Audit, Products &

Consulting Services

Contact Details:

amit.thakur@redmangoanalytics.com
+918527449552/+916395482227
 Our We offer a triumvirate of Products, Audits & Services for
the Wireless domain - All centered around improving end
Solutions user experience while keeping operational costs in check

PRODUCTS AUDITS SERVICES

Products that
bring user User Consulting &
experience Experience turnkey services
metrics to technical, based using local as well
customer experience audits & as expat subject
& branding teams benchmarking matter experts
*Web/Mobile dashboard based solution

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Audits
 Audits Competitive Benchmarking

Nationwide Periodic Benchmarking Campaigns to compare

Competitive Benchmarking customer experience across all operators & technologies
We measure where We measure what We measure things at
customers go customers do times customers do them
RedMango endeavors to Test routes & locations selected using Active test cases selected using Test sequences and times selected
customer demographics customer behavior patterns using peak traffic times
change shift focus from
Drive test based outdoor MOS based Voice quality tests Indoor tests done during office
building better networks benchmarking for calls on each operator hours, malls during weekends

to building better Walk test based outdoor
benchmarking
experiences through a
Walk test based indoor
data driven approach. benchmarking
HTTP download & Browsing Highways and subways
tests with popular websites measured during rush hour
Video Streaming & Latency Video streaming and latency
tests for gaming & applications tests done during busy hours

Data Collection done using best in class 3rd party collection tools

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Audits Competitive Benchmarking - Our Value Adds
1
Compare Performance with local & global standards
Compare performance vis-a-
vis local competitors as well
as global standards through
our global KPI database that
includes customer
experience KPIs from over
200 benchmarking
campaigns worldwide
Know exactly where you
stand on the customer
experience scale
Identify gaps in customer
experience through a scale
that benchmarks good and
poor performance
according to customer
expectations
Competitive ranking and
scores provided for each
city, region, cluster etc.
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Audits Competitive Benchmarking - Our Value Adds

2
Compare Performance & track improvements over time with action trackers
Monitor competitive performance
over time through the historic
trending reports provided in
periodic campaigns

Set-up action items and assign

responsibilities to improve
customer experience &
competitiveness based on
benchmarking recommendations

Trending reports provided for

market, city, cluster etc.

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Audits Competitive Benchmarking - Our Value Adds

3
Online Management dashboard to make strategic decisions
Monitor network wide competitive performance on a
single scale

q Identify regions and issues that need investment in

infrastructure / resources
q Prioritize resolution of issues in customer
experience according to the magnitude of problem
q Provide a competitive dashboard to the sales team
to up-sell connections where performance is good
q Correlate customer complaints with issues found
during benchmarking
q Monitor and track improvements made by
competitors

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 Smartphone based customer
Audits experience audit
Competitive Audit of Smartphone Experience across all operators
Smartphone based and technologies
customer experience audit Compare competitive customer
experience across different smartphones
With progress in technology come
variables that need to be accounted Mobile agent + Layer 3 based data
for. In the Mobile domain, network collection approach
performance is no longer an Customer experience is measured
isolated function. Variables such as across Major OSs (Android & iOS)
location, handset & user profiles Top 10 handsets measured across
make mobile network experience a markets every quarter for voice, data,
video and battery life performance
highly subjective commodity.
Web-based reporting including remote data upload to the central server

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 Audits Smartphone Experience Audit - Our Value Adds

1
Platform based competitive Smartphone Experience v/s engineering
handsets The Smartphone experience
analysis provides a complete
end to end performance view
of the customers experience
based on
Location
KPI
Service
Platform/Handset

A Network is as good as the Compare QoS for smartphones vis-a-vis engineering handsets reveals gaps where
experience of the handset customer experience does not match the network experience

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 Audits Smartphone Experience Audit - Our Value Adds

2
Voice, Data & Video (Including VMOS) benchmarking across smartphones
Based on the voice, data and
video performance, the analysis
Download Throughput

provides recommendations on
how to improve the network so
as to provide acceptable quality
of service to high value
smartphone users.

The smartphone benchmarking

includes smart phone testing for
Voice, Data and Video performance varies significantly for outdoor, indoor and in-car
each handset with changes in network conditions scenarios across the market

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 Audits Roaming Experience Audit

A Customer’s perspective of roaming experience measured for both

Roaming Audit in-bound and out-bound roamers
In-Bound Roaming
The Roaming audit Measuring the experience of roamers
from top global operators on Thai
covers all aspects of the Networks
roaming customer’s Sim Cards from top 20
inbound operators from 15
experience by measuring countries are tested in USA
on top operators.
all touch points that a Roaming performance
measured across top 5 tourist
roamer interacts with. destinations
Out-Bound Roaming
Measuring the experience that Thai
roamers get while roaming to top
outbound countries
Sim Cards from US operators
used to measure outbound
roaming experience across
top 20 outbound countries
Roaming performance
measured in top city of each
country
A roaming audit helps
operators:
• Develop methods to increase
roaming uptake for both
Inbound & Outbound
• Implement new processes and
initiatives to plug gaps.
• Monitor roaming performance
& improvements on a regular
basis.

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Services
 Consulting & Turnkey services for the
Services wireless domain
The Eight RedMango Services processes
Consulting & turnkey Solid Analytics
Services 1. Reliable Metrics 2. Smart Economics
Clear understanding of metrics that need Vendor Independent analytics to identify
3. Root Cause Analysis
Capability & expertise with the tools to deep
improvement & effective ways to measure the best approach to deploy at the dive into problems & resolve cause instead
them cheapest cost of symptom
RedMango Consulting
services are based on Prioritized Improvements
robust principles of
4. Closed Loop 5. Learning 6. Action
reliable metrics, solid Post implementation monitoring of Transfer of knowledge that puts best Long term recommendations & action
performance with processes in place to approach into practice using automation plans that help customers transition from
analytics and a desire to continue without help old to new
Translating Processes & Best Practices into culture
inculcate best practices
7. Robust Operational Infrastructure
into each project
8. Effective Communication

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 Services Consulting Services - Our Portfolio

Consulting through our highly experienced subject matter experts with the
best in class tools & processes
Business Strategy Spectrum Strategy & Mgmt. Network/Cust. Experience Highly Experienced
Make strategic calls on investments Use costly spectrum resources Improve network performance or Subject Matter
using our smart analytics effectively with minimal infrastructure customer experience with short Experts
expansion optimization campaigns

• Technology Roadmap • Technology & Spectrum • Network KPI improvement

Evaluation planning • Frequency / Capacity
• Cap-ex / Op-ex / Process • 2G/3G/LTE spectrum optimization Customized &
planning & verification strategy • Coverage and Quality Best in-class
Automated
• Rollout strategy & evaluation • Spectrum Auction Support optimization tools
• Competitive benchmarking & • Spectrum Cleaning • Smartphone based
processes
improvement • Spectrum Carving experience optimization

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 Services
We help you make better decisions
Business Strategy
Make strategic calls on investments
using our smart analytics
• Technology Roadmap
Evaluation
• Cap-ex / Op-ex / Process
planning & verification
• Rollout strategy & evaluation
• Competitive benchmarking &
improvement
Business Strategy - Our Value Add
Technology Roadmap Evaluation - Identify key features and Data driven
technology to be implemented in phases to manage growth and
keep customers satisfied at the same time
business and
Cap-ex / Op-ex Process Planning & Verification - Data driven strategy
approach to verify investment plans and find gaps in processes decisions that
Rollout strategy & evaluation - Complete rollout strategy save cost, time
including setting testing and acceptance protocols to ensure
and effort while
speedy and accurate rollout
Competitive Benchmarking & improvement - A competitive audit ensuring a good
of performance that allows operators to focus efforts on bridging foundation for
the gap and/or maintaining a lead over competitors performance
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 Services Spectrum Strategy & Management - Our Value
Add

We help you utilize spectrum efficiently

Spectrum Strategy & Spectrum

Mgmt. analysis using
Use costly spectrum resources
effectively with minimal infrastructure
expansion
existing traffic &
• Technology & Spectrum
performance as
planning
RedMango
Spectrum Solutions well as future
• 2G/3G/LTE spectrum
strategy growth models to
• Spectrum Auction Support
• Spectrum Cleaning
find the right
• Spectrum Carving spectrum mix

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 Services Network / Customer Experience - Our value add

Focused short term projects that improve network performance

& customer experience
Network/Cust. Experience
Projects with
Improve network performance or
specific goals
customer experience with short
optimization campaigns
that focus efforts
• Network KPI improvement
on key time-
• Frequency / Capacity bound activities
optimization
• Coverage and Quality to achieve
optimization
Gather data & Perform drill- Continuously definite
• Smartphone based Baseline KPIs &
experience optimization set project goals reports to identify down analysis to track & monitor improvements
issues resolve specific progress
problems

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 Services Turnkey Services - Our Portfolio

Turnkey Network management & optimization services using the India

back-end to help operators save cost and time
Planning Optimization Verification & Monitoring Highly Experienced
End-to-end Network planning Turnkey optimization services based Verification and continuous network Subject Matter
services with data driven processes on target SLAs to be met every month monitoring services with 24x7 Experts
availability
• Drive test based
• Multi-technology planning • Rollout verification -
optimization
• RAN, Care & Tx planning Site/Cluster/Market
• OSS KPI based
• IBS, DAS & Small cell • Top 10 issue tracking Customized &
optimization Best in-class
planning • Change request Automated
• parameter & feature based tools
• Coverage, capacity , implementation &
optimization processes
frequency & service performance monitoring
• Network design based
planning • Alarm monitoring
optimization (rehoming)

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 Services Turnkey Services - Our Value add

Local + India - Based global delivery back-end to lower cost of service

delivery
Multiple delivery models to
On-Site Data
choose from to suit
collection + Project
management individual requirements

Back-end Tools &

Resources +
Analytics
management

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 Services Turnkey Services - Our Value add

Best in-class tools & automated processes increase accuracy & cut delivery times
Our proprietary automated
analytics layer on the tools
allows custom analysis &
reporting along with web-
based dashboards

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 Services Turnkey services - Our value add

India based backend allows qualified & expert resources to be used cheaply

Using smart data Syndication of

transfer and resources across
coordinated onsite + multiple projects drives
offsite tool base, cost of delivery down
resources can be
effectively divided
between onsite and
offsite resources to
control cost

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 Services Turnkey services - Our value add

Local + India Backend based end-to-end O&M services

Pre-Planning
• Preliminary Surveys
• Cluster definitions
Pre-Planning • Path Loss Definition
• Network Dimensioning
RedMango delivers end-to-end turnkey as
• Nominal Planning well as Man-month services contracts in
RF + Transmission Planning Acceptance Testing overseas markets
• Coverage planning Acceptance • Cluster Acceptance
• Capacity planning
Planning Testing • Network/Market Acceptance
• Swap/Upgrade • Benchmarking A significant portion of the work can be done
• Rehoming planning
• In-building Planning Ancillary Services with the India backend in most cases
• Survey
Optimization
• Drive test/ Walk test optimization
Ancillary • Drive testing
• Frequency planning
Optimization • OSS KPI based optimization Services • Model Tuning
• Parameter based optimization • Switch/SDH/PDH planning
• Frequency plan based optimization • Performance monitoring

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Products
 Products
Monitoring & analyzing data from wide category of users through our CEM
solutions
CEM Application
Capture crowd sourced user
experience for different services
• Capture user experience
across wide range of
smartphones with
Android/iOS
• Measure user experience for
different services including
social media
Products - Our Portfolio
Service Provider & Customer Complaint
Consumer Dashboard Management Compatibility with
Web Portal for end user/operator to Fully Automated customer complaint Android/iOS devices
view network experience of own solution which can be integrated with
network providers vs. others CRM
• View and compare own • Automated customer
network provider with other complaint solution enabling
Close to Real
providers for different easier way for user to Customized &
services complaint & track for time monitoring Automated
• Service providers can make improvement via Application of user processes
strategic decisions based on • Web portal for operators to experience
wide range of user data manage all complaints
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 Products Products – CEM Application & Web Dashboard

RedMango Solutions – Telecom Regulatory Authority of India (TRAI)

Over 1.5 Million installs in 4 months

• The largest crowd sourced CEM deployment in the

Subcontinent.

• Over a billion samples collected across India combined of

Android & iOS devices.

• Only vendor in Asia to provide local language version

application.

The TRAI MySpeed

Footprint
Source 25
www.myspeed.trai.gov.in
 Products Products – CEM Application & Web Dashboard

Automated Customer Complaint Management through RedMango Applications and Analytics dashboards are used by
Application installed on user handset & backend Service providers to measure, benchmark and improve customer
management dashboard. experience.

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THANK YOU