INNOVATION AND

DESIGN THINKING
NOVEMBER 29 – DECEMBER 2, 2017. MUMBAI
OVERVIEW
Truly remarkable companies are like a pair of scissors. One blade is efficiency in production and
execution; the other blade is creativity or innovation. Most companies already focus on efficiency, but
fail to do so for innovation, as innovation is often portrayed as something that cannot be defined,
described, or copied or that only some gifted people can do. This programme provides proven tools and
methods to sharpen your innovation skills and apply it to the challenge of corporate growth. This helps
in the simultaneous pursuit of differentiation and low-cost to create new market space, which can make
the competition irrelevant for both the company and its customers.

Understand and apply the logic and tools of an Innovation and Design Thinking to
OBJECTIVES real companies. This will help to drive product and service innovation, process
innovation and market innovation.

PARTICIPANT TAKE AWAYS

 Knowledge and Insights: Through hands-on exercises and high-energy lectures, participants undergo
intensive training in innovation and design thinking processes.

 Applied Experiential Learning: Participants learn design thinking concepts and methodologies by applying
them to their own businesses providing immediate relevance to ongoing strategy initiatives.

 Shared Understanding: By the end of the course, participants will have an understanding of their company’s
implicit strategic challenges, and most importantly, a foundation for addressing them.

 Original Solutions: Participants will propose solutions to the current challenges they face in their
organisations.

WHO SHOULD ATTEND THIS PROGRAMME?

Senior and middle managers from industries who are exploring growth opportunities and/or are facing cut-throat
competition due to which their margins are being affected. Organisations are encouraged to nominate multiple
participants so that they will be able to apply the learnings to real in-company projects.

METHODOLOGY
Pre Programme phase: (Starts by Friday 24th November 2017.)
Participants will be given programme materials a few days before the start of the programme. These readings will
help them know about tools that make strategic planning process more effective and how thinking like a designer
can transform the way one develops products, services and processes. The readings will also give some examples
of companies which have created uncontested market spaces. Participants will be expected to read these articles
and come well prepared. They also have to equip themselves with knowledge and information of companies in
their own industry and/or eco-system with similar environments and challenges through assignments given
during this phase. We will create learning clusters of participants based on their learning needs.

During Programme: (There will be an introductory-cum-ice breaking session @ 7:00 pm on 29th November 2017.)
The programme will be conducted in a workshop mode which uses a series of group and individual exercises.
Participants will analyze and address a significant business challenge they are facing in their current organisations.
This will give them a practice in applying the principles of Innovation and Design Thinking to their own
organization. Exercises will be supplemented by mini-lectures, discussions and case studies.

Post Programme: (Continues for at least one month after the workshop.)
At the end of one month after the programme, the participants have to submit their projects - identified during
the three days’ workshop and for which they will be mentored online. This will enable the participants to anchor
back the learning in the organisation. Further they will be provided additional reading materials, one each every
week during this period based on their learning cluster. They will also have to undertake a couple of quizzes. We
will provide a detailed report on the learning journey of the participants to the sponsoring organisations.
CONTENTS FACULTY
• The problem is not the market
• You and your competitors
• What your customers really want
• Value v/s cost
• Design Thinking and Blue Ocean Strategy Prof. Stephanos Eapen
• Understanding Non-Customer Personas
• Project Work Prof. Eapen is currently the Innovation
Specialist with the CEEI.

With more than 20 years of global experience in academia

and executive education, he has held positions with INSEAD
in Paris and Abu Dhabi, CEDEP in France, and the Russian
School of Business in Skolkovo. Prof. George’s clients include
Tata, Danone, Axa, Valeo and L’Oreal.

A member of the Blue Ocean Strategy Network, George

co-founded Strategy Regeneration, a group that uses the
Blue Ocean methodology to run in-company workshops. He
worked with Chan Kim and Renée Mauborgne, authors of
Blue Ocean Strategy, to develop and deliver Blue Ocean
Strategy programmes and seminars in several countries. He
adapted the methodology to challenges at the Base of the
Pyramid and sustainability while working with the Centre for
Social Innovation at INSEAD.

ALUMNI BENEFITS
CEEI believes in creating a strong alumni network so that it can help the participants as well as the organizations
they represent, through cross-pollination of learning from other individual and organizational alumni. Believing in
continuous education, CEEI provides alumni with access to various expert insights, webinars, reading materials
and conducts various networking events like Catallyst Knowledge Quest roundtables and alumni meets for
learning across various locations. CEEI alumni can do one programme of their choice free of cost, just by paying
operational expenses of travel & stay. CEEI alumni also get opportunities to visit/access case studies with various
CEEI faculties, write caselets containing their own experience of a managerial problem and thus become part of
knowledge creation. CEEI provides many tangible benefits to its alumni through strategic corporate tie-ups.

PROGRAMME DATES AND VENUE:

Programme starts on the evening of 29th November 2017 and will continue until 5:00 pm on 2nd December 2017.
Venue: A Five Star property in Mumbai. (Final address will be communicated along with the pre-programme
materials.)

SELECTION PROCESS:
On receipt of completed nomination form, the Programme Team decides on the acceptance of the nominations.
On receipt of acceptance of the nomination, participants/sponsoring organisations are expected to complete
payment process to confirm participation in the programme.

PROGRAMME FEES & PAYMENT METHODS:

The programme fee is INR 80,000/- + 18% GST per participant. The programme fee comprises of the programme
materials, tuition fee, and residence (for three nights on a twin sharing basis) and all meals at the programme
venue. For participants requiring single room accommodation, the same can be arranged at an extra cost.
The programme fee should be received latest by Nov 20, 2017.

Tax related information: PAN: AAECC9924C I TAN: AHMC03885A I GSTN: 24AAECC9924C1ZV

DISCOUNT
 5% in case of nominations and payments received on or before Nov 10, 2017.
 You can avail group discount of 7% in case of 3 or more participants.

NOTE: Please note that only one discount method is applicable.

The programme fee can be paid in any one of the following ways:

[A] Electronic Fund Transfer:

Name of Beneficiary: Catallyst Constellations Private Limited
Axis Bank | Current Bank A/c No.: 912020051644622 (IFSC: UTIB0000032)

[B] Through payment gateway on the Programme page on the CEEI website by clicking ‘Pay Now’ button.

[C] Demand Draft/Cheque payable at par at Ahmedabad

The cheque/draft should be in favour of “Catallyst Constellations Private Limited” and sent directly to the CEEI
office through courier or speed post or deposit to Axis Bank account number as given above.

[D] Short Term Education Loan:

Participants may avail easy financial assistance plans with no cost EMIs to repay the course fees over a flexible
tenure subject to a nominal one time processing fee and availability. Terms and conditions apply.

After making the payment, please e-mail us the complete transaction details on ExEd@theceei.com immediately
so that we can connect your remittance to your nomination.

Nominations will be confirmed only upon the confirmation of receipt of payments. Nominations can be cancelled
if request is received before 15 days of start of pre-programme phase. In case of non-participation in the
programme for reasons unrelated to the cancellation of the programme, the programme fees will be refundable as
per the following slab:
• If cancellation request is received not later than within 15 days of start of pre-programme - 100% refund
• If cancellation request is received within 14 to 8 days of start of pre-programme - 50%
• If cancellation request is received within 7 or less than 7 days of start of pre-programme - no refund.

About CEEI
CEEI was established by a core team of management academicians and industry professionals, as a
next-generation management education firm which helps organisations achieve their short term as well as
long term strategic goals and management objectives through working with their most critical resource –
their management cadre - at both strategic and functional levels. CEEI brings deep vertical (industry) and
horizontal (subject matter) expertise from around the globe, as part of its unique Catallyst Cube™ model
(Academic and Professional).

RSVP:
For Nominations & Enquiries, please feel free to call or write to us:

Catallyst Executive Education Institute

9th Floor, Platina, G Block, Plot C, #59 Bandra Kurla Complex, Mumbai 400051

Tel: +91-8692829949
Email: exed@theceei.com
Website: www.theceei.com