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Organizations sometimes summarize goals and objectives into a mission statement

and/or a   others begin with a vision and mission and use them to
formulate goals and objectives.

While the existence of a shared mission is extremely useful, many strategy specialists
question the requirement for a written mission statement. However, there are many
models of strategic planning that start with mission statements, so it is useful to
examine them here.

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A  is a formal short written statement of the purpose of a company

or organization. The mission statement should guide the actions of the organization,
spell out its overall goal, provide a sense of direction, and guide decision-making. It
provides "the framework or context within which the company´s strategies are
formulated.

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A Vision statement outlines what the organization wants to be, or how it wants the
world in which it operates to be. It concentrates on the future. It is a source of
inspiration. It provides clear decision-making criteria.

An advantage of having a statement is that it creates value for those who get exposed to
the statement, and those prospects are managers, employees and sometimes even
customers. Statements create a sense of direction and opportunity. They both are an
essential part of the strategy-making process.

Many people mistake vision statement for mission statement, and sometimes one is
simply used as a longer term version of the other. The Vision should describe why it is
important to achieve the Mission. A Vision statement defines the purpose or broader
goal for being in existence or in the business and can remain the same for decades if
crafted well. A Mission statement is more specific to what the enterprise can achieve
itself. Vision should describe what will be achieved in the wider sphere if the
organization and others are successful in achieving their individual missions.


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Toyota seeks to create a more prosperous society through automotive manufacturing.





Aims to achieve long-term, stable growth in harmony with the environment, the global
economy, the local communities it serves, and its stakeholders.




Their core purpose is very clear in their mission. They want to seek prestige of their
company in the eyes of other by manufacturing automobiles and to contribute for the
development of the society.



They focuses on future for the growth of their company by maintaining a harmony with
economy and environment which describes Toyota·s long term claim

Their mission and vision is quite easy to understand and very flexible which is a very
good characteristic of a mission and vision statement.
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Innovate for a better world



To bring inspiration and innovation to every athlete in the world



This is a very deep statement in very few words. Their main focus is innovation because
now a days product life is very short as compared to early days so they want to be
ahead by making innovation to compete in the market.



They want to see every athlete to be inspired by them and to bring innovation in the
market.

There mission and vision says everything that is the base of their business in just few
words.


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Worldcall Communications Limited will demonstrate quality in all aspects of its

business in a manner to be seen as a way of life.


We are committed to always remain ahead in delivering quality products and services
conforming to the requirements of all our internal and external customers.



As mission statement defines the main purpose of the organization and it is the base of
the organization core purpose. So worldcall claims that their mission is to provide top
quality in all aspects of its business manner means their main focus is providing good
services to their customers for communicating. Their mission statement clarifies that
they want to do customer focused business.



Some company relates their vision with their mission as worldcall did. They want to see
them self ahead by delivering top quality to their customers no matter they are internal
or external.
Êefrences:

http://en.wikipedia.org/wiki/Vision_statement#Mission_statements_and_vision_state
ments

www.google.com

http://www.toyota.co.jp/en/ir/library/annual/pdf/2003/chairmans_message_e.html

http://www.worldcall.com.pk/Communications/Annual%20Accounts%202005A.html