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Curriculum Vitae

Personal Information:

 Name : Hadi Mohamad Kaadan

 Marial Status : Married
 Nationality : Lebanese.
 Date of Birth : March 9, 1976.
 Place of Birth : Beirut / Lebanon
 Mobile Number : +96560006876 +97455451611
 Email:


2008 – Current Maastricht School of Management – Holland

MBA Program – Marketing Management

1998 – 2000 Middle East University - Beirut

Bachelor of Science – Marketing

1994 - 1998 Lebanese American University – Beirut

Bachelor of Science – Banking and Finance

1992 - 1994 Lebanese English International School -Beirut

Lebanese Freshman degree.

Professional experience:

Currently - ITI – Qatar

MBU – project Consultant

The agency is establishing a media buying/ planning division

- Project lifetime: 3 months
- Project goals:
 Set the media buying unit processes and internal system
 Hire/ recruit the media team.
 Train the newer staff for the agency process and
 Hire, develop and asses the agency software both for
media and accounting. Test the process and workflow.
 Set the media buying relations with the main media and
achieve the agreements for the yearly rates, discounts
and VR
July 2008 – July 2010 Bates Pan Gulf - Regional
Associate Vice President

BPG media is the 7th largest MBU in the region with a

total number of 70 employees. The network arms
extend to Iraq and India, both being agencies hard
sell markets.

- Manage the staff of 10 including the department

managers and direct subordinates.
- Establish communication with the client and head the
planning and buying strategies.
- Head the yearly media buying activities for the group
in Kuwait market.
- Develop, theorize the media strategies for the
existing and potential clients.
- Lead the media activities of the Shayaa group in the
local, regional and international markets extending
to Europe and Russia.
- Head the teams on the agencies proprietary research
waves for the outdoor in Kuwait & Qatar.
- Maintain consistent, healthy relations with the media
locally and regionally.

May 2004 – Sep 2008 Aiwagulf - Dubai

Director of Marketing / Sales
“Started as Senior marketing executive”

Direct firm’s overall marketing and strategic planning

programs, and corporate communications. Facilitate
client development through marketing and client
services programs.

Duties and responsibilities include, but are not

limited to:

- Design, implement, and facilitate annual

marketing plan for the firm. Support and
facilitate development and implementation of
section business/marketing plans.

- Plan and administer the firm’s Marketing

Operations budget; support development of
regional marketing budgets.

- Organize and implement client relations

a. client satisfaction surveys
b. client development activities
c. client skills training
d. special events

- Oversee business development activities

a. efforts through Business Development
b. Offer coaching for prospective client
meetings, presentations, etc.

- Oversee corporate communications activities

through Communications Coordinator
a. external communications and systems
b. internal communications and systems
c. public relations efforts
d. external vendors and consultants

- Develop and administer marketing database

which includes client and prospect
information, mailing list applications, access
to financial reports, etc.

- Assist with and support firm’s involvement in

various media networks including
coordinating business development and
marketing activities via these relationships.

- Design and plan quarterly marketing training

seminars for team.

- Oversee firm’s electronic marketing efforts

including supervision of Web site design and

- Supervise Marketing Assistant, Client Services

Administrator, Communications Manager,
Practice Development Manager and Regional
Marketing Manager(s). Make staffing and
hiring decisions within marketing department.

May 2002 – May 2004 Universal Media 7 - Dubai

Media Planner

 Develop and present media plans and presentations

 Pitching and helping in development of presentations
for new accounts acquisitions.
 Development of strategies and final media plans;
 Work closely with Media Director, buyers and
research for plan development;
 develop presentations of media recommendations;
 Utilize syndicated research tools in determining best
mix of media;
 Contact with outside suppliers for data and
 Experienced with various media (TV, cable, ooh,
online, non-traditional);
 Staying Current on changing media landscape/cable
world/new technology;
 Accounts held: Orbit, Jumeirah International,
McDonalds, Union National Bank, Master Card,
Arabiya TV, Leon Hatot, Dubai Municipality…etc.

Sept 2000 – Jan 2002 AlMouharrek Magazine as an executive reporter


 Perfect command of spoken and written Arabic

 Perfect command of spoken and written English


Through out my work experience I was able to sharpen communication skills and
improve my ability to work under pressure with attention to detail. I am more
detailed and organized worker with good initiative and judgment; as well as the
ability to work in a standard corporate office environment and overtime on an as
needed basis.
Computer Literacy: (Excel, Word, Internet access, PowerPoint, Peripherals)
information gathering, report writing, organizing skills, etc…


Swimming, Tennis, Play Piano, reading, technology, Billiard, card games and


References are available upon request.