Demat Account

Submitted to
CHITKARA BUSINESS SCHOOL
In partial fulfillment of the requirements for the award of degree
of
Master of Business Administration
2017-2019

Submitted by: Supervised by:

Jatin Budhwar Dr. Deepika Jhamb
1720982021

CHITKARA BUSINESS SCHOOL

CHITKARA UNIVERSITY
2017

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 DECLARATION

I, "Jatin Budhwar”, hereby declare that the work presented herein is genuine work done
originally by me and has not been published or submitted elsewhere. Any literature, data or work
done by others and cited in the report has been given due acknowledgement and listed
in the reference section.

_______________________
_______________________
Date: __________________

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 ACKNOWLEDGEMENT

It was a great opportunity for me to work with Angel Broking Ltd., pioneers in the field of
Finance Industry. I am extremely grateful to all those who have shared their expertise and
knowledge with me and without whom the completion of this project would have been virtually
impossible.

Firstly, I would like to thank our Company Guide Mr. Dingra, Training Manager who has been a
constant source of inspiration for me during the completion of this project. He gave me
invaluable inputs during my endeavor to complete this project.

I am indebted to all staff of Angel Broking Ltd for their valuable support and cooperation during
the entire tenure of this project. Not to forget, all those who have kept my spirits surging and
helped delivering my best.

I thank my faculty guide Dr. Deepika Jhamb who helped me out at every critical situation that I
faced in my project and gave me his valuable advice to solve problems.

I want to give my special thanks to all members of Chitkara business school, for providing me
opportunity to work on this project with this great organization.

At last I would like to thank all the respondents met in the preparation, who gave their valuable
time to provide us required information and their honest support to complete our project in time.

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 EXECUTIVE SUMMARY

Training and development is the essential job of human resources department of every

organization. It is necessary to help employees in dealing with the changes caused by the

changing business environment.

I, Jatin Budhwar had done my project in ANGEL BROKING LTD. which is a leading company

in finance industry. The main objective of my project was to “Demat Account”.

The training design included departments, and their training needs, month of training, sequence

of training and methods of training. A proper matrix was formed differently for each level

highlighting the requirements to be trained.

It also includes different skills workshop including the contents, objectives of the skills imparted

to the employees. Most important in training process are the ice breakers and games which help

the trainees in feeling relaxed and refreshed.

Each level in organization was considered as separate entity and training procedure for them was

also different.

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 TABLE OF CONTENT

Pages Chapters TITLE

Chapter 1& 2 INTRODUCTORY

*Objectives
Chapter 3

*Research Method
*data Collection
Chapter 4 *sampling
*sample design
*sample size
*Questionnaire design

Data Analysis and Interpretation

Chapter 5 *pie chart
*bar graph

Chapter 6 Conclusion, Findings and Recommendations

Chapter 7
*Bibliography

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 Chapter 1
Introductory

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 INTRODUCTION

Angel Broking's tryst with excellence in customer relations began in 1987. Today, Angel has
emerged as one of the most respected Stock-Broking and Wealth Management Companies in
India. With its unique retail-focused stock trading business model, Angel is committed to
providing ‘Real Value for Money’ to all its clients.

The Angel Group is a member of the Bombay Stock Exchange (BSE), National Stock Exchange
(NSE) and the two leading Commodity Exchanges in the country: NCDEX & MCX. Angel is
also registered as a Depository Participant with CDSL. FSWA is into FINANCIAL PLANNING
which involves selling of financial products like D-mat account, corporate FD’s, mutual funds
and insurance.

Angel Broking ltd – Transacting and investing simplified. Get ready to change the way you
transact and invest in financial products and services. Whether you wish to transact in equity,
equity & commodity derivatives, prefer to invest in mutual funds, life & general insurance
products or avail money transfer and money changing services, you can do it all through reliance
money. Simply open a Angel demat account and enjoy the convenience of handling all your key
financial transactions through this one window.

In my project I explain in brief about the company, about financial planning, about Demat
Account, and almost all the things that I have learned so that others can also read and learn from
my experience.

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 COMPANY PROFILE

COMPANY BACKGROUND
Philosophy of the Company

Angel broking ltd. already has a presence in India through company Law, incorporated on
December, 1997. It offers world-class financial planning and a wide range of wealth
management products to mass affluent and affluent customer segments. Angel Broking limited
provides a complete range of financial products and services that include equity broking (internet
based online trading as well as offline trading), financial planning, insurance, investment
products, equity research, demat account and more.

Angel Broking Limited is one of the leading and professionally managed stock broking firm
involved in quality services and research. Angel Broking Limited is a corporate member of The
Stock Exchange, Mumbai.

The membership of the company with The Stock Exchange Mumbai was originally in the name
of Mukesh R. Gandhi, which was eventually turned into a corporate membership in the name of
Angel Broking Limited.

Angel Broking Limited is managed by Mr. Dinesh Thakkar and he is well supported by Mr.
Mukesh Gandhi, a fifteen years veteran in the market.

The group is well supported by a professional and qualified research team and efficient
operations and back office team, which comprises of highly dedicated and qualified individuals.
Angel has an in-house, state of art research department.

Angel believes in reaching out to the customer at the farthest end rather than by reaching out to
them. The company in its Endeavour to give its client the best has opened up several branches all
over Mumbai, which are efficiently integrated with the Head Office.

Angel Broking Limited is primarily into retail stock broking, with a customer base of retail
investors, which has been increasing at a compounded growth rate of 100% every year. The
company has huge network sub-brokers in Mumbai and other places outside Mumbai, registered

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with SEBI, who act as Chanel partners for the company. The company presently has total staff
strength of around 150 employees who are spread accordingly across the head office and all the
branches.

Angel has empowered its physical presence throughout India through various strategies which it
has been adopting efficiently and effectively over a period of time, like opening up of branches
at various places, tie-ups with various agencies and sales agents, buy-outs of smaller regional
outfits and appointment of sub-brokers and franchisees. Moreover Angel has been tapping and
including high net-worth and self-employed individuals it its vast array of clients.

Angel has always strived in the direction of delivering ultimate client satisfaction and developing
stronger bonds with its customers and chose partners. Angel has a vision to introduce new and
innovative products and services regularly. Moreover Angel has been one among the pioneers to
introduce the latest technological innovations and integrate it efficiently within its business.

Mission:

To create long term value by empowering individual investors through superior financial
services supported by culture based on highest level of teamwork, efficiency and integrity.

VISION:
 To provide best value for money to investors through innovative products.
 Trading/Investments Strategies
 State of the art technology and personalized service.

Customer Promise
They are passionate about their customers' success and promise to deliver exceptional service
with every meeting, interaction and dealing. They strive to offer simple, straightforward, friendly
and trustworthy service. They are a financial company with a different attitude.

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 ANGEL DEALING IN

EQUITY LIFE MUTUAL COMMODITY

INSURANCE FUND

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 COMPETITORS

1. Sharekhan

Sharekhan was founded by Mumbai-based entrepreneur Shripal Morakhia in 2000. Sharekhan

pioneered the online retail broking industry and leveraged on the first wave of digitization, when
dematerialization (demat) of securities came into effect and electronic trading was introduced in
the stock exchanges.
In India, Sharekhan has over 4800+ employees, and is present in over 575 cities through 153
branches, more than 2,500 business partners. The company has 1.4 million customer bases and
on an average, executes more than 4 lakh trades per day.

2. HDFC Securities

HDFC securities Limited is a financial services intermediary and a subsidiary of HDFC Bank, a
private sector bank in India . It is one of the leading stock broking companies in India and have
completed 18 years of operation. HDFC securities was founded in the year 2000 and is
headquartered in Mumbai with branches across major cities and towns in India.

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 3. ICICI Direct

ICICI direct Centre for Financial Learning (ICFL) is an educational initiative of ICICI Securities
Limited. They strive to offer best in the class financial learning programmes, through one of the
most superior and practical learning approaches that would help students and professionals reach
their career goals and investors and traders build expertise to invest and trade.

With an objective to be one of the most preferred provider for education on Finance, they offer
premium education programmes ranging from Investor and Trader focused skill enhancement
programmes on Stock investing, Technical Analysis and Derivatives Trading to certification
programmes on Financial Planning and Wealth Management.

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 Chapter 2
Introduction

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 ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy, sell and transact shares without the endless paperwork and
delays. It is also safe, secure and convenient.

In India, a demat account, the abbreviation for dematerialized account, is a type of banking
account which dematerializes paper-based physical stock shares. The dematerialized account is
used to avoid holding physical shares: the shares are bought and sold through a stock broker.

This account is popular in India. The Securities and Exchange Board of India (SEBI) mandates a
demat account for share trading above 500 shares. As of April 2006, it became mandatory that
any person holding a demat account should possess a Permanent Account Number (PAN).

Is a demat account a must?

Now a day, practically all trades have to be settled in dematerialized form. Although the market
regulator, the Securities and Exchange Board of India (SEBI), nobody wants physical shares any
more. So a demat account is a must for trading and investing.

Why demat?
The demat account reduces brokerage charges, makes pledging/hypothecation of shares easier,
enables quick ownership of securities on settlement resulting in increased liquidity, avoids
confusion in the ownership title of securities, and provides easy receipt of public issue
allotments.
It also helps you avoid bad deliveries caused by signature mismatch, postal delays and loss of
certificates in transit. Further, it eliminates risks associated with forgery, counterfeiting and loss
due to fire, theft or mutilation. Demat account holders can also avoid stamp duty (as against 0.5
per cent payable on physical shares), avoid filling up of transfer deeds, and obtain quick receipt
of such benefits as stock splits and bonuses.

Steps involved in opening a demat account

First an investor has to approach a DP and fill up an account opening form. The account opening
form must be supported by copies of any one of the approved documents to serve as proof of
identity (POI) and proof of address (POA) as specified by SEBI. Besides, production of PAN
card in original at the time of opening of account has been made mandatory effective from April
01, 2006.
All applicants should carry original documents for verification by an authorized official of the
depository participant, under his signature.

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Further, the investor has to sign an agreement with DP in a depository prescribed standard
format, which details rights and duties of investor and DP. DP should provide the investor with a
copy of the agreement and schedule of charges for their future reference. The DP will open the
account in the system and give an account number, which is also called BO ID (Beneficiary
Owner Identification number).

The DP may revise the charges by giving 30 days notice in advance. SEBI has rationalized the
cost structure for dematerialization by removing account opening charges, transaction charges
for credit of securities, and custody charges vide circular dated January 28, 2005.

Further, SEBI has vide circular dated November 09, 2005 advised that with effect from January
09, 2006, no charges shall be levied by a depository on DP and consequently, by a DP on a
Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another
branch of the same DP or to another DP of the same depository or another depository, provided
the BO Account/s at transferee DP and at transferor DP are one and the same, i.e. identical in all
respects.

In case the BO Account at transferor DP is a joint account, the BO Account at transferee DP

should also be a joint account in the same sequence of ownership.

Rights

1. You can open more than one depository account in the same name with single DP/ multiple
DPs.
2. No minimum balance is required to be maintained in a depository account.
3. You can give a onetime standing instruction to your DP to receive all the credits coming to
your depository account automatically.

Procedure

1. Fill account opening form (available with your DP).

2. Give your DP the duly filled account opening form with introduction documents as may be
required.
3. Sign agreement with DP (agreement will state rights & obligations of both parties). The
agreement will contain the fee structure of your DP. Your DP would give you a copy of this
signed agreement for your record.

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 4. DP would give you Client Id no. (Account no.) Once your depository account is opened. This
Client Id no. along with your DP Id no. Forms a unique combination. Both these nos. should
be quoted in all your future correspondence with DP/NSDL / Issuing Company/their
registrar & transfer (R&T) agent.
5. Your DP would give you pre-printed instruction slips for depository services viz.,
dematerialization, delivery instruction for trades, etc..Preserve these carefully.
6. Your DP would give you a list of deadlines for giving instructions for various depository
activities viz., transfer for effecting sale, purchase etc.. If not, check with the DP.

Required Documents

The extent of documentation required to open a demat Account may vary according to your
relationship with the institution. If you plan to open a demat account with a bank, a savings
account holder has an edge over the non-account holder. In fact, banks usually offer additional
incentives to customers who open a demat account with them.
Along with the application form, your photographs (with co-applicants) and proof of
identity/residence/date of birth have to be submitted. The DPs also ask for a DP-client agreement
to be executed on non-judicial stamp paper. Here is a broad list (you won’t need all of them
though):

 PAN card
 A canceled check,
 Voter’s ID
 Passport
 Ration card
 Driver’s license
 Photo credit card
 Employee ID card
 Bank attestation
 IT returns
 Electricity/ Landline phone bill

While they only ask for photocopies of the documents, they will need the originals for
verification. You will have to submit a passport size photograph on which you sign across.

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Procedure

1. Fill account opening form (available with your DP).

2. Give your DP the duly filled account opening form with introduction documents as may be
required.
3. Sign agreement with DP (agreement will state rights & obligations of both parties). The
agreement will contain the fee structure of your DP. Your DP would give you a copy of this
signed agreement for your record.
4. DP would give you Client Id no. (Account no.) once your depository account is opened. This
Client Id no. along with your DP Id no. forms a unique combination. Both these nos. should
be quoted in all your future correspondence with DP/NSDL / Issuing Company/their
registrar & transfer (R&T) agent.
5. Your DP would give you pre-printed instruction slips for depository services viz.,
dematerialization, delivery instruction for trades, etc..Preserve these carefully.
6. Your DP would give you a list of deadlines for giving instructions for various depository
activities viz., transfer for effecting sale, purchase, etc.. If not, check with the DP.

Angel Demat Account Services

Angel Broking – Transacting and investing simplified. Get ready to change the way you transact
and invest in financial products and services. Whether you wish to transact in equity, equity &
commodity derivatives, IPO’s offshore investments or prefer to invest in mutual funds, life &
general insurance products or avail money transfer and money changing services, you can do it
all through Angel. Simply open a Angel account and enjoy the convenience of handling all your
key financial transactions through this one window.

Benefits of having an Angel account.

• It’s cost effective

You pay comparatively lower transaction fees. As an Introductory offer, we invite you to pay a
flat fee of just Rs. 3000/- and transact through Angel.

• Its offers single –

Through Angel’s associates, you can transact in equity, equity and commodities derivatives,
offshore investments mutual funds, IPO’s life insurance, general insurance, money transfer,
money changing and credit cards, amongst others.

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• Its convenient
You can access Angel’s services through
•The internet
•Transaction kiosks
•The phone (call & transact)
•Our all – India network of associates on an assisted trade.

• Its Safe
Account is safeguarded with a unique security number that changes every 32 seconds. This
number works as a dynamics password to keep your account extra safe.

It provide you value- added services at www.angelbroking.com, you get

• Reliable research, including views of external experts with an enviable track record
• Live news updates from Reuters and Dow Jones
• CEO’s / expert views on the economy and financial markets
• Tools that help you plan your investments, tax, retirement, etc. in the personal finance section
• Risk Analyzer for analysis of your risk profile
• Asset allocators to build an appropriate investment portfolio
• Innovative use of technology for facilitating

The benefits:-

Benefits of Demat Account

• A safe and convenient way to hold securities;
• Immediate transfer of securities;
• No stamp duty on transfer of securities;
• Elimination of risks associated with physical certificates such as bad delivery, fake securities,
delays, thefts etc.;
• Reduction in paperwork involved in transfer of securities;
• Reduction in transaction cost;
• No odd lot problem, even one share can be sold;
• Nomination facility;
• Change in address recorded with DP gets registered with all companies in which investor holds
securities electronically eliminating the need to correspond witheach of them separately;
• Transmission of securities is done by DP eliminatingCorrespondence with companies;
• Automatic credit into demat account of shares, arising out of bonus/split/consolidation/merger
etc.
• Holding investments in equity and debt instruments in a single account.

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Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons/
benefits:
 SEBI has made it compulsory for trades in almost all scrip’s to be settled in Demat mode.
Although, trades up to 500 shares can be settled in physical form, physical settlement is
virtually not taking place for
 the apprehension of bad delivery on
 account of mismatch of signatures, forgery of signatures, fake certificates,
 etc.
 It is a safe and convenient way to hold securities compared to holding securities in
physical form..
 No stamp duty is levied on transfer of securities held in Demat form.
 Instantaneous transfer of securities enhances liquidity.
 It eliminates delays, thefts, interceptions and subsequent misuse of certificates.
 Change of name, address, registration of power of attorney, deletion of deceased's name,
etc. - can be affected across companies by one single instruction to the DP.
 Each share is a market lot for the purpose of transactions - so no odd lot problem.
 Any number of securities can be transferred/delivered with one delivery order. Therefore,
paperwork and signing of multiple transfer forms is done away with. It facilitates taking
advances against securities on low margin/low interest.

Points To Remember

2. You may choose your DP based on your evaluation of their reputation, service standards,
charges, other conveniences, etc.
3. Open depository account with the same holding pattern as there on existing physical
securities. You will need to open separate accounts for every different combination of
holding pattern. Eg.: If 100 securities of company ABC & 200 securities of company PQR
are registered in the name of X as first holder & Y as second holder, one account in name of
X as first holder & Y as second holder is sufficient. Whereas, if 100 securities of company
ABC are registered in the name of X as first holder & Y as second holder & 200 securities
of company PQR are registered in the name of Y as first holder & X as second holder, you
will need to open two accounts, one in the name of X as first holder & Y as second holder
and the second in the name of Y as first holder and X as second holder.
4. Account opening procedure should typically take 2-5 days.
5. In case of holdings of a partnership firm, the account should be opened in the name of the
partner(s).
6. In case of holdings of a HUF, the account should be opened in the name of the Karta.

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7. In case of a minor, the depository account should be opened in the name of the minor and
the guardian’s name should be mentioned. The guardian will sign as signatory on behalf of
the minor. For selling the securities of the minor, a court order should be obtained.
8. In case of any difficulties, contact your DP.
9. Only securities admitted by NSDL can be dematerialized. The list is available with your
DP.
10. Only securities registered in the name of the account holder can be dematerialized.
11. Dematerialization is normally completed within 15 days after the share certificates have
reached the issuer/their R&T Agent. Thus it may take you a month from the date you hand
over shares, to receive demat credit.
12. Dematerialization would be done only when the issuer / their R&T Agent is satisfied of
genuineness of securities & ownership status
13. All the joint holders should sign the DRF.
14. The pattern of holding in the DRF should match the pattern of holding on the share
certificate & the pattern in which account is opened.
15. Demat requests with name(s) not matching exactly with the name(s) appearing on the
certificates merely on account of initials not being spelt out fully or put after or prior to the
surname, would be processed, provided the signature(s) of the client(s) on the DRF tallies
with the specimen signature(s) available with the issuer/ their R & T agent.
16. If the signature in the DRF does not match with the signature available with the issuer/ their
R & T agent, the issuer/ their R & T agent may at the time of demat confirmation, ask for
additional documentation (like bank attestation/ notarization, etc.) to prove that the
certificate belongs to the person who forwarded the DRF.
17. In case there is any problem in processing the DRF, contact your DP and if he cannot
resolve the problem you may contact NSDL.

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 Buying and Selling of Dematerialization

INTRODUCTION

The procedure for buying and selling dematerialized securities is similar to the procedure for
buying and selling physical securities. The difference lies in the process of delivery (in case of
sale) and receipt (in case of purchase) of securities.

In case of purchase:-

 The broker will receive the securities in his account on the payout day
 The broker will give instruction to its DP to debit his account and credit investor’s account
 Investor will give ‘Receipt Instruction to DP for receiving credit by filling appropriate form.
However one can give standing instruction for credit in to ones accounts that will obviate
the need of giving Receipt Instruction every time.

In case of sale:-

The investor will give delivery instruction to DP to debit his account and credit the broker’s
account. Such instruction should reach the DP’s office at least 24 hours before the pay-in as
otherwise DP will accept the instruction only at the investor’s risk.

Rights

1. Dematerialized securities can be traded on those stock exchanges connected to NSDL. At

present, NSE, BSE, CSE, DSE, LSE, BGSE, OTCEI, MSE, ISE & ASE are connected to
NSDL. At these stock exchanges, two segments would be available to trade in
dematerialized securities :
o Unified (erstwhile physical) segment - In this segment delivery obligation can
be met by delivering dematerialized or physical securities at the option of the seller.
However, for a select list of securities prescribed by SEBI, securities cannot be
delivered in physical form in the unified segment, of stock exchanges connected to
NSDL. This list presently covers 160 securities. This list has been expanded to cover a

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 total of 200 securities with effect from January 17, 2000. Over a period, this list would
cover all actively traded securities.
o Exclusive demat segment - In this segment delivery obligation can be met by
delivering dematerialized securities only. Physical securities cannot be delivered in the
exclusive demat segment.

2. Procedure
Trading in dematerialized securities is done through your broker just like trading in
physical securities. After your broker executes the trade, your DP will help to deliver
shares to your broker (in case you sell) on the basis of valid instruction given by you to
your DP and receive shares from your broker (in case you buy) on basis of valid
instruction given by your broker to his DP.

Buy dematerialized securities

1. You purchase securities in any of the stock exchanges connected to NSDL through a broker
of your choice and make payment to your broker. Make sure you tell your broker you want
only demat shares.
2. Broker arranges payment to clearing corporation/ clearing house of the stock exchange.
3. Broker receives credit in his clearing account with his DP on the pay-out day. He can
immediately transfer these securities to your depository account, provided your account is
already active.
4. Broker gives instructions to his DP to debit his clearing account and credit your depository
account.
5. You give instruction to your DP for receiving credit in your depository account. If you have
given standing instruction to receive credits, no separate instruction for receiving credit will
be required.
6. If the instructions match, your account with your DP is credited.

Sell dematerialized securities

1. You sell your dematerialized securities in any of the stock exchanges linked to NSDL
through a broker of your choice.
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2. You give instruction to your DP for debit of your depository account and credit of your
brokers clearing member account at least 24 hours i.e. one working day prior to the pay-in
date or before the deadline prescribed by your DP, so that your brokers clearing account is
credited at the time arranged with him.
3. On the pay-in day, your broker gives instruction to his DP for delivery to clearing
corporation/clearing house of the relevant stock exchange.
4. The broker receives payment from the clearing corporation / clearing house.
5. You receive payment from the broker for the sale in the same manner you would receive
payment for a sale in the physical mode.

Points To Remember

1. Trading continues to be through brokers. In case of any problem in execution of trade,

contact your broker and if he fails to resolve the problem you may contact the stock
exchange.
2. When you buy securities through the stock exchange, your brokers clearing account is
credited to the extent of the securities purchased, on receipt of instruction from clearing
corporation/ clearing house of the stock exchange. Your depository account is credited only
when your broker gives a delivery instruction to his DP. Securities are not directly credited
to your account by the clearing corporation/ clearing house of the stock exchange. In case
your broker does not give a delivery instruction, contact him or concerned stock exchange
or SEBI. If your depository account is not credited, in spite of your broker giving valid
instruction to his DP, contact the DP and if he fails to resolve the same you may contact
NSDL.
3. When you sell securities, you have to give a delivery instruction to your DP to transfer the
securities to your brokers clearing account. They are not automatically debited from your
account by NSDL or by the clearing corporation/ clearing house of the stock exchange. In
case the DP defaults in executing your instruction, the DP is liable to compensate you for
the loss incurred, provided your instruction was in
order and has been submitted to the DP at least 24 hours i.e. one working day prior to the
pay-in date or before the deadline prescribed by DP. In case the DP fails to resolve your
problem, you can contact NSDL.

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 Chapter 3
Project Objectives

24
 OBJECTIVE

 To find the market potential and market penetration of angel broking product offerings in
Chandigarh, Panchkula, Zirkpur, and local area nearby them.

 To collect the real time information about preference level of customers using Demat
account and their inclination towards various other brokerage firms e.g.
 India bulls, Share khan, India in foline, Religare, Alan- kit, Unicon.

 To expand the market penetration of Angel broking ltd.

 To provide pricing strategy of competitors to fight cut throat competition.

 To increase the product awareness of Angel broking as single window shop for
investment solutions.

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 Chapter 4
Research methodology

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 RESEARCH METHODOLOGY
INTRODUCTION
Research Methodology refers to search of knowledge .one can also define research methodology
as a scientific and systematic search for required information on a specific topic.

The word research methodology comes from the word “advance learner ‘s dictionary meaning
of research as a careful investigation or inquiry especially through research for new facts in my
branch of knowledge for example some author have define research methodology as
systematized effort to gain new knowledge.

TYPES OF RESEARCH

ANALYTICAL RESEARCH:-
It has to used facts or information already available and analyze these to make a critical

evaluation of material.

SAMPLE SIZE:
Considering the constraints it was decided to conduct the study based on sample size of 100
people in specific age groups.

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 METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data has been used.

1. Primary data collection:

In dealing with real life problem it is often found that data at hand are inadequate, and hence, it
becomes necessary to collect data that is appropriate. There are several ways of collecting the
appropriate data which differ considerably in context of money costs, time and other resources at
the disposal of the researcher.

Primary data can be collected either through experiment or through survey.

The data collection for this study was done in the following manner:

Through personal interviews:-

A rigid procedure was followed and we were seeking answers to many pre-conceived questions
through personal interviews.

Through questionnaire:-
Information to find out the investment potential and goal was found out through questionnaires.

Through Tele-Calling:-
Information was also taken through telephone calls.

2. Secondary sources of data:

In the secondary sources of data is used. (Internet , mazazine ,books, journals)

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 TOOLS OF ANALYSIS

In the project work quantitative technique & percentage method are has been used.

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as percentage were used. It
help in marketing more accurate generalization From the data available .The data which was
collected from a sample of population was assumed to be representing entire population was
interested .Demographic factor like age, income and educational background was used for the
classification purpose .

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 Chapter 5

Data Analysis and

Interpretation

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 DATA ANALYSIS AND INTERPRETATION

Q1. In which of these Financial Instruments do you invest into?

Financial Instrument Percentage of respondent

Mutual Fund 75%
Bond 16%
Online trading 7%
Derivative 2%

Result of
Preference of
Investment

Interpretation:
This shows that although the mutual funds market is on the rise yet, the most favored investment
continues to be in the Share Market. So, with a more transparent system, investment in the Stock
Market can definitely be increased.

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Q2. Are you aware of online Share trading?

Aware of online share trading Percentage of respondent

Yes 72%
No 28%

Result of awareness of online trading

Interpretation:

With the increase in cyber education, the awareness towards online share trading has increased
by leaps and bounds. This awareness is expected to increase further with the increase in Internet
education.

32
Q3. Heard about Angel Broking?

Awareness of Angel Broking Percentage of respondent

Yes 48%
No 52%

Result of Awareness of Angel broking

48%
52%
yes
no

Interpretation:

This pie-chart shows that reliance money has a reasonable amount of Brand awareness in terms
of a premier Retail stock broking company. This brand image should be further leveraged by the
company to increase its market share over its competitors.

33
Q4. Do you know about the facilities by Angel Broking?

Awareness of Angel Broking Percentage of respondent

services
Yes 36%
No 64%

Awareness of Angel Broking Facilities

36%

yes
64%
No

Interpretation:
Although there is sufficiently high brand equity among the target audience yet, it is to be noted
that the customers are not aware of the facilities provided by the company meaning thereby, that,
the company should concentrate more towards promotional tools and increase its focus on
product awareness rather than brand awareness.

34
Q .5 Which bank is easily available everywhere?

Company Name Percentage of respondent

Angel 15
ICICI 20
HDFC 15

20
18
16
14
12
10
8
6
4
2
0
Angel ICICI HDFC

Interpretation:-
30% have respondent of Angel Broking Ltd, 30% have respondent of
HDFC, 40% have respondent of ICICI.

35
Q.6 Which banking Demat account offered you a large no. of services?

Company Name Percentage of respondent

Angel Broking 22
HDFC 10
ICICI 18

25

20

15

10

0
Angel HDFC ICICI 4th Qtr

Interpretation:
44% have respondent of Angel Broking Ltd, 20% have respondent of HDFC,
36% have respondent of ICICI.

36
Q.7 Which bank provide you a better email facility?

Company Name Percentage of respondent

Angel Broking 15
HDFC 13
ICICI 22

25

20

15

10

0
Angel HDFC ICICI

Interpretation:

30% have respondent of Angel Broking Ltd., 26% have respondent of HDFC, 44% have
respondent of ICICI.

37
Q.8 Which company provide a less BROKARAGE rate ?

Company Name Percentage of respondent

Angel Broking 22
HDFC 11
ICICI 17

25

20

15

10

0
Angel HDFC ICICI 4th Qtr

Interpretation:
44% have respondent of Angel broking ltd., 22% have respondent of
HDFC, 34% have respondent of ICICI.

38
Q. 9 Which company provide you a large number of product and services?

Company Name Percentage of respondent

Angel Broking 22
HDFC 10
ICICI 18

25

20

15

10

0
Angel HDFC ICICI

INTERPRETATION:-
44% have respondent of Angel Broking Ltd., 20% have respondent of HDFC, 36% have
respondent of ICICI.

39
 Represent a pie chart

USER OF DEMAT ACCOUNT

Angel ICICI HDFC

28%

41%

31%

40
 Chapter 6
Finding, Suggestion
and conclusion

41
 OBSERVATION
To study the sales and distribution management and improve the Customer
Acquisition Process by anal yzing the consumer behavior, response and mindset
towards the product and services the company offers.
1. Preference of Investment:
Consumers want to invest 75% in Mutual funds, 16% in Bonds, 7% in online trading
and 2% in Derivatives.
2. Awareness on Online Share Trading
72% consumers are aware of online share trading and 28% consumers are not aware
of online share trading.
3. Awareness of Angel Broking
48% consumers are know about Angel Broking and 52% consumers are not know
about Angel Broking.
4. Awareness about facilities provided by Angel Broking:
36% consumers are aware about the facilities provided by Angel Broking and 64%
consumers are not know about the facilities provided by Angel Broking.
5. Availability of Bank
30% have respondent of Angel Broking Ltd, 30% have respondent of HDFC, 40%
have respondent of ICICI.
6. Which banking Demat account offered you a large no. of services?
4% have respondent of Angel Broking Ltd., 20% have respondent of HDFC, 36%
have respondent of ICICI.
7. Better email facility provided by bank
30% have respondent of Angel Broking Ltd., 26% have respondent of HDFC, 44%
have respondent of ICICI.
8. Provide a less BROKARAGE rate
44% have respondent of Angel Broking Ltd., 22% have respondent of HDFC, 34%
have respondent of ICICI.
9. Provide a large no. of Products and services
44% have respondent of Angel Broking Ltd., 20% have respondent of HDFC, 36%
have respondent of ICICI.

42
 LIMITATION

 The time constraint was one of the major problems.

 The study is limited to the different schemes available under the Demat account selected.
 The lack of information sources for the analysis part.
 Geographical locations.
 Extreme variability in MARKET.

SUGGESTION

1. The Brand image of Angel Broking Ltd. is good in market but according to customer
satisfaction the company has to provide the better service.And also change the Market
strategy.
2. They should focus on print and electronic media advertisements to make more people
aware about them.
3. They should provide proper guidance to their customers about demat.
4. They should provide should offers and facilities to their customers to increase their
attractiveness about demat.
5. For opening an account they require lots of signatures in a kit, which should be reduced.

43
 SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

• To get initial success in this field is very difficult. Although the business generation
becomes easier with time as we serve more people who then get added up in the loyal clientage.
Thus time and service are two most factors to get in this field.
• Also the corporate remains a very important segment which gets business in bulk but
retail cannot be ignored which makes your business ticking.
• Customer remains in the pivotal position.

CONCLUSION

Angel Demat Account is better than other Demat account. Angel Broking Ltd. have good return
of investment. A good brand is always welcomed over here people are aware of quality so they
go for ready to spend bucks of money.
At last all conclusion be concluded by that Angel Broking Ltd. is still growing industry in India
Angel Broking Ltd. account have less brokerage rate .
It provide a security with the use of special type of key .

44
Chapter 7

References

45
 BIBLIOGRAPHY

Websites:

www.angelbroking.com
www.hdfc.com
www.icicidirect.com
www.demataccount.com
www.google.com

Reference books:
 Financial Institution And Markets
 Investment Mangement
 Ashwathappa K., Human Resource and Personnel Management, Fourth Edition,
2005, Tata McGraw-Hill Publishing Company Ltd., New Delhi
 Chunavala & Patel, Production and Operations Management, Fifth Edition,
2003, Himalaya Publishing House, Mumbai

46
 ANNEXURE

QUESTIONNAIRE

DEMOGRAPHIC

NAME:
…………………………………………………………………………………….

Address
……………………………………………………………………………………

Phone no:
…………………………………………………………………………………..

Types of business:
…………………………………………………………………………………..

Gender
a. Male
b. Female

Your annual income?

a. 0-4,00,000
b. 4,00,001-8,00,000
c. 8,00,001-12,00,000
d. 12,00,001-15,00,000

Q1. In which of these Financial Instruments do you invest into?

Shares Mutual Funds Bonds Derivatives

Q2. Are you aware of online Share trading?

Yes No

47
Q3. Heard about Angel Broking?

Yes No

Q4. Do you know about the facilities provided by Angel Broking?

Yes No

Q5. With which company do you have your DEMAT account?

Angel Broking ICICI Direct HDFC

Others (please specify)

Q6. Which bank is easily available everywhere?

 Angel broking
 HDFC
 ICICI

Q7. Which banking Demat account offered you a large no. of services?
 Angel broking
 HDFC
 ICICI

Q8. Which bank provides you a better email facility?

 Angel broking
 HDFC
 ICICI

Q9. Which companies provide a less BROKARAGE rate?

 Angel broking
 HDFC
 ICICI

Q10. Which company provide you a large number of product and services?
 Angel broking
 HDFC
 ICICI

48