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ACKNOWLEDGEMENT
At the very outset, I would like to take golden opportunity of thanking those
persons without whose guidance, co-operation, inspiration and suggestion it
would have been impossible for me to accomplish the project successfully.
First of all I would like to thank Mr. Vishal sawhney. Channle development
Manager of HDFC SLI, for his kind guidance and necessary support during the
study.
I also take this opportunity to extend my heartfelt gratitude to others who directly
of indirectly helped me, by providing me necessary information required for
successful completion of the project.
Abhishek Kumar Keshri
Email: - abhin64@gmail.com
DECLARATION
Table Of Contents
Executive Summary
Literature review
Introduction
The promoters
The Company and its product line
Features of the product
Marketing strategy
Share market position
Competitors
Future prospects
National international image
Major problems
Conclusion
EXECUTIVE SUMMARY:-
Major objectives:
• To study of the market .
• To study of the perfect market for HDFC SLI.
1-INTRODUCTION:-
HDFC Standard Life Insurance Company Ltd. offers a range of individual and
group insurance solutions. It is a joint venture between Housing Development
Finance Corporation Limited (HDFC Ltd.), India’s leading housing finance
institution and one of the subsidiaries of Standard Life plc, leading providers of
financial services in the United Kingdom. The Standard Life group has been
looking after the financial needs of customers for over 180 years. It is a leading
pension’s provider in the UK. Both the promoters are well known in their
respective fields of activities. For more details you may log on to
http://www.hdfcinsurance.com
Mr. Deepak S Parekh is the Chairman of the Company. He is also
the Executive Chairman of Housing Development Finance
Corporation Limited (HDFC Limited). He joined HDFC Limited in a
senior management position in 1978. He was inducted as a whole-
time director of HDFC Limited in 1985 and was appointed as its
Executive Chairman in 1993. He is the Chief Executive Officer of
HDFC Limited. Mr. Parekh is a Fellow of the Institute of Chartered
Accountants
2 THE BACKGROUND
HDFC LIMITED
HDFC was incorporated in 1977 with the primary objective
of meeting a social need - that of promoting home
ownership by providing long-term finance to households for
their housing needs. HDFC was promoted with an initial
share capital of Rs. 100 million.
Business Objectives
Organisational Goals
JOINT VENTURE
VISION STATEMENT
“The most successful and admired life insurance company,
which mean that we are the most trusted company, the
easiest to deal with, offer the best value for money, and set
the standards in the industry.In short, “The most obvious
choice for all”.
Strength:-
A wide geographic reach, growing clients, and a diversified
portfolio of products and services.
.
Premium Payment
This section gives you all the details that you may require to pay your premium and
make it a hassle free experience. Along with various premium payment options
currently available to you, we have also drawn up a Checklist of details that you will
need in case you are paying through cheque or demand draft. 7 Easy Ways
to pay your premium:
At any of Our branches
You can deposit Cheque / Demand Draft drawn in favour of “HDFC SLIC”
at any of Our branch during the following business hours
Postage / Courier
You can send cheques and demand drafts drawn in favour of HDFC SLIC to any of
our branch offices
Online Payment
You can make online payment of premium anytime and from any location, at a
click of the mouse by using the Online payment facility. It is currently offered to all
the policyholders who are registered users of billjunction.com or have net banking
facility with any of the following banks - HDFC Bank, ICICI Bank, Axis Bank,
State Bank of India, Punjab National Bank, Union Bank of India, Bank of Baroda
Drop Boxes
You can drop cheques and demand drafts drawn in favour of HDFC SLIC into any
of our drop boxes installed at various locations in various cities
You can also pay renewal premiums through Electronic Clearing Service (ECS) of
Reserve Bank of India (RBI) presently available in following 61 cities
You can also pay your renewal premium through a Standing Instructions Mandate
if you have an account with HDFC Bank anywhere in India
• your policy number and name correctly on the reverse side of the cheque/
demand draft
• We do not accept Post Dated Cheques (PDC’s) beyond the next banking day
from date of receipt
• As per RBI guidelines, Non MICR Cheques may not be acceptable at few
locations. In this scenario, please contact your nearest branch for more
details
• Unit Linked Polices you can pay using Local Cheques/ Demand Drafts
• other policies you can pay using either Local or Outstation cheques or
Demand Drafts
Weaknesses:-
Lapsation & Revival
Your renewal premium should reach us by the due date specified in the premium
reminders. It is always advisable to pay on time so that your valuable policy
benefits can continue.
However we do understand that there may be times when you may not be able to
pay the renewal premium by the due date. Therefore we allow for some additional
number of days from the due date, which is specified in your policy document, to
help you make your premium payment.
In case we still don’t receive your premium payments by the end of the above
mentioned period, we would do either one of the following:
• Lapse” the policy – if you haven’t paid premiums for the first 3 policy
years
On receipt we will send you the details of amount, that you will have to pay towards
revival. This amount may include all or some of the outstanding premiums, revival
interest and revival processing charges
If your policy is lapsed or paid-up for more than six months or lapsed due to any
reasons like illness, accidents etc. you may need to submit a Personal Health
Statement
we reserve our right to impose some new terms and conditions at the time of revival
decided on a case-to-case basi
3-THE COMPANY AND ITS PRODUCT LINE:-
COMPETITOR BY PRODUCT
INDIAN BANK
Indian Bank enters into a strategic tie-up with HDFC Standard Life
Insurance Company Ltd .
INDIAN BANK with over 90 years of standing in the financial market with
the reputation for excellent customer service, has entered into a strategic tie-
up with HDFC Standard Life Insurance Company Ltd., the first in the
private sector to receive the Certificate of Registration for foray into Life
Insurance business for distribution of latter’s insurance products. A
Memorandum of understanding has been signed by the Bank with the
Insurance Company on 8th February 2001 to this effect. The Bank has to its
strength 1377 branches spread across the country with ready built
infrastructure and the expertise in marketing financial products. Initially the
insurance products will be marketed through select branches in the South
where the Bank has strong presence. The insurance products from HDFC
Standard Life, will be competitive and customer friendly. The tie-up would
benefit the Bank's customers, as they will have wider choice of life
insurance policies at competitive premium
FINANCIAL POSITION OF HDFC SLIC IN FY 2007-08
New Business Premium Income up by 63% to Rs. 2,685 crores. Total Premium
Income is up by 70% at Rs 4,859 crores as against Rs. 2,856 crores in FY2006-07
Our Knowledge Centre is your personal resource for information that can help you
understand the basics of insurance and help you make an informed decision about
buying a policy. This section includes details on insurance terms and concepts, helps you
analyse plans for your various needs and lends meaning to some of the insurance jargon
that you may encounter
Life Stages
Your insurance need will change as your life does, from starting to work to
enjoying your golden years and all the stages in between. Each one of these
stages may pose a different insurance need/cover for you. In this section, we
have drawn up the basic life stages and help you analyse various insurance
needs accordingly.
STAGE 1
Young and Single
An important stage where one lays down the foundation of a successful life ahead. Take
advantage of the time and power of compounding to ensure that you build up your
dreams. Start saving early.
Your needs
• Save for a home and wedding
• Tax Planning
• Save for Golden years
STAGE 2
Just Married
Marriage brings about a significant change. New dreams and new opportunities also
bring in a additional responsibilities. While both of you look forward to a happy and
secure life , it is e q ually important to ensure that eventualities don’t come in the way
of shaping your dreams.
Your needs
• Planning for home / securing your home loan liability
• Save for vacation
• Save for
your first
child
STAGE 3
Proud Parents
Once you have children, your need for life insurance is even more. You need to protect
your family from an untoward incident. Ensure your protection umbrella takes into
account the future cost of securing your child’s dream. You will want life to go on for
your loved ones, and having enough life insurance is a way to help ensure that.
Your needs
Planning for
Retirement
While you are busy climbing the ladder of success today, it is important for you to take
time and plan for your life after retirement. Having an early start for retirement planning
can make a significant difference to your savings. Think about your golden years even
before you have reached them. The key is to think ahead and plan well using your time
and money.
Your needs
HDFC does not need any formal introduction, so strong is its brand already. After
having a significant presence in the housing finance, banking and MF industries,
this JV marks its foray into the life insurance sector.
Private sector players would only be too aware that this is the proverbial first step
of the thousand-mile journey that lies up ahead. Contending for a piece of market
share with a Goliath that LIC is, will not be an easy task unless they offer
qualitative and innovative products at an affordable price. That they would be
pulling out all the stops to attract customers is not in doubt. Hence, this is as good a
time as any to pay attention and see what is on display.
The strategy
Too many options simply confuse the users whereas too few will surely turn them
away. HDFC Standard Life has thankfully introduced products with basic
premiums serving specific needs of all. Most products have some additional optional
value adding benefits at marginal additional premiums. The proponent is free to
choose any of the basic products along with none or some of the options as per his
needs.
WOP basically waives the premium in case the policyholder becomes totally
disabled. However, the waiver is applicable only during the period of the disability.
Accelerated Sum Assured (ASA)
Upon diagnosis of any of the specified six critical illnesses, ASA provides an amount
equal to the amount payable on death.
These options must be selected at the outset while choosing the product.
The minimum age for buying the policy is 18 years, the maximum being 70. The
minimum SA is fixed at Rs. 25,000, the maximum being Rs. 5,00,000.
Normally, a policy acquires a paid up value (and the related surrender value) after
premiums for 3 years are paid but in this case the holding period is specified to be
just 6 months --- Excellent liquidity indeed!
Amongst the optional benefits listed above, ADB, CI and ASA are available for this
plan.
The schedule of cash lump sums as a percentage of the basic SA is detailed in the
table. Moreover, CI, DSA, ADB and WOP can be opted for if so desired.
From amongst the optional benefits, CI, DSA, ADB and the WOP benefit are
available along with this plan. The indicative premiums for an SA of Rs. 1 lakh for
a male life assured for a period of 20 years are detailed in the table.
For starters, it provides a lump sum on the death of the life assured during the term
of the plan. The difference in this case is that the lump sum is a decreasing
percentage of the initial SA. As the loan decreases, as per its payment schedule, the
cover under the policy decreases as per its own schedule.
There is a choice of paying the premium in yearly, half-yearly or quarterly modes
or even a single one time premium is payable. Amongst the optional benefits, ASA is
available along with this plan.
GTI is used basically to provide life insurance as part of the employee benefits. It
can also cover any housing or vehicle loan given by the employer to the employee.To
sum A wise man had said that the time to mend the roof is when the sun is shining.
This is applicable to life insurance too. Today as the breadwinner you are able to
maintain a decent standard of living for yourself and your family. If you want
enough bread for the family even after the death of the breadwinner, you should
look at the Single Premium Bond. In other cases, life insurance is an absolute
necessity. Have a look at other products.
5 MARKETING STRATEGIE
MARKET CONDITION OF PRODUCT IN DELHI & NCR REGION
5 COMPETITORS
COMPETITORS BY COMPANY
MARKET SHARE POSITION
Life Insurance Corporation of India’s (LIC’s) market share has slipped by
almost 4% to 83.3% from 87% market share last fiscal. However, in terms of
number of policies sold, LIC continues to dominate the Indian life
insurance market with about 91% market share.
Each of the other private players like Aviva, Max New York Life, OM Kotak
Life, ING Vysya, AMP Sanmar and MetLife had less than 1% market share
but posted high growth in business. In terms of premium collection, ICICI
Prudential mopped up Rs 136 crore followed by Birla Sunlife (Rs 60 crore),
Allianz Bajaj (Rs 37 crore), Tata AIG (Rs 35 crore), HDFC Standard Life (Rs
33 crore), SBI Life (Rs 27 crore).
Life Insurance Corporation Of India(LIC)
HDFC Standard Life Insurance Company Ltd. offers a range of individual and
group insurance solutions. It is a joint venture between Housing Development
Finance Corporation Limited (HDFC Ltd.), India’s leading housing finance
institution and one of the subsidiaries of Standard Life plc, leading providers of
financial services in the United Kingdom. The Standard Life group has been
looking after the financial needs of customers for over 180 years. It is a leading
pension’s provider in the UK. Both the promoters are well known in their
respective fields of activities. For more details you may log on to
http://www.hdfcinsurance.com
Max New York Life Insurance Company Ltd. is a joint venture between New York
Life, a Fortune 100 company and Max India Limited, one of India's leading multi-
business corporations. The Company's paid up capital is Rs. 587 crore, which is
more than the norm laid down by IRDA. . For more details you may log on to
http://www.maxnewyorklife.com
ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank-
one of India's foremost financial services companies-and Prudential plc- a leading
international financial services group headquartered in the United Kingdom. Total
capital infusion stands at Rs. 15.85 billion, with ICICI Bank holding a stake of 74%
and Prudential plc holding 26%. ICICI Prudential commenced operations in
December 2000. For more details you may log on to http://www.iciciprulife.com.
Birla Sun Life Insurance is a joint venture between the Aditya Birla Group and Sun
Life Financial, Birla Sun Life foraying into the life insurance and retirement
planning business. The Aditya Birla Group has a turnover close to Rs. 38000 crores
(as on March 31, 2006) and is one of the largest business houses in India. Additional
information is available at www.adityabirla.com.Sun Life Financial Inc. is a leading
international financial services organization providing a diverse range of wealth
accumulation and protection products and services to individuals and corporate
customers. Tracing its roots back to 1865, Sun Life Financial and its partners today
have operations in key markets worldwide, including Canada, the United States, the
United Kingdom, Hong Kong, the Philippines, Japan, Indonesia, India, China and
Bermuda. As of March 31, 2006, the Sun Life Financial group of companies had
total assets under management of USD 343 billion. For more details you may log on
to http://www.birlasunlife.com/BirlaSunLife/Insurance/
SBI Life Insurance is a joint venture between the State Bank of India and Cardif
SA of France. SBI Life Insurance is registered with an authorized capital of Rs 500
crore and a paid up capital of Rs 500 crores. SBI owns 74% of the total capital and
Cardif the remaining 26%. State Bank of India enjoys the largest banking franchise
in India. Along with its 7 Associate Banks, SBI Group has the unrivalled strength of
over 14,500 branches across the country, the largest in the world. Cardif is a wholly
owned subsidiary of BNP Paribas, which is The Euro Zone’s leading Bank. BNP
Paribas is one of the oldest foreign banks with a presence in India dating back to
1860. Cardif is ranked 2nd worldwide in creditor’s insurance offering protection to
over 35 million policyholders and net income in excess of Euro 1 billion mark.
Cardif has also been a pioneer in the art of selling insurance products through
commercial banks in France and 34 more countries. For more details you may log
on http://www.sbilife.co.in
ING Vysya Life Insurance Company Private Limited (the Company) entered the
private life insurance industry in India in September 2001.It has an advisor sales
force of over 21,000 people, working from 140 branches located in 74 major cities
across the country and over 3,000 employees. It also distributes products in close
cooperation with the ING Vysya Bank network. ING is a global financial institution
of Dutch origin. It has 150 years of experience, and provides a wide array of
banking, insurance and asset management services in over 50 countries The
Company has a is headquartered at Bangalore. For more details you may log on
http://www.ingvysyalife.com
Bajaj Allianz Life Insurance Co. Ltd. is a joint venture between two leading
conglomerates- Allianz AG, one of the world's largest insurance companies, and
Bajaj Auto, one of the biggest 2 and 3 wheeler manufacturers in the world.
Characterized by global presence with a local focus and driven by customer
orientation to establish high earnings potential and financial strength, Bajaj Allianz
Life Insurance Co. Ltd. was incorporated on 12th March 2001. For more details
you may log on to http://www.bajajallianzlife.co.in
With over 137 years of experience, the MetLife companies are a leader in group
benefits that serve 88 of the top one hundred FORTUNE 500®* companies, and
provide benefits to 37 million employees and family members through its plans
sponsors in the U.S. The MetLife companies are also ranked #1 in group life and #1
in commercial dental in the U.S. The MetLife companies are the number one life
insurer in the U.S. with approximately US $2.8 trillion of life insurance in force. In
India, MetLife was incorporated in 2001, and aims to differentiate itself through
customized need based selling, simple and innovative products, and technology-
backed service experience, to tread its path to build financial freedom for everyone.
For more details you may log on to http://www.metlife.co.in/MetIndia
Reliance Life Insurance Company Limited
Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd. of the
Reliance - Anil Dhirubhai Ambani Group. Reliance Capital is one of India’s leading
private sector financial services companies, and ranks among the top 3 private
sector financial services and banking companies, in terms of net worth. Reliance
Capital has interests in asset management and mutual funds, stock broking, life and
general insurance, proprietary investments, private equity and other activities in
financial services. Reliance Capital Limited (RCL) is a Non-Banking Financial
Company (NBFC) registered with the Reserve Bank of India under section 45-IA of
the Reserve Bank of India Act, 1934. For more details you may log on to
http://www.reliancelife.co.in
Aviva is UK’s largest and the world’s fifth largest insurance Group. It is one of the
leading providers of life and pensions products to Europe and has substantial
businesses elsewhere around the world. In India, Aviva has a long history dating
back to 1834. At the time of nationalization it was the largest foreign insurer in
India in terms of the compensation paid by the Government of India. Aviva was
also the first foreign insurance company in India to set up its representative office
in 1995.In India, Aviva has a joint venture with Dabur, one of India's oldest, and
largest Group of companies. A professionally managed company, Dabur is the
country's leading producer of traditional healthcare products. In accordance with
the government regulations Aviva holds a 26 per cent stake in the joint venture and
the Dabur group holds the balance 74 per cent share. For more details you may log
on to http://www.avivaindia.com
Business description
Be our Certified Financial Consultant Join HDFC Standard Life Insurance
as a Financial Consultant and help analyze your customer’s financial
needs, provide customized financial solutions to each one and conduct
reviews on a regular basis to keep your customers on track.
Along with being a great career move you get associated with HDFC
Standard Life Insurance, India’s Most Respected Private Life Insurance
Company. We at HDFC Standard Life also offer you unmatched support
with various training programmes to help you excel in your endeavour.
EXCELLENT OPPORTUNITY
Join HDFC Standard Life Insurance as a Financial Consultant
and earn a rewarding career
Flexible work timings – You can work whenever you like. You can
work full-time or part-time, depending on your convenience. However,
the time you invest will determine your success
• Certificate by IRDA- You will get world class training free of cost
and certification by Insurance Regulatory Development Authority.
• TRAINING
IRDA Training
Disha Training
Advanced Training
Desired Profile:
Age: 18 Yrs to 65 Yrs
Education: Intermediate or more
Experience: Not Mandatory
Type of Job: Full Time or Part Time
Documents Required:
8 photograph
Age proof (passport, Birthcertificate, College Leaving Certificate, Driving
License)
Address proof
Education proof
Copy of PAN Card
Duely Signed Cancelled Cheque of self
A candidate needs to bring a DD of Rs. 925/- in case of offline training and
Rs.825 in case of online training towards HDFC SLIC LTD payable at
Mumbai.
Recruitment process of FCs
IRDA Exam
Fail Pass
Internal Assessment
Fail Pass
Exit Certification
Job Description for Financial consultants
Benefits to FCs
Financial Benefits:
Commission on issuance of every policy.
Commission directly credited to bank account of FCs within 15 days. These
commission varies from 7.5-40% according to plan.
BASIC COMMISSION
First year Commission payable on regular premium conventional policies
issued on or after 21st march 2007
Name of the plan 1st year
commission
Endowment Assurance plan 40%
Money Back plan 40%
Children’s plan 40%
Term Assurance plan 25%
Lone cover Term Assurance plan 25%
Personal Pension Plan 7.5%
RENEWAL COMMISSION:
Renewal commission would be paid from the 2nd year onwards on regular
premium policies. Renewal commission is not payable on single
premium plans.
BONUS COMMISSION
Bonus commission would be payable on the first year premium received
and adjusted on the regular premium policies under the following plans,
1.Endowment Assurance Plan
2.Money Back Plan
3.Children’s Plan
4.Term Assurance Plan
5.Lone Cover Term Assurance Plan
Bonus commission is not payable on the single premium plans and on the
policies issued under the Personal Pension Plan and all Unit Linked
Plans.
OTHER BENEFITS
• On field support- Joint fieldwork with respective SDM/BDM.
• Training support – Various training modules to enhance your sales
skills, interpersonal skills etc.
3. What is a Unit?
It is a component of the Fund in a Unit Linked Policy.
4. What Types of Funds do ULIP Offer?
Most insurers offer a wide range of funds to suit one’s investment objectives, risk
profile and time horizons. Different funds have different risk profiles. The potential
for returns also varies from fund to fund.
The following are some of the common types of funds available along with an
indication of their risk characteristics.
General Nature of Risk Category
Description Investments
Equity Funds Primarily invested in company stocks Medium to High
with the general aim of capital
appreciation
Income, Fixed Invested in corporate bonds, Medium
Interest and Bond government securities and other fixed
Funds income instruments
Cash Funds Sometimes known as Money Market Low
Funds — invested in cash, bank
deposits and money market
instruments
Balanced Funds Combining equity investment with Medium
fixed interest instruments
ULIPs offered by different insurers have varying charge structures. Broadly, the
different types of fees and charges are given below. However it may be noted that
insurers have the right to revise fees and charges over a period of
time.
Premium Allocation Charge
This is a percentage of the premium appropriated towards charges before allocating
the units under the policy. This charge normally includes initial and renewal
expenses apart from commission expenses.
Mortality Charges
These are charges to provide for the cost of insurance coverage under the plan.
Mortality charges depend on number of factors such as age, amount of coverage,
state of health etc
Fund Management Fees
These are fees levied for management of the fund(s) and are deducted before
arriving at the Net Asset Value (NAV) .
Surrender Charges
A surrender charge may be deducted for premature partial or full encashment of
units wherever applicable, as mentioned in the policy conditions.
other disclosures
9. Can one seek refund of premiums if not satisfied with the policy, after purchasing
it?
The policyholder can seek refund of premiums if he disagrees with the terms and
conditions of the policy, within 15 days of receipt of the policy document (Free Look
period). The policyholder shall be refunded the fund value including charges levied
through cancellation of units subject to deduction of expenses towards medical
examination, stamp duty and proportionate risk premium for the period of cover.
11. What is the benefit payable in the event of risk occurring during the term of the
policy?
The Sum Assured and/or value of the fund units is normally payable to the
beneficiaries in the event of risk to the life assured during the term as per the policy
conditions.
12. What is the benefit payable on the maturity of the policy?
The value of the fund units with bonuses, if any is payable on maturity of the policy.
14. Whether one can switch the investment fund after taking a ULIP policy?
Yes. “SWITCH” option provides for shifting the investments in a policy from one
fund to another provided the feature is available in the product. While a specified
number of switches are generally effected free of cost, a fee is charged for switches
made beyond the specified number.
Disclaimer:
The above material is provided for general information only and do not constitute
legal or other professional advice. This information is current at the date of
publication but may be subject to change without notice and accordingly, may not
be up to date at the time of viewing. Information specific to a product may be
obtained from the concerned Insurer.
THANK YOU