Beruflich Dokumente
Kultur Dokumente
Project Report on
“COMPARATIVE STUDY OF KARVY WITH OTHER BROKER’S’’
At
1
DECLARATION
This is my original work and conclusion drawn therein is based on the material
collected by myself.
I further declare that, to the best of my knowledge and belief, this project work
is not has been submitted to this or any other university for the award of my any
other degree diploma or equivalent course.
(Signature -----------------------------)
PRIYANKA VILAS BANGAR
2
ACKNOWLEDGEMENT
It was a great opportunity for me to work with Karvy Stock Broking Ltd.,
pioneers in the field of Finance Industry. I am extremely grateful to all those
who have shared their expertise and knowledge with me and without whom the
completion of this project would have been practically impossible.
Firstly, I would like to thank my Company Guide Mr. Jitesh Kumar, who has
been a constant source of inspiration for me during the completion of this
project. He gave me valuable inputs during my endeavor to complete this
project.
Last but not the least I am extremely grateful to Mr. Rakesh Shukla, Manager,
to have given me the opportunity to work with him and gain valuable insights.
I am indebted to all the staff of Karvy Stock Broking Ltd for their valuable
support and cooperation during the entire tenure of this project. Not to forget,
all those who have kept my spirit surging and helped delivering my best.
3
INDEX
Chapter Number Particulars Page numbers
1 Introduction 8
2 Background 10to20
3 Objectives 21
7 Suggestions 46
8 Conclusions 47
9 Questionnaire 50
10 Bibliography 51
4
EXECUTIVE SUMMARY
There is growing competition between brokerage firms in post reform India. For
investor it is always difficult to decide which brokerage firm to choose.
Research was carried out to find which brokerage house people prefer and to
figure out what people prefer while investing in stock market. This study
suggest that people are reluctant while investing in stock and commodity market
due to lack of knowledge Main purpose of investment is returns and liquidity,
commodity market is less preferred by investors due to lack of awareness.
The major findings of this study are that people are interested to invest in stock
market but they lack knowledge. Through this report we were also able to
understand, what are our Company’s (Karvy) positive and strong points, on the
basis of which we come to know what can be the basis of pitching to a potential
client. We also gave suggestions to the company, what improvement can be
done to our product. My Internship consisted of the On Job Training as A Seals
Manager. The best learning experience was that I started from the very basics of
getting to that position and not from the position itself. This helped me get
useful insight and understanding of various financial products, the market
details about them and the benefits provided by them to the customers.
Emphasis was given in analysis of the investor behavior of the clients. Another
interesting fact was that all these products were suggested to clients not just
based on their market performance and returns, but on the client’s financial
condition as well as their risk taking capacity. Training sessions were held to
give me insights about the various products that KARVY STOCKBROKING
5
deals in like: Mutual Funds, Insurance and Bonds. Presentations on the same
after self study and analysis were a part of this internship session. I provided
financial advice and suggestions to the investors for mutual funds which may
prove prudent to them. For other products I studied the client’s investing
behavior and assisted the wealth manager, who decided the investment options
and designed the portfolios.
6
7
INTRODUCTION OF THE COMPANY
KARVY is 1st register and a premier integrated financial services provider and
ranked among the top five in the country in all its business segments. It services
over 16 million individual investors in various capacities and provides investor
services to over 300 corporates, comprising who is who of Corporate India. It is
a member of:-
8
9
INTRODUCTION TO THE
COMPANY
(Background)
Karvy Group
The KARVY group was formed in 1983 at Hyderabad, India. Karvy ranks among the
top player in almost all the field it operates. Karvy Computers shares Ltd is India’s
largest Register and Transfer Agent with a client base of nearly 500 blue chips
corporate managing over 2 core accounts. Karvy stock brokers Ltd, member of
National stock Exchange of India. With over 6,00,000 active accounts, it ranks
among the top 5 Depository Participated in India, registered with NSDL and CDSL
karvy COM trade, Member of NCDEX and MCX ranks among the top0 3 commodity
brokers in the country. Karvy Insurance Brokers is registered as a Broker with IRDA
and ranks among the top 5 insurance agent in the country. Registered with AMFI as
a corporate Agent Karvy is also among the top Mutual fund mobilize with over Rs.
5,000 cores under management. Karvy Realty Services, which started in 2006, has
quick established itself as broker who adds value, in the realty sector. Karvy global
offers niche off shoring services to client in the US.
Karvy has 575 offices over 375 locations across India overseas at Dubai and New
York. Over 9,000 high qualified people staff Karvy.
With the experience of years of holistic financial behind us and years of complete
expertise in the industry to look forward to, they have now emerged as a premier
integrated financial services provider.
10
And today, they can look with pride at the fruits of their mastery and experience
Comprehensive financial services that are competently segregated to service and
manage a diverse range of customer requirements.
VISION OF KARVY
To achieve and sustain market leadership, Karvy shall aim for complete customer
satisfaction, by combining its human and technological resources to provide world
class quality services. In the process Karvy shall strive to meet and exceed
customer’s satisfaction and set industry standards.
Their values and vision of attaining total competence in their servicing has served as
the building block for creating a great financial enterprise, which stands solid on their
fortresses of financial strength – their various companies.
MISSION OF KARVY
“Our mission is to be a leading and preferred services provider to our customers, and
we aim to achieve this leadership by building an innovative, enterprising, and
technology driven organization which will highest standards of services and business
ethics.”
11
MILESTONES OF KARVY
Karvy Stock Broking Limited, one of the cornerstones of the Kavry edifice, flows
freely toward attaining diverse goals of the customer through varied services,
creating a plethora of opportunities for the customer by opening up investment vistas
backed by research-based advisory services. Here, growth knows no limits and
success recognizes no boundaries. Helping the customer create waves in his
portfolio and empowering the investor completely is the ultimate goal.
12
GROUP OF COMPANIES
Deals in buying & selling equity shares & debenture &on the national stock
exchange (NSE), the Hyderabad stock exchange & over the counter
exchange of India (OTCEI)
13
KARVY INVESTER SERVICES LTD.
DEPOSITARY SEVICES
High synergy with registry & broking activities for higher services levels
to the customer information
IT SERVICES GROUP
1).Medical transcription
2).E-BUSINESS GROUP
14
Distribution of financial products
Net trading
Insurance distribution
1. Call center
Realty
Investment Banking
Insurance Repository
The Finapolis
QUALITY POLICY
15
To achieve and retain leadership, Karvy shall aim foe complete customers
satisfaction, by combining its human and Technological resources, to provide
superior quality financial Services. In the process, Karvy will strive to exceed
Customer’s expectations.
QUALITY OBJECTIVES
1. Build in- house process that will ensure transparent and harmonious
relationship with its clients and investors to provide high quality of
services.
3. Provide high quality of work life for all its employees and equip them
with adequate knowledge &skills so as to respond to customer’s
need.
5. Use state –of – the art information technology in developing new and
innovative financial products and services to meet the changing
needs of investors and clients.
Achievements
16
Largest Distributor of Financial Products
1. Controlled and low cost services culture:- Karvy is there to serve its client at the
minimum possible costs.
2. Longer volume processing capability:- Being the largest financial service provider
in the country. It has the unique distinction of operating its activities on a large scale
which benefits all the parties cordially.
3. Adherence to strict time Schedule:- Karvy knows that time is money and tries it
best to finish the task within the stipulated time schedule.
It is an undisputed fact that the stock market is unpredictable and yet enjoys
a high success rate as a wealth management and wealth accumulation option. The
difference between unpredictability and safety anchor in the market is provided by in
–depth knowledge of market functioning and changing trends, planning with foresight
and choosing options with care. This is what they provide in their Stock Broking
services.
17
They offer services that are beyond just a medium for buying and selling
stocks and shares. Instead they provide services which are multi-dimensional and
multi-focused in their scope. There are several advantages in utilizing their stock
Broking services, which are the reasons why it is one of the best in the country.
“The Fin polis” which analyzed the latest stock market treads and takes a close look
at the various investment options, and products available in the market, while a
weekly report, called “Karvy Bazaar Beaten”, keeps clients more informed on the
immediate trends in the stock market. In addition, their specific industry reports give
comprehensive information on various industries. Besides this, they also offer
special portfolio analysis packages that provide daily technical advice on scraps for
successful portfolio management and provide customized advisory services to help
you make the right financial moves that are specifically suited to their portfolio.
Stock Broking services are widely networked across India, with the number
of trading terminals providing retail stock broking facilities. Its services have
increasingly offered customer oriented convenience, which they provide to a
spectrum of investors. High-net worth or otherwise, with equal dedication and
competence.
But true to their spirit, this success is not their final destination, but just a
platform to launch further enhanced quality services to provide you the latest in
convenient, customer-friendly stock management.
Over the years Karvy have ensured that the trust of customers is their
biggest returns. Factors such as their success in the Electronic custody business has
helped build on their tradition of trust even more. Consequentially their retail client
base expanded very fast.
18
To empower the investor further they have made serious efforts to ensure
that their research calls are disseminated systematically to all their stock broking
clients through various delivery channels like email, chat, SMS, phone calls etc.
Their foray into commodities broking has been path breaking and they are in
the process of converting existing traders in commodities into the more organized
mainstream of trading in commodity futures, both as a trading and risk hedging
mechanism.
In the future, their focus will be emerging businesses and to meet this
objective, they have enhanced their manpower and revitalized their knowledge base
with enhances focus on Futures and Options as well as commodities business.
19
PRODUCTS:
CAPITAL MARKET
Equities
INVESTMENTS
Mutual funds
Fixed deposits
Bonds & Debentures
PROTECTION (Insurance)
Life insurance
General insurance
OTHER PRODUCTS
Margin funding
20
OBJECTIVE OF RESEARCH
Each research have its own specific purpose. It is like to discover to question
through the application of the scientific procedure. The main purpose of
research to find the truth fact that is hidden and which has not been discover as
yet. Our research study has two objectives.
Primary Objective
Secondary Objective
21
RESEARCH METHODOLOGY
Type of Research
On the basis of theoretical study Research has many types. All these are distributed
on the nature of research. Some of these are like-
Descriptive Research
Descriptive research includes Survey and Fact finding enquires of different kinds.
The major purpose of descriptive research is description of the state of affair as it
exists at present. Researcher has no control over the variable in this research.
Qualitative Research
In our research we need comparison between different stock broker. So this based
on the all qualitative research. In short, qualitative research is especially important in
the behavioral science where the aim is to discover the underline motive of human
behavior. Through this research we analyses various factors which motive to people
to behave in particular manner or which make people like or dislike in particular
thing.
Quantitative research
22
Sample Design
´Sample design is a definite plan for obtaining a sample from a given population. It
refer to the technique or procedure the researcher would adopt in selecting item for
sample.
Sampling Unit
Sampling unit may be geographical such as state, district, village etc. The researcher
will have to decide one or more of such as units that has to select for his study.
Size of Sample
"This refers to the number of item that to be selected from the universe to constitute
a sample.
But we also study of Five Stock Brokers Companies related to the security and
commodity market like India-Infoline, ICICI Direct, HDFC Security, Indiabulls, Shere
Khan for the appropriate collection of thein formation
While deciding about method of data collecting to be used for the study the research
should keep type of data.
1. Primary Data
2. Secondary Data
We used in our research Primary as well as Secondary data. Primary data means
collected fresh, and first time data and secondary data means that is already
available like magazine, news paper, internet, annual report, library etc.
23
Survey Method
Scheduling
In this method enumerators along with schedule, go to the respondent, And ask
them questions as per questionnaire in order the questions are listed and record the
responses to make analyses.
24
COMPARATIVE ANALYSIS
HDFC Securities
25
Equity Intraday Brokerage 0.50% 0.03%
Transaction Charges
Charting
Automated Trading
Online Portfolio
Stock / Equity
Commodity
26
Support/ Through Branches
Advantage
The 3-in-1 account, which includes HDFC Bank Account, HDFC Securities
Trading Account and HDFC Securities Demat Account, is the best offering for
retail investors in India as it provides easiest way to invest in stock market and
other financial instruments.
Disadvantage
In addition to opening a trading account with HDFC Securities Ltd, you will
also be required to open a savings bank account (quarterly minimum balance of
Rs. 5000) and a DP (depository participant) account with HDFC Bank.
27
Sharekhan
Incorporated in February 2000, Sharekhan is India's 3rd largest stock broker
(after ICICI Direct and HDFC Securities). Sharekhan provides brokerage
services through its online trading website Sharekhan.com and 1800 offices
which includes branches
28
Equity Options Brokerage Rs.100 Rs 50
Transaction Charges
Charting
Automated Trading
Online Portfolio
Stock / Equity
Commodity
29
Advantages...
Disadvantages...
30
ICICI Direct
ICICI direct is a retail trading and investment service from ICICI Securities, the
largest retail stock broker firm in India offering a wide range of investment
options to the retail and institutional customers. ICICI Securities is part of ICICI
Group
ICICIDirect Karvy Stock
Broking Ltd
31
Currency Futures Trading Brokerage 0.050% to 0.03%
0.030%
Transaction Charges
Charting
Automated Trading
Online Portfolio
Stock / Equity
Commodity
32
Advantages...
Offers 3-in-1 account which makes stock market investment very easy
for casual investors.
Disadvantages...
33
India Infoline Limited
34
Equity Options Brokerage Rs.100 Rs 50
Transaction Charges
Charting
Automated Trading
Online Portfolio
Stock / Equity
Commodity
Advantages.
1. 4000+ branches in 900+ cities make them your neighborhood broker.
35
2. Being a full service broker, they offer wide range of financial products and
services.
4. India Infoline Ltd is a publicly traded company listed at BSE and NSE.
Disadvantages...
36
ex
Account Type Power Basic Plan
Indiabulls
Broker Enquiry
Transaction Charges
Charting
37
Automated Trading
Online Portfolio
Stock / Equity
Commodity
ADVANTAGES...
DISADVANTAGES...
38
Findings And Analysis
Knowledge %
Yes 80%
No 20%
total 100
20%
yes
no
80%
Inference
Only 80% people know the exact meaning of investment and remaining20% people
take his /her residential property as investment. Accordingto law purpose this is not
an investment because of it is not create anyprofit for the owner.
80%20%
YesNo
39
2. Most preferable investment scenario ?
Investment Scenario %
Bank 24%
insurance 4%
bond 20%
others 4%
total 100
Inference:
Today scenario is changed so the most area are covered by derivativeand securities
market. It is 28% of the total population.
Investment purpose %
Liquidity 30%
Return 25%
Risk covering 5%
Others 10%
total 100
Inference:
40
Tax benefit. And remaining 25% people are interested in capital appreciation ,risk
covering and other purpose
4. Most important things you take into your mind while make investment?
Risk 8%
Return 17%
Both 75%
total 100
Inference:
in this case most of people like 75% are consider the both factor risk and return but
only 25% people are consider risk and return.
Percentage (%)
Knowledge
Complete 8%
Partial 75%
Nil 17%
total 100
Inference:
41
On that basis, 17% people don’t know about the securities market and 75% people
having partial knowledge about securities, market so in this case there is require
more promotion activity to investment awareness.
Yes 40%
No 60%
total 100
Inference:
only 40% people having the D-mat and Trading account. Other people don·t know
either security market or why share move and down.
Karvy 19%
Indiabulls 10%
Other 7%
total 100
Inference:
42
only ICICI having the 24% of D-mat and trading accountbecause of their better
service and karvy another stockbroker who is insecond position just because of their
product and services.
Services 25%
Brokerage 57%
Total 100
Inference:
Regarding satisfaction 57% people conceder brokerageonly 25% people looking for
batter services.
43
FINDING
After analysis it found that 70% customer are satisfied with Karvy&
ICICI Direct.
Investor having Risk as well as Return in their mind while making their
investing.
44
People are more emphasis on brokerage then service provided by
brokerage houses.
45
SUGGESTION
Customer.
46
CONCLUSION
On the basis of study it found that karvy stock broking ltd. is batter services
provider then other stock brokers because of their research and personalized
advice on what stock buy and sell. karvy provide facility of trade as well as
relationship manager facility for encouragement and protect the interest of
investors. It also provide the information through the internet and mobile alert
that what IPO·s are coming in the market and it also provides its research on the
future prospect of the IPO.
Study also includes that people are not much aware of commodity market while
it’s going to be big market in India.
The company should organize the seminars and similar activities to enhance the
knowledge of prospective and existing customers, so that they can feel more
comfortable while investing in stock market
47
APPENDIX
Questionnaire
1) Do you know about Investment options available?
a) Yes b) No
a) Liquidity b) Returnsc)
4) What are the most important things you take into account, whilemaking any
investment?
a) Yes b) No
48
7) In which company you have D-mat & Trading account?
a) Yes b) No
b) Brokerage _____________________________________
d) Others ________________________________________
a) Yes b) No
Respondent Details
Name
: _____________________________
Date of birth
: ___________________
Contact Number
49
: _____________________
E-mail Address:
______________ --------------------------------------------------------------------------
-------------------------------------------
50
BIBLIOGRAPHY
http://www.karvy.com
http://www.wikipedia.com
http://www.mutualfundsnavindia.com
http://www.moneycontral.com
http://www.capitaline.com
http://www.sharekhan.com
http://www.indiainfiline.com
http://www.icicidirect.com
http://www.hdfcsecurity.com
http://www.karvythefinafolish.com
51