Magellan Strategies

Xcel Energy Customer Survey Topline Results

Magellan Strategies are pleased to present the topline results for a 437n hybrid
survey of Xcel Energy customers in the state of Colorado. The interviews were
conducted July 15th – 17th, 2018. This survey has a margin of error of +/- 4.69%
at the 95 percent confidence interval.

T1. Are you an Xcel Energy customer?

Yes ....................................................................... 100%

T2. Between 2001and 2016 Colorado electricity rates increased by 62%. Knowing this,
how much more are you willing pay for Xcel Energy to close its two power plants and
replace them with industrial wind, solar and natural gas generation? Are you willing to
pay…

5% More ................................................................ 27%

10% More .............................................................. 16%
15% More ................................................................ 4%
More Than 15% ....................................................... 4%
Not Willing to Pay Anymore at All.......................... 43%
Unsure or No Opinion ............................................. 6%
Refused .................................................................... 0%

T3. As you may know, Xcel Energy is a private, for profit monopoly utility whose executives
are compensated in part by how well their stock performs. For example, Xcel Energy’s
CEO’s total compensation in 2016 was $18.5 million dollars, of which $15 million dollars
came from “restricted stock awards that vested during the year”. Knowing this, do you
think Xcel Energy’s corporate leadership is more concerned about its customers or its stock
holders?

More Concerned About Shareholders ..................... 74%

More Concerned About Customers ........................... 7%
Unsure ................................................................... 19%
Refused .................................................................... 0%
Magellan ID#: COXCEL-071518 Xcel Energy Customer Survey Topline Results
Field Dates: 7/15/18 - 7/17/18, MoE +/- 4.69%, 437n, CONFIDENTIAL
2

T4. As I mentioned before, Xcel Energy is a private, for profit monopoly utility whose stock
holders benefit financially from building new power plants. Knowing this, do you think Xcel
Energy’s stock holders should assume some of the financial risk for the $2.5 billion
investment in new electric generation or should Xcel Energy’s customers pay all of the cost?

Shareholders Should Assume More of Cost ............. 85%

Customers Should Pay All of the Costs ...................... 3%
Unsure ................................................................... 12%
Refused .................................................................... 0%

And now I have a few questions for statistical purposes only.

T5. Are you registered to vote in Colorado as a Republican, a Democrat, an unaffiliated

voter, are you registered with some other party, or are you not registered to vote?

Democrat ............................................................... 37%

Unaffiliated ............................................................ 32%
Republican ............................................................. 24%
Some Other Party ..................................................... 3%
Not Registered to Vote.............................................. 4%

T6. Do you consider yourself to be conservative, moderate or liberal in your political

beliefs?

Conservative .......................................................... 28%

Moderate................................................................ 41%
Liberal .................................................................... 24%
Unsure or No Opinion ............................................. 7%

T7. For statistical purposes, are you a man or a woman?

Male....................................................................... 52%
Female ................................................................... 48%

T8. Which of the following age groups applies to you?

18-34 ....................................................................... 9%
35-44 ..................................................................... 12%
45-54 ..................................................................... 11%
55-64 ..................................................................... 19%
65+ ........................................................................ 49%
Refused .................................................................... 0%

Magellan Strategies | 1685 Boxelder St. Suite 300 | Louisville, CO 80027

www.MagellanStrategies.com | (303) 861-8585
Magellan ID#: COXCEL-071518 Xcel Energy Customer Survey Topline Results
Field Dates: 7/15/18 - 7/17/18, MoE +/- 4.69%, 437n, CONFIDENTIAL
3

Survey Methodology
This survey was conducted by live dialing cell phone sample and using automated
touchtone technology. The sample used for this survey was randomly drawn from a state
of Colorado voter file. The interviews were conducted on July 15th – 17th, 2018. Three
attempts were made to interview each household in the sample. This survey has a margin
of error of +/- 4.69% at the 95 percent confidence interval.

Magellan Strategies | 1685 Boxelder St. Suite 300 | Louisville, CO 80027

www.MagellanStrategies.com | (303) 861-8585