A Comparative Study Between Pep Sic 1111

“A Comparative Study Between PepsiCo & Coca Cola”
Dissertation submitted
In Partial fulfillment for the
Post Graduate Programme in Business Management
By
Abhishek Kumar Trivedi

Roll No.: GJU09173
Batch 2009-2011
Under the Guidance of
Vaishnav Srivastava
Customer Executive
PepsiCo Holdings India Pvt. Ltd
NSB SCHOOL OF BUSINESS

B-II/1, MCIE, Delhi-Mathura Road, New Delhi
NSB School of Business, New Delhi

B-II/1, MCIE, Delhi-Mathura Road, New Delhi
CERTIFICATE
This is to certify that the summer project report title “A

Comparative Study Between Pepsi and Coca
Cola” is a bonafide work done by Mr. Abhishek
Kumar Trivedi, Roll No.: (GJU09173) of Batch
2009 – 2011, Submitted to NSB School of Business,
New Delhi in partial fulfillment of the requirement for
the award of Post Graduate Programme In Business
Management, and that the report represents
independent and original work on the part of the
candidate.
Prof.
Alok Satsangi
Corporate
Relations Cell
ACKNOWLEDGEMENT

I am highly indebted to my project mentors, Mr. Vaishnav Srivastav for
their continuous support, supervision motivation and guidance throughout the
tenure of my project in spite of their hectic schedule who truly remained driving
spirit in my project and their experience gave me the light in handling research
project and helped me in clarifying the abstruse concepts, requiring knowledge and
perception, handling critical situations and in understanding the objective of my
work.
Prakhar Sir (TDM), Vaishnav Srivastav (CE) and Vivek Sir (ADC) and
Akhileshji (RSP) – whose off time discussions with me always encouraged and
motivated me for the project; Vaishnav Sir was the one who who trained us about
products and services of PepsiCo and taught us how to deal with customer,My
friends and colleagues Vishal, Satyam, Raju, Anand and Devendra and more others
that surround me, love me and make life fun to reduce stress and tiredness.
And lastly, it is only when one writes and realizes the true power of MS word
2007, from grammar checks to replace-alls. It is simple. And the power of Windows
XP the OS where MS Office is …. Thank you Mr. Bill Gates and Microsoft Corp!
ABHISHEK KUMAR TRIVEDI
Roll No. GJU09173
Batch- July 2009-2011
PREFACE

The objective of the project is to know the consumers preferences for Soft
Drinks, to study the Market Potential of Soft Drinks and the report contains a brief
introduction of Soft Drinks. The company Soft Drinks has interests in various
sectors and they provide consistent quality products to meet our costumer’s
requirement worldwide.
This report clearly mentions objective of the study and the research
methodology utilized. Both primary data and secondary data. The data collection
method used is structured non disguised questionnaire in which the types of
questions used are open ended, multiple choice and close ended.
The report contains a detailed view of the tasks, which have been undertaken
to analyze the market of Soft Drinks. Various sets of questionnaire have been
prepared to know the PREFERENCES of consumers about the Soft Drinks. Some
of the research areas are Kakdev, Pandav Nagar, Swaroop Nagar, and P.Road &
Jawahar Nagar. This project reveals one of the important findings like more and
more displays of the window hiring and can be given to the retail outlets as it has
been said that “Jitna Dikhega Utna Bikega”. To increase its consumption, more
schemes like ‘Seasonal Schemes’ and other schemes can be given to the consumers.
Market provides a key to gain actual success only to those brands which
match best to the current environment i.e." imperative" which can be delivered
what are the people needs and they are ready to buy at the right time without any
Table of the CONTENT

delay. It is perfectly true but this also depends on availability of good quality
products and excellent taste and services which further attract and add a golden
opportunity for huge sales.
This also depends on the good planning approach and provide ample
opportunity plus sufficient amount of products for sales in the coming next financial
year.
This survey report introduces study of consumer’s preferences for PEPSI &
Coke beverages. It may also provide an opportunity to PEPSI to frame a
good future plan to satisfy maximum needs of the customers and
established its guiding role in the market of Kanpur regions in particular
and throughout the country as a whole. The study report will also provide
an opportunity to delineate its market potential business areas, products &
services are to be offered by the company to the customers
This study report also provides the various factors affecting the services.
Marketing Division of PEPSI has to keep in mind various factors specially
while preparing a plan for marketing its product or services. Detail
description along with analysis of surveyed data is being presented in this
report.
CONTENT

Acknowledgement………………………………………………….…...2
Declaration….……………… ………………………..….……….……3
Preface…………………………………………………………………..4
Table of the content……………………………………………………6
Executive Summary…………………. ..……………………………….7
1. Introduction… ……………………...................................................8
1.1. History of PEPSICO
…………………………………………………………….....9
1.2. History of Coca
Cola………………………………………………………..………13
1.3. Product of PEPSICO .……..
………………………………………………………..16
1.4. Product of Coca
Cola……………………………………………………………….17
1.5. Coke vs Pepsi
Product…………………………………………………………….19
1.6. Product
Profile………………………………………………………………….…….26
2. 2. Objective of
study………………………………………………………..……..28
3. 3.Compare sales and distribution…………….

………………………………29
Channel
3.1. type.……………………………………………………..
……………….....31
3.2. Distribution service….……………………………………….
……..…………….32
3.3. Distribution of
visi…………………..................................................33
3.4. Product
demand……………………………………………………………………….34
Market
3.5. share………..
…………………………………………………………………..36
Methodology
4. and Analysis of Data
………………………………………...40
Using
4.1. of data………………………………………………..
…………………………..41

4.2. Statistical
tools………………………………………………………………………….42
5. Market
Share…………………………………………………………………………….43
5.1 Market Share of Pepsi &

Coke………………………………………………….44
5.2 Level OF satisfaction of Pepsi &

Coke…………………………………………45
6 SWOT Analysis of Pepsi & Coca

Cola…………………………………………47
7 Area Wise
Analysis…………………………………………………………………..51
8. Recommendation and
suggestions…………………………………………..54
EXECUTIVE SUMMARY
PepsiCo is the world's premier consumer Products Company focused on
convenience food and beverages. We seek to produce healthy financial reward to
investors as we provide opportunities for growth and enrichment to our employee.
PepsiCo India and its partners have invested more than U.S. $1 billion since
the company was established in the country. PepsiCo provides direct and indirect
employment to 150,000 people including suppliers and distributors

The group has built an expansive beverage and foods business. To support its
operations, PepsiCo has 43 bottling plants in India, of which 15 are company owned
and 28 are franchisee owned. PepsiCo’s business is based on its sustainability vision
of making tomorrow better than today. PepsiCo’s commitment to living by this
vision every day is visible in its contribution to the country, consumers and farmers.
To deliver on this commitment, PepsiCo India will build on the incredibly
strong foundation of achievement and scale up its initiatives while focusing on the
following 4 critical areas that have a business link and where we believe that we can
have the most impact.
Coca-Cola is carbonated soft drinks sold in stores, restaurants and vending
machines internationally. The Coca-Cola Company claims that the beverage is sold
in more than 200 countries. The company produces concentrate, which is then sold
to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold
territorially exclusive contracts with the company, produce finished product in cans
and bottles from the concentrate in combination with filtered water and sweeteners.
The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and
vending machines.
Executive Summary
INTRODUCTION
HISTORY OF SOFT DRINK IN INDIA
Gold Spot is considered as the first branded soft drink established 53 years
ago before all empowering Coca Cola entered the country to dominate the scene. It
faced no competition and its euphoric imaged built up in the western countries
helped it to get ready clientele and glamour.
Christopher Columbus as a traveler of world found a lot of new things
which was not in the eye of the world community which is now in our history but
now if any one does travel to whole part of world to get one thing in some form that
is Pepsi. Travel to any corner of the globe you are sure to spot a label splashed in
blazing blue, red and white becoming you to some “Sugared water”. This dark

colored drink WillyMilly has today become nothing but spot of an international
anthem with young and old, rich and poor wants for a sip and saying
“Yeh Dil Mange More.”
Parle Export Pvt. Ltd. is regarded as the first Indian company introducing
Limca, a lemon drink complimentary to there well established Gold Spot in 1970
which got moderate success. However, before this, he had also introduced Cola
Pepino which was withdrawn in face of tough competition from Coca Cola.
When Coca Cola bid farewell in 1977, Indian market was open for various
cold drinks several companies came forward publishing the different brands in the
market. Parle people introduced their Cola Thumps Up with a mighty bang saying
“Happy days are here again” as if happy days went away with Coca Cola.. Pure
drinks of Delhi also without losing much time introduced pure drinks were
producing and marketing Coca Cola earlier Campa Cola along with Campa orange
and Campa lemon. Modern Bakeries entered in the market with the Double Seven.
Moharn makings with Merry Pikup and McDowell with Thrill, Rush and
Sprint in Indian market where there was no competition previously. A cut throat
competition and heavy advertising was on. Each one was trying their best to become
the number one company with ‘A’ class product in the field of soft drink business in
India.
Now after a long gape the govt. of India has given permission to the Coca
Cola to start their business in India. Coca Cola has joined hands with Parle to the

business on the Indian soil. They are trying best to regain its prestige which it has
before.
The much rival of Parle is Pepsi an American concern. It started
business the occupied nearly 50% share of soft drinks market in India.
Now, Pepsi is going all out to prove that they are the best.
HISTORY OF 善 EPSICO�
Pepsi is a soft drinks produced and manufactured by PepsiCo. It is sold in
many places such as retail stores, restaurants, schools, cinemas and from vending
machine. The drink was first made in the 1880s by pharmacist Calab Bradham in
New Bern, North Carolina. The brand was trademarked on June 16, 1903. There
have been many Pepsi variants produced over the years since 1898.
It was first introduced in North Carolina in 1898 by Caleb Bradham who
made it at his pharmacy which sold the drink which was known back then as
"Brad's Drink", and was later named Pepsi Cola possibly due the digestive enzyme
pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink

that was delicious and would aid in digestion and boost energy.
In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a
rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year,
Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1926,
Pepsi received its first logo redesign since the original design of 1905.
In 1931, the Pepsi-Cola Company went bankrupt during the Great
Depression - in large part due to financial losses incurred by speculating on wildly
fluctuating sugar prices as a result of World War-I. Assets were sold and Roy C.
Megargel bought the Pepsi trademark. Eight years later, the company went
bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President
of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda
fountains. He sought to replace Coca-Cola at his stores' fountains after Coke
refused to give him a discount on syrup. Guth then had Loft's chemists reformulate
the Pepsi-Cola syrup formula.
During the Great Depression, Pepsi gained popularity following the
introduction in 1936 of a 12-ounce bottle. Initially priced at 10 cents, sales were
slow, but when the price was slashed to five cents, sales increased substantially.
With a radio advertising campaign featuring the jingle "Pepsi cola hits the spot /
Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the
drink for you," arranged in such a way that the jingle never ends.
Pepsi's success under Guth came while the Loft Candy business was

faltering. Since he had initially used Loft's finances and facilities to establish the
new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the
Pepsi-Cola company.
PEPSICO IN INDIA:
ESTABLISHMENT
PepsiCo established it's business operations in India in 1989
and has grown to become one of the country’s leading food
and beverage companies. One of the largest multinational
investors in the country, PepsiCo has established a business which aims to serve the
long term dynamic needs of consumers in India.
INVESTMENT
PepsiCo India and its partners have invested more than
USD1 billion since the company was established in the
country.
EMPLOYMENT
PepsiCo India provides direct and indirect employment to
150,000 people including suppliers and distributors.

Findings on the basis of history:
1. The add campaign has been organized with a lot money being spent on
advertising. Brand has been kept alive by effective promotional schemes.
2. Coca Cola in the initial years of its incorporation had spent a lot of money on
advertising. Coke is the longest surviving sponsored of The Olympics. To
reach at this position advertising and effective event marketing have played a
major role for Coca Cola.
3. "To be the world's premier consumer Products Company focused on
convenience foods and beverages. We seek to produce healthy financial
rewards to investors as we provide opportunities for growth and enrichment
to our employees, our business partners and the communities in which we
operate. And in everything we do, we strive for honesty, fairness and
integrity."
4. PepsiCo is a world leader in convenience foods and beverages, with 2007
revenues of more than $39 billion and more than 185,000 employees across
the world. Its world renowned brands are available in nearly 200 countries

and territories.
5. PepsiCo India and its partners have invested more than U.S.$700 million
since the company was established in the country in 1989. In India, PepsiCo
provides direct employment to 4,000 people and indirect employment to
60,000 people including suppliers and distributors.
6. PepsiCo India’s expansive portfolio includes iconic refreshment beverages
Pepsi, 7 UP, Miranda and Mountain Dew, in addition to low calorie options–
Diet Pepsi and 7Up Light; hydrating and nutritional beverages such as
Aquafina drinking water, isotonic sports drinks - Gatorade, and 100%
natural fruit juices and juice based drinks – Tropicana, Tropicana Twister
and Slice. Our local brands – Lehar Everess Soda, Dukes Lemonade and
Mangola complete our diverse spectrum of brands.
Pepsi's Slice launches 'Aamsutra'
PepsiCo’s popular mango juice drinks brand - Slice - kicked off the 2009
season with its new 'Aamsutra' concept. According to Homi Battiwalla, business
head – juice and juice drinks, PepsiCo India, Slice had seen powerful consumer

momentum post relaunch of 2008.
" South India is the leading market for mango drinks in the country. Andhra
Pradesh is the biggest mango market and also the fastest growing market for Slice
and other mango drinks in the country. Tamilnadu is among the top three states
and Slice is the market-leader in Tamilnadu," he added.
Pepsi has now opted for a new brand ambassador, Katrina Kaif. "The creative
thought behind the new communication was to further enhance the Slice experience
into dimensions of pleasure, sensuality and indulgence. Last year's commercial was
about enumerating the principles of 'Aamsutra' - the art of experiencing pure
mango pleasure - with the new Slice. This year, the commercial portrays the next
level to bring alive the mango indulgence," stated Hari Krishnan, vice president,
JWT - the agency responsible for Slice's campaign.
The company has now opted for a 360o multimedia campaigns involving digital,
print, radio, impact outdoors and sampling in core markets.
 PepsiCo’s snack food company, Frito-Lay, is the leader in the
branded.
 The group has built an expansive beverage, snack food and exports
business and to support the operations are the group’s 38 bottling plants in India, of
which 15 are company owned and 22 are franchisee owned. In addition to this,

PepsiCo’s Frito Lay snack division has 3 state of the art plants. PepsiCo’s business
is based on its sustainability vision of making tomorrow better than today. Our
commitment to living by this vision every day is visible in our contribution to our
country, consumers, farmers and our people
 Performance with Purpose articulates PepsiCo India's belief that its
businesses are intrinsically connected to the communities and world that surrounds
it. Performance with Purpose means delivering superior financial performance at
the same time as we improve the world.
 To deliver on this commitment, PepsiCo India will build on the
incredibly strong foundation of achievement and scale up its initiatives.

Brand Facts
PepsiCo nourishes consumers with a range of products from tasty treats to healthy
eats that deliver enjoyment, nutrition, convenience as well as affordability
Beverages
PepsiCo India’s expansive portfolio includes
iconic refreshment beverages Pepsi, 7 UP,
Nimbooz, Miranda and Mountain Dew, in
addition to low calorie options such as Diet
Pepsi, hydrating and nutritional beverages such as Aquafina drinking water,
isotonic sports drinks - Gatorade, Tropicana100% fruit juices, and juice based
drinks – Tropicana Nectars, Tropicana Twister and Slice. Local brands – Lehar
Evervess Soda, Dukes Lemonade and Mangola add to the diverse range of brands.
Foods
PepsiCo’s food division, Frito-Lay, is the
leader in the branded salty snack market

and all Frito Lay products are free of trans-fat and MSG. It manufactures Lay’s
Potato Chips; Cheetos extruded snacks, Uncle Chips and traditional snacks under
the Kurkure and Lehar brands. The company’s high fiber breakfast cereal, Quaker
Oats, and low fat and roasted snack options enhance the healthful choices available
to consumers. Frito Lay’s core products, Lay’s, Kurkure, Uncle Chips and Cheetos
are cooked in Rice Bran Oil to significantly reduce saturated fats and all of its
products contain voluntary nutritional labeling on their packets.
Quick Facts
 PepsiCo established it's business operations in India in 1989
 Invested more than USD 1 Billion since inception
 Well known and loved global brands that delight and nourish consumers
 It provides direct and indirect employment to 150,000 people in India
 It has more than 36 bottling plants including 13 Company & 23 Franchise
owned ones
 3 State-of-the-art food plants in Punjab, Maharashtra and West Bengal

Our Mission and Vision
Our Mission
"To be the world's premier consumer Products Company focused on convenience food
and beverages. We seek to produce healthy financial rewards to investors as we provide
opportunities for growth and enrichment to our employees, our business partners and the
communities in which we operate. And in everything we do, we strive for honesty,
fairness and integrity."
Our Vision
"To build India’s leading total beverage company, delighting consumers by best meeting
their everyday beverage needs, and stakeholders, by delivering performance with
purpose, through our talented people."
Tomorrow better than Today

HISTORY OF ‘COCA-COLA’
The first Coca-Cola recipe was invented in a drugstore in Columbus, Geogia
by John Pemnerton, originally as a coca wine called Pemnerton’s frensh Wine Cola
in 1885. He may have been inspired by the formidable success of Vin Mariani, a
European coca wine.
In 1886, when Atlanta and Fulton Country passed prohibition legislation,
Pemberton responded by developing Coca-Cola, essentially a non-alcoholic version
of French Wine Cola. The first sales were at Jacob's Pharmacy in Atlanta, Georgia,
on May 8, 1886. It was initially sold as a patent medicine for five cents a glass at
soda fountains, which were popular in the United state at the time due to the belief
that carbonated water was good for the health. Pemberton claimed Coca-Cola cured
many diseases, including morphine addiction, dyspepsia, neurasthenia, headache,
and importance. Pemberton ran the first advertisement for the beverage on May 29
of the same year in the Atlanta Journal.
By 1888, three versions of Coca-Cola—sold by three separate businesses—
were on the market. As a Griggs Candler acquired a stake in Pemberton's company
in 1887 and incorporated it as the Coca-Cola in 1888. The same year, while suffering

from an ongoing addiction to morphine], Pemberton sold the rights a second time to
four more businessmen: J.C.Mayfield, A.O. Murphy, and C.O. Mullahy and E.H.
[]
Blood worth. Meanwhile, Pemberton's alcoholic son Charley Pemnerton began
selling his own version of the products.
John Pemberton declared that the name "Coca-Cola" belonged to Charley,
but the other two manufacturers could continue to use the formula. So, in the
summer of 1888, Candler sold his beverage under the names Yum Yum and Coke.
After both failed to catch on, Candler set out to establish a legal claim to Coca-Cola
in late 1888, in order to force his two competitors out of the business. Candler
purchased exclusive right to the formula from John Pemberton, Margaret Dozier
and Woolflk Walker. However, in 1914, Dozier came forward to claim her signature
on the bill of sale had been forged, and subsequent analysis has indicated John
Pemberton's signature was most likely a forgery as well.
In 1892 Candler incorporated a second company, The Coca-Cola Company
(the current corporation), and in 1910 Candler had the earliest records of the
company burned, further obscuring its legal origins. By the time of its 50th
anniversary, the drink had reached the status of a national icon for the USA. In
1935, it was certified Kosher by Rabbi Tobias Geffen, after the company made
minor changes in the sourcing of some ingredients.
Coca-Cola was sold in bottles for the first time on March 12, 1894. The first
outdoor wall advertisement was painted in the same year as well in Cartersville,

Georgia. Cans of Coke first appeared in 1955. The first bottling of Coca-Cola
occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891. Its
proprietor was Joseph A. Biedenharn. The original bottles were Biedenharn bottles,
very different from the much later hobble-skirt design that is now so familiar. As a
Candler was tentative about bottling the drink, but two entrepreneurs from
Chattanooga, Tennessee, Benjamin F. Thomas and Joseph B. Whitehead, proposed
the idea and were so persuasive that Candler signed a contract giving them control
of the procedure for only one dollar. Candler never collected his dollar, but in 1899
Chattanooga became the site of the first Coca-Cola bottling company. The loosely
termed contract proved to be problematic for the company for decades to come.
Legal matters were not helped by the decision of the bottlers to subcontract to other
companies, effectively becoming parent bottlers.
Coke concentrate, or Coke syrup, was and is sold separately at pharmacies in
small quantities, as an over-the-counter remedy for nausea or mildly upset stomach.
New Coke
On April 23, 1985, Coca-Cola, amid much publicity, attempted to change the
formula of the drink with "New Coke". Follow-up taste tests revealed that most
consumers preferred the taste of New Coke to both Coke and Pepsi, but Coca-Cola
management was unprepared for the public's nostalgia for the old drink, leading to
a backlash. The company gave in to protests and returned to the old formula under
the name Coca-Cola Classic on July 10, 1985.

21st century
On February 7, 2005, the Coca-Cola Company announced that in the second
quarter of 2005 they planned to launch a Diet Coke product sweetened with the
artificial sweetener sucralose ("Splenda"), the same sweetener currently used in
Pepsi One. On March 21, 2005, it announced another diet product, "Coca-Cola
Zero", sweetened partly with a blend of aspartame and aciculae potassium.
Recently Coca-Cola has begun to sell a new "healthy soda": Diet Coke with
vitamins B6, B12, Magnesium, Niacin, and Zinc, marketed as "Diet Coke Plus."
In April 2007, in Canada, the name "Coca-Cola Classic" was changed back
to "Coca-Cola." The word "Classic" was truncated because "New Coke" was no
longer in production, eliminating the need to differentiate between the two. The
formula remained unchanged.

Our Mission
Our Roadmap starts with our mission, which is enduring. It declares our purpose as
a company and serves as the standard against which we weigh our actions and
decisions.
• To refresh the world...
• To inspire moments of optimism and happiness...
• To create value and make a difference.
Our Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our
business by describing what we need to accomplish in order to continue achieving
sustainable, quality growth.
• People: Be a great place to work where people are inspired to be the best
they can be.
• Portfolio: Bring to the world a portfolio of quality beverage brands that
anticipate and satisfy people's desires and needs.

• Partners: Nurture a winning network of customers and suppliers, together
we create mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference by helping build and
support sustainable communities.
• Profit: Maximize long-term return to shareowners while being mindful of
our overall responsibilities.
• Productivity: Be a highly effective, lean and fast-moving organization.

PRODUCT’S PROFILE
Product Category: Carbonated Soft Drinks
Brand Name: PEPSI-COLA AND COCA-COLA
Type: Bottle and Cans
Size: 200ml, 300ml, 500ml, 1ltr, 2ltr
Information:
Ingredients Information
Nutrition Information
Ingredients Information: carbonated water, high fructose corn syrup, caramel
color, sugar, phosphoric acid, caffeine, citric acid, natural flavors

INDIAN PRODUCT RANGE
Flavour Ingredients Pack Product Company

Cola Cola Flavour 200Ml. Coke, Coca-Coal
carbonated water 300Ml. Thumsup
sugar 500Ml.
1 Litre
1.5 Litre Pepsi Pepsi
2 Litre
Orange Orange Flavour + 200Ml. Fanta Coca-Cola
Carbonated Water+ 300Ml.
Sugar 500Ml.
1 Litre
1.5 Litre Miranda Pepsi
2 Litre
Fruit Juice Mango Pulp+ 250 ML Maaza Coca-Cola
Treated water+
sugar Slice Pepsi

Cloudy Lemon Flavour + 200Ml. Limca Coca-Cola
Lemon Carbonated Water+ 300Ml.
Sugar 500Ml.
1 Litre
1.5 Litre Miranda Lemon Pepsi

2 Litre
Clear Lemon Lemon Flavour+ 200Ml. Sprite Coca-Cola
Carbonated Water + 300Ml.
Sugar 500Ml.
1 Litre 7’Up
1.5 Litre Dew Pepsi
2 Litre
Coke v/s Pepsi Product
As seen above both the companies Coke and Pepsi have a number of

products. Many of these products are innovations but there are also many products
which are brought out just as a competitive product for the other companies. Some
of these products that are brought in the market by both the companies to compete
against each other are as follows.
Coke Pepsi
The main dark cola drink of Pepsi version of dark cola

the company which started the rivalry which is the major primary
between these companies. competitor to Coke.
Sprite is a clear, lemon-lime 7 Up is a brand of a lemon-

flavored, non-caffeinated soft drink, lime flavored soft drink.
produced by the Coca-Cola
Company.

Minute Maid is a product line Tropicana Products is an
of beverages, usually associated with American company based in
orange juice, but now extends to soft Bradenton, Florida, USA, which is
drinks of many kinds. The Minute one of the world's largest producers
Maid Company is now owned by and marketers of orange juice. It has
Coca-Cola, and is the world's largest been owned by PepsiCo, Inc. since
marketer of fruit juices and drinks. It 1998.
is headquartered in Houston, Texas.
Diet Coke or Diet Coca-Cola is Diet Pepsi is a low-calorie

a sugar-free soft drink produced and carbonated cola. It was introduced in
distributed by The Coca-Cola 1964 as a variant of Pepsi-Cola with
Company. It was introduced in the no sugar.
United States in July 1982.
Kinley is a brand Aquafina is

of still or carbonated water owned by non-carbonated bottled water
The Coca-Cola Company. produced by PepsiCo.

Aquarius is a mineral sports All Sport was a sports drink. It
drink manufactured by The Coca- is produced by PepsiCo.
Cola Company. It was first
introduced in 1983.
Fanta is a soft drink brand Mirinda is a brand of soft

owned by The Coca-Cola Company. drink. Mirinda is owned by PepsiCo.
It is produced and distributed by The
Coca-Cola Company's bottlers.
Sprite Ice was the first flavor Pepsi Blue is a soft drink made
extension for The Coca-Cola by PepsiCo and launched in mid-
Company's Sprite brand soft drink. 2002.
Limca is a lemon and lime

flavoured carbonated soft drink made Teem was a lemon-lime-
in India by Coca-cola. flavored soft drink produced by The
Pepsi-Cola Company.

Coca-Cola Blak is a coffee- Pepsi Cappuccino is a
flavoured soft drink introduced by cappuccino-flavored carbonated soft
Coca-Cola in 2006. drink produced by Pepsico.
Cola Flavors
Cola is a most popular flavor in any group of age. This is the most saleable flavor in
the world. Both PEPSICO & COCA COLA has its own cola flavor. PEPSICO
has a cola flavor named PEPSI and cola flavor of COCACOLA are THUMPS
UP & COKE. PEPSI COLA is a cash cow brand for the company in terms of
sales revenue. PEPSI has two competitive brands in the cola flavor.
Pepsi

Coca Cola
LIME & LEMON FLAVORS”
This segment of flavor is very likely in the children and aged person.
PEPSICO has three brands in this segment with comparison to the two brands of
COCACOLA. The Pepsi’s brands are MOUNTAIN DEW, MIRINDA LEMON
and 7UP whether the COCACOLA has its SPRIT & LIMCA in this segment.
Pepsi
MIRINDA LEMON is considered to be lemon in taste, comes Under the
category of cloudy lemon because of its color which is Similar to that of clouds. It
has to yield good revenue.

MOUNTAIN DEW is sweet lemon soft drinks in India and in a few Countries. It is
mostly demands by the children.
7UP is lemon-lime soft drink. Sale of 7UP is third largest Carbonated soft
drink brands in the U.S. most consumers prefer7UP as a favorite brand than any
other non-cola.
Coca Cola
“ORANGE FLAVORS”

This is another type of flavor in the soft drink industry. The taste is like
orange. In this segment PEPSI has a brand named MIRINDA whether
COCACOLA has its FANTA in orange. This flavor is mostly preferred by children
and women.
Pepsi
Coca Cola
Mango Flavor
In this category’s of flavor is like a Mango. This flavor is now becoming more
popular in India. In Mango flavor PEPSI has a well known name SLICE whether
COCA COLA has a MAZAA in this segment.
Coca Cola

Pepsi
Taste
Coca-Cola is the original cola, while there isn't a huge difference in taste;
Pepsi mirrored their cola after Coke's, being just different enough in taste to not
actually be the same drink.
Sweetness
Pepsi tastes sweeter than Coca-Cola, This is the reason why many prefer
Pepsi over Coca-Cola in a blind test but prefer Coke when drinking an entire can.

Carbonation
Coca-Cola has more carbonation than Pepsi depending on what region you
are in. It was said that depending on where each one was made the amount of
carbonation in them will be different therefore proving that neither Coca-Cola nor
Pepsi have more carbonation than one another.
Brand War
Both drinks are no longer seen as a beverage but mainly as a brand. Both
companies commit heavily to sponsoring outdoor music festivals and even
charitable projects in third world countries. Coca-Cola also is an official sponsor of
the FIFA World Cup.
Marketing Approach
Both Coca-Cola and Pepsi try to market as part of a life-style. Coca-Cola
uses phrases such as "Coke side of life" in their website, http://www.coca-cola.com/,
while Pepsi uses phrases such as "Hot stuff" in their website,
http://www.pepsi.com/, to promote the idea that Pepsi is "in sync" with the cool side
of life.
Pepsi tries to reach out to the younger generation by appealing to pop
culture. If you visit their website you will be greeted with flashy pages containing

pop music, cars, and fashion.
Coca-Cola's website also has links for music and sports, two arenas in which
soda-pop is often consumed; however, Coca-Cola's is less flashy and uses a classical
appeal, most likely because of Coca-Cola's long history as the standard for cola
beverages
Comparative Financial Analysis Between PepsiCo and

Coca-Cola
Coca Cola and PepsiCo have been competing in the soft drink sector for over
a century-which of these two companies is the strongest, from a financial
perspective?

Coca-Cola Financial Stock Price for 2003 to 2008
Financial Comparison between Coca-Cola and PepsiCo for Years 2003 to 2008

Coca-Cola= Red PepsiCo=Blue
Market share of PEPSICO AND COCA COLA
YEAR MARKET MARKET

SHARE OF PCI SHARE OF CCI
2001 47% 53%

2002 44% 46%
2003 42% 58%
2004 48% 52%
2005 51% 49%
2006 58% 42%
2007 55% 45%
2008 57% 43%
2009 49% 51%
Total market share of PepsiCo =503
Total market share of Coca-Cola =497
Mean value of pci =sum of PepsiCo/ number of year
=sum of PepsiCo= 503
=number of year 10
=503/10
=50.3
Mean value of cci = sum of coke/ number of year
= num of coke=497
= number of year=10
=497/10 =49.7
Correlation coefficient

Year Production Market Production Market
of share of of share of
PepsiCo (in PepsiCo Coca-cola Coca –cola
cr.) (in cr.)
2000 100 43% 115 57%
2001 102 47% 112 53%
2002 104 44% 113 46%
2003 107 42% 111 58%
2004 105 48% 112 52%
2005 112 51% 112 49%
2006 103 58% 119 42%
2007 99 55% 126 45%
2008 96 57% 123 43%
2009 95 58% 121 42%
PepsiCo beats Coca-Cola in market value

By Chris Mercer, 13-Dec-2005
PepsiCo's successful diversity and faster action on health has taken it ahead
of Coca-Cola in the market for the first time in 112 years, but don't be fooled into
thinking Coca-Cola is dead wood. PepsiCo's sharper eye for consumer health trends
and its move out of soft drinks to target these put it ahead of its arch-rival in market
value. It is now Coca-Cola that must do the chasing. The switch had been

anticipated. PepsiCo has spent the last few years moving out of sugary, fizzy soft
drinks and into snacks, including healthy ranges, through the Quaker and Frito-Lay
brands.
Only a fifth of Pepsi's sales now come from soft drinks, and the group's sales
growth was twice that of Coca-Cola in 2004. Pepsi's shares hit record highs this year
and have been trading consistently above its rival's.
Yet, what hurts for Coke is that PepsiCo has also won on core, soft drinks
turf - more quickly satisfying consumer demand for healthier drinks like juice and
water. The Tropicana juice range and Gatorade sports drink managed to establish
themselves first, the former now so big it is not always immediately connected to
PepsiCo in consumers' minds.
PepsiCo is still ahead of Coke on market share for non-carbonated drinks.
Coca-Cola, however, is not a foe to take lightly and new chief executive
Neville Isdell looks to have regained some momentum. The group caught on to
healthy drinks trends later, but has had the bit between its teeth for the last year,
and has started to turn the tide with successful extensions to its Minute Maid juice
and PowerAde sports drink.
Isdell announced a new advertising slogan at a rallying conference last week:
"Welcome to the Coke side of life." He said the group would spend an extra $400m
(€336m) on marketing over the next two years. New products are also waiting in the

wings, including Powerade with less calories, more flavour extensions and moves
into coffee. The group has clearance to launch a cholesterol-lowering juice
containing plant sterols in the UK as well.
The news went down well with analysts, and Coca-Cola's recent third
quarter results beat their expectations. "We are looking forward. Several
innovations have taken place, and more will be taking place in the next few
months," said Steve Leroy, Coca-Cola Europe spokesperson, to
www.BeverageDaily.com after the firm announced it would launch its somewhat
controversial coffee cola drink, Blak, in France this January.
METHODOLOGY & ANALYSIS OFDATA
REASEARCH METHODOLOGY
Research methodology is a way to systematically solve the research
problems. It may be understood as a science of studying how research is done
scientifically. We study the various steps that are generally adopted by a researcher
in studying his research problem along with the logic behind them. It is necessary
for the researcher to know not only need to know how to develop certain indices or

tests, how to calculate the mean, the mode, the median, standard deviation and chi –
square, how to apply the particular research techniques, are relevant and which are
not and what would they mean and indicate and why? Researchers also need to
understand the assumptions underlying various techniques and they need to know
the criteria by which they can decide that certain techniques and procedures will be
applicable to certain problems and others will not.
1. What type of research design was used?
Exploratory Research Design
2.Why was this type of design used?
Exploratory research is a type of research conducted because a problem has
not been clearly defined. Exploratory research helps determine the best research
design, data collection method and selection of subjects. Given its fundamental
nature, exploratory research often concludes that a perceived problem does not
actually exist.
Exploratory research often relies on secondary research such as reviewing
available literature and/or data, or qualitative approaches such as informal
discussions with consumers, employees, management or competitors, and more
formal approaches through in-depth interviews, focus groups, projective methods,
case studies or pilot studies. The Internet allows for research methods that are more
interactive in nature: E.g., RSS feeds efficiently supply researchers with up-to-date
information; major search engine search results may be sent by email to researchers

by services such as Google Alerts; comprehensive search results are tracked over
lengthy periods of time by services such as Google Trends; and Web sites may be
created to attract worldwide feedback on any subject.
The results of exploratory research are not usually useful for decision-
making by themselves, but they can provide significant insight into a given situation.
Although the results of qualitative research can give some indication as to the
"why", "how" and "when" something occurs, it cannot tell us "how often" or "how
many. “Exploratory research is not typically generalizable to the population
What data collection methods were used?
1. Primary Data
2. Secondary Data
3. Survey
Primary Data Collection Methods:
In primary data collection, you collect the data yourself using methods such
as interviews and questionnaires. The key point here is that the data you collect is
unique to you and your research and, until you publish, no one else has access to it.
There are many methods of collecting primary data and the main methods
include:
1. Questionnaires

2. Interviews
3. Focus group interviews
Secondary Data Collection Methods:
All methods of data collection can supply quantitative data (numbers,
statistics or financial) or qualitative data (usually words or text). Quantitative data
may often be presented in tabular or graphical form. Secondary data is data that
has already been collected by someone else for a different purpose to yours.
Survey:
Surveys are used to collect quantitative information about items in a
population. Surveys of human populations and institutions are common in political
polling and government, health, social science and marketing research. A survey
may focus on opinions or factual information depending on its purpose, and many
surveys involve administering questions to individuals. When the questions are
administered by a researcher, the survey is called a structured interview or a
researcher-administered survey. When the questions are administered by the
respondent, the survey is referred to as a questionnaire or a self-administered
survey.

What Data Collection Devices were Used?
In primary data:
1. Questionnaire (Mixed)
2. Close ended
3. Personal Interview
In Secondary Data:
1. Search Engines
2. Wikipedia & Encyclopedia
3. Google
www.pepsiindia.com
www.cokeindia.com
I am using primary data for data processing and analysis. I have surveyed
in many areas of Kanpur. Like Swaroop Nagar, Kakadev, Dadanagar, Gumti,
Kalyanpur etc. for finding market share of PepsiCo and coca-cola, supply system,
hierarchy level, span of control, maintain quality and quantity, market demand,

feedback etc.
I am using some statistical tool and techniques for data processing and
analyzing like mean, correlation, regression, time series, index number, sampling
and sampling distribution, estimation, hypothesis testing and other testing etc, on
collected primary data and market share of PepsiCo and Coca-Cola.
MARKET SHARE
Market share of PepsiCo and Coca-Cola in Kanpur.
PepsiCo 52%
Coca-cola 48%

Market Share in Kanpur
Coca Cola Pepsico

Pepsico
48%
52% Coca Cola
SATISFACTION LEVEL
I have survey of around 600 outlets in kanpur. I found that level of
satisfaction of customer and need of customer. Which services they wants , which
product they like, which schemes they preferred , those who are not interested in
PepsiCo and or coca cola, Pepsi monopoly market and coke monopoly market,
whose who are ready to sell the soft drinks but they do not get it, those who are
satisfied customer etc.

LEVELOFSATISFACTION IN COCA-CLA
READY TO SELL VISI ISSUE
5% 4%
SCHEME ISSUE
8%
SATISFIED
46%
SUPPLY ISSUE
%
MONOPOLY
21%
OBJECTIVE OF THE STUDY
The main objective of the study of PepsiCo and Coca-Cola is to find the
market share , identification gap between sales and distribution, satisfaction level of
customer, services provided by the company , span of control through hierarchy
level, distribution channel, how company covered the market, stock supply by the

company, increasing market share, sustain and maintain quality, product and
services. Statement of research objectives start when problems are identified. There
are some problems being identified such as brand awareness, quality awareness,
factors influence the choice of customer, brand advertisements and more.
Pepsi
Type Cola
Manufacturer PepsiCo.
Country of
United States
origin
1898 (as Brad's Drink)
Introduced June 16, 1903 (as Pepsi-
Cola) 1961 (as Pepsi)
Related The Coca-Cola
Coca-Cola,Dr
Company Pepper
products 7 Up
Irn Bru
Public (NYSE: KO)
Cola Turka
Type Dow Jones Industrial Average
Big Cola
Component
Website http://pepsi.com/
Industry Beverage
Founded 1892
Headquarters Atlanta, Georgia, U.S.
Area served Worldwide
Muhtar Kent
Key people
(Chairman and CEO)
Coca-Cola
Carbonated Soft Drinks
Products WORKING PROCESS
Water
Other Non-alcoholic beverages
During my Summer
Revenue ▲ US$31.0 Billion
Operating income ▲ US$8.23 Billion
Net income ▲ US$5.82 Billion
Total assets ▲ US$48.7 Billion
Total equity ▲ US$24.8 NSB
Billion School of Business, New Delhi
Employees 92,800 (July 2010)
Website Official Website
Training, I covered some selected route according to advice of Vaishnav Sir (C.E),
those areas are Dada Nagar, Jawahar Nagar, P.Road, Darshanpur, Swaroop Nagar,
Kakadev, Lajpat nagar. There I used questionnaire for taking a short interview of
shopkeeper and collect relevant data for my project. It was comparative analysis
between Pepsi & Coke product. During short type of interview I used to collect
information like shop name, owner name, visi capacity, customer need, tag number
of visi, selling of Pepsi & Coca Cola product.
Apart from all this I did sales promotion and advertisement to aware
customer and retailer about new scheme, benefits of Plano gram/ (POG), Promotion
of new Mountain Dew Display pack.
Benefits of POG
1. Increasing Sale if Range Show.
2. Easy to give order.
3. Saving of time & electric
4. Increase capacity of fridge.
5. That is more in stock, whose sale is high.
Area Covered
(A) S.R.Enterprises (Agency Route)

(1) Darshan Purwa
(2) P.Road
(3) Dada Nagar
(4) Jawahar Nagar
(B) Warehouse Company Route (Lal Bungalow)
(1) Swaroop Nagar
(2) Kakadev
(3) Lajpat nagar
CHANNEL TYPE
During Survey I went to around 600 shops, there are three types of shop
those are grocery shop, eatery shop, and convenience shop.

(A) Grocery 315
(B) Eatery 250
(C) Convenience 70
Channel Type
350
300
250
200
No. of Shops
150
100
50
0
Eatry Grocery Convenienc
Distribution of Visi (Freeze)
 Visi of Pepsi-50
 Visi of coke-40
 Own freeze-10

Availibilty of Visi
Own freeze-
10%
Visi of Pepsi
Visi of Pepsi
Visi of coke-
50%
Visi of coke- Own freeze-
40%
DISTRIBUTION CHANNELS
Channel of Distribution of Pepsi & Coke India Limited

To make its products available at the right places at the right time in the
market, the sales department of the company pays major attention on controlling
the channels of distribution.
Single type of markets channel is maintained by the company right from its
pioneering stage. The nature of the channel is as follows:-
Company
Distributors
Dealers
Different Outlet Owners
Consumers
At first the soft drinks supplied to the distributors directly. Retailers or
owners of any outlet can not take the delivery from company. They have to take the
products from their respective or nearest distributor.

There are about 50 distributors and innumerable number of retail outlets
operating with the company in its entire market areas which contains total Bihar. In
all the important places of entire territory this company has its distributors.
These distributors selected on the basis of assurance given by them regarding
the minimum sales which they have to maintain annually. The selection is also done
on the basis of the financial position and reputation of distributor in the market. As
for example in appointing a distributor first engaged in soft drink business second
priority is given to those people who are in cigarette selling business. Depending
upon the market, each distributor in the initial stage has to deposit some security
money.
The retailers are selected by the distributor fixed criteria for the selection or
appointment or retailers from the side of the distributor. Any one like Panwala,
Cigarettewala or any other shopkeeper can have the stall for the sale of soft
drinks and they are called retailers or outlet owners. They have to give assurance to
the concerning distributor for better sale and at the time of taking delivery they
have to deposit the security i.e. the charges if the empty bottles with specified
retailers purchasing price. The charges if the empty bottles with specified retailers
purchasing price. The distributor at first has to seek the permission of sales
department for the number of cases of soft drinks required by them. After getting
the proper authority from sales department paying the requisite amount either cash
or demand draft.

In the distribution services I find, the shop keeper how get the Pepsi and
coke. Like direct supply by the company, by the wholesaler, by the distributor, by
the presale order.
Channel 1.
Manufacturer………………………………………..…Consumer
Channel 2.
Manufacturer……………Retailer……………………Consumer
Channel 3.
Manufacturer…….Wholesaler……….Retailer……Consumer
SWOT ANALYSIS OF PEPSICO
Strength Weakness

1. Pepsi has a broader product line and 1. Supply is weak in Agency area.
outstanding reputation.
2. No one is responsible for scheme.
2. 60% market share covered in India.

3. Communication gap between
3. Merger of Quaker Oats produced Distributor and retailers.
synergy across the board.

4. Leakage and damage problem in
4. Record revenues and increasing agency is very high.
market share.
5. Distributor does not work proper in
5. Lack of capital constraints peak season.
(availability of large free cash flow).

6. Stock shortage problem in high
6. Great brands, strong distribution,
demand season.
innovative capabilities
7. Supply of Nimbooz and Lehar Soda is
7. Number one maker of snacks, such as
weak.
corn chips and potato chips
8. Not Good sales Promotion.
8. Strong distribution of channel.
9. Big market share gap between Pepsi
9. Good Advertisement.
and coke.

OPPORTUNITY THREAT
1. Food division should expand 1 Pepsi is blamed for pesticide
internationally. residues in their products in one of
2. Noncarbonated drinks are the their most promising emerging
fastest-growing part of the industry. market e.g. in India.
3. There are increasing trend toward 2 PepsiCo now competes with
healthy foods. Cadbury Schweppes, Coca-Cola,
4. Focus on most important and Kraft foods (because of
customer trend - "Convenience". broader product line) which are
5. Nimbooz is a good competitor for well-run and financially sound
Limca. competitors.
6. Official sponsorship for Chatter’s 3 Size of company will demand a
and Guest House. varied marketing program; Social,
7. Expand the market in Agency. cultural, economic, political and
8. Attractive scheme can increase the governmental constrains.
sell. 4 Over 50 percent of the company's
9. Increase number of distributors. sales come from Frito-Lay; this is
10. Increase number of visi of Pepsi a threat if the market takes a
and create Pepsi monopoly. downturn
11. Number of Malls is in Kanpur
like rave3, Rave Moti, SouthX.

SWOT ANALYSIS OF COCA COLA
STRENGTH WEAKNESS
1. Big brand name in India 1. Supply is weak in area.
2. Outstanding reputation. 2. Scheme is a big issue.
3. Broader Product line. 3. Communication gap between

Distributor and Retailers.
4. Span of Control hierarchy.
4. Purification problem.
5. Good Scheme.
5. Distributor does not work
6. Increasing Market share.
properly in season.
7. 45% market covered in India and
6. Stock shortage problem in season.
60% market in abroad.
7. Supply of limica is not good.
8. Strong distribution of channel.
8. Advertisement.
9. Good Advertisement.
9. Big market share gap b/w PepsiCo
& Coke in international market.

OPPRTUNITY THREAT
1. Limca is a good option for Pepsi. 1. Strong Competitor (PepsiCo)
2. Official sponsorship for catter’s & 2. Nimbooz
guest house. 3. Wholesaler
3. Expend the market in all area. 4. Consistent in test.
4. Attractive scheme. 5. Change demand.
5. Number of malls is in Kanpur like 6. Dependence on bottling
Rave3 partners
Rave Moti & SouthX. 7. Sluggish growth of Carbonated
6. Increase number of Distributor. water.
7. Increase number of Visi and create
coke monopoly market.
HIERARCHY OF PEPSICO
PepsiCo is a soft drink produced and manufactured by PepsiCo. It is sold in

many places such as retail stores, restaurants, schools, cinemas and from vending

machines. PepsiCo is working with one head quarter and nine Distributor and
wholesaler. PepsiCo is working with more than one lakh people those are joint
directly and indirectly with the company. There are 9 distributors and 65 route
agents always connect with the company and joint each and every corner of Kanpur
with the company. Every year more than ten lakh people take the test of PepsiCo.
Hierarchy of Pepsi and Coke
Unit Manager (U.M)
Marketing Develop Manager (M.D.M)
Territory Development manger (T.D.M)
Account Development Coordinator (A.D.C)
Customer Executive (C.E)
Pepsi Sales Representative (P.S.R)
MARKET OF PEPSI
Kanpur is a big city and it is the heart of U.P. In Kanpur there are more
than twenty five thousand soft drink outlets. PepsiCo cover all the outlets through

their distribution channel for supply.. In PepsiCo all the management works done
by Lal Bungalow office and all the Kanpur Market is divide into direct & indirect
route. Direct route means supply through main distribution office of PepsiCo &
Indirect route means supply through Distribution channel.
Lal Bungalow (Main

Distribution office)
Indirect route Wholesaler Retailers

(Distributor)
Jobber Retailers

Area wise
Analysis
S.R.ENTERPRISES MARKET
 GOOD MARKET SHARE OF PEPSI
 Over all market share of Pepsi is 52%
 Overall Market share Of Coca Cola is 48%
 All the market captured by Distributor
 Wholesaler change low price as compare to Distributor that’s why demand is
high of Pepsi

 Distributor & CE problem in Pepsi & Coke
 60%visi of Pepsi & 40% visi of Coke in more 700 outlet
 low supply by Distributor of Pepsi
 Duplicity of Pepsi
 Large Market and demand is high
 Supply is the major problem
 Scheme Issue
 Route agent is not working properly
 65% shopkeeper is facing scheme problem
 Demand is high of Pepsi, Mountain Dew, 7up, Thums up, Sprite, Lehar Soda
 Service issue and replacement problem in these area
 The main problem in these areas is that number of Pepsi Visi is low.
COMPANY ROUTE MARKET
 Over all market share of Pepsi is 61% and Coke share is 39%.
 60% is Retailers is satisfied with Pepsi services and 45% Retailers satisfy
with Coke services.
 15% Pepsi monopoly and 8% Coke monopoly market.
 All the market is covered by Distributor of Coke and Direct supply from
Pepsi Warehouse.

 Demand of Pepsi is high.
 Good reputation of Pepsi in this market.
 Supply is too good and fast in this market.
 C.E is required for good communication.
 Good service of Pepsi.
 Retailer’s satisfaction is high.
 No scheme issue.
Suggestions
And
Recommendations

SUGGESTION
On the basis of above study following suggestions can be given:
1. Perform a detail demand survey at regular interval to know about the
unique needs and requirements of the customer.
2. The company should make hindrance free arrangement for its
customers/retailers to make any feedback or suggestions as and when they feel.
3. The company should focus to bring some more flavors and variety of
schemes rather then bring second and repeat same old one. It is always better to be
first than being better. The Company must be aware of and keep at least the latest

knowledge of its primary competitors in market and try to make a perfect
anticipated efforts to meet the same
4. The company should also use time to time some more and new attractive
system of word of mouth advertisement to keep alive the general awareness in the
whole market as a whole.
5. The company should be always in a position to receive continuous
feedback and suggestions from its customers/ consumers as well as from
6. The market and try to solve it without any delay to establish its own good
credibility.
7. The visibility of any product plays an important role in making the
customer, aware about it and is vital for the growth and development of any
product.
8. for their advertisement they can also introduce a brand ambassador,
because most of the consumers remember advertisement because of their brand
ambassador.
9. A strong watch should be kept on distributors also, because in some cases
they are found to be cheating the retailers and affecting the goodwill of the BRAND.

RECOMMENDATION
1. PEPSI, the choice of youth is not providing the first choice of young
generation. Youth want something strong in cold drinks & thus prefers strong taste.
Pepsi should come out with some extra strong taste to catch up maximum young
generation & to become exactly Generation Next drink.
2. The distribution Channel should be focused on General Stores because
most of the people purchase soft drinks from general stores.
3. The company should update the people about pesticides time to time
because most of the people still afraid of pesticides.
4. Most of the elders in the family take soft drinks but not pepsi they

considered more orange and less strong taste company should come up with new
taste keeping elders in its mind to increase sale and market share.
5. People are confused about the role of Pepsi in health company should clear
the soft drink role whether it is beneficial for health or not.
6 .Pepsi co should improved its advertisement quality, it should be realistic
not imaginary.
7. People get updated by T.V. Pepsi co should increase the updating by
publicity as well as by Hoardings
8. Consistency (Pepsi blue, nimbooz, coke diet)
9 .Increase number of distributors
10. Interchange staff in the market
12. Number of visi
13. Services of visi
14. Demand effectiveness improper
16. Retailer depend on supplier
17. Create monopoly market with the help of visi
18. Schemes attract to retailer (my can)

LIMITATION
1. Some of the respondents refused to fill the questionnaires.
2. The responses may vary as some people did not want to come up with real
answers.
3. The people were busy in their own work so they might not have given
actual responses..
4. Limitation of time.
5. the survey is conducted only in few areas of Kanpur, hence the results may

vary in other parts of the cities.
6. Small sample size. And like any other research the limitation of personal
bias of respondents limits the scope of the study.
7. The findings are based on the survey conducted in the month of MAY and
JUN; the results may vary in other months.
APPENDIX
1. Questionnaire

2. Bibliography
3. Photographs
Appendix - I
QUESTIONNAIRE:
FOR EMPLOYERS
A number of statements are given below describing the Marketing climate of
an organization. Please give your assessment of the Marketing climate in your
organization by rating your organization on each your statement using them 5-point
statements. A rating of 5 indicates that the statements is almost always true with
your organization; A ratings of 4 indicates that the statements is mostly true; a
ratings of 3 indicates that the statements is sometimes true; a ratings of 2 indicates
that the statements is rarely true and a rating of 1 indicates that the statements is
not all true about your organization. Give your assessment by encircling the
appropriate number.

(1) Monthly sales (in Rs.)
(a) Less than 5000 (b) Between 5000 to 10,000
(c) 10,000 to 15,000 (d) Above 15,000
(2) Number of carets sold per month of soft drinks.
(a) 0 - 50 carets (b) 50 to 100 carets
(c) 100 to 150 carets (d) 150 to 200 carets
(3) Which type of outlet?
(a) General Store (b) Grocery
(c) Betel Shop (d) Sweet Shop
(4) Which brands of soft drinks are available in the outlet?
(a) Pepsi Cola (b) Mirinda (O)
(c) Mirinda (L) (d) 7’Up
(e) Slice (f) Mountain Dew
(5) When a customer comes to your shop which brand of soft drinks does he/she
demands? (Rank them)
(a) Pepsi (b) Coca Cola
(c) Others

(6) Do you know about all flavors pack (size) and respective wholesale price
Pepsi soft drinks.
(a) Yes (b) No
(7) Which company’s soft drink is demanded most?
(a) 0 - 50 carets (b) 50 to 100 carets
(c) 100 to 150 carets (d) 150 to 200 carets
(8) What is the position delivery of Pepsi products?
(a) Very Good (b) Good
(c) Bad (d) Worse
(9) What is the frequency of the visit of Pepsi executive?
(a) Daily (b) Alternate Day
(c) Weekly (d) Fortnightly
(10) Which factors affect the sale most?
(a) Advertisement (b) Scheme
(c) Presence (d) Taste
(e) Price (f) Others
(11) Which company Visi-Cooler do you have?
(a) Pepsi (b) Coca Cola

(c) Both (d) Own
(12) What is the position of maintenance work of refrigerator done by Pepsi
Company?
(a) Highly satisfactory (b) satisfactory
(c) Less satisfactory (d) Not satisfactory
(13) Have you been provided with sign board/display rack by Coke Company?
(a) Yes (b) No
(14) Have you any type of dissatisfaction regarding the product. It yes then why?
……………………………………………………………………………………
……………………………………………………………………………………
….
(15) Please give any suggestion for improvement regarding distribution, brand,
bottling etc.
………….…………………………………………………………………
………….…………………………………………………………………
(16) What is your opinion about Pepsi products?
……………………………………………………………………………
………….…………………………………………………………………

(17) What is your opinion about Pepsi products?
……………………………………………………………………………………
……………………………………………………………………………………………
……………
FOR WORKERS
(1) When you got employment in the organization?
_________________________________________
(2) Does your organization provide training facilities?
(a) Yes (b) No
(3) Have you attended any training programme
(a) Yes (b) No
(4) Before fixing the training programme, does your organization consult with
your trade union?
(a) Yes (b) No
(5) Do you have any complain/grievances with the training programme?
(a) Yes (b) No

(6) Does your organization use to send you outside for training?
(a) Yes (b) No
(7) Would you like to suggest some improvement in the training progarmme?
(a) Yes (b) No
Date …………………….. Surveyed by
Place ……………………… …………………..
Appendix - II
Bibliography
BOOKS:
 Kotler Philip, “Marketing Management”, Pearson Education.
 Beri G.C, “Marketing Research”, Third Edition.
 Cooper Donald R. & Shindler Pamela S, “Business Research
Methods”
 Tata McGraw-Hill Edition Eighth.
 Schiff man Leon G. & Kaunk Leslie Lazar, “Consumer Behavior”
 Magazines and journals
 4 p’s
 Economic Times
 SEARCH ENGINE :www.google.co.in
WEBSITES:

www.pepsicoindia.com
www.cocacola.com
www.cocacolaindia.com
APPENDIX – III

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“A Comparative Study Between PepsiCo & Coca Cola”

Abhishek Kumar Trivedi

Under the Guidance of

NSB SCHOOL OF BUSINESS

NSB School of Business, New Delhi

This is to certify that the summer project report title “A

NSB School of Business, New Delhi

their continuous support, supervision motivation and guidance throughout the

perception, handling critical situations and in understanding the objective of my

ABHISHEK KUMAR TRIVEDI

Roll No. GJU09173

Batch- July 2009-2011

NSB School of Business, New Delhi

method used is structured non disguised questionnaire in which the types of

NSB School of Business, New Delhi

Table of the CONTENT

opportunity for huge sales.

Coke beverages. It may also provide an opportunity to PEPSI to frame a

good future plan to satisfy maximum needs of the customers and

established its guiding role in the market of Kanpur regions in particular

an opportunity to delineate its market potential business areas, products &

services are to be offered by the company to the customers

Marketing Division of PEPSI has to keep in mind various factors specially

while preparing a plan for marketing its product or services. Detail

description along with analysis of surveyed data is being presented in this

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3. 3.Compare sales and distribution…………….

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5.1 Market Share of Pepsi &

5.2 Level OF satisfaction of Pepsi &

6 SWOT Analysis of Pepsi & Coca

PepsiCo is the world's premier consumer Products Company focused on

convenience food and beverages. We seek to produce healthy financial reward to

investors as we provide opportunities for growth and enrichment to our employee.

employment to 150,000 people including suppliers and distributors

NSB School of Business, New Delhi

of making tomorrow better than today. PepsiCo’s commitment to living by this

To deliver on this commitment, PepsiCo India will build on the incredibly

have the most impact.

Coca-Cola is carbonated soft drinks sold in stores, restaurants and vending

NSB School of Business, New Delhi

helped it to get ready clientele and glamour.

Christopher Columbus as a traveler of world found a lot of new things

NSB School of Business, New Delhi

“Yeh Dil Mange More.”

NSB School of Business, New Delhi

The much rival of Parle is Pepsi an American concern. It started

Pepsi is a soft drinks produced and manufactured by PepsiCo. It is sold in

It was first introduced in North Carolina in 1898 by Caleb Bradham who

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In 1931, the Pepsi-Cola Company went bankrupt during the Great

Depression - in large part due to financial losses incurred by speculating on wildly

fountains. He sought to replace Coca-Cola at his stores' fountains after Coke

the Pepsi-Cola syrup formula.

During the Great Depression, Pepsi gained popularity following the

introduction in 1936 of a 12-ounce bottle. Initially priced at 10 cents, sales were

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PepsiCo established it's business operations in India in 1989

and has grown to become one of the country’s leading food

and beverage companies. One of the largest multinational

long term dynamic needs of consumers in India.

USD1 billion since the company was established in the

150,000 people including suppliers and distributors.