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Project Report on


Submitted to Savitribai Phule Pune University

In the partial fulfillment of degree of MBA

Under the Guidance of


Dr. D Y Patil School of Management,

Charholi (BK), Lohegaon
Pune – 412105


I undersigned hereby declare by that the project report ―COMPARATIVE

ANALYSIS OF STOCK BROKERS IN ―is completed by me for university of
Pune, towards the partial fulfilment for the award of ―Master of business
administration (M BA)‖ in year 2015-2017.

This is my original work and conclusion drawn therein is based on the material
collected by myself.

I further declare that, to the best of my knowledge and belief, this project work
is not has been submitted to this or any other university for the award of my any
other degree diploma or equivalent course.

(Signature -----------------------------)


It was a great opportunity for me to work with Karvy Stock Broking Ltd.,
pioneers in the field of Finance Industry. I am extremely grateful to all those
who have shared their expertise and knowledge with me and without whom the
completion of this project would have been practically impossible.

Firstly, I would like to thank my Company Guide Mr. Jitesh Kumar, who has
been a constant source of inspiration for me during the completion of this
project. He gave me valuable inputs during my endeavor to complete this

I am also extremely grateful to PROF SHREEKALA BACHHAV, my Internal

Guide, for the summer internship project, who had also been a constant source
of inspiration for me and gave a lot of valuable inputs which has made this
project a success.

Last but not the least I am extremely grateful to Mr. Rakesh Shukla, Manager,
to have given me the opportunity to work with him and gain valuable insights.

I am indebted to all the staff of Karvy Stock Broking Ltd for their valuable
support and cooperation during the entire tenure of this project. Not to forget,
all those who have kept my spirit surging and helped delivering my best.

I want to give my special thanks to my college dr d y patil school of

management, for providing me the opportunity to work with this organization
on this project.

Last but not least, I am deeply grateful to my family members, all my

friends and well- wishers for encouraging and helping me directly or indirectly,
throughout this work.

Chapter Number Particulars Page numbers

1 Introduction 8

2 Background 10to20

3 Objectives 21

4 Research Methodology 22to24

5 Data Analysis and Interpretation 25to38

6 Observations and findings 39to45

7 Suggestions 46

8 Conclusions 47

9 Questionnaire 50

10 Bibliography 51


There is growing competition between brokerage firms in post reform India. For
investor it is always difficult to decide which brokerage firm to choose.
Research was carried out to find which brokerage house people prefer and to
figure out what people prefer while investing in stock market. This study
suggest that people are reluctant while investing in stock and commodity market
due to lack of knowledge Main purpose of investment is returns and liquidity,
commodity market is less preferred by investors due to lack of awareness.

The major findings of this study are that people are interested to invest in stock
market but they lack knowledge. Through this report we were also able to
understand, what are our Company’s (Karvy) positive and strong points, on the
basis of which we come to know what can be the basis of pitching to a potential
client. We also gave suggestions to the company, what improvement can be
done to our product. My Internship consisted of the On Job Training as A Seals
Manager. The best learning experience was that I started from the very basics of
getting to that position and not from the position itself. This helped me get
useful insight and understanding of various financial products, the market
details about them and the benefits provided by them to the customers.
Emphasis was given in analysis of the investor behavior of the clients. Another
interesting fact was that all these products were suggested to clients not just
based on their market performance and returns, but on the client’s financial
condition as well as their risk taking capacity. Training sessions were held to
give me insights about the various products that KARVY STOCKBROKING
deals in like: Mutual Funds, Insurance and Bonds. Presentations on the same
after self study and analysis were a part of this internship session. I provided
financial advice and suggestions to the investors for mutual funds which may
prove prudent to them. For other products I studied the client’s investing
behavior and assisted the wealth manager, who decided the investment options
and designed the portfolios.


KARVY is 1st register and a premier integrated financial services provider and
ranked among the top five in the country in all its business segments. It services
over 16 million individual investors in various capacities and provides investor
services to over 300 corporates, comprising who is who of Corporate India. It is
a member of:-

 National Stock Exchange (NSE)

 Bombay Stock Exchange (BSE)
 Multiple Commodity Exchange(MCX)
 National Commodity and Derivative Exchange(NCDEX)

Karvy utilized its experience and superlative expertise to capitalize on its

strengths and better its service, innovate and provide new ones. It diversified in
the process and thus evolved as India’s premier integrated financial service
enterprise. Karvy has been a customer centric company since its inception. It
offers a single platform servicing multiple financial instruments in its bid to
offer complete financial solutions to the varying needs of both corporate and
retail investors, where an extensive range of services are provided with great
volume-management capability. KARVY covers the entire spectrum of
financial services such as Stock broking, Depository Participants, Distribution
of financial products - mutual funds, bonds, fixed deposit, equities, Insurance
Broking, Commodities Broking, Personal Finance Advisory Services, Merchant
Banking & Corporate Finance, placement of equity, IPOs, among others. Karvy
has a professional management team and ranks among the best in technology,
operations and research of various industrial segments.

Karvy Group

The KARVY group was formed in 1983 at Hyderabad, India. Karvy ranks among the
top player in almost all the field it operates. Karvy Computers shares Ltd is India’s
largest Register and Transfer Agent with a client base of nearly 500 blue chips
corporate managing over 2 core accounts. Karvy stock brokers Ltd, member of
National stock Exchange of India. With over 6,00,000 active accounts, it ranks
among the top 5 Depository Participated in India, registered with NSDL and CDSL
karvy COM trade, Member of NCDEX and MCX ranks among the top0 3 commodity
brokers in the country. Karvy Insurance Brokers is registered as a Broker with IRDA
and ranks among the top 5 insurance agent in the country. Registered with AMFI as
a corporate Agent Karvy is also among the top Mutual fund mobilize with over Rs.
5,000 cores under management. Karvy Realty Services, which started in 2006, has
quick established itself as broker who adds value, in the realty sector. Karvy global
offers niche off shoring services to client in the US.
Karvy has 575 offices over 375 locations across India overseas at Dubai and New
York. Over 9,000 high qualified people staff Karvy.


Over the last 20 years Karvy has traveled the success route, towards building a
reputation as an integrated financial services provider, offering a wide spectrum of
services. And they have made the journey by taking the route of quality service. Path
breaking innovation in service, versatility in service and finally totality in service.

Their highly qualified manpower, cutting-edge technology, comprehensive

infrastructure and total customer- focus has secured for us the position of an
emerging financial services giant enjoying the confidence and support of an enviable
clientele across diverse fields in the financial world.

With the experience of years of holistic financial behind us and years of complete
expertise in the industry to look forward to, they have now emerged as a premier
integrated financial services provider.

And today, they can look with pride at the fruits of their mastery and experience
Comprehensive financial services that are competently segregated to service and
manage a diverse range of customer requirements.

To achieve and sustain market leadership, Karvy shall aim for complete customer
satisfaction, by combining its human and technological resources to provide world
class quality services. In the process Karvy shall strive to meet and exceed
customer’s satisfaction and set industry standards.

Their values and vision of attaining total competence in their servicing has served as
the building block for creating a great financial enterprise, which stands solid on their
fortresses of financial strength – their various companies.

“Our mission is to be a leading and preferred services provider to our customers, and
we aim to achieve this leadership by building an innovative, enterprising, and
technology driven organization which will highest standards of services and business



Member – National Stock Exchange (NSE), the Bombay Stock Exchange (BSE), and
the Hyderabad Stock Exchange (HSE),

Karvy Stock Broking Limited, one of the cornerstones of the Kavry edifice, flows
freely toward attaining diverse goals of the customer through varied services,
creating a plethora of opportunities for the customer by opening up investment vistas
backed by research-based advisory services. Here, growth knows no limits and
success recognizes no boundaries. Helping the customer create waves in his
portfolio and empowering the investor completely is the ultimate goal.



 Deals in distribution of various investment products, via, equities Mutual fund,

bounds debenture fixed deposits, insurance policies & other financial products

 Member –Hyderabad stock Exchange (HSF)


 Deals in buying & selling equity shares & debenture &on the national stock
exchange (NSE), the Hyderabad stock exchange & over the counter
exchange of India (OTCEI)

 Member-national stock exchange (NSE)


 Transfer agency services for corporate & mutual funds

 Registrar for IPO\book building

 Depositary participant services

 Registered with both NSDL/CDSL

 It enable services –MT/call center /data classification

 Karvy .com comprehensive financial advisory site


 Deals in issue management, investor banking & merchant banking of

fixed income & other financial products.

 Trading through BSE


 Registered as DP both with NSDL & CDSL

 Serving over 2 lac investors

 Online connectivity at Hyderabad, Lucknow &Bangalore

 Ranked among the top 5 DPS in the country

 High synergy with registry & broking activities for higher services levels
to the customer information

 Web based customer information

 Provision of service in over 75 locations


1).Medical transcription

 First strategic initiative into global processing

 Among the top MT companies in India


 Strategic intent: to develop a comprehensive financial services

portal which includes

 Investor servicing: mutual funds, corporate shareholders &

depository clients.

 Distribution of financial products

 Net trading

 Insurance distribution

1. Call center

2. Started with a 30 agent e-call center

Financial Services Non-Financial Services

Equity Broking Data Management Services

Depository Participant International BPO

Wealth Management Alternate Energy

Commodities Broking Data Analytics

Currency Derivatives Market Research

Non-banking Financial Services

Distribution of Financial Products


Registry services for Corporate and Mutual funds

Investment Banking

Insurance Repository

The Finapolis

Forex & Currencies


To achieve and retain leadership, Karvy shall aim foe complete customers
satisfaction, by combining its human and Technological resources, to provide
superior quality financial Services. In the process, Karvy will strive to exceed
Customer’s expectations.


As per the Quality Policy, Karvy will:

1. Build in- house process that will ensure transparent and harmonious
relationship with its clients and investors to provide high quality of

2. Establish a partner relationship with its investor service agents and

vendors that will help in keeping up its commitments to the

3. Provide high quality of work life for all its employees and equip them
with adequate knowledge &skills so as to respond to customer’s

4. Continue to uphold the values of honesty & integrity and strive to

establish unparalleled standards in business ethics.

5. Use state –of – the art information technology in developing new and
innovative financial products and services to meet the changing
needs of investors and clients.

6. Strive to be a reliable source of value-added financial products and

services and constantly guide the individuals and institutions in
making a judicious choice of it. Strive to keep all stake- holders
(shareholders, clients, investors and regulatory authorities) proud
and satisfied.


 Among the top 5 stock brokers in India (4% of NSE volumes)

 India's No. 1 Registrar & Securities Transfer Agents

 Among the top 3 Depository Participants

 Largest Network of Branches & Business Associates

 ISO 9002 certified operations by DNV

 Among top 10 Investment bankers

 Largest Distributor of Financial Products

 Adjudged as one of the top 50 IT uses in India by MIS Asia

 Fully Fledged IT driven operations

Why should Investors choose for KARVY …?

Excellence is next to nothing and here at Karvy everybody tries to offer excellence
services to its client through its offerings maintaining the Karvy culture which

1. Controlled and low cost services culture:- Karvy is there to serve its client at the
minimum possible costs.

2. Longer volume processing capability:- Being the largest financial service provider
in the country. It has the unique distinction of operating its activities on a large scale
which benefits all the parties cordially.

3. Adherence to strict time Schedule:- Karvy knows that time is money and tries it
best to finish the task within the stipulated time schedule.

4. Expertise in coordinating Multi-location Responses:- Karvy has got a wide network

and hence I can find its branches at most of the places in India. Thus it enjoys its
presence everywhere and co-ordinates among itself in solving the quarries and in
responding to any situation.

5. Expertise in managing independent entities such as Banks, Post-offices, etc:- The

work culture of Karvy and the ethics followed inside Karvy Makes its workforce with
everybody. So the Karvy person establishes good coordination with independent
entities too.

6. Pooling of Group Resources:- Karvy group consists of 8 subsidiaries. So it can

easily pool up its resource for accomplishment of its goals, whenever needed. The
group can help each other whenever there are peaks and lows and even in the case
when they have huge targets just as we saw few years’ bank, Tata group pooling its
resources to acquire Corus.


It is an undisputed fact that the stock market is unpredictable and yet enjoys
a high success rate as a wealth management and wealth accumulation option. The
difference between unpredictability and safety anchor in the market is provided by in
–depth knowledge of market functioning and changing trends, planning with foresight
and choosing options with care. This is what they provide in their Stock Broking

They offer services that are beyond just a medium for buying and selling
stocks and shares. Instead they provide services which are multi-dimensional and
multi-focused in their scope. There are several advantages in utilizing their stock
Broking services, which are the reasons why it is one of the best in the country.

They offer trading on a vast platform; National Stock Exchange. Bombay

Stock Exchange and Hyderabad stock Exchange .More importantly, they make
trading safe to the maximum possible extent, by accounting for several risk and
planning accordingly. They are assisted in this takes by their in-depth research,
constant feedback and sound advisory facilities. Their highly skilled research team,
comprising of technical analysts as well as fundamental specialists, secure result-
oriented information on market trends, market analysis and market predictions.

This crucial information is given as a constant feedback to their customers,

through daily reports delivered thrice daily; The Pre-session Report, where market
scenario for the day is predicted, The Mid- session Report, timed to arrive during
lunch break, where the market forecast for the rest of the day is given and the post-
session Report, the final report for the day, where the market and report itself is
reviewed. To add to this repository of information, they publish a monthly magazine.

“The Fin polis” which analyzed the latest stock market treads and takes a close look
at the various investment options, and products available in the market, while a
weekly report, called “Karvy Bazaar Beaten”, keeps clients more informed on the
immediate trends in the stock market. In addition, their specific industry reports give
comprehensive information on various industries. Besides this, they also offer
special portfolio analysis packages that provide daily technical advice on scraps for
successful portfolio management and provide customized advisory services to help
you make the right financial moves that are specifically suited to their portfolio.

Stock Broking services are widely networked across India, with the number
of trading terminals providing retail stock broking facilities. Its services have
increasingly offered customer oriented convenience, which they provide to a
spectrum of investors. High-net worth or otherwise, with equal dedication and

But true to their spirit, this success is not their final destination, but just a
platform to launch further enhanced quality services to provide you the latest in
convenient, customer-friendly stock management.

Over the years Karvy have ensured that the trust of customers is their
biggest returns. Factors such as their success in the Electronic custody business has
helped build on their tradition of trust even more. Consequentially their retail client
base expanded very fast.

To empower the investor further they have made serious efforts to ensure
that their research calls are disseminated systematically to all their stock broking
clients through various delivery channels like email, chat, SMS, phone calls etc.

Their foray into commodities broking has been path breaking and they are in
the process of converting existing traders in commodities into the more organized
mainstream of trading in commodity futures, both as a trading and risk hedging

In the future, their focus will be emerging businesses and to meet this
objective, they have enhanced their manpower and revitalized their knowledge base
with enhances focus on Futures and Options as well as commodities business.



 Equities


 Mutual funds
 Fixed deposits
 Bonds & Debentures

 PROTECTION (Insurance)

 Life insurance
 General insurance


 Margin funding


Each research have its own specific purpose. It is like to discover to question
through the application of the scientific procedure. The main purpose of
research to find the truth fact that is hidden and which has not been discover as
yet. Our research study has two objectives.

Primary Objective

How KARVY is best service provider as stock broker in the city.

Secondary Objective

 To know about awareness towards stock broker and Karvy Ltd.

 To study about competitive position of Karvy in competitive


 To study about efficiency and effectiveness of Karvy services in

relation to competitor.

 To study about whether people are satisfied with Karvy services

and management or not.

 To study what is the difficulty that face by investors to invest

through Karvy.

 To study about need of improvement in existing.

Type of Research
On the basis of theoretical study Research has many types. All these are distributed
on the nature of research. Some of these are like-

 Descriptive and Analytical Research

 Qualitative and Quantitative Research

 Conceptual and empirical Research

 Applied and Fundamental Research

 One time Research

Our research on the based on Descriptive, Qualitative and Quantities.

Descriptive Research

Descriptive research includes Survey and Fact finding enquires of different kinds.
The major purpose of descriptive research is description of the state of affair as it
exists at present. Researcher has no control over the variable in this research.

Qualitative Research

In our research we need comparison between different stock broker. So this based
on the all qualitative research. In short, qualitative research is especially important in
the behavioral science where the aim is to discover the underline motive of human
behavior. Through this research we analyses various factors which motive to people
to behave in particular manner or which make people like or dislike in particular

Quantitative research

Quantitative research based on the measurement of quantity and amount. It can be

applicable to phenomena that can be express in quantity. So we use it in our
research for collecting of numerical data.

Sample Design

´Sample design is a definite plan for obtaining a sample from a given population. It
refer to the technique or procedure the researcher would adopt in selecting item for

Generally sample designs are two types-

Probability Sample Design

Non Probability Sample Design

We used the probability research design.

Sampling Unit

Sampling unit may be geographical such as state, district, village etc. The researcher
will have to decide one or more of such as units that has to select for his study.

Size of Sample

"This refers to the number of item that to be selected from the universe to constitute
a sample.

In our research sample size is 100

But we also study of Five Stock Brokers Companies related to the security and
commodity market like India-Infoline, ICICI Direct, HDFC Security, Indiabulls, Shere
Khan for the appropriate collection of thein formation

Source of data Collection

While deciding about method of data collecting to be used for the study the research
should keep type of data.

1. Primary Data

2. Secondary Data

We used in our research Primary as well as Secondary data. Primary data means
collected fresh, and first time data and secondary data means that is already
available like magazine, news paper, internet, annual report, library etc.

Survey Method

Survey refers to the method of securing information concerning phenomena under

study from all or selected number of respondent of the concern area. In a survey the
investors examines those phenomena which exist in universe independent on his
action. We used the scheduling method.


In this method enumerators along with schedule, go to the respondent, And ask
them questions as per questionnaire in order the questions are listed and record the
responses to make analyses.


HDFC Securities

HDFC Securities (HDFCsec) is Equity Trading Company of HDFC Bank.

HDFC Securities provide both online trading and trading on phone. The HDFC
Securities trading account has a unique 3-in-1 feature that integrates your
HDFC Securities trading account

HDFC Securities Vs Karvy Share Broker Comparison

HDFC Karvy Stock
Securities Broking Ltd

Type of Broker Full Service Full Service

Broker Broker

Supported Exchnage BSE, NSE BSE, NSE,

Account Type Online Basic Plan
Broker Enquiry

Stock Broker Fees / Charges

Trading Account Opening Fees Rs 999 Rs 0

Demat Account Opening Fees NIL Rs 0

Demat Account AMc 750Rs 750 450 Rs 500

Trading Brokerage Charges

Equity Delivery Brokerage 0.50% 0.3%

Equity Intraday Brokerage 0.50% 0.03%

Equity Futures Brokerage 0.05% 0.03%

Equity Options Brokerage Rs.100 Rs 50

Currency Futures Trading Brokerage Rs 23 per 0.03%


Currency Options Trading Brokerage Rs 23 per Rs 50


Transaction Charges

Equity Delivery 0.10% 0.00325%

Equity Intraday 0.025% (on 0.00325%


Equity Futures 0.01% (on 0.0023%


Equity Options 0.017% on 0.055% (on

premium premium)

Share Broker Features

3 in 1 Account
Mobile Trading


Automated Trading

Online Portfolio

Stock / Equity


Currency ,Mutual Funds ,Debt,

Bond / NCD ,
Email Support/Online Live Chat/ Phone

Support/ Through Branches

Toll Free Number

Daily Market Report/ Free Tips / Quarterly

Result Analysis / News Alerts

The 3-in-1 account, which includes HDFC Bank Account, HDFC Securities
Trading Account and HDFC Securities Demat Account, is the best offering for
retail investors in India as it provides easiest way to invest in stock market and
other financial instruments.

In addition to opening a trading account with HDFC Securities Ltd, you will
also be required to open a savings bank account (quarterly minimum balance of
Rs. 5000) and a DP (depository participant) account with HDFC Bank.

Incorporated in February 2000, Sharekhan is India's 3rd largest stock broker
(after ICICI Direct and HDFC Securities). Sharekhan provides brokerage
services through its online trading website and 1800 offices
which includes branches

Sharekhan Vs Karvy Share Broker Comparison

Sharekhan Karvy Stock
Broking Ltd
Type of Broker Full Service Full Service
Broker Broker

Supported Exchnage BSE, NSE BSE, NSE,

,mcx MCX
Account Type Classic Basic Plan
Broker Enquiry

Stock Broker Fees / Charges

Trading Account Opening Fees Rs 750 Rs 0

Demat Account Opening Fees NIL Rs 0

Demat Account AMc 400Rs 750 450 Rs 500

Trading Brokerage Charges

Equity Delivery Brokerage 0.50% 0.3%

Equity Intraday Brokerage 0.10% 0.03%

Equity Futures Brokerage 0.10% 0.03%

Equity Options Brokerage Rs.100 Rs 50

Currency Futures Trading Brokerage 0.10% 0.03%

Currency Options Trading Brokerage Rs 30 per lot Rs 50

Transaction Charges

Equity Delivery NSE 0.00325% 0.00325%


Equity Intraday NSE 0.00325% 0.00325%


Equity Futures NSE 0.0019% | 0.0023%

BSE 0.0005%

Equity Options NSE 0.05% | 0.055% (on

BSE 0.0005% premium)

Share Broker Features

3 in 1 Account
Mobile Trading


Automated Trading

Online Portfolio

Stock / Equity


Currency ,Mutual Funds ,Debt,

Bond / NCD ,
Email Support/Online Live Chat/ Phone
Support/ Through Branches

Toll Free Number

Daily Market Report/ Free Tips / Quarterly

Result Analysis / News Alerts


 It has a strong network of over 1950 branches across India.

 The fund transfer from and to the trading account is free.
 The share transfer from and to the DP account is free when trading from
Share khan trading account.
 The 'Trade Tiger' is the most popular trading terminal in India.
 Brokerage Plan "Prepaid AMC schemes" are available for high volume


 Share khan doesn't offer 3-in-1 account as it doesn't offer banking

 Sharekhan brokerage is high in comparison to the discount brokers.
 Sharekhan charges Rs 400 as AMC for trading account in addition to Rs
400 for demat account.

ICICI Direct
ICICI direct is a retail trading and investment service from ICICI Securities, the
largest retail stock broker firm in India offering a wide range of investment
options to the retail and institutional customers. ICICI Securities is part of ICICI
ICICIDirect Karvy Stock
Broking Ltd

Type of Broker Full Service Full Service

Broker Broker

Supported Exchnage BSE, NSE BSE, NSE,

Account Type 3-in-1 Basic Plan
Account (I-
Secure Plan)
Broker Enquiry

Stock Broker Fees / Charges

Trading Account Opening Fees Rs 975 Rs 0

Demat Account Opening Fees NIL Rs 0

Demat Account AMc 600Rs 750 450 Rs 500

Trading Brokerage Charges

Equity Delivery Brokerage 0.55% 0.3%

Equity Intraday Brokerage 0.275% 0.03%

Equity Futures Brokerage 0.05%to0.3% 0.03%

Equity Options Brokerage Rs 95 to Rs Rs 50

35 per lot

Currency Futures Trading Brokerage 0.050% to 0.03%

Currency Options Trading Brokerage Rs25to Rs 10 Rs 50

per lot

Transaction Charges

Equity Delivery NSE 0.0031% | 0.00325%

BSE 0.0028%

Equity Intraday NSE 0.0031% | 0.00325%

BSE 0.0028%

Equity Futures 0.0018% 0.0023%

Equity Options NSE 0.05% 0.055% (on


Share Broker Features

3 in 1 Account
Mobile Trading


Automated Trading

Online Portfolio

Stock / Equity


Currency ,Mutual Funds ,Debt,

Bond / NCD ,
Email Support / Phone Support/ Through

Toll Free Number

Daily Market Report/ Free Tips / Quarterly

Result Analysis / News Alerts


Offers 3-in-1 account which makes stock market investment very easy
for casual investors.

 Wide range of investment options available under one portal.

 Provides a low bandwidth website which works well where internet
connection is slow.
 GTC (good till cancellation) and off-market hours order placement
facility is very useful.


 ICICI Security charges highest brokerage in comparison to most of the

retail brokers in India.
 Very high 'minimum brokerage' of Rs 35 per trade or 2.5% of the trade
values whichever is lower.
 Poor performance of website is reported in peak hours of trading.
 Trading Terminal (Trade Racer) cost Rs 75 per month if brokerage paid
in a month is less then Rs 750.
 Demat Account is mandatory.
 Commodity trading is not available for retail investors.

India Infoline Limited

Incorporated in 1995, India Infoline (IIFL) is the brokerage firm of India

Infoline Group, a fastest growing financial services solution provider in India.
India Infoline is listed on BSE (532636) and NSE (INDIAINFO) for securities

india Infoline (IIFL) Vs Karvy Share Broker Comparison

india Karvy Stock

Infoline Broking Ltd

Type of Broker Full Service Full Service

Broker Broker

Supported Exchange BSE, BSE, NSE,

NSE,mcx,ncd MCX
Account Type Standard Basic Plan
Broker Enquiry

Stock Broker Fees / Charges

Trading Account Opening Fees Rs 750 Rs 0

Demat Account Opening Fees Rs555 Rs 0

Demat Account AMc 300Rs 750 450 Rs 500

Trading Brokerage Charges

Equity Delivery Brokerage 0.50% 0.3%

Equity Intraday Brokerage 0.05% 0.03%

Equity Futures Brokerage 0.05% 0.03%

Equity Options Brokerage Rs.100 Rs 50

Currency Futures Trading Brokerage 0.05% 0.03%

Currency Options Trading Brokerage Rs100 per lot Rs 50

Transaction Charges

Equity Delivery 0.00325% 0.00325%

Equity Intraday 0.0325% 0.00325%

Equity Futures 0.0021% 0.0023%

Equity Options 0.051% on 0.055% (on

premium premium)

Share Broker Features

3 in 1 Account
Mobile Trading


Automated Trading

Online Portfolio

Stock / Equity


Currency ,Mutual Funds ,Debt,

Bond / NCD ,
Email Support/Online Live Chat/ Phone
Support/ Through Branches

Toll Free Number

Daily Market Report/ Free Tips / Quarterly

Result Analysis / News Alerts

1. 4000+ branches in 900+ cities make them your neighborhood broker.

2. Being a full service broker, they offer wide range of financial products and

3. IIFL offers Systematic Investment Plan in Equity, Commodity and Mutual


4. India Infoline Ltd is a publicly traded company listed at BSE and NSE.


1 SMS alerts at additional Rs 249 per month

2 Demat debit charges is 0.05% (Minimum Rs 15 - Maximum Rs 100)
per debit transaction. Demat credit charges is NIL.
3 India Infoline doesn't provide 3-in-1 account.

Indiabulls Ventures Limited

Indiabulls Ventures Ltd (Formerly Indiabulls Securities) is the India-based

Stock Broker. ISL is part of Indiabulls Group, a leading business house in India
with businesses spread across many sectors including Infrastructure, Power,
Real Estate

Indiabulls Vs Karvy Share Broker Comparison

india bulls Karvy Stock

Broking Ltd
Type of Broker Full Service Full Service
Broker Broker

Supported Exchnage BSE, BSE, NSE,

NSE,mcx,ncd MCX

Account Type Power Basic Plan
Broker Enquiry

Stock Broker Fees / Charges

Trading Account Opening Fees Rs 750 Rs 0

Demat Account Opening Fees nil Rs 0

Demat Account AMc Rs450

Rs 750 450 Rs 500

Trading Brokerage Charges

Equity Delivery Brokerage 0.3% 0.3%

Equity Intraday Brokerage 0.03% 0.03%

Equity Futures Brokerage 0.03% 0.03%

Equity Options Brokerage Rs.100/lot Rs 50

Currency Futures Trading Brokerage 0.03% 0.03%

Currency Options Trading Brokerage Rs100 per lot Rs 50

Transaction Charges

Equity Delivery 0.00325% 0.00325%

Equity Intraday 0.0325% 0.00325%

Equity Futures 0.0025% 0.0023%

Equity Options 0.055% on 0.055% (on

premium premium)

Share Broker Features

3 in 1 Account
Mobile Trading


Automated Trading

Online Portfolio

Stock / Equity


Currency ,Mutual Funds ,Debt,

Bond / NCD ,
Email Support/ Phone Support/ Through

Toll Free Number

Daily Market Report/ Free Tips / Quarterly

Result Analysis / News Alerts


 Indiabulls has good network of branches across India.

 Brokerage is negotiable and can be reduced up to 50-60%.
 Power Indiabulls is available for Apple's Mac and Linux OS.
 10 times exposure for intraday trades.
 Indiabulls provides trading platforms which are easy to use, rich in
features and to suite different customer needs. Power Indiabulls Trading
Terminal, Online Trading Website and Mobile Power Indiabulls trading
platform are 3 platforms offered by them.
 Indiabulls has branches and sub brokers in almost every city in India.
This helps customers who feel comfortable dealing with people.
 Indiabulls offers 2-in-1 account which includes share trading and demat


 Power Indiabulls Trading Terminal cost Rs 750 one time change.

 There are no standard rates, fees or brokerage published on website. You
should be very careful with hidden changes.
 No centralized support or sales team. Business is done through branches
and sub-brokers.
 Indiabulls doesn't provide 3-in-1 account

Findings And Analysis

1. Do you know about the investment options?

Knowledge %

Yes 80%

No 20%

total 100





Only 80% people know the exact meaning of investment and remaining20% people
take his /her residential property as investment. Accordingto law purpose this is not
an investment because of it is not create anyprofit for the owner.



2. Most preferable investment scenario ?

Investment Scenario %

Bank 24%

Derivative & Securities Market 28%

insurance 4%

Real state 20%

bond 20%

others 4%

total 100


Today scenario is changed so the most area are covered by derivativeand securities
market. It is 28% of the total population.

3what is the basic purpose of your investment?

Investment purpose %

Liquidity 30%

Return 25%

Capital appreciation 10%

Tax benefit 20%

Risk covering 5%

Others 10%

total 100


75% people invest their money toLiquidity and Return,Capital appreciation

Tax benefit. And remaining 25% people are interested in capital appreciation ,risk
covering and other purpose

4. Most important things you take into your mind while make investment?

Factor Percentage (%)

Risk 8%

Return 17%

Both 75%

total 100


in this case most of people like 75% are consider the both factor risk and return but
only 25% people are consider risk and return.

5. Awareness related securities market?

Percentage (%)


Complete 8%

Partial 75%

Nil 17%

total 100


On that basis, 17% people don’t know about the securities market and 75% people
having partial knowledge about securities, market so in this case there is require
more promotion activity to investment awareness.

7. Do you have any D-mat & Trading account?

Account Percentage(%)

Yes 40%

No 60%

total 100


only 40% people having the D-mat and Trading account. Other people don·t know
either security market or why share move and down.

8. In which company do have D-mat and Trading account?

Company Percentage

ICICI Direct 26%

HDFC Security 12%

Karvy 19%

Share Khan 15%

Indiabulls 10%

India infoline 11%

Other 7%

total 100


only ICICI having the 24% of D-mat and trading accountbecause of their better
service and karvy another stockbroker who is insecond position just because of their
product and services.

9. Specify the reason of satisfaction with the current brokinghouse?

Satisfaction Percentage (%)

Operating expenses 18%

Services 25%

Brokerage 57%

Total 100


Regarding satisfaction 57% people conceder brokerageonly 25% people looking for
batter services.


 According to survey most of customer of ´ICICI Directµ says it is best

service provider.

 After analysis it found that 70% customer are satisfied with Karvy&
ICICI Direct.

 Main purpose of investments is liquidity and returns.

 Investor having Risk as well as Return in their mind while making their

 Businessmen are more interested in the stock market in comparison to


 Now commodity market is more preferred by investors.

 People want to invest in security market but they haven’t proper

knowledge about security market.

 People are not aware of hedging in stock market.

 People are more emphasis on brokerage then service provided by
brokerage houses.


Commitment should be equalized for every person.

Provide the facility of free demonstrations for all.

There should be a limited no. of clients under the relationship manager. So

that he can handle new as well as existing customer properly.

Some promotional activities are required for awareness to the customer.

People who at young age should be encouraged to invest in stock market.

Seminars should be held for providing information to prospective and present



On the basis of study it found that karvy stock broking ltd. is batter services
provider then other stock brokers because of their research and personalized
advice on what stock buy and sell. karvy provide facility of trade as well as
relationship manager facility for encouragement and protect the interest of
investors. It also provide the information through the internet and mobile alert
that what IPO·s are coming in the market and it also provides its research on the
future prospect of the IPO.

Study also includes that people are not much aware of commodity market while
it’s going to be big market in India.

The company should organize the seminars and similar activities to enhance the
knowledge of prospective and existing customers, so that they can feel more
comfortable while investing in stock market


1) Do you know about Investment options available?

a) Yes b) No

2) Do you know about the different types of investment alternatives?

a) Insurance & mutual funds b) Banks c) Real estate d) Share market

e) Commodity f) Others

3) What is the basic purpose of your investment?

a) Liquidity b) Returnsc)

Capital appreciation d) Risk coveringe) Tax benefits

4) What are the most important things you take into account, whilemaking any

a) Risk b) Returns c) Both

5) Do you have any knowledge of share markets?

a) Partial b) Complete c) Nil

6) Do you have any D-mat & Trading account?

a) Yes b) No

7) In which company you have D-mat & Trading account?

a) Sharekhan Ltd b) Karvy c) Indiainfoline d) ICICI direct

e) Indiabulls f) HDFC securities g) Others

8) Are you satisfied with you present broking company?

a) Yes b) No

9) What is the reason? Please specify

.a) Services _______________________________________

b) Brokerage _____________________________________

c) Operating expenses ______________________________

d) Others ________________________________________

10) What is your trading exchange preference?

a) NSE b) BSE c) MCX d) NCDEX

12) Do you know about Karvy Stock Broking Ltd?

a) Yes b) No

Respondent Details


: _____________________________

Date of birth

: ___________________

Contact Number

: _____________________

E-mail Address:

______________ --------------------------------------------------------------------------