Beruflich Dokumente
Kultur Dokumente
Hotel Continental
In July 1989, Mr. Oscar Mendoza, owner of Triumph Tours read in the newspapers
an advertisement for the leasing of the Hotel Continental’s facilities. During the
last six months, Oscar Mendoza has been seriously thinking about operating a
hotel to complement his travel agency business. Oscar Mendoza had been
experiencing difficulties in getting hotel accommodations for his tour groups since
last year during the peak travel months of December, January and August.
Hotel Continental is a 27 room hotel located in Diliman, Quezon City along Don
Mariano Marcos Avenue. It has three function rooms that can seat twelve to forty
persons, a coffee shop, a fast food cafeteria, a formal dining room and a
swimming pool. During the last two years, the hotel incurred losses of about P 2
to 3 million pesos which led management to the decision of leasing out its
facilities (See Exhibit A.)
The room capacity of the hotel is just right for triumph tours requirements during
the peak months. “M y travel business can provide annual capacity utilization of
the hotel to as much as 40% only,” Oscar Mendoza told his marketing manager,
Ernesto De los Santos. ’How do we fill up the remaining 60%? Before Cory became
President, I read in the daily newspaper that most of these five-star hotels in
figuring the appropriate bid price.”
Ernesto De los Santos immediately called his staff after the meeting with Oscar
Mendoza. He told his staff to gather raw data related to the hotel industry. “Just
give me the data. It’s up to you how you will divide the work. I’ll take care of
writing the report for the boss, “he informed his staff.
Several days later, Oscar Mendoza found on his desk a packet of information
jointly submitted by two of the five staff members of the marketing department
(see exhibit B.) Ernesto delos santos immediately read the data to see if he could
prepare a preliminary report for Oscar Mendoza.
Case study no.4
As one of the world’s best known brands, coca-cola endured some important
changes in the latter half of the 1990s. Chief executive of 17 years Roberto
Goizueta passed away in 1997. During Goizueta’s tenure at coca-cola, the market
value dramatically increased from US$4 billion in 1981 to nearly US$150 billion
today. This makes him one of the greatest value creators in history. Former chief
financial officer Douglas Ivester was appointed as his replacement. Many
inventions wondered if close continue its incredible pace in the global soft drink
market.
Hotel Continental most competitors are the Hotel’s that was a Five-Star
Hotel ,that makes led to a hard situations for Mr.Mendoza . In deciding to
him on what strategy to make his business more successful.
QUESTION:
When Goizuita holds the Coca-cola before he passed away , the market
value dramatically increased a lot. But after Mr. Ivester replace as a Chief
Executive .The market had not introduced a major new product had caused
them for levelled off. So they decided to expand Coke’s into International
base and it more sold worldwide . and makes the demand of the company
rise again ,and adding some technique in markets that they called “secret
formula” and by also advertising , campaigns and promotion .
By adapting the new trend’s that makes them unique and attract the
buyers to their products .And by the helped of their strong partnership that
makes their product more known and makes them quickly growth
increases.
QUESTION:
1.Should the Agri-Tech Produtcs Company accept the proposal of Dr. Melgar to
produce and Maket Rapidgrow ? Justify your answer.
Yes,
Advantages for this is increases the growth of a two tree species .that
keeps product immediately done .Aside from that no tariffs and taxes will
be paid for the importation of the machine .And the Disadvantages of ,are
too expensive in requiring a machine for Rapidgrow .And cutting of trees
makes nature’s in danger.
UNIVERSITY
OF CEBU
HRM31
BUSINESS ORGANIZATION AND MANAGEMENT
Group1-Business and its Environment
(Case Study)
Members:
Maica A. Nudalo
Jocel E. Espejo
John Eve Z. Barbolino Mr. Earl Rocha
Dianne Bolo TEACHER
Case Study No.10
Starbucks was started in 1971 by three academicians in Settle . Ten years later ,
Howard Schultz joined the company .During his trip to Italy , he realized that the
coffee house could be much more than that of a simple place where you drink
coffee . However , his ideas were not accepted by the owners of the company .
Being frustrated , Howard Schultz looked for investors eventually bought the
company ventured outside the Pacific Northwest , the company first experienced
disappointments which were followed by mixed to moderate success.
Howard’s dream was to not only provide a friendly environment for its costumers
,but also for its employees providing friendly service. This meant taking good care
of its employees providing health care benefits not only for its full-time
employees, but also for those working hours or more . Moreover ,employees
could also purchase stocks in the company. In a nutshell company pay and
benefits attracted motivated employees with good skills.
Starbucks aim was “to build a company with soul” . This meant that employees
had to listen carefully to what costumers want and meet their expectations . The
customer-oriented philosophy was expressed in mission statement which also
emphasized that employees treating one another who dignity, enjoying diversity
in the workplace , reflecting the local community . In a nutshell company having
high standard for coffee, being a good member of the community , and being of
course profitable.
The mission statement resulted in strategies that led one only to domestic , but
also internal expansion . In 2006 , the starbucks website displayed its presence 16
international countries including Beijing, Shanghai , and Hongkong. The long-term
goal was to have some 25,000 stores in various location . To achieve this long-
range aim, Starbucks designed stores with pleasant ambiance which customers ,
surrounded by coffee aroma, have been really enjoying . Also, since 2002, the
company worked with T-mobile USA by providing internet access in the coffee
shops . Besides offering caffeinated beverages, a great variety of speciality coffees
as well as teas are offered. Customers can also get juices, pastries , coffee mugs ,
coffee-making equipment, and even CD’s . Moreover , Starbucks partnered with
PespiCo and Dreyer’s Grand Ice cream and engaged in licensing agreements with
Krafts Foods . Coffee is also offered at warehouse clubs, Marriot Host
International , United States , and Wells Fargo Bank . Catalog sales were tried but
did not succeed and consequently were discontinued .Starbucks also invested in a
number unsuccessfully in a number of dot.com companies.
The sense of social responsibilities guided the company’s action. Not only did the
firm participate in local charities to “give back” to the community in which it
operates , but also applied this sense of responsibility to its purchasing practises .
Most of its retail stores and hotels with which the company had licensing
agreements , used Fair Trade Certified coffee.
Clearly , the company has been successful despite completion from coffee makers
such as Proctor & Gamble ,Nestle , and Kraft General Foods. How , the, will
Starbucks meet those and other challenges in the future.
Question
Because of they treating his/her subordinates good. Aside from that a good
service to his employees to their customers . A good determination on
looking forward whats the best thing to do when time of crisis .And a good
responsibilities guided the company that leads them to success .And their
motivated aim “ to build a company with soul” which you can expect a
good service to the customers .
Whats makes them unique is that when you get in to their store you can
feel the good ambiance ,nice facilities , an aroma of a coffee you smell and
a great variety coffees offered and a internet access to their shop . And the
employees that serve you a satisfied service .