Vikas Malhotra

malhotra.vikas84@gmail.com
+91-9899633303

Seeking position in Business Development, Channel Management, Client Servicing & Key Account
Management, Institutional Sales with organizations holding esteem repertoire in the industry.

Profile
 Dynamic, competitive Sales/Marketing & distribution professional with 3 years+ experience across
the different functions in value chain; i.e. Strategy Formulation / Sales & Distribution / Channel
Sales / Retail Operations, Key Account Management / Business Development
 Successfully & consistently delivering the responsibilities of Revenue Generation, Profitability,
Market Share and Customer Satisfaction
 Abilities in enhancing business, evaluating end-user requirements, business solutions, and
troubleshooting any problems in the process.
 Consummate professional with excellent planning, execution, monitoring and resource balancing
skills, attention to detail as well as the ability to build and lead effective teams. Outstanding
presentation and leadership skills
 Proactively conducting opportunity analysis by keeping abreast of market trends and competitor
moves to achieve market-share metrics.
 Ensured successful ramp up of business assignments; while working in coordination with clients &
ensuring effective service deliverables.

Key Skills Area

Sales & Distribution / Channel Sales / Retail Operations/ Customer Retention
Key Account Management / Business Development/ Promotion & Launches

Experience 40 months

 Key Account Manager at A. T. Pvt. Ltd, New Delhi, from April 2010 to Present
Job Description:-
 Managing key accounts for the company.
 Setup of Management Information System at the company.
 Setting trade promotion schemes for the channel partners.
 To maintain the customer attrition levels and employee engagement scores as
per the organizational benchmark.
 Explore, identify and forge new B2B and B2C opportunities and forge new
alliances that contribute significantly in revenue growth / new business
opportunities.
 Managing and building client relationships for business development and
maintaining high levels of customer satisfaction during the product delivery
process.
 Ensuring a seamless transition between customer acquisition and product
delivery.
 Coordinating with marketing function through generation of proposals,
marketing collaterals, pricing and other integral marketing and pre–sales
activities.
 malhotra.vikas84@gmail.com
+91-9899633303

 Sr. Institutional Sales Manager at A. T. Pvt. Ltd, New Delhi, from April 2005 to June-2008
Job Description:-
 Setting up credit terms and other terms of contract so as to minimize credit
exposure and receivables
 To steer and develop business in the region to deliver the desired revenues
 Relationship building with decision makers and key buyers in pre-sales & sales
negotiation stages
 Developing innovative Strategies for tapping new opportunities for generating
business.
 Designing and developing strategies for Sales and Promotion.

 Management Trainee at Dabur India Pvt Ltd, Kaushambi, Ghaziabad (U.P) from April 2009
to June 2009.
Job Description:-
 Assisting Institutional Marketing department in analyzing Merchandising &
Competitor activity at Armed forces Canteen, Noida.
 Project on Merchandising & Review of Sale promotions and Trade
Promotions for Dabur for Modern Trade.
 Assisting Finance department in finding out discrepancies in Zero Value
Invoice (ZVIs) system.

Achievements

 Achieved 16-22% average quarterly growth for four quarters in a row

 Reduced inventory holding cost by 7.2%
 Reduction in net receivable period by 4 working days
 Handling a team of Sales officer and motivating them
 Creation & Managing account for XANSA, T.C.S, Amity School & University, Delhi
Police and a number of firms.
 Acknowledged as one of the most dynamic and young sales achievers for the organisation
 Initiated Franchise development program on behalf of Company.
 Worked for Product line development as firm’s representative along with Lagneese Honey.
 Got scholarship for $25,000 from Claremont Graduate University-P. Drucker (USA) for
Management program.
 Got admission in prestigious US B schools (UTD-Dallas, Santa Clara, Univ of Missouri-
Columbia), all amongst world top 100 B school.

Projects Undertaken

 Project on Merchandising & Competitor activity at CSD-Noida (3 canteens) for Dabur.

(Institutional Marketing Department). Analyzing the effects of changing visual
Merchandising strategies by the various FMCG companies in competing with Dabur and their
sales promotion strategies.
 Project on Merchandising & Review of Sale promotions and Trade Promotions for
Dabur’s Modern Trade.
 Recommend and review product merchandising in different types of stores
 Assist Dabur product teams in product line planning based on account requirements
and market trends.
 Tracking sell thru & suggesting corrective action for marketing initiatives & key
campaigns across stores.
 malhotra.vikas84@gmail.com
+91-9899633303

 Project on Discrepancies in Zero Value Invoice (ZVIs) for Dabur (Finance Department).
Zero Value Invoices are the trade promotions stocks authorized to be allotted as schemes.
Finding out any loss to the company in supply chain process of trade promotion material
allotted to distributors or failure in delivery or any form of manipulation on their part and
recommending ways to improve.

Academic Projects

 Financial statement analysis of TISCO. Undertook Ratio analysis & SWOT analysis for
TISCO by analyzing the financial statements and the annual reports of 5 financial years from
2003-04 to 2007-2008 and analyzed the reasons for changes in the ratios
 Undertook a Project survey on “Personality & Value Assessment of Management Students
at IMT, Nagpur and Application of various personality traits” under organizational behavior.
 Market Research project “To determine how kids influence the buying behavior of a
family”, Pester Power taking into consideration a case study on Asian Paints.

Educational and other qualifications

Year Degree/ Certificate %/CGPA Institute (University)
Institute of Management
2008-10 PGDM (Marketing & Finance) 6.3
Technology
Zakir Hussain College (Delhi
2005 B.Com 50%
University)
2002 Class XII (Commerce) 71.8% L.P.S.S.School (C.B.S.E)
2000 Class X 63.6% L.P.S.S.School (C.B.S.E)

Co Curricular Activities

 Member of Sales Pitching Team, West Zone, Vertex Consumer Fair, IMT-Nagpur
 Initiated a CSR by IMT-N for the welfare of differently-abled kids of nearby village(Katol),
“KILKARI”
 Controlled Operations & Team formations of “KILKARI”, learning group dynamics at peer
level
 Proficient in Microsoft Office™ suites of applications (Word™, Excel™ and Power Point™)
 Acute interest in wildlife and intend to explore and travel extensively

Personal Details

Marital status: Unmarried

DOB: 14-Jan-1984
Address: M-136 Church lane Laxmi Nagar, Delhi 110092.
 Languages known: English, Punjabi, Hindi

References
 Available on request