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The Contemporary World Global Media Cultures 1 Global Media Cultures At the end of this

The Contemporary World Global Media Cultures


Global Media Cultures

At the end of this module, you are expected to:

1. Explain the importance of Global Citizenship

2. Explain the importance of Informationalism to globalization


Globalism is tied to the notion of networks. For Castells (2000), “Networks constitute the fundamental pattern of life, of all kinds of life” (p.3). It was previously mentioned that in the present even in the past, the world is connected. The difference between globalism and globalization is the speed and thickness or intensity of connections. People are connected with one another regardless of community.

The question now is about the type of connection that exists and begins to increase in the contemporary world. The answer lies on the growth of information as the binding force among people, things, and places around the globe. This technological standard, associated with computer science and modern telecommunication, replaces industrialism is called informationalism (Castells, 2004). These are technology, the media and the internet. This is not to say that we do not need to produce materials goods such as factories, clothes and food; Exchanging information and knowledge, which is clearly immaterial goods, becomes central in the contemporary world (Hardt&Negri, 2000). This is due to the “three of the most cutting-edge aspects of the social world in general and globalization in particular” (Ritzer, 2015, p.134), technology, media, and the Internet.

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Once mentions online social networking, spam and computer viruses, it is the Internet that binds them all. The Internet is a mark of the contemporary world. According to Ritzer (2015), “The Internet has prompted a flat world thesis; anyone can be involved in it theoretically” (p.150). Computer in our workplaces, schools and homes and accessing the internet in our cellphones allow us to be connected with the rest of the world. We can gain information about ourselves that we share is also exposed. In order to control Internet access and use, there are mechanisms such as personal passwords or in the case of Chinese government, the “Great Firewall”.

While globalization permitted the extension of data, access to present day advancements is certifiably not a general issue that is accessible to each individual around the globe. The web and different advancements are restricted by a specific hindrances. These boundaries incorporate absence of power, lack of education, feeble monetary frameworks, and government directions.

Global Citizenship

Citizenship is related with rights and commitments, for example the privilege to vote and the duty to pay taxes. The two rights and commitments connect the person to the state. It likewise needs to do with our states of mind. We should to be willing to engage and spend time and effort to the community of which we feel part of. Community has traditionally been regarded as something local.

Global Citizenship does not automatically entail a single attitude and a particular value with globalization. We must remember that globalization is not a single phenomenon; rather, there are many globalizations. While some need to be resisted, others are welcomed. They are bound to be multiple futures for multiple globalizations. These globalizations created enemies because according to one broad view, globalization failed to deliver its promises (Cohen, 2006). The so-called bottom billion lacks infrastructures

The Contemporary World Global Media Cultures 3 and has been disenfranchised. The opponents of globalization

The Contemporary World Global Media Cultures


and has been disenfranchised. The opponents of globalization blame either

Westernization or global capitalism.

The Three Global Economic Resistance, a)Trade Protectionism-includes

precise government intercession in remote exchange through duties and

non-levy boundaries keeping in mind the end goal to support local makers

and keep their outside competitors(McAleese, 2007), b)Fair Exchange

moral and evenhanded worldwide monetary framework in which, cost isn't

set by the market; rather, it is arranged straightforwardly by the two

makers and customers, c) Helping the last billion (in light of Collier 2007)

expanding help is just a single of the measures that are required. Worldwide

standards and models can be adjusted to the necessities of the last billion.

The decrease of exchange boundaries would likewise lessen the financial

minimization of these individuals and their countries.

References and Supplementary Materials

Books and Journals 1. Chapter 3 of the book: The Contemporary World”: Aldama, Prince Kennex, pp. 70-75 2. May 28, 2018

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