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Introduction
The business goals being attempted may be for-profit or non-profit. For-profit business
plans typically focus on financial goals. Non-profit and government agency business
plans tend to focus on service goals, although non-profits may also focus on maximizing
profit. Business plans may also target changes in perception and branding by the
customer, client, tax-payer, or larger community. A business plan having changes in
perception and branding as its primary goals is called a marketing plan.
Business plan contests - provides a way for venture capitals to find promising projects
Venture capital assessment of business plans - focus on qualitative factors such as team.
Public Offerings
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Within Corporations
1. Fundraising
2. Total Quality Management
3. Management by Objective
4. Strategic Planning
5. Education
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1.5 Origin of the report: In order to fulfill the partial requirement of the BBA program,
our respected course instructor of the Entrepreneurship Development and Small
Business Management (MHR 303), Ms. Jesmin Sultana has assigned us to prepare a
business plan. This business plan is a part of our course. She has approved our topic on
Theme Park for our business plan.
1.7 The scope of the report: The scope of the report was based on the annual
reports & web site, input from interviews of marketing managers, operations
managers, and financial managers of the fantasy Kingdom and Nandan Theme Park,
survey on general people of Dhaka City.
In-depth data were not always available on-demand due to some unavailable
reasons.
1.8 Objective of the study: The broad objective of this report is to fulfill the partial
requirement of the BBA program of UAP.
The specific objectives aimed for this report is to conceptualize the business plan of a
company.
1.9 Methodology: Information used to prepare this report has been collected from
both the primary and secondary sources which together provided a more
comprehensive information.
1.10 Collection of the data: A survey method was followed to gather primary
information by interviewing manager of the companies with a questionnaire. We also
conduct a survey on our potential target customers living in Dhaka to better
understand what are their needs and wants.
The secondary data was accumulated from annual reports, periodicals, articles and
brochures published by the company, journals, research papers and articles from
various online sources. A sample of our survey questionnaire is given below:
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Sample Questionnaire
Questionnaire for competitors
Starting Business
Profitable
Expandable
New segment
Customer demand
All of the above
Market leader
Opening more branches throughout the country
Participate in international business
All of the above
3. Indicate the activities that you will undertake under your new business venture?
Promotion
Advertising
Customer service
All of the above
Location
Rural areas
Urban centers
Rural as well as urban center
Outside the country
Raw material
Cheap transportation
Availability of workforce
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Ecological requirements
Near the customers
Land availability
Pricing
Advertisement
Yes
No
2. How do you advertise?
Through the media (television,radio,newspaper)
Through the internet
Through billboards
Through word of mouth
3. What is your advertising budget?
5-10% of TC
10-15% of TC
15-20% of TC
Others
Consumers
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Competitors
………………………………………………………………………………………………….
………………………………………………………………………………………..
Increasing
Stable
Decreasing
Profitable
Highly profitable
Incurring loss
Capital
…………………………………………………………………………………………
Bank loan
Financial organization
Owner’s capital
Others
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3. Would you say that your business is profitable?
Profitable
Incurring loss
Highly profitable
…………………………………………………………………………………………
Student
Service holder
Business man
Others
……………………………………………………..
………………………………………………………………
15000-20000 taka
25000-35000taka
Above 35000taka
…………………………………………………………………………………………
.......................................................................................
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250-350tk (per ride)
400-500tk
Above
Family package
Picnic package
Couple package
Television, radio
Print media
Internet
Not so much
Highly attractive
Attractive
Water rides
Roller coaster
Magic carpet
3D show
Others
Worried
Very worried
Not worried
Yes
No
Snacks
Chinese
Fast food
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Bangla food
Any kind of drinks
Coupon
Gift
Free ride
Packages
17. Do you prefer others entertainment programs like concert show on special occasion?
Yes
No
Live concert
DJ show
All of the above
Yes
No
Bronze
Silver
Platinum
Gold
1.11 Limitations:
There may be some limitations behind this report. These are –
1. Before this report, we did not prepare any business plan. That is why we faced
some problems to prepare the report because of new comers.
2. In the point of view of Bangladesh there was lack of information which we
searched from internet.
3. People sometime seem very unfriendly while asking questionnaires.
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4. The Managers of other theme parks did not share enough information with us
due to their privacy.
5. Some time the managers provide wrong information.
6. We are failed to survey outside of Dhaka city.
7. The market survey is not sufficient to justify the total market condition of Dhaka
city.
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3.Description of Paeradise Theme Park:
Name Paradise Theme Park
Area 50 acres
Website www.paradisethemepark.com.bd
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Logo of The Firm:
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4.Description of the Service:
Paradise Theme Park will provide service with the various international rides. The
park mainly categorized by two types of entertainment
Adventurers World:
Paradise Theme Park will provide service with various adventures and exciting rides.
Adventures rides will be categorized by three types of segment:
Family
Rides
Thrilling Children
Rides Rides
Adventurous
Rides
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4.1 Thrilling Rides
For some of the most spine-tingling, heart pumping scream rides in the country get
down to Paradise Theme Park. There are five thrilling rides we will provide to our
adventure lover customers.
STATISTICS
Number of Passengers: 14
Bumper cars
STATISTICS
Number of cars: 15
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Bounty’s Revenge
STATISTICS
Number of Passengers: 54
Giant Splash
STATISTICS
Number of boat: 10
Manufacturer: Australia
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Reef Diver
STATISTICS
Height: 60 meters
Speed: 50 k/ph
Number of Passengers: 34
Paradise Theme Park will provide service through family rides - catering for the younger
thrill seekers, slightly less adventurous and tiny tots but still guaranteed to delight.
ZOZO Train
STATISTICS
Number of Passengers: 54
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Ferris wheel
STATISTICS
Number of Passengers: 52
Bumper Boats
STATISTICS
Height to be a passenger: 90 cm
Number of boats: 12
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Paddle Boats
STATISTICS
Number of Passengers: 2
4D Cinema
STATISTICS
Environment: Air-conditioned
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Magic-Carpet
STATISTICS
Number of Passengers: 16
Speed Way
STATISTICS
Number of Passengers: 2
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Swing Rides
STATISTICS
Number of Passengers: 52
Rail Rider
STATISTICS
Height: 4m
Length: 500m
Top Speed: Pedaling power
Number of Passengers: 34
Requirement: 90cm
Manufacturer: Thailand
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Lifting Boat
STATISTICS
Number of Passengers: 40
Crazy Car
STATISTICS
Number of cars: 15
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Space Wheel
STATISTICS
Flying Kite
STATISTICS
Speedy Cup
STATISTICS
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Top Speed: 50 k/ph
Magnetic Train
STATISTICS
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4.3 Children Rides
Paradise Theme Park will also provide service through children rides - catering for the
children who want to get little bit adventurous and tiny tots but still guaranteed to delight.
Mini Wheel
STATISTICS
Number of Passengers: 12
Mini Train
STATISTICS
Number of Passengers: 34
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Little Leaper
STATISTICS
Coffee Cup
STATISTICS
Number of Passengers: 4
Requirements: 90cm
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Air ride
STATISTICS
Number of Passengers: 2
Requirements: 90cm
STATISTICS
Number of Passengers: 01
Requirement: 90cm
Manufacturer: Thailand
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Cinderella ride
STATISTICS
Number of Passengers: 6
Number of Rides: 10
Requirement: 90cm
Manufacturer: Thailand
Dragon coaster
STATISTICS
Number of Passengers: 16
Requirements: 90cm
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Rounding car
STATISTICS
Number of Passengers: 12
Number of cars: 06
Requirement: 90cm
Mini car
STATISTICS
Number of Passengers: 8
Number of cars: 06
Requirements: 90cm
Manufacturer: Thailand
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Swing Horse
STATISTICS
Number of Passengers: 30
Number of Horses: 15
Requirement: 90cm
Manufacturer: Australia
STATISTICS
Number of Sits: 6
Number of Passengers: 6
Requirements: 90cm
Manufacturer: Thailand
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Digger Land
STATISTICS
Number of Passengers: 8
Requirement: 90cm
Video Games
STATISTICS
Number of Gamers: 10
Screen: Wide
Sound: Smooth
Requirement: 90cm
Manufacturer: Australia
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Crazy Bus
STATISTICS
Number of Passengers: 26
Requirements: 90cm
Open all year round, Paradise Theme Park will also provide service with the water slides.
Here people will get wet and wild with their family and friends… Located within the Paradise
Theme Park where will have thrilling waterslides for older kids, splash pools for the very
young, restaurants, DJ shows, dance zones, changing areas, and everything else you may
need for some splashing fun!
STATISTICS
Duration: Unlimited
Number of Passengers: 01
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Rocky Mountain Rapids
STATISTICS
Number of Passengers: 1
Requirement: 110cm. No eyewear and no
jewelry permitted for your safety.
Weight Requirement: 90kg (single tube)
Duration: Unlimited
STATISTICS
Number of Passengers: 6
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Secret Cove Pools
Pool Slide
STATISTICS
Length: 130mtrs
Top Speed: 50 k/ph
Ride Duration: approx 10 secs
Number of Passengers: 2(one slide)
Requirement: 110 cms. No eyewear and no
jewelry permitted for safety
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Rocky Island
STATISTICS
Length: 130mtrs
Top Speed: 50 k/ph
Ride Duration: approx 10 secs
Number of Passengers: 6
Requirement: 110 cms. No eyewear
and no jewelry permitted for safety
Wave Pool
STATISTICS
Length: 300mtrs
Wave: High
Ride Duration: Unlimited
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Cannel Way
STATISTICS
Length: 180mtrs
Swan Boat
STATISTICS
Length: 200mtrs
Top Speed: 50 k/ph
Ride Duration: approx 2 mins
Number of Passengers: 12
Requirement: 110 cms. No eyewear
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4.5 Schedules and Facilities:
Age Scheduling
Other Facilities:
We will have:
Separate changing rooms for men and women with lockers, toilets & showers.
For health and safety reasons, children under 10 years of age must be accompanied
by a responsible adult.
We will have fully trained lifeguards all over the water park.
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Restaurant facilities
Big Fort Restaurant: A superb Thai and International menu at this restaurant
where diners eat in a castle surrounded by dinosaurs, lagoons and mist pools.
Sea Shore Cafe: Set in a lagoon and surrounded by water on all sides, the Sea Shore
Café is an ideal place to while away the afternoon. Mouth-watering pizza and BBQ
wings are some of your favorite dishes available here.
High Fly Station: Spicy Fried Chicken, Burgers, Fries & so many on.......
Bus service
Paradise Theme Parkwill provide service through their own transportation service. We will
have 10 buses which stops at various busy areas of Dhaka City.
4.6 Customer:
Paradise Theme Park will segment their customer on the basis of income level. Basically we will
target three types of following income groups:
Upper Class
Middle Class
Lower-Middle Class
Paradise Theme Park will provide as a destination for group outings, picnics or
company family days. For groups, schools, companies, universities and other
organizations we host:
Birthday Parties
Company Picnics
Group Outings
Family Days
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Wedding Parties
Conferences
We will try to make as a corporate client with some renowned following companies:
Airtel
Banglalink
Robi
Grameen Phone
Nokia
Ericsson
Walton
Citi Bank
HSBC
Homebound
Cocacola
Pepsi
KFC
Pizza Hut
BFC
Dominos
MM Ispahani
Nestle Bangladesh
Rahimafrooz
GMG Airlines
Etc.
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4.7 Competitors
There are two well known and big theme parks in Bangladesh.
1. Fantasy kingdom
2. Nondon park
Fantasy Kingdom
Fantasy Kingdom is one of the largest and number one theme park in Bangladesh. It
is situated 30 minutes distance from Dhaka city. It has approximately 25 acres area.
The park is well design with various rides. They have around 25 types of rides. They
provide good service with this rides with high amount of charges. Although they
have captured more than40% market share in theme park industry as a leader. The
one thing is that they have also water park which is excluded from the fantasy
kingdom, that’s why customer have to pay extra amount for entrance in water park
which is not desirable for today’s customer.
Nondon Park
Nondon Park is a second largest theme park in Bangladesh but fron the area point of
view it contains around 33 acres then other existing parks in Bangladesh. The park
is situated around 60 minutes distance from Dhaka city. They have also no own
transportation facility, but the water park is included within their main park. In spite
of the water park is included in the main park, after that also customers have to pay
extra amount for special eater related rides which is also not desirable for customer.
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5.Marketing Plan
Image:
To get business we need to project an image that attracts potential customers and
clients, rather than repels them. The image we will project by telling people about
our business will be the key factor to attract and retain our customers. Image of an
organization and its profit margin are positively related. More renowned the
business is the greater is the profit margin.
• Adversising
• Sales Promotion
• Publicity
5.1 Advertising:
Advertising is any paid form of non personal presentation and promotion of ideas,
goods, or services by an identified sponsor.
Our advertising massage is our international rides and exclusive services will thrill
customers’ mind with cheer, joy, fun, and adventures.
Advertising Media
The most important thing for Paradise Theme Parkto choose the advertising media,
which are the advertising outlets, including newspapers, television, direct mail, FM-
radio, magazines, newsletters, brochures, telephone, internet, billboards and
outdoor displays.
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Print Media
Newspapers:
• The Holiday.
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Magazines:
Magazine has high geographic and demographic selectivity, credibility and prestige, high-
quality reproduction, long life, and good pass-along relationship. That’s why we will use
following Magazines as advertising media.
• Anondo Alo.
• Anonna.
• Bichitra.
• The Star.
Electronic media
Television
Television media is the most favorite and powerful advertising media for any product.
Television advertising is combines sight, sound, and motion, appealing to the senses, high
attention & high reach. Although the Television Media is very expensive but if we calculate
the reach of the message, then the cost will be lower for per person. Paradise Theme Park
will mainly broadcast its advertising within the most popular programs. We will use the
following selected televisions:
• Ntv.
• Channel i.
• Desh tv.
• Rtv.
• ATN Bangla.
• Banglavision.
• Ekuse tv.
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FM-Radio
Fm- radio is another electronic media which is very popular now a days and also first
reachable to teenagers. That’s why Paradise Theme Parkwill choose popular following radio
stations:
Radio
Web Media
Internet
Internet is the most important advertising media now a days, so Paradise Theme Park will
also give advertise through internet. We have already bought an Internet Domain. Our
Internet address is www.adventureworld.com. People can easily access to this site & get
detail informations about us like ticket price, park opening time, membership details &so
on.
Outdoor
Outdoor is the other advertising media for Paradise Theme Park. Because outdoor has
flexibility, high repeat exposure, low cost, low competition. In this advertising we will use
billboard & banner. We will establish billboard following locations:
• Dhanmondi
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• Banani
• Baridhara
• Uttara
• Motijheel
• Firmgate
• Gulisthan
• Kachpur
• Sonargaon
Mobile Billboard:
We will also advertise through our own bus services. Our company logo and name will
be printed on the body of buses in a very colorful manner.
Paradise Theme Park will promote sales with the best effort. To promote sales Paradise
Theme Park will take some effective promoting tools and will arrange various programs
for increasing sales. Paradise Theme Park will also arrange a training program for sales
persons of the park.
Discounts
Paradise Theme Park will give discounts on ticket prices of every special days like fathers
day, mothers day, valentine day, every Eid day, Independence day and so on.
Raffle draw
Paradise Theme Park will arrange a raffle draw program for theme park visitors on every
public holiday with prizes.
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Concert
5.3 Publicity
Publicity is all about informing the public about a business’s existence and its activities.
Before publicizing PARADISE THEME PARK, there should be clear statements of what
makes the business different from its competitors, what is hoped to be achieved
through publicity plan, who are the target customers, and what should be the target
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media. After having a clear picture of what is hoped to achieve, publicity plans should be
designed by putting greater emphasis on it.
Grand Opening
When the business will come into existence, the first thing to do is to create the
excitement through a knock out grand opening celebration.
Contests
Paradise Theme Park will take part in different types of contests and will promote its
products.
Sign Board
Outside of our
theme park, there
will be an attractive
sign board of our
company. People
will be able to know
our company
through that sign
board.
Meet the Press
When Paradise
Theme Park will go
for any product extensions, changes any kinds of facilities and want the public to
know about new arrivals of products, it can do so by meeting the press.
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Specialty Advertising
Paradise Theme Park will put its logo and slogan on calendars, note pads, ballpoint
pens, T-shirts and will give them to prospective customers. In this way, Paradise
Theme Park will get publicity.
Media
Newspaper ads, magazine ads and articles about Paradise Theme Park will also help
to get the targeted publicity for Paradise Theme Park.
Besides, all these we will also create publicity of our business by following ways-
Event sponsorship
Make an analysis or prediction
Conduct a poll or survey
Issue a report
Celebrate an anniversary
Road & Street show
We will also go for an agreement with KFC, BFC, Pizza Hut etc. by which they will also
promote the customers by giving them our company leaflets, special offers on our park
upon purchase of foods of predetermined amounts.
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KFC
Pizza Hut
BFC
To compete with other theme parks we are going to set prices by following competitive
methods.
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Reasons for choosing location:
Easier communication.
Availability of Workforce.
6. SWOT Analysis:
Strength
Weakness
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Opportunities:
Technology advancement.
Threats:
Inflation
Political instability
Tax increases
Economic pressure
7. Risk Management:
Uncontrollable:
Partially controllable:
Controllable:
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Dealing with the Risk: To deal with the risks listed above, the following
actions should be taken:
8. Partnership Agreement
Paradise Theme Park
Nabinagar,savar,Dhaka.
Bangladesh.
Telephone: +88025252501-9
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4) Nabila Rahman, 23/A, Rd.no.11/A, Dhanmondi, Dhaka 1209, Mob: 01673710146,
Email: nabila@paradisethemepark.com
2. The type of the business is a theme park business & the investment requirement is total
amount tk. 180,00,00,000.
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4. Each partner can draw 65% of their income and remaining 35% will go to retained
earnings.
8. If anyone become accuse of doing a bad situation, he must be punished based on the
intensity of the impact. If it is high, he should be expelled from the business and this
contract will be isolated.
9. Any partner, who wants to leave, has the right to transfer his ownership to another
person, who is capable enough.
10. The rights of partners, and the relations of partners to one another, are determined
by the agreement of the partners.
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11. Conduct of business: Every partner shall have the right to take part in the conduct of
the business – section 12 (a).
12. Equality of profits: The partners are entitled to share equally in the profit earned. -
Sec.13 (b).
13. Every partner has some right to act on behalf of the firm. He has express and implied
authority.
14. A partner has the right to get the firm dissolved under appropriate circumstances.
Upon dissolution, the partners have the right to get accounts of the firm and surplus
assets according to their shares.
16. Right to share profits after retirement: If after retirement, the continuing partners
carry on the business of the firm with the property of the firm the outgoing partner is
entitled to get share of profits or 6% per annum of his share of the property of the firm,
at their option. Sec-37.
17. Paradise Theme Park partnership agreement will be registered by the authorized
register.
18. Before doing this, Paradise Theme Park will complete the licensing requirement by
the concerned authority.
19. All individuals of this partnership business are liable for payment of income tax by
maintaining government regulations in regarding sector.
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9. HRM
Work policies are one of the important things, which the organization should consider
very carefully. There are certain factors that should be included in work policies that
may affect employees. Due to poor labor law and increasing number of welfare
organizations in the country, the workers sometimes want to fulfill unfair means. This is
why nowadays the organizations signed the Job Specification and Job Description so
that they are totally aware of the situation and later they can’t raises their voice. The
purpose of policy is to provide guidelines for administering a modified duty program.
We have considered certain areas in which we will reveal details of our work policy.
They are as follows
HOURS OF WORKS:
10.00 am to 4.00 pm
4.00 pm to 10.00 pm
COMPENSATION:
The most important and the most vital work of a human resource manager are to plan
the compensation program of an organization’s employees. Job evaluation is the process
whereby an organization systematically establishes its compensation program. In this
process, jobs are compared in order to determine each day’s appropriate worth within
the organization.
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Employees exchange work for rewards. The most important reward and indeed, the
most obvious is money. But not all employees earn the same amount of money. This
differentiation is explained by the compensation program.
Employee Benefits
Employee benefits have grown in importance and variety over the past several decades.
Once perceived as an added feature, employee benefit administration has transformed
itself into a well thought-out, well organized package. Employers realize that such
benefits affect whether or not applicants accept their employment offers, or once
employed, stay with the organization. Benefits are, therefore, necessary components of
an effectively functioning compensation program.
For the employees of Paradise Theme Park, special benefit programs will be provided.
The benefit programs are explained below:
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practice would be to relate the length of vacation to the length of tenure and
job classification in the organization.
TIME OFF:
If a worker is suffering problems related with family, in that time he can’t work
properly. If we allow him/her a couple of days leave the result will be better. In this
way, we will not lose skill workers and win the heart of the local people.
GRIEVANCE:
We will arrange a session every Friday for workers, where they will disclose their
problems without any type of hesitation. This will help the management to know what
their workers have in their mind and by this way they can reduce the gap or
miscommunication between them. This sort of open discussion will help the workers to
feel that they are part of the organization.
TERMINATION:
The management will inform the concern worker a month ago that his job will be
terminated at a said date. The worker will receive a month or half a month salary
depending on the situation in which they will be terminated.
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9.2 Key Personnel:
Name Designation
Marketing Responsibilities
Finance Director
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financial planning and record-keeping, as well as financial reporting to higher
management.
analysis of data.
HR Director
HR director has responsibility for all of the functions that deal with the needs and
activities of the organization's people including these areas of responsibility.
Recruiting
Hiring
Training
Organization Development
Communication
Performance Management
Coaching
Policy Recommendation
Salary and Benefits
Team Building
Employee Relations
Leadership
Service Director:
He is responsible for:
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9.3 Staffing Plan:
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9.4 Organogram:
HR HR
Executives
Director Manager
Finance
Executives
Finance manager
Director
Accountant
Engineer Operators
Service
Managing MAnager
Director Driver Helper
Service
Director Restaurant Cook and
Manager Boys
Security Security
Manager Guards
Marketing
Executives
Marketing Manager
Director Sales Sales
Manager Persons
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10: Forecasting Results
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2014 209,880 14,69,16,525
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From Jul-Dec [2011]
2011 23,40,000
2012 26,91,000
2013 30,94,650
2014 35,58,850
2015 40,92,000
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10.3 Paradise Theme Park
Income Statement
For the Year Ended Dec.31, 2011
EAT 77,00,000
2011 77,00,000
2012 88,55,000
2013 1,01,85,000
2014 1,17,11,000
2015 1,34,68,000
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10.4 Balance Sheet
For the Year Ended Dec.31, 2011
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5 Year Financial Situations
2011 195,74,40,000
2012 205,53,12,000
2013 215,80,77,600
2014 226,59,81,480
2015 237,92,80,554
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10.5 Break-even Analysis
At break-even point, total cost and total revenues are equal, i.e.
neither less nor profit situation.
Cost estimation:
Total 192,51,00,000
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Variable Cost Analysis:
Salary 28,90,000
Insurance 50,000
Others 50,000
Total 65,00,000
=193,16,00,000
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It is very difficult to calculate the selling price per unit, because
Paradise Theme Park offers various packages, some enjoy all rides,
others enjoy a few rides. Moreover, our sales also include snacks and
lunch as well.
=650
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10.6 Ratio Analysis
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Conclusion
In our business plan report, every aspects of a business have been portrayed
including marketing, human resource, financial and forecasting. This business
plan has documented that the establishment of Paradise Theme Park is feasible.
Considering industry trends, marketing analysis, competitive analysis,
management expertise, and financial analysis support this conclusion. Therefore,
it can be said that Paradise Theme Park business is going to be a successful
business. We are hoping to become the market leader by the end of 2015.
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Bibliography
Web:
www.google.com
www.wikipedia.org
www.concordgroup.com.bd
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