DIVINE MERCY COLLEGE FOUNDATION, INC

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#129 University Avenue, Caloocan City Telephone No. 2895648
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CHAPTER ONE

Background of the study

Technology development is always been the encouragement for social life of man.

It always caught the attention of society for the development of social networking sites.

Researchers had conducted studies to precise the impacts of social media sites on the

users and expose both brilliant and dim angles. Therefore, the world gained open access

to the Internet due to the breakneck progression of information

One of the most paramount and recognized platforms used on the Internet is

Facebook.

Facebook is the most popular social media craze, it has over 1.94 billion active

monthly users on its website every month. It is emerged on February 4, 2004, when a 19-

year-old sophomore Harvard student named Mark Zukerberg founded the radical site to

connect Harvard University students (Grossman, 2010). But later, this site allows users to

build social networks with hundreds or even thousands of people around the world of

which university students are one of the primary demographics using Facebook, with

features such as photos, wall posts, and status updates becoming seemingly irresistible to

those who want to connect with their friends (Gold, 2011).

Even though Facebook is now used by a wider variety of users, university

students are still its “enthusiastic devotees”. Results from a recent paper Ellison et al.
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(2007) reported that 94% of college students are active Facebook users, spending 60-90

minutes online each day communicating with their Friends List of 150–200 people. So,

this research assesses the effects of Facebook to the Senior High School Students of

Divine Mercy College Foundation, Inc.

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#129 University Avenue, Caloocan City Telephone No. 2895648
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Statement of the problem

The study determines the effects of Facebook to the Senior High School students

of Divine Mercy College Foundation, Inc. Specifically, it will seek to answer the

following questions:

1. As determine by the Senior High School Students of Divine Mercy College

Foundation, Inc. on the effects of Facebook on them in terms of:

1.1. Academic Activities;

1.2. Extra-curricular activities in school;

1.3. Inter- personal relationship with family, friends, classmates, etc.?

2. What influences the Senior High School students of Divine Mercy College

Foundation, Inc. to use the Facebook?

3. Is there a significant positive and negative effects on the lives of the Senior

High School Students of Divine Mercy College Foundation, Inc. in terms of their usage

of their respective Facebook Accounts?

4. What are the problems and challenges that Senior High School students of

Divine Mercy College Foundation, Inc. face in using their Facebook Account?
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Objectives of the Study

General Objectives

The overall objective of the study is to assess the impact of Facebook usage to the

Senior High School Students of Divine Mercy College Foundation, Inc.

Specific Objectives

1. To explore the impact of Facebook to Senior High school Students on academic

purposes.

2. To find the awareness of the Senior High school Students about Facebook

3. To discover the Senior High school Student’s ideas on how Facebook can be used

positively on educational purposes and to find the average time spent on

Facebook.
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Hypothesis of the Study

We conclude our three (3) hypothesis that guide us to this study through the assumption

of our stated objectives.

1. Facebook has an impact on the Senior High School students of Divine Mercy

College Foundation, Inc. in terms of academic performance.

2. Facebook leads to addiction of the Senior High School students of Divine Mercy

College Foundation Inc.

3. Facebook has social, behavioral, mental, physical effects to the Senior High

School students of Divine Mercy College Foundation, Inc.

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Significance of the Study

In today’s continuous development of technology, without a definite study,

research and exploration, one will find it impediment in knowing its negative effect to the

students. Facebook plays a vital role in our society. It contributes a massive impact to the

mind of the users. Given this social status this would probably worth higher value and

great justification for researchers. This study may help to provide the students in

developing their knowledge to guide them from possible poor effects of it. This research

may also be useful to the parents by advising their children of the effects of Facebook.

In addition, everyone sees Facebook as a distraction that led the students to hold

back on their school works. Anonymous students confessed that visiting Facebook during

class helps them deal with boredom. This study will also provide information on the

impact of Facebook to the Senior High School students’ academic performance.

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Scope and Limitation of the Study

Research focused in the assessment of the Senior High School students of Divine

Mercy College Foundation, Inc. as the respondents with regards to the effects of

Facebook to their everyday life. This institution is selected as a site of the current study

due to the fact that it is within the researchers’ authority with a quiet large number of

students for a total estimated population of 1000 as data of the campus Registrar’s Office

and no study has been conducted on this topic in the Senior High School.

However, the study is limited only to Facebook. The study did not include other

social media sites.

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Definition of Terms

Facebook. A popular social networking website that allows registered users to

create profiles, upload photos and videos, send messages and keep in touch with friends,

family and colleagues.

Social Media. The collective of online communications channels dedicated to

community based input, interaction, content-sharing and collaboration.

Social Media Site. An online platform that is used by people to build social

networks or social relations with other people who share similar personal or career

interest, activities, backgrounds and real-life connections.

Hypothesis. A supposition or purposed explanation made on the basis of limited

evidence as a starting point for further investigation.

Senior High School. A secondary school that students attend 11th and 12th grade

before entering to collage.

Technology. The knowledge of techniques, process and it can be embedded in

machines.
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Social Networking. The use of internet to make information about

yourself available to other people especially people you share an interest with to

send messages to them.

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Theoretical Framework

Figure 1
Theoretical Framework
Uses of Gratification Theory (Blumler and Katz, 1974)

The researchers will discuss their topic through the aid of Uses and Gratification

Theory of Blumber and Katz in 1974. This model explains why the student has an active

role in the social media.

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According to Blumber and Katz, the users can view as a composite of 4 aspects.

1. Diversion

2. Personal Relationship

3. Personality Identity

4. Surveillance

Blumler and Katz’s uses and gratifications theory suggests that social media users

contribute and have an active role in the social media.

 Diversion

The needs to relax and escape.

 Personal Relationships

Using the social media to fulfil their personal relationships with friends and

becoming part of a social group.

 Personal Identity

Using social media to discover yourself.

 Surveillance

Using the social media to find out what is going on.

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Conceptual Framework

Recreation Self-Identification

Knowing yourself through the

Something people do to
use of Facebook.
relax or have enjoyment.

Personal Milieu
Public Observation

Using the social media to fulfill

Using the social media to find
their personal relationships with
out what is going on.
friends and becoming part of a
social group.
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The study is anchored on the aforementioned theoretical frameworks which will

serve as link to the conceptual framework. Facebook plays vital role in our society. It

captures the attention of the students to over use it. We used the Uses and Gratification

Theory of Blumler and katz to guide us to our research paper.

 Reacretion – Students used Facebook to escape the real world and focuses to

the social media world to gain entertainment and enjoyment.

 DIVINE MERCY COLLEGE FOUNDATION, INC
#129 University Avenue, Caloocan City Telephone No. 2895648

THE EFFECTS OF FACEBOOK TO THE SENIOR HIGH SCHOOL STUDENTS

OF DIVINE MERCY COLLEGE FOUNDATION, INC

A RESEARCH STUDY
PRESENTED TO
THE FACULTY OF THE COLLEGE OF
BUSINESS AND ACCOUNTANCY

IN PARTIAL FULFILLMENT
OF THE REQUIREMENTS OF THE
BACHELOR OF SCIENCE IN MARKETING MANAGEMENT

BY:

ATERNAL, JONNALYN
BAUTISTA, ERICKA MAY
BETONIO, JONNEL L
CAMARAO, IVAN
DALUSONG, JOHN JERRUE
FALOGME, YSAH MAE
FULE, JESSICA
JALOS, RONNIE
POLANGCO, CLAUDINE