Brand Gates ™

Who are you

Core values, core purpose
and business vision

Positioning
Definition of your customers, competitors,
differentiation and brand touchpoints

Identity
Your brand name, brand design standards
and key touchpoint concepts

Communication

Internal Promise Delivery System External

Living the brand Marketing Plan

Operations Marketing

Product/service design, systems Website, Collateral,

and procedures and brand Packaging, PR, Advertising,
culture maintenance, ect. Environments, etc.

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