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944 CORPORATE GOVERNANCE

Corporate Governance and


Environmental Reporting: an
Australian study
Kathy Gibson and Gary O’Donovan*

The development of best practice recommendations by the Corporate Governance Council


(CGC) of the Australian Stock Exchange in 2003 clearly linked corporate regulators’ concerns
about good governance to the concept of corporate social and environmental responsibility.
The CGC recommended that one way to demonstrate good governance was to use the annual
report to disclose information to all legitimate stakeholders. This paper reports on the quantity
and categories of environmental information disclosed in the corporate annual reports of 41
Australian companies across eight industry groups covering the period 1983–2003. This time
period has seen the importance of good corporate governance practice in relation to environ-
mental protection escalate, as demonstrated by the introduction of separate environmental and
sustainability reports, the advent of triple bottom line reporting, changes in environmental
legislation and the occurrence of major environmental incidents. The results of this study
indicate that an increasing number of companies are disclosing environmental informa-
tion, and the relative volume of such information in annual reports is increasing across all
categories.

Keywords: Annual reports, environmental reporting, stakeholder, governance, legitimacy,


political economy

Introduction nance is now closely linked to the concept


of corporate social responsibility (CSR) and

I n August 2002, the Australian Stock


Exchange (ASX) established the Australian
Corporate Governance Council (CGC). One of
accountability and that one way to demon-
strate CSR is to increase annual report disclo-
sures. One important area of corporate social
its aims was to develop agreed corporate gov- responsibility, which is the focus of this study,
ernance requirements and establish best prac- is impact on the natural environment and sub-
tice recommendations for Australian entities. sequent environmental disclosures.
The CGC developed 28 recommendations CSR reporting is not a new phenomenon
based on 10 key principles of good corporate and has been traced as far back as 5000 bc in
governance. The tenth of these principles is Egypt (Anderson, 1989). A brief survey of the
aimed at recognising and disclosing legal and extant literature, however, indicates that CSR
other obligations to all legitimate stakeholders, reporting, particularly environmental report-
and establishing a code of conduct to guide ing, within corporate annual reports has
compliance. It is recommended that disclo- attracted increased interest, particularly since
sures include the extent of compliance with, the mid to late 1980s. The extent to which the
*Address for correspondence: and any departure from, best practice recom-
Faculty of Business, University
quantity of environmental information pro-
of Tasmania, Private Bag 84, mendation 10.1 in the Annual Report (ASX vided by companies over this time period has
Hobart, Tasmania 7001. Tel: Corporate Governance Council, 2003). increased commensurately with this interest
+61(0)3 6226 2278; Fax:
+61(0)3 6226 2095; E-mail:
It is clear from this key principle and its has not been consistently tested in Australia.
gary.odonovan@utas.edu.au related recommendations that good gover- Whilst many short-term studies, discussed
© 2007 The Authors
Journal compilation © 2007 Blackwell Publishing Ltd, 9600 Garsington Road,
Volume 15 Number 5 September 2007 Oxford, OX4 2DQ, UK and 350 Main St, Malden, MA, 02148, USA
CORPORATE GOVERNANCE AND ENVIRONMENTAL REPORTING 945

below, indicated an increase in the quantity of complement the reporting of social and envi-
environmental information provided, a consis- ronmental information in the annual report.
tent study over a longer time is required, to One of the most recent worldwide studies,
enable a deeper knowledge of reporting prac- illustrated in Figure 1, indicated that the
tices and to provide reliable baseline informa- prevalence of social and environmental (non-
tion that can be used as a foundation for financial) reporting increased substantially
further studies. That is the purpose of this from 1990 to 2003 (ACCA, 2004).
paper. The environment is the largest single com-
ponent of TBL reporting (Figure 2), whether in
the form of a separate report or included in the
Corporate reporting of annual report. Over 40 per cent of all reports
environmental information produced in 2003 were separate environmental
reports (ACCA, 2004).
A focus on the “triple bottom line” (TBL) (Elk- This study provides information on the
ington, 1998) reporting of financial, social and quantity of financial, quantitative non-financial
environmental issues has emerged since the and descriptive environmental disclosures in
mid 1990s and many companies now produce corporate annual reports. Whilst this categori-
separate TBL and Sustainability Reports to sation may enable inferences to be drawn

Source: CorporateRegister.com June 2004 based on a sample of 4,528 hard copy and 4,205 PDF
reports

Figure 1: Number of hard copy and electronic reports produced 1990–2003

Source: CorporateRegister.com Spring 2004 based on a total of 3,637 hard copy and PDF reports

Figure 2: Types of report produced 2001–2003

© 2007 The Authors Volume 15 Number 5 September 2007


Journal compilation © Blackwell Publishing Ltd. 2007
946 CORPORATE GOVERNANCE

about the quality of information, much work and research indicates varying amounts of
remains to be done in terms of “quality” defi- disclosure.
nitions, and qualitative judgements are there- Trotman (1979) identified an increasing
fore not the purpose of this paper. Its major trend in environmental information provision
aim is to provide a reliable baseline from from 6 per cent of companies in 1967 to 35
which future studies can further examine per cent in 1977. In 1995 Gibson and Guthrie
environmental information provision, includ- concluded that some 53 per cent of compa-
ing quality issues. nies were providing environmental informa-
The importance and significant contribution tion in their annual reports, but in the
of this study is the 21-year time period that it following year Deegan and Gordon (1996)
covers. This timeframe has witnessed the in- reported a contrasting disclosure rate of only
troduction of separate environmental reports, 36 per cent of firms surveyed. Their findings
major changes in environmental legislation, also contradicted the UK trend identified
major environmental incidents, such as the by Gray (1993) of increased environmental
Exxon and Ok Tedi disasters, the Rio Earth reporting, and in the same year as the
Summit, the Kyoto Protocol and, not least, the Deegan and Gordon study, Gamble et al.
1987 stock market crash. (1996) estimated that approximately 80 per
This analysis is not intended to determine cent of US firms reported environmental
cause and effect, but if major quantitative information. Disparate results such as these
changes are observed in environmental report- may be explained by differing sample choices
ing within annual reports, these may be in and time periods, and the major strength of
response to changes such as those above. The this study is that it retains the same represen-
major strength of the study is its practical tative sample of companies over a 21-year
implications and its usefulness in providing period, which enables a reliable identification
data for further extensive theory development. of the trends in environmental information
This study is a practical analysis of observed provision in Australia.
phenomena that are linked to various extant
theories, and theory development is outside
its scope.1 Environmental information and
annual reports
Annual reports are a major channel for the
Environmental information communication of information from corpora-
disclosure by Australian companies tions to their stakeholders and it has been
established (Gibson and O’Donovan, 1994;
TBL reports in the Asian and Australian ICAA, 1996) that users expect them to include
region: information about the environmental effects of
started emerging from the early 1990s but corporate operations. Whilst Ernst & Ernst
growth was limited until the late 1990s when it (1978) found little financial and quantifiable
suddenly became exponential. Three countries environmental information to assist in invest-
were almost entirely responsible for this ment decisions, Spicer (1978) and Shane and
increase, Japan, New Zealand and Australia. Spicer (1983) found evidence that environ-
Growth doubled every year between 1996 and mental disclosure was a significant factor in
2000 and has only levelled off recently. (ACCA, investor decision-making. Spicer (1978) in par-
2004, p. 35) ticular raised the dual issues of public concern
about the side effects of corporate activities,
Amongst possible reasons for this are changes and a growing number of ethical investors
to Australian Corporations Law in July 1998 requiring additional information. Studies such
(Section 299 (1)(f)) requiring the Directors’ as Teoh et al. (1998) also found a positive rela-
Report for a financial year for companies tionship between financial performance and
whose operations were “subject to any par- environmental disclosure in annual reports,
ticular and significant environmental regula- indicating that environmental information
tion” to include details of the entity’s provision fulfils the purpose of the Statement
performance in relation to such regulation. of Accounting Concepts 2 (SAC 2, 1990),
Frost and English (2002) reported that since to provide information to assist economic
the introduction of S.299(1)(f) the number of decision-making.
companies disclosing information on their per- Financial incentives have been linked with
formance in relation to environmental regula- environmental reporting and early research
tions has significantly increased. Prior to this, was concerned with share market perfor-
the provision of environmental information mance and investor returns (Belkaoui, 1976;
in annual reports in Australia was voluntary Ingram, 1978; Anderson and Frankle, 1980),

Volume 15 Number 5 September 2007 © 2007 The Authors


Journal compilation © Blackwell Publishing Ltd. 2007
CORPORATE GOVERNANCE AND ENVIRONMENTAL REPORTING 947

links with corporate environmental perfor- reports. From the positive perspective, an
mance (Wiseman, 1982), and relationships organisation would identify stakeholders
between social and financial performance according to their importance to the organisa-
(Shane and Spicer, 1983). Other research tion, often depending on their degree of
during the timeframe of this study linked control over resources.
environmental reporting within annual Campbell (2000) explained the political
reports to investment portfolio choice (Rock- economy of accounting arguments in terms of
ness and Williams, 1988), and to levels of cor- the varying power positions of stakeholders
porate risk (Belkaoui and Karpik, 1989). Based that leads to information asymmetry, or
on agency theory arguments, Ness and Mirza unequal access to information, by which the
(1991) concluded that managers disclosed actions of information users may be able to be
social information in their self-interest, and manipulated. This may be linked to Guthrie’s
that economic resources may be gained by dis- (1983) findings that companies report only
closing companies. Shareholder perceptions positive environmental information. Adams et
were a further reason for the provision of envi- al. (1998) used a political economy argument
ronmental information (Surma and Vondra, to propose that a high level of disclosure may
1992). represent an attempt to delay the imposition of
A critical catalyst in the public environmen- mandatory regulations, and proposed this as a
tal debate was the grounding of the oil tanker reason for high levels of environmental disclo-
Exxon Valdez in Prince William Sound, Alaska, sure in the UK. The political economy argu-
in 1989, and the consequent environmental ment at this level equates with a clear attempt
pollution that was widely and graphically to avoid political costs.
reported. At that time, Union Carbide’s 1984 The legitimacy theory argument is a
Bhopal disaster was still fresh in the public complementary concept to that of the political
memory, and a groundswell of public opinion economy of accounting (Gray et al., 1995).
sought greater accountability from profit- Legitimacy theory employs the concept of the
making organisations (Burritt and Gibson, social contract and from this perspective the
1993). This led to an expectation of a large provision of environmental information in cor-
increase in environmental information in porate annual reports is an attempt to legiti-
annual reports, which was vindicated by Pat- mise the activities of the company by aligning
ten’s (1992) findings that oil companies other corporate goals with those of society. It is sup-
than Exxon significantly increased the quan- ported by findings that organisations have
tity of environmental information provided in provided additional environmental informa-
their annual reports in the year following the tion in their annual reports in response to
Exxon Valdez grounding. demands of particular pressure groups (Tilt,
In addition to these financial effects and 1994, 2004), and by Deegan and Gordon’s
sharemarket studies, other writers, such as (1996) conclusion that firms produce relatively
Guthrie (1983) proposed that corporations more positive news as environmental sensitiv-
were taking the opportunity, in a voluntary ity increases.
environment, to reveal “good news” to stake- An alternative view of legitimacy is that the
holders, whilst concealing possible negative provision of environmental information may
environmental effects. Their reasons may represent an attempt to manipulate public
relate to the classic political costs arguments of support or alter social values (Ashforth and
Watts and Zimmerman (1986), and represent Gibbs, 1990). In this view, increased informa-
an attempt to reduce or avoid such costs tion may attempt to persuade stakeholders
through greater communication with inves- that the company’s actions are in the best inter-
tors and the broader community. More recent ests of the environment, or that there are legiti-
explanations for environmental disclosure rely mate reasons why environmental concerns
on stakeholder and legitimacy theories, and might be overridden by economic or social
the political economy of accounting argu- imperatives, such as employment levels
ments, briefly reviewed below. (Wilmshurst and Frost, 2000; Milne and Patten,
The two main perspectives of stakeholder 2002). A third view, and one gaining in popu-
theory are the moral, or normative, focus and larity, is that the provision of environmental
the positive, or managerial focus (Deegan, information may depend upon the personal
2000; Roberts, 1992). From a moral perspec- values of corporate managers (e.g. Elsbach
tive, all stakeholders of an organisation, and Sutton, 1992; O’Donovan, 1999). Campbell
including those with a non-financial interest, (2000) also reported the appearance of a
have the right to be treated fairly. Companies managerial influence on companies’ attitudes
adopting this position would be expected to to voluntary social disclosure,2 and there are
provide a wide range of information, includ- suggestions (UNEP, 2000) that companies
ing environmental information, in their annual whose Environmental Manager is also a Direc-

© 2007 The Authors Volume 15 Number 5 September 2007


Journal compilation © Blackwell Publishing Ltd. 2007
948 CORPORATE GOVERNANCE

tor are more likely to provide greater levels of the importance of the results is in identifying
information in the annual report and/or trends over time, and any minor differences,
provide a separate environmental report to when aggregated, will not significantly affect
stakeholders. The wide range of stakeholder the trend results. The method used is to
groups at whom information is aimed sug- measure the quantity of information in pro-
gests that information other than purely finan- portions of a page, a method identified by
cial will be provided. Unerman (2000) as providing results of
The above arguments all raise expectations greater relevance than the counting of words
of an increasing trend in environmental or sentences. Further, this method controls for
reporting, and this study reports data in evi- differences in grammatical expression, sen-
dence of that trend. tence structure and typeface size, and also
enables the inclusion of illustrations such as
Method the graphs, charts and photographs that
Unerman described as “powerful and highly
The purpose of this study is to collect data effective methods of communication” (2000,
and report evidence of the number of compa- p. 675).
nies disclosing environmental information in This longitudinal study involved the analy-
annual reports, and the volume of environ- sis of annual reports of 41 publicly listed
mental information provided by type, grouped Australian companies for the 21-year period
into financial, quantifiable non-financial and 1983–2003, from eight industry segments listed
descriptive information. in the Australian Financial Review Listed
In line with many previous studies (e.g. Company Handbook (AFR, 1992). Seven of the
Trotman, 1979; Rockness, 1985; Deegan and industry groups, chosen on the basis of evi-
Gordon, 1996), content analysis is used to dence of perceived environmental effects (Elk-
measure changing levels of information provi- ington, 1994; Gorman, 1992), were Chemicals (4
sion. The potential pitfalls of this method are companies), Paper and Packaging (3 compa-
well recognised (Krippendorf, 1980) and have nies), Engineering (4 companies), Transport (3
been thoroughly discussed (e.g. Guthrie, 1983; companies), Mining (6 companies), Oil and Gas
Milne and Adler, 1999), so care has been taken (4 companies), and Solid Fuels (3 companies).
in this study to ensure that the content analysis The eighth category (Miscellaneous) included
is objective, systematic and comparable. One 14 companies from a number of diversified
of the imperatives of content analysis is that industries that did not conform to the other
assessment of the type and quantity of infor- groupings.
mation must be consistent throughout the Content analysis of 752 annual reports4 was
study and between companies. conducted using techniques and categories
Assurance of data reliability in this study identified by Ernst & Ernst in their 1978 study.
has been gained through independent checks The data were grouped and analysed as a
of the data between companies and over whole, and also on an industry basis, to enable
time.3 In the absence of regulatory standards comparison within and between industry
for environmental reporting, there are no groups, and the quantity of environmental
completely objective guidelines for compari- information was analysed in terms of the pro-
son, and, owing to the large number of annual portional space occupied per page of the cor-
reports analysed and the timeframe covered, porate annual report (Unerman, 2000). The
there is a possibility of the occurrence of information was separated into the three cat-
minor differences in measurement. However, egories shown in Table 1.

Table 1: Categories of environmental information

Category Explanation and example

Financial Included in the financial statements including notes to the


accounts (e.g. provision for future clean up costs)
Quantifiable Non Financial Included in the annual report but not part of the financial
statements (e.g. graphs or tables indicating emissions to the
air or water)
Descriptive Narrative and pictorial forms of disclosure (e.g. often textual
references in directors’ report or stand alone social and
environmental sections of the report)

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Journal compilation © Blackwell Publishing Ltd. 2007
CORPORATE GOVERNANCE AND ENVIRONMENTAL REPORTING 949

The total amount of environmental informa- information over the 21-year period changed
tion disclosed (number of pages) in each from 46 per cent in 1983 through a low point of
annual report and in each category was aggre- 27 per cent in 1986 to a high of 100 per cent
gated. The total length of each annual report from 1999 to 2003. The number of companies
and each disclosure category was then reporting Financial Environmental Informa-
expressed as a percentage of the total number tion increased from 3 per cent in 1983 to 69 per
of pages in the report. Trends were then iden- cent in 1998 and then levelled around 60 per
tified in relation to the volume of environmen- cent until 2003. Companies reporting Quanti-
tal information disclosed over the 21-year fiable Non-Financial Information grew from 3
period in each of the categories, and the indus- per cent in 1983 to 41 per cent in 1996, fol-
try groupings also enabled a comparison lowed by a period of volatility before settling
between disclosures on an inter-industry at 33 per cent in 2003. This was the smallest
basis. Further, by expressing the quantity of percentage increase of the three categories.
disclosures as a percentage of the annual Companies reporting Descriptive Environ-
report, the relative trends and comparisons mental Information increased from a low of 29
between industry groups and categories were per cent (1984) to 100 per cent by the end of the
analysed. study period. Whilst the 21-year trend was
Variances, or standard deviation measures, positive overall, the number and percentage of
are not useful to this study and are therefore companies disclosing environmental informa-
not reported. This is because they are suffi- tion declined between 1984 and 1988. The
ciently small to have no effect on the conclu- years 1989, 1993 and 1999 delineate three
sions, and would increase the complexity of clearly defined periods during which the
reported findings without adding value. For number of companies reporting environmen-
example, as there were no outliers, the vari- tal information increased significantly. As
ances in percentages of companies reporting Figure 3 clearly illustrates, there is a strong
environmental information are irrelevant, and indication over the long term that the number
the number of report pages which include of companies reporting environmental infor-
environmental information is not sufficiently mation in annual reports has shown a consis-
large to cause any statistical discrepancy. tent increase.
Therefore, the actual percentages calculated This was not unexpected, following the
and reported provide the relative measures introduction of Section 299 1(f) of the Corpo-
that support the conclusions. rations Law in 1999. While this provision is
ambiguous, it nonetheless requires all corpo-
Findings rations to indicate compliance or non-
compliance with relevant environmental
Figure 3 indicates that the percentage of com- legislation, and these findings may indicate
panies in the study reporting environmental that all of the companies had identified envi-

120.0
Percentage of companies reporting

100.0 1999 2000 2001 2002


2003
1996
1993 1994 1997 1998
1995
80.0

1991 1992
60.0 1990
1989
1983
40.0 1985 1996 2003
1984 1988 1997
1993 1994 2002
1986 1987
1995 1999
20.0
1992 2000 2001
1987 1988 1989 1990 1991 1998
0.0 1983 1984 1985 1986
1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

Financial Info Quantifiable Non Financial Info Descriptive Info Any Environmental Info

Figure 3: Companies Reporting Environmental Information

© 2007 The Authors Volume 15 Number 5 September 2007


Journal compilation © Blackwell Publishing Ltd. 2007
950 CORPORATE GOVERNANCE

2.00 2.50%

Average No. of Pages in Annual Report


1.80

Average % of total annual report


1.60 2.00%
1997
1996
1.40

1.20 1993 1.50%


1992 1994 1995
1.00
1991
0.80 1990 1.00%

0.60 1989

0.40 0.50%
1983 1988
1984
0.20 1985 1986 1987

0.00 0.00%

96

97

98

99

00

01

02
83

84

85

86

87

88

89

90

91

92

93

94

95

03
19

19

19

20

20

20
19

19

19

19

19

19

19

19

19

19

19

19

19

19

20
No. Of Pages Percentage of Annual Report

Figure 4: Total Environmental Information Disclosed

ronmental legislation that was relevant to time and increased to former levels again only
them. in 2003. The trend of disclosure in the Quanti-
Figure 4 shows the quantity of environmen- fiable Non-Financial category was much more
tal disclosure over the period, expressed both volatile than in the other categories.
as a proportion of the total number of annual In each category, the low point of reporting
report pages and as a percentage of the total was in either 1985 or 1986 (and also 1998 for
report. The changes in the number of pages Quantifiable Non Financial) with the results
and percentages mirrored each other over the trending downwards from 1983. The high
21 years, except that after 1998, whilst the total point in each category was 2001 (Financial),
size of annual reports was growing, the 1996 (Quantifiable Non Financial), 2002
increase in space allocated to environmental (Descriptive) and 2003 for total disclosures.
issues did not increase at the same rate. Apart From 1987 until 1997 the amount of environ-
from a small dip in the mid-1980s, between mental disclosure in the descriptive category
1993 and 1995, and again in 1998, the amount had been trending upwards, then fell in 1998
of space allocated to environmental disclo- before trending upwards again to approximate
sures increased markedly, from less than 0.2 1997 levels by 2003. Financial and Quantifiable
per cent (about 0.25 of a page) of the annual Non-Financial disclosures, while more erratic,
report in 1983, to almost 2 per cent (over 1.5 also increased from 1989 until 1997, with
pages) in 1997. The upward trend continued at Financial disclosures at peak levels in the last
around 2 per cent from 1999 onwards, indicat- three years and Quantifiable Non-Financial
ing that the volume of environmental informa- disclosures returning towards peak levels in
tion disclosed in annual reports is increasing. 2003. Over the long term, a comparison of the
Figure 5 shows the average percentage of industry groupings uncovered some diverse
environmental disclosures in the three catego- disclosure practices as illustrated in Table 2
ries, expressed as a percentage of the average below.
total annual reports over the 21-year period From this table it can be seen that industry-
1983–2003 for all companies. For each category specific figures are quite volatile, but over the
there was an increase in the volume of infor- period of the study show an increased trend.
mation disclosed. The highest level of total and The Transport industry differed from the
descriptive disclosures was in 1997, followed trends identified in other industries until the
by a dip in 1998, and then a return to the 1997 late 1990s. Transport companies have provided
level. Financial disclosures reached a peak consistently low levels of disclosure, around
post-1998, but, interestingly, Quantifiable Non- 0.5 per cent, since 1983, with only 1993 (0.58 per
Financial disclosures decreased around this cent) and 1994 (0.61 per cent) slightly above this

Volume 15 Number 5 September 2007 © 2007 The Authors


Journal compilation © Blackwell Publishing Ltd. 2007
CORPORATE GOVERNANCE AND ENVIRONMENTAL REPORTING 951

Average Percentage of Total Annual Report

2.50%
2003

2.00% 1999
1997 2001 2002
1996
2000
1998
1.50% 1993
1992 1994 1995
1991
1.00% 1990

1989

0.50%
1983 1988
1984
1985 1986 1987
0.00%
83

84

85

86

87

88

89

90

91

95

96

97

98

99

00

01

02

03
92

93

94
19

19

19

19

19

19

19

19

19

19

19

19

19

19

19

19

19

20

20

20

20
Descriptive disclosures Financial disclosures
Quantifiable non financial disclosures Total Environmental Information

Figure 5: All Companies – Categories of Environmental Information disclosed

Table 2: Total environmental information per industry group – % of annual report

Year Chemical Paper Oil, Mining, SF Engineering Transport Miscellaneous

1983 0.175 0.700 0.479 0.000 0.500 0.379


1984 0.125 0.000 0.531 0.000 0.233 0.329
1985 0.275 0.133 0.446 0.000 0.133 0.129
1986 0.000 1.133 0.190 0.000 0.100 0.121
1987 0.250 0.467 0.355 0.000 0.000 0.241
1988 0.100 1.267 0.723 0.000 0.070 0.029
1989 0.400 2.900 1.158 0.253 0.183 0.340
1990 0.833 3.100 1.546 0.300 0.157 0.582
1991 0.467 3.167 1.869 0.150 0.090 0.812
1992 4.387 1.933 1.513 1.325 0.233 0.771
1993 1.731 1.236 1.944 0.603 0.578 1.463
1994 1.973 1.383 2.166 0.567 0.610 0.811
1995 0.569 1.896 2.532 0.456 0.341 1.003
1996 0.984 1.504 2.749 0.925 0.346 1.768
1997 1.186 1.803 3.011 1.106 0.469 1.422
1998 0.914 1.064 2.623 0.678 0.519 1.171
1999 2.510 1.315 3.601 0.932 1.377 1.371
2000 3.287 0.692 2.760 0.879 1.260 1.074
2001 0.742 1.231 2.778 1.210 0.931 1.991
2002 2.136 1.059 2.560 1.181 0.817 1.909
2003 4.325 0.724 2.631 1.509 1.768 1.940

level, but moved closer to average percentage from 1983 to 1993, but became more volatile
disclosures of all industries (see Figure 4) by before increasing to a 21-year high of over 2 per
2001. Oil, Mining and Solid Fuels had a steady cent in 2002. The Engineering industry’s disclo-
increase, which peaked at 3.2 per cent by 2001 sures were extremely low until 1996 but, apart
and then declined during 2002 and 2003. The from 1998, they have increased at a rapid rate
Miscellaneous group showed a steady increase during the last few years.

© 2007 The Authors Volume 15 Number 5 September 2007


Journal compilation © Blackwell Publishing Ltd. 2007
952 CORPORATE GOVERNANCE

5.00%

4.50% 2003
1992

Average % of Total Annual Report


4.00%

3.50%
2000
3.00%

2.50% 1999

2002
2.00% 1994
1993
1.50%
1997
1.00% 1996 1998
1990
2001
0.50% 1995
1989 1991
1985 1987
1983 1984 1988
0.00% 1986
1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

Chemicals Oil, Mining & Solid Fuels Paper & Packaging Engineering Transport Miscellaneous

Figure 6: Total Environmental Information Per Industry Group – % of Annual Report

By far the majority of disclosures in all legitimacy of the industry following the explo-
industry groups were descriptive. Only in the sion, but were not considered necessary once
Oil and Gas, Mining, and Solid Fuels indus- that had been achieved.
tries, and to a lesser extent the miscellaneous During the past decade, increasing numbers
grouping, were there significant Financial of Australian companies have published sepa-
Environmental Disclosures. This may be due rate environmental or TBL reports (ACCA,
to the existence of an approved accounting 2004; KPMG, 2002), and this method of envi-
standard for the extractive industries (AASB ronmental disclosure may have affected the
1022, 1989) and an Urgent Issues Group use of the annual report to disclose environ-
Abstract (UIG 4, 1995), which compulsorily mental information. The first separate reports
required mining companies to account for the appeared around 1994 and the findings from
costs of any proposed environmental rehabili- this study indicate a slight drop in the percent-
tation and restoration. age of environmental disclosures in Annual
A general increase in the trends occurred Reports between 1993 and 1995, a sharp
around 1989/1990. The high profile given to increase to 1997 and then, apart from a decline
environmental matters by the United Nations in 1998, a steady increase in environmental
and other bodies around that time coupled disclosures to their near highest levels in the
with the world-wide attention given to corpo- early 2000s (see Figure 4). This suggests that
rate environmental behaviour as a result of the the introduction of stand-alone TBL reports is
Exxon Valdez oil spill could explain the begin- not resulting in a decrease of environmental
ning of that upward trend (Patten, 1992; disclosures in annual reports. O’Donovan
Walden and Schwartz, 1997). Following this, in (2002) discovered that there was a growing
relation to the chemical industry, it could be tendency to use the annual report to provide
argued that the dramatic increase in environ- references and markers to information con-
mental disclosures in 1992 (Figure 6) was a tained in separate environmental reports,
direct response to the negative publicity which may indicate a reason for an initial
received following a major explosion and toxic reduction in the amount of disclosure after the
emission at Coode Island, close to the Mel- introduction of stand-alone reports and a later
bourne CBD, during 1991, which was poten- increase to high levels. It also suggests that the
tially disastrous for a significant proportion type of information being disclosed in annual
of the Melbourne population. The fact that reports may be different following the intro-
the quantity of environmental disclosures de- duction of stand-alone environment and sus-
creased markedly in 1993 aligns with the tainability reports. Following the introduction
legitimacy theory perspective (Deegan et al., of separate social and environmental reports
2002; O’Donovan, 2002) that the increased dis- by 50 per cent of our sample companies, the
closures in 1992 were intended to repair the environmental information provided in annual

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Journal compilation © Blackwell Publishing Ltd. 2007
CORPORATE GOVERNANCE AND ENVIRONMENTAL REPORTING 953

reports was found to increase in 33 per cent of Projects examining particular industry
cases, decrease for 22 per cent of companies, groups or individual companies are now pos-
and for the remaining 44 per cent of companies sible, using the data set and findings. For
there was no change. example, the sudden increase in the chemical
industry disclosures in 1992 could have been
Implications of findings for further influenced by the proposal for a plastics and
research chemical industry code of practice, which
attempted to retain self-regulation for the
The data set and findings of this study provide industry. Such influence would be consistent
a springboard for further empirical research.5 with Adams et al.’s (1998) political economy
The cause of the changes in the amount of arguments, and with legitimation strategies
environmental disclosures, investigating theo- (Deegan et al., 2002; O’Donovan, 2002).
retically grounded explanations including In looking at the consequences of environ-
stakeholder and legitimacy theory are but two mental reporting, research results from studies
opportunities. The data set could also be used of relationships between profits and environ-
to assist in identifying antecedents and conse- mental disclosures are, at best, inconclusive or,
quences of environmental reporting at worst, contradictory (Cowen et al., 1987;
From an antecedent perspective, Frost and Roberts, 1992). This is also the case with envi-
English (2002) found that the 1998 changes to ronmental disclosures and share price move-
Section 299(1)(f) of the Corporations Law ments (Belkaoui and Karpik, 1989; Wiseman,
resulted in a significant increase in the number 1982). A possible argument for the existence
of companies reporting environmental infor- of these relationships which could be ex-
mation and the quantity of environmental plored using the findings of this study is that
information provided. The lobbying by compa- when company profits are high, as they were
nies in relation to having this section of the law in the early to mid 1980s, companies per-
removed, and the lack of specificity as to how ceive no necessity for providing information
the section should be operationalised, pro- to distract from financial success. Further, in
vides fertile ground for further research and times of lower profits there is a perception
this raises interesting questions in relation to that management may disclose “good” news
the mandatory disclosure choices made by about social and environmental performance
companies. The longitudinal data prior to 1999 (Deegan, 2000), and the data provided here
presented here could be used to examine the would be a useful starting point to examine
question of why some companies voluntarily these perceptions.
disclosed environmental information prior to Also, given the range of possible explana-
it becoming mandatory (Section 299 (1)(f) of tions for voluntary environmental disclosure
the Corporations Law), whilst others did not. discussed earlier in this paper, a further
The data collected in this study is sufficient to research avenue would be to examine whether
allow a matched pair sample for this purpose. some arguments are better predictors of vol-
In a similar vein, environmental regulation untary disclosure for certain time periods (e.g.
is principally the domain of state legislators in Tolbert and Zucker, 1983). Further, a network
Australia. Despite the introduction of the model of environmental disclosure could
Commonwealth Environmental Protection Act provide a fresh perspective, for instance by
(1994), in practical terms there is no national examining whether associations in inter-
uniform environmental regulation applicable organisational networks, such as interlocking
to publicly listed companies. Many companies directorships, influence the incidence or extent
investigated in this project have operations of environmental disclosure by firms (Davis,
and head offices in different states and there- 1991). Future research could also analyse this
fore fall under various jurisdictions. If a pos- data using event-history methodology, with
sible link were to be pursued between changes environmental disclosure as an “event” of
in environmental legislation and environmen- interest, following Dhanaraj and Beamish
tal disclosures, the effects of state-by-state leg- (2004) and Cox and Oakes (1984).6
islation and the CEPA would need to be
separately identified.
The amount of environmental information Limitations of findings
currently disclosed in printed hard copy
annual reports may also be affected by compa- Although the findings show a trend towards
nies’ increasing use of the internet to provide increased environmental disclosures in annual
information to stakeholders. This phenom- reports, especially in the descriptive category,
enon may affect corporate decisions to disclose no attempt was made in this study to measure
information in the hard copy format of both the quality of the disclosures. The amount of
annual and environmental reports. space allocated to the different categories also

© 2007 The Authors Volume 15 Number 5 September 2007


Journal compilation © Blackwell Publishing Ltd. 2007
954 CORPORATE GOVERNANCE

needs to be considered. It is not within the more recent time period of this study and its
scope of this study, for example, to compare much longer timeframe. The previous studies
the relative importance of a two line note to did not analyse the same companies over a
the financial statements included in the Finan- long period, and the results of this study are
cial Information category with a full page more consistent with Gamble et al.’s (1996)
glossy photograph of a “feel good” environ- work in the US.
mentally friendly scene. These findings indicate that, should the
Given the relatively small number of com- identified trend continue, the amount of envi-
panies in some of the industry groupings, it is ronmental information provided in corporate
risky to generalise about reasons for the annual reports will increase. This increase may
change in amounts of environmental disclo- be sustained by initiatives such as Environ-
sure on an industry- by-industry basis. It mental Reporting Awards, now well estab-
should be noted, however, that the number of lished in Australia, Europe and Japan, and by
companies in the industry groups of Chemi- “best practice” recommendations for corpo-
cals, Oil and Gas, Engineering, Paper and rate governance which include the provision of
Packaging, Transport, and Solid Fuels was environmental information to legitimate stake-
greater than or equal to 60 per cent of the total holders (ASX Corporate Governance Council,
number of Australian listed public companies 2003). Environmental reporting is further
in that industry (AFR, 1992). encouraged by international standards ISO
14000, and the “UNEP 50” ingredients for
environmental reporting. Local initiatives
Conclusion such as the Greenhouse Challenge and Austra-
lian National Pollutant Inventory will also act
In conclusion, the volume of environmental to sustain increasing levels of environmental
disclosures in annual reports, expressed as a information provision.
percentage of the total annual report, has
increased over the 21-year period 1983–2003,
with the largest increases occurring between Acknowledgements
1988 and 1989, between 1995 and 1996, and The authors are grateful to participants of
again from 1998 until 2003. The trend, while research seminars at RMIT and the University
increasing, indicates some downward fluctua- of Tasmania, and the Australian National Uni-
tions between 1983 and 1986, and again versity for their very helpful comments. The
between 1993–1995 and 1998. These down- assistance of Geoff Wyss, Leisel Metz and Shar
ward trends are curious within the context of Molloy is also greatly appreciated. The authors
the overall upward trends observed. would particularly like to acknowledge the
There could be many explanations for these valuable suggestions of two anonymous
observations. For example, government policy reviewers.
statements, changes in environmental legisla-
tion, industry association requirements,
reported profits, economic indicators, “bad” Notes
publicity, or changes in company policies
could all be examined, based on the findings 1. For a review of the theoretical arguments,
of this research. More specifically, the use of readers are referred to the work of Owen (1992),
case study approaches for individual com- Gray et al. (1995) and, more recently, Campbell
panies could help determine factors such as (2000).
2. A more complete review of legitimacy theory
managers’ perceptions of the reasons for dis- within the context of environmental information
closing environmental information and any in corporate annual reports is provided in
linkages between environmental disclosures O’Donovan (1999).
and changes in company policies. 3. Data were collected by three research assistants,
Comparison with the results from similar based on a template developed and tested by the
studies such as Deegan and Gordon (1996), authors. Spot checks on collected data were
Guthrie and Parker (1990) and ACCA (2004) is carried out by the authors, using audit sampling
interesting, and could be further pursued. techniques, and this indicated no material dis-
Deegan and Gordon (1996) found that 36 per crepancies in the quality and allocation of envi-
cent of the Australian companies in their ronmental disclosures into the relevant
categories. Consistency between the work of the
survey reported environmental information, three assistants was thus assured.
while Guthrie and Parker found that 21 per 4. If all of the companies in the study from 1983
cent disclosed environmental information. had continued to exist in the same structure
Their findings were significantly lower than through the period of the study, the total avail-
those identified in this longitudinal study and able reports should have been 861. A number of
the reason for these differences may be the companies merged, were taken over, or delisted,

Volume 15 Number 5 September 2007 © 2007 The Authors


Journal compilation © Blackwell Publishing Ltd. 2007
CORPORATE GOVERNANCE AND ENVIRONMENTAL REPORTING 955

and subsequently operated in different indus- Deegan, C. and Gordon, B. (1996) A Study of the
tries during this study, which results in the final Environmental Disclosure Practices of Australian
sample of 752 reports. There were only three Corporations, Accounting and Business Research,
reports known to have been published that the 26(3), 187–199.
authors were unable to access. Deegan, C., Rankin, M. and Tobin, J. (2002) An
5. The full data set can be obtained from the authors Examination of the Corporate Social and Environ-
by researchers who wish to use it as a basis for mental Disclosures of BHP from 1983–1997: a test
future research. of legitimacy theory, Accounting, Auditing and
6. The authors would like to acknowledge the Accountability Journal, 15(3), 312–343.
helpful contribution of an anonymous reviewer Dhanaraj, C. and Beamish, P. W. (2004) Effect of
to these recommendations for further research. Equity Ownership on the Survival of Interna-
tional Joint Ventures, Strategic Management
Journal, 25, 295–305.
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Kathy Gibson is currently Associate Dean,
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Rockness, J. and Williams, P. F. (1988) A Descriptive demia following a career in the finance
Study of Social Responsibility Mutual Funds, industry, and has research interests in social
Accounting, Organisations and Society, 13(4), 397– and environmental accounting and ethics. She
411. has taught accounting theory and social and
SAC 2 (1990) Objective of General Purpose Financial environmental accounting for several years
Reporting. Statement of Accounting Concepts 2. and is co-author of a text on ethics, governance
Melbourne: Australian Accounting Research and accountability.
Foundation.
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Environmental Information Produced Outside Gary O’Donovan has worked in academe for
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538. versities and is currently the Dean of the
Spicer, B. (1978) Investors, Corporate Social Perfor- Faculty of Business at the University of Tas-
mance and Information Disclosure: an empirical mania. His main areas of teaching are
study, The Accounting Review, 53(1), 94–111. accounting theory, financial reporting and
Surma, J. P. and Vondra, A. A. (1992) Accounting for analysis and corporate sustainability. His PhD
Environmental Costs: a hazardous subject, was in the area of environmental reporting
Journal of Accountancy, March, 51–55.
and accounting and his other research inter-
Teoh, H., Pin, F., Joo, T. and Ling, Y. (1998) Environ-
mental Disclosures – Finance Performance Link – ests include social and environmental
Further Evidence from Industrialising Economy Per- accountability, triple bottom line reporting
spective. Working Paper, Nanyang Technological and innovation in accounting teaching and
University. learning.

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Journal compilation © Blackwell Publishing Ltd. 2007

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