machine

Stove 3 12,000.00 24,000.00 5 years 4,800.00

Air- 2 20,000.00 40,000.00 10 years 4,000.00

condition

T.V 2 15,000.00 30,000.00 5 years 6,000.00

Total 136,000.00
E. FURNITURE AND FIXTURE

The table shows the different furniture and fixture that will be used in the operation of the

business for the convenience. It only needs chairs, tables, and cabinet for the storage of the

supplies.

TABLE 9

FURNITURE AND FIXTURE

Items Quantity Unit Price Total Useful Life Depreciation

Chairs 50pcs 95.00 4,750.00 5 years

Tables 5pcs. 300.00 1.500.00 3 years

Cabinet 2pcs. 1,100 2,200.00 5 years

Total 8,450.00
F. OFFICE SUPPLIES

The table below shows the different office supplies that will be used during the business

operation. These items are good for one-month consumption.

TABLE 10

OFFICE AND SUPPLIES

Items Quantity Unit price Total

Office table 2 1,550.00 3,100.00

Office chair 2 300.00 600.00

Bond paper 2 rims 150.00 300.00

Scissors 3pcs. 20.00 60.00

Ballpen 1 box (12pcs.) 50.00 50.00

Receipt 1 dozen 150.00 150.00

Total 4,260.00
G. IMPROVEMENT COST

The table below shows all the materials needed for making the business area nice and cozy and

for making the area more attractive to the customers.

TABLE 11

Items Quantity Unit Price Total

Paint 3 gallons 300.00 900.00

Paint brush 3pcs. 30.00 90.00

Plywood 10pcs. 150.00 1,500.00

Lumber 20pcs. 80.00 1,600.00

Nails 4kg. 30.00 120.00

Anahaw 300pcs. 50.00 1,500.00

Labor 3 days 350.00 1,050.00

Total 6,760.00
SECTION 4

FINANCIAL FEASIBILITY

HUT of NOODLES

PROJECT COST

Property & Equipment

Machineries ------------------------------------------------------------- ₱ 128,000.00

Equipment --------------------------------------------------------------- ₱ 10,000.00

₱ 138,000.00

Working Capital

Raw Materials ------------------------------------------------------------ ₱ 1,950.00

Office Supplies ----------------------------------------------------------- ₱ 4,260.00

₱ 6,210.00

Pre-Operating Expenses

Promotion ------------------------------------------------------------------ ₱ 100.00

Improvement -------------------------------------------------------------- ₱ 6,760.00

Permit & Licenses -------------------------------------------------------- ₱ 2,140.00

₱ 9,000.00

Total

Contingency of 5% ₱ 153,210.00

Total Project Cost ₱ 7,660.00


APPENDICES

Accompanied – provide (something) as a complement or addition to something else.

Balanced – an even distribution of weight enabling someone or something to remain upright

and steady.

Convenience – the state of being able to proceed with something with little effort or difficulty.

Depreciation – a reduction in the value of an asset with the passage of time, due in particular to

wear and tear.

Established – having been in existence for a long time and therefore recognized and generally

accepted.

Fascinating – extremely interesting.


Divine Word College of Legazpi

North campus, Washington Drive, Legazpi City

March 29, 2017

Brgy. 13, Ilawod West

Old Albay, Legazpi City

Dear Sir/Madam

Greetings!

We are third year college students of Divine Word College of Legazpi taking up Bachelor of

Science in Hospitality Management preparing a business plan as a part of the requirement in

our subject Entrepreneurship and Business Planning thus we have a noodle house specifically

HUT OF NOODLES. May we request from your good office the information about the population

(students, employees, households, walk-ins) in your barangay which will be used for our

Feasibility study.

We are hoping that you will have a good response regarding this matter. Thank you very much

and God bless.

Yours truly,

Pauline Looi B. Adriano

Aira Mae M. Avisado


ADRIANO, Pauline Looi B.
Maoyod Legazpi, City

09566702331

Personal Information

Sex : Female

Civil Status : Single

Date of birth : February 16, 1996

Place of birth : Legazpi, City

Height : 5’4

Citizenship : Filipino

Educational Attainment

Tertiary

2014-Present Divine Word College of Legazpi

Secondary

2008-2012 Bicol College High School

Elementary

2002-2008 Albay Central School


AVISADO, Aira Mae M.
Donsol, Sorsogon

09216766292

Personal Information

Sex : Female

Civil Status : Single

Date of birth : March 16, 1997

Place of birth : Donsol, Sorsogon

Height : 5’4

Citizenship : Filipino

Educational Attainment

Tertiary

2014-Present Divine Word College of Legazpi

Secondary

2009-2013 Donsol National High School

Elementary

2003-2009 Dancalan Elementary School


Check the box of your chosen answer.

1. Do you eat noodles?

 Yes

 No

2. How often do you eat noodles?

 Once a week

 Two or three times a week

 Everyday

 Every other day

3. What kind of noodles do you prefer?

 Egg noodles

 Rice noodles

 Ramen

 Others

4. What kind of toppings do you want for your noodles?

 Seafood

 Meat

 Vegetable

 All of the above


5. How do you want your noodles to be cooked?

 Stir fried

 With soup

6. What do you look out when buying noodles?

 Taste

 Price

 Smell

 Quality

 Design

 Cooking time

 Nothing in particular

7. What are your ideal noodles?

 Low calorie

 Cheaper

 More nutrition

 Lighter flavor

 Thicker flavor

 Spicy

 Nothing in particular

8. Do you perceive noodles as a healthy food?

 Yes

 No