Table of Contents

Executive summary.................................................................................................................. 3
Introduction ............................................................................................................................ 4
Global strategic management Approaches .............................................................................. 4
Ethnocentric orientation (home country orientation) ................................................................ 4
Polycentric orientation (host country orientation): ................................................................... 5
Regiocentric Orientation .......................................................................................................... 5
Geocentric approach ................................................................................................................ 5
Type of Global strategies ......................................................................................................... 5
International strategy: ............................................................................................................. 6
Multinational strategy ............................................................................................................. 6
Global strategy ........................................................................................................................ 6
IMPORTANCE OF GLOBAL STRATEGIC MANAGEMENT .............................................................. 6
From company perspective ...................................................................................................... 6
From a customer perspective ................................................................................................... 7
From the perspective of international governmental organizations – like the World Bank ......... 7
From the perspective of some international non-governmental organizations like Oxfam and
Medicin sans Frontières: .................................................................................................................. 7
BENEFITS OF GLOBAL STRATEGIC MANAGEMENT: - .................................................................. 8
Economies of scope:................................................................................................................. 8
Economies of scale: .................................................................................................................. 8
Global brand recognition: -....................................................................................................... 8
Global customer satisfaction: - ................................................................................................. 8
Lower labour and other input costs: - ....................................................................................... 8
Recovery of research and development (R&D) costs and other development costs across the
maximum number of countries: - ..................................................................................................... 8
COSTS OF GLOBAL STRATEGY: - ................................................................................................ 9
Lack of sensitivity to local demand ........................................................................................... 9
Transport and logistics costs: -.................................................................................................. 9
Communications costs will be higher: - ..................................................................................... 9
Management co-ordination costs: - .......................................................................................... 9
Barriers to trade: - ................................................................................................................... 9
Procter & Gamble Co. ............................................................................................................ 10
 Introduction .................................................................................................................................. 10
P&G Global Strategies .................................................................................................................... 12
P& G ‘s strategy objectives: - .......................................................................................................... 13
Consumer Understanding ........................................................................................................................... 14
Innovation................................................................................................................................................... 14
Brand Building: ........................................................................................................................................... 15
Go-to-Market Capabilities .......................................................................................................................... 15
Scale:........................................................................................................................................................... 15

Finding .................................................................................................................................. 15
Discussions ............................................................................................................................ 16
P&G Critical Analysis ...................................................................................................................... 16
Primary data critical analysis: - ....................................................................................................... 17
Conclusion: - .......................................................................................................................... 18
Recommendation: - ............................................................................................................... 18
Appendix ............................................................................................................................... 19
Requirements and Deliverables .......................................................................................................................... 19

Ethical Consideration ............................................................................................................. 20

How and When to Engage ..................................................................................................... 24
Research Philosophy ............................................................................................................................................ 29
Research Approach .............................................................................................................................................. 29
Process of Deduction ........................................................................................................................................... 30
Research Strategy ................................................................................................................................................ 30
Data Collection Method ....................................................................................................................................... 30

Bibliography .......................................................................................................................... 35
Executive summary

This report was commissioned to analyze and discuss the application of the global strategic
management. How different organizations have done its strategic analysis, the way of the
formulating strategy and implementation of strategy. Past and present strategies will be
segregated and reviewed to show how the companies has reinvented and re -established itself as
an international competitive firm with high brand value. Strategic management is a type of
organizational planning defined as a disciplined effort to product fundamental decision and
action that shape and guide global strategic management focuses on organizational and typically
identifies: -
 A relatively shortlist strategic issues.
 A strategic plan to address the specific strategic issues.

The project team performed a stakeholder analysis in which those individuals that affect by
strategic management. This exercise helped the planning team think about the criteria that
stakeholders might use to judge the performance of organization.
Planning team will perform the analysis to get outcomes. The strength and weakness exercise
look at the performances and assessments of the internal organization.To get maximum
competitive advantage in market formulation of strategy before implementing it to confirm and
avoid risk, and implementation of strategy perfectly to prevent from any risk.
The outcomes of the research will be beneficial for organization to identify and understand the
impact global business puts global market entry. It will help organizations to get an insight of the
factors resulting for building efficient strategy for global strategic management.
Introduction
Global management is the process for achieving organization goals in long and short term. It is a
set of different polices and process to put action into developing a program, budgets and
procedures. It can be further explained that an organization’s objectives must be identified and
defined in order to develop such policies and plans. Strategic Management provides overall
direction to the whole enterprise. “The organization's strategy must be appropriate for its
resources, circumstances, and objectives”. Strategy can also be defined as the procedures
involving development, drafting, implementation and assessment of multi-functional decisions
that are employed in an organization or firm so as it attains its short term and long term
objectives, it's the criteria used in specifying the firm's mission, vision and developing of policies
and plans and how to implement them with the goal of achieving the stipulated objectives. It
further assigns resources for implementation of policies, plans, projects and programs.
Traditionally strategic management has been employed on a local basis where the objectives and
plans are not global oriented, but lately the traditional concepts have been embraced in a global
manner i.e. extending the skills in a world scale perspective.

Global strategic management Approaches

A firm having presence in the worldwide market needs to choose the way in which it will enter
and work there. Firms in the universal market have an alternate introduction and working
technique. The nation in which an organization has it’s headquarter is Home nation and nations
where it has backups are known as host nations. EPRG Framework encourages the organization
to choose the manner by which key choices are being made and how the organization oversees
activities between headquarter and its subsidies. The idea of EPRG was presented by Howard V.
Perlmutter inside the diary article "The Tortuous Evolution of Multinational Enterprises" in 1969.
(Verma, februrary 3,2017)

 Ethnocentric orientation (home country orientation): - In this approach, A firm

utilizes home market techniques to the worldwide market. Plans for abroad market are
created in the home office of the organization. Staffs are contracted from home nation.
Likewise, advancement and conveyance methodologies are like that utilized in the nation
of origin.
  Polycentric orientation (host country orientation): - In this approach, promoting
methodologies are confined out according to the circumstance of the host nation (the
nation where backup is arranged). Choices can be adjusted according to the monetary,
political and social inconsistencies in the nation. This gives a firm to deal with its activities
autonomously, without much obstruction from its headquartered.

 Regiocentric Orientation: - In this approach, firm treats a gathering of nations with

comparable qualities as a solitary market and in like manner outlines a showcasing
procedure. Nations like India, Pakistan and Bangladesh have comparative trademark and
can be served well with a solitary promoting technique.

 Geocentric approach: - This approach keeps up a harmony amongst home and host
showcase. Showcasing methodologies are not affected by the home or host nation
inclinations. A firm tries to embrace globalized advertising, defines an incorporated
showcasing procedure for over the globe. This empowers a firm to appreciate economies
of scale. (Verma, februrary 3,2017)

Type of Global strategies

International activities have expanded at a Company; it may have entered into different
markets; every market needs a different strategy according to market. these strategies lead to a
multinational strategy. For example, a car company might have one strategy for the USA –
specialist cars, higher prices – with another for European markets – smaller cars, fuel efficient –
and yet another for developing countries – simple, low priced cars.
For some companies, their international activities have developed to such an extent that they
essentially treat the world as one market with very limited variations for each country or world
region. This is called a global strategy. For example, the luxury goods company Gucci sells
essentially the same products in every country. Strategies are basically divided into three parts
 International strategy: The organization’s objectives relate primarily to the home market.
However, we have some objectives with regard to overseas activity and therefore need an
international strategy. Importantly, the competitive advantage – important in strategy
development – is developed mainly for the home market.

 Multinational strategy: The organization is involved in a number of markets beyond its home
country. But it needs distinctive strategies for each of these markets because customer demand
and, perhaps competition, are different in each country. Importantly, competitive advantage is
determined separately for each country.

 Global strategy: The organization treats the world as largely one market and one source of
supply with little local variation. Importantly, competitive advantage is developed largely on a
global basis.

IMPORTANCE OF GLOBAL STRATEGIC MANAGEMENT

Global strategic management is importance from various perspectives:

 From company perspective: - International extension gives the chance for new sales
and profits. At times, it might even be the circumstance that productivity is so poor in the
home market that global extension might be the main open door for benefits.
Notwithstanding new deals openings, there might be different explanations behind the
development of home market. For instance, oil organizations grow keeping in mind the
end goal to secure assets – called Asset chasing. Apparel organizations extend keeping in
mind the end goal to exploit low work costs in a few nations – called proficiency chasing.
A few organizations obtain remote organizations to upgrade their market position versus
 contenders – called key resource chasing. These issues are distinguished in the film that
you will without further have the capacity to see on the page 'How would you construct a
worldwide methodology?'

 From a customer perspective: - Worldwide exchange should – in principle in any event

– prompt lower costs for products and enterprises due to the economies of scale and
degree that will get from a bigger worldwide base. For instance, “Nike” Sources its games
shoes from low work cost nations like the Philippines and Vietnam. Furthermore, a few
clients get a kick out of the chance to buy items and administrations that have a
worldwide picture. For instance, Disney cartoon characters or 'Manchester United'
marked soccer shirts.

 From the perspective of international governmental organizations – like the

World Bank – The current prevailing reasoning has been to cut down hindrances to
world exchange while giving some level of assurance to a few nations and businesses.
Along these lines worldwide system is a vital part of such universal transactions.

 From the perspective of some international non-governmental organizations like

Oxfam and Medicin sans Frontières: - The worldwide systems of some – however not
really all – multinational organizations are respected with some doubt. Such organizations
have been blamed for abusing creating nations – for instance regarding their normal
mineral assets – in ways that are negative to those nations. This critical part of worldwide
technique is investigated in the different web area on Globalization.
BENEFITS OF GLOBAL STRATEGIC MANAGEMENT: -
The business case for achieving a global strategy is based on one or more of the factors set out
below: -
 Economies of scope: - The cost funds created by a gathering when it shares exercises or
exchanges capacities and capabilities starting with one a player in the gathering then onto
the next – for instance, a biotechnology deals group offers in excess of one item from the
aggregate range.
 Economies of scale: - The additional cost funds that happen when higher volume
creation permits unit expenses to be lessened – for instance, an Arcelor Mittal steel
process that conveys bring down steel costs per unit as the extent of the factory is
expanded.
 Global brand recognition: - The advantage that gets from having a brand that is
perceived all through the world – for instance, Disney.
 Global customer satisfaction: - Multinational clients who request a similar item,
administration and quality at different areas around the globe – for instance, clients of
the Sheraton Hotel chain expect and get a similar level of administration at all its lodgings
around the globe.
 Lower labour and other input costs: - these emerge by picking and exchanging makers
with low work costs – for instance, PC get together from imported parts in Thailand and
Malaysia where work compensation are lower than in nations making some modern PC
parts, (for example, top of the line PC chips) in nations like the USA.
 Recovery of research and development (R&D) costs and other development costs
across the maximum number of countries: - new models, new medications and
different types of research regularly adding up to billions of US dollars. The more nations
of the world where the products can be sold means the more prominent number of
nations that can add to such expenses. For instance, the Airbus Jumbo A380 propelled in
2008 where advancement costs have surpassed US$ 10 billion.
COSTS OF GLOBAL STRATEGY: -
 Lack of sensitivity to local demand: - Leavitt contended that individuals would be
set up to trade off on their individual tastes if the item was sufficiently shabby getting
from economies of scale and extension. Is this, extremely right? Different scholars
contended that there could be costs in adjusting items to coordinate neighborhood
tastes, nearby conditions like the atmosphere and other neighborhood factors like
extraordinary laws on natural issues.
 Transport and logistics costs: - If assembling happens in one nation, at that point it
will be important to transport the completed items to different nations. The expenses
for some overwhelming items, similar to steel bars, might be more noteworthy than
the economies of scale from brought together generation in one nation.
 Communications costs will be higher: - Standardization of items and
administrations should be conveyed to each nation. In essentially every case, it will
likewise be important to screen and control the outcome. This is time consuming,
costly and helpless to directors who may have their own particular plans and
interests.
 Management co-ordination costs: - practically speaking, administrators and
laborers in various nations regularly should be consulted, issues should be
investigated and examined, local variations in tax and lawful issues should be tended
to. This implies senior chiefs working a worldwide procedure need to spend time
going to nations. It is impossible on the phone and overall web. This takes a
tremendous toll of individuals personally.
 Barriers to trade: - charges and different limitations on merchandise and enterprises
set by national governments as the products cross their national borders.
Procter & Gamble Co.

Introduction
is an American multinational consumer goods company headquartered in downtown Cincinnati,
Ohio, United States. The company came into existence on October 31, 1837. It moved into other
countries, both in terms of manufacturing and product sales, becoming an international
corporation in 1930. Numerous new products and brand names were introduced over time, and
Procter & Gamble began branching out into new areas. Procter & Gamble acquired a number of
other companies that diversified its product line and significantly increased profits.

Being a consumer goods company, P&G Co. manufactures a large number of goods in the
following sectors:
• Beauty care
• Baby, feminine, and family care
• Fabric and home care
• Health and grooming
Some of the top brands of the company are Braun, Gillette, Ariel, Crest, Ambipur, Olay, Pentene,
Old Spice, Herbal Essence, Pampers, Rejoice, Vicks & Tide.

Procter and gamble is one of the largest producer and distributer of fast moving goods company.
It has more than 300 brands in 180 countries. In 1990 P&G has significant change in global
strategy; it aimed to reduce its cost structure and develop its differentiated business-level
strategy (Warren, Business Development Strategies, 2012). Company has focus on resources on
their leading, most profitable categories and market.
 Focus on prim markets like US and Europe to strengthen and grape maximum market
share
  Focus on developing market investment on the categories and countries with largest size
of prize and highest like hood of winning.

Market Share

35%

65%

Developing develped
(P&G, 2017)

P&G management believe in streaming and stretching of product line. Company has first
market research department.
As per new

The cohesion between the strategy and the structure of the company is crucial. The structure will
align the company with the strategy it wishes to pursue; and, along with the company’s culture and
control systems, will utilise the value-chain competencies and capabilities, and facilitate increased
competitiveness, profitability and superior return on Investment (Warren, 2012)
Procter and Gamble identified the increasing globalisation of business and resultantly altered their
business strategy and structure in order to maximise exposure in more countries in order to: remain
competitive internationally, benefit from economies of scale; and to maximise revenues, profits,
share price and return on invested capital. To facilitate the implementation of their global strategy
CEO, Lafley, changed the structure from a “Global Product Structure”, which is often associated with
a standardisation strategy and implemented

a “Transnational” global strategy, and implemented a hybrid organisational structure that considered
the geographical dispersion of multiple marketplaces, respective specialisation for particular brands
and specialisations and economies of scale in particular value creating functions. Ronald Jean Degen
has termed this a ‘Front-Back Hybrid Matrix organisation’ structure (Abrams, 2014).

P&G Global Strategies

•International Strategy •Consumer Under Standing

•Globalization of
International Market Global Market •Multi domestic •Innovation
Divided into 5
Business entering strategy •Brand Building
•Globalization of different areas
Strategy strategy •Transnational •Go-to-market capabilities
Production •Scale
strategy

An international business strategy has focus on global market or global production or it

can be both strategies company can follow. P&G has the focus on both strategies.
Management utilize the maximum resources to get maximum market share. P&G started
with the international business strategy afterwards it shifted to multi-domestic strategy
but now company staying on transactional strategy. P&G reform their global product
strategy and move toward “Transnational” global strategy.
 The company adopting a mixed structure to build geographical spread of multiple
markets according to nature, demand and economic scales of that market. Some certain
brands or products have special focus of that reginal / geographical market. This strategy
enables wide customer market range for P&G. Company providing local taste for
customer, so they can get as per their requirement and expectations.
P&G has centralized and decentralized both type of strategies. Company has different
strategies according to product and places. Each group has the responsibility on their
product research, development production and marketing. Company has focus on
transnational strategy

Basically, this strategy has centralized and also decentralized some functions. To make it simple,
Procter & Gamble Company strategy has separated products based into different business
groups located in different places. Each group has the responsibility on their products, their
research and development, production and marketing. This is the focus of transnational strategy.
However, P&G choose to be more focus on strategy part. Company has divided global strategy in
more significant and achievable goal manor.

P& G ‘s strategy objectives: -

 Consumer
Understanding
Uncover the
uncarticulated
needs of
consumer

Scale Innovation
Drives efficiency Translates
and consumer consumer desires
value into new products

Go-to-market
Capabilities Brand-Building
reseachs retailers Shapes puropose
and consumer at -inspired benfit-
right place and driven brands
time

(P&G.com, 2011)

 Consumer Understanding: It refers to uncovering needs of consumers at different

level. In a market, P&G is only the Multi-national company that always think about their
consumer. Over the years, P&G is the only company that invested more in market
research which help them to identify opportunities for better serve with consumers and
they keep on developing themselves every year in nearly 100 countries. Moreover, they
invest more than $ 350 million annually in consumer understanding and conduct over
1500 research studies.

 Innovation: It refers to converting consumer’s desire into new product. P&G know as
one of global innovation leader that has organic sales growth from new brands and
 improved products. Over the past years, they had 132 products on top 25 pacesetters list
that is more than 6th largest competitors combined. In 2011 they earned 5th place of
world’s most admired companies, and also won “product of the year award” as voted by
customers in different countries.

 Brand Building: “ It is that how we shape, purpose, inspire, benefits and drive our
brands.” P&G is known as brand building of a market as their brands are more innovative
that gives consumers more value. However, P&G are some of the world’s best household
which together makes 90% of sales & profits every single year.

 Go-to-Market Capabilities: It refers to reaching to retailers and consumers at right

place and time. Likewise, P& G is ranked as preferred supplier in industry surveys which
further also frequently lead in a wide range of capabilities, clearing company strategy,
strong business fundamentals and innovating market functions.

 Scale: It refers to creating Consumer value and encouraging efficiency. As being one
company in a market, P&G creates scale advantage which can serve more consumers in a
better way and which also allocating more strategically resources than any other
individual business does. Thus, the combination is greater, and it focuses on maximizing
its potential

Finding
As per the findings of research every participate thinks, it is important for an organization to
have clear and well defined global strategy to achieve their goals. Out of 20 participants, 17
working in organization with strongly agree, 3 are agree. 20 out of 20 participants responded,
there is strong relationship between competitive advantage and global strategy. They are
strongly agreed with this fact. Companies has defined short and long-term goals depend on their
goals. 18 participants strongly agree with this statement and 2 are agree. It seems every
organization has strategies to drive their goals. 17 participate answered strongly agree, that
organizations have periodically data analysis of market and other external factors. These are
affecting the company strategies. 10 of 20 participant thinking there is a formal process in place
for developing plans, using tools such as market analysis and competitive analysis. 6 participant
responded plans are both developed and refined throughout the year needed at least quarterly
and 4 answered plans are developed to implements tools, external data as well as results from
current performance and department core competency assessment. While describing the best
way to plan the strategy. 14 responded answered monthly and quarterly reporting focuses on
organizational performance it important, 4 has focus on specific strategy actives according to
project measurements and 2 responded as organization and cross-department objectives,
projects deliverables and metrics are regularly managed according to requirements.

Discussions

Globalization has changed the whole market scenarios, company strategies and customer
expectations. Now market has complex demand strategy and companies needs to fulfill it to
survivor into current global market. There are lots of global strategies available according to
organization short and long-term goals. While planning a global strategy company has their
aspects and condition to fulfil the organization target. However, it can financial, stake holder,
organization policy and external condition.

P&G Critical Analysis: - Procter and gamble has polycentric approach to develop a global
strategy approach. Company has focus on local market and trying to adapt the local taste. For
some products company using regeocentric approach but that product has limitation for
example Tide brand products are same in south Asian countries. But in other side Head and
shoulder brand has polycentric approach for all countries due to different weather and religions
conditions. But in all the strategies has prim focus is local customer taste or demand. After
researching on strategies P&G has focus to build their brands presence in all market as a global
market brand but to fulfill local taste. Company has major portion of their sales from North
America and European countries. P&G has now major focus on reset of developing countries
specially BRICS (Brazil, Russia, India, China and South Africa) countries, in these four national’s
Economic growth is very high and labour cost is very low. It perfect combination will help to
organization to build more market share as well as maximum profit share. Beside of these facts
Company has strategy to innovate new ideas and product to get maximum market share and
competitive advantages. Perhaps innovation is the best idea for survivor in this complex market.
P&G has strategy to understand demand and expectation of customer and providing the best
quality product with affordable price.

Primary data critical analysis: - While researching on topic, primary data research conduct by
team to get more broad and deep knowledge on global strategy management. Primary data has
collected through questionnaires and interview. After analysis of all research result data through
Likert scales system. The research shows that, every company has to focus on the global market
strategies to build maximum competition while other competitors are waiting for the right
opportunity. Ignoring of these strategies or not taking any action on the time accurately will
result into the profit figures of the company or failure of the company globally. For example,
Gateway computers and Apple both launch in the same year but due to lack of innovation and
right global strategy, Gateway failed to build their presence in market and Apple become global
player. An organization has be continuous improvement plans for their strategies to become
more competitive. A strong and well defined global strategy has a important role towards
company goals. There is very high relationship between a global strategy and competitive
advantages. Company should have a strategy to build brand name, brand loyalty as well as
customer loyalty. When a company has good strategy to build and meet brand name then they
can compete their competitors. It can be through innovation, brand build (quality and price) and
customer loyalty. While planning a strategy organization has to follow their long term, short term
goals, past data, forecasting of demand or market and external elements, afterword company
has to prepare a formal objective of strategy through specific tools and plan. Company has to
build a monthly and quarterly review of that strategy and continuous improvements also
important to keep goals and performance on track.

Conclusion: -
Global market is booming now, whole world counted as a single market, there are lots of
opportunities for organization to build their business in other international markets. company
should have a significant and effective strategy to enter into a new market and takeover market
share. Companies treating global market as a standard market and some companies dividing
different markets according to geographic basis, cultural, economic and Political basis, but it is
important to understand the need of market and what kind of strategy company can use it. As
per research outcomes and analysis of P&G global strategies. Global strategies have significant
act in global market scenarios, now supply of product is higher than demand. Customer has
diversified market and high product range. Local companies have same competition as same as
Multi-nation big brands. It is really hard for a company to work without a perfect competition
strategy. Global strategy is lead achieve their goals.

Recommendation: - The applied project has analyzed different aspects of Global strategy

management and its implementation. Based on these facts and theories, recommendation can
be made for company.
a. Company should follow operational excellence strategy to get maximum benefits from
global exposures. Regular improvement in operational task will help to improve
performance and significantly decrease the cost.
b. P&G has already a big market share in world. For the present maintaining the
development efforts and getting the market penetration are better strategy.
 c. Companies should have focus on innovation and quality of product to get maximum hold
of market.

Appendix

Scope

This project will explore global strategies for entering the international market. There are lots of
different theories and strategies available for global strategic management. To maximize the
competitive advantage for the company, it is very important to adopt the best possible strategy.
In order to maximize the competitive advantage and help to find inverse relationship between
strategy and competitive advantages, this project will focus will on mitigation of barriers for
global company through strategies and validate these research facts and outcomes.

Justification
At present, so many companies are entering the global market. In the 19th Century, the global
market was dominated by only a few organizations like Sony, Boeing, and IBM. During the last
half of the Twentieth Century, many barriers to international business management have
decreased and so many companies have entered into the global market. Complexity and
competition has increased between the organizations. To meet organizational targets and goals,
firms have begun pursing global strategies to gain a competitive advantage.

Requirements and Deliverables

To identify the different aspects of this research project, this evaluation will be based on primary
and secondary data research. The Group will test theories to verify them against collected data.
Quantitative methods are useful in research having cause-effect relationships in the data
collected for analysis. Questionnaires will be created on the basis of different theories and past
research.
Data collection will be done through structured questionnaires and surveys. The survey data and
other secondary data collected will be converted into a quantitative format, to test hypotheses.
During the research, the data collected will be qualitative, which will have to be converted into
statistical and numerical figures. Therefore, survey is the appropriate strategy to conduct the
research. Through surveys, a large amount of data can be collected in a very economical way.
Data could be collected through questionnaires emerged from aims and objectives of the
research. Moreover, the data is easily comparable because it is in the standardized form (what
do you mean by ‘standardized’?).

Ethical Consideration
Personal details of survey participants and security of the data will be kept under safety without
harm and will adhere to all data protection acts. Before taking all the personal and secure
information, candidates will know how their responses will be used and all processes will be
transparent and secure.

Project Assumptions
 It has been assumed that we are the team of a multinational company who wants to
enter into a new global market and acquire maximum share possible with the competitive
advantage.
 Before entering into the market, market research has been conducted through online
surveys and questionnaires by third party marketing team.
 To enter into a new global market, it has been assumed that numerous risk factors will be
there because of the tough competitions by the existing and local companies influencing
the market share.
 Another assumption is that all the funding of the business will be through direct
investment, but the product will be produced by the manufacturing vendors.
Project Acceptance criteria

Criteria is a principle or standard by which anything can be judged, and factors are the facts
which contribute to result. These two things judge the project acceptance or success

Acceptance process

Criteria
Principles
Standards

Judgement/
Results

Factors
Circumsatnces
Facts
Influences

Criteria includes principles of global strategic management such as: the goal of the project must
be right, how all elements of company fit together, includes continuity of direction and also
includes standards of the project which will lead to project success.

Project Constraints
Project constraints are the most important things to keep in mind while doing a project.
Constraints can be hurdles or may impact the entire project. These six constraints influence each
other in that manner if anyone getting affected its impact lasts on one or more of the rest.
 Mainly there are six types of constraints faced by project manager. These are listed below in the
diagram: -

SCOP
What can go wrong, and RISK E
What exactly is the What
can be done about it? Expected outcome?

6
Constraints TIME
RESOURCES of a project
Who and what is required by when the output
should to do the work? should be
delivered?

QUALITY
How close the outcome COST How much money is?
Matches expectations? Available to achieve

The six project constraints

Project Exclusions

This project has some limitation about research and outcomes. The whole project is based on
secondary data collection. So, all outcome will be depended on previous studies and theories.
Stakeholder’s expecting to use primary data for this project and wants to get real time market
information. But due to limited resources and data protection this project will not include any
primary research base

STAKEHOLDER MATRIX

RACI Matrix
 Jaspree Gurlovele Communit Communit Communit Communit Communit
Activity Or Decision t en Amit y1 y2 y3 y4 y5
Planning project
outline I A R C C C C C
Review outline R A I C C C C C
Create hypothesis A I R C C C C C
Create
questionnaires I R A C C C C C
Distribution of
questionnaires A R I C C C C C
collecting data and
feedback A R I C C C C C
Reliability and
validation of data R A I C C C C C
Analysis of results A I R C C C C C
Finding and
Discussion I R A C C C C C
Final outcome R A I C C C C C

Evaluation Purpose

 What does this evaluation strive to achieve?

This project will be focusing to enter into new International market by using global
strategy management.
  What is the purpose of this evaluation?

 Purpose of this evaluate to analysis the barrier and finding mitigation strategy.

 How will findings from the evaluation be used?

 Research will be based on secondary data collection system. Group will work on different
aspects of entry strategies.

Stakeholders

 Who are the stakeholders for this evaluation?

Stakeholder will be dealing with different global organizations for planning, organizing and
projecting conditions of global market entry and scenario.

 What role did they play in developing this individual evaluation plan?

Stakeholder will help in evaluate the findings. They will help to find out the outcomes
and strategic planning

Stakeholder Assessment and Engagement Plan

Stakeholder Stakeholder Interest or Role in the

Name Category Perspective Evaluation How and When to Engage

Kushal Yadav Primary Perspective Strategic planner Personal meeting

Manjeet Primary Interested Strategic planner Personal meeting

Singh
Martin Primary Perspective Strategic planner Personal meeting
Kevin Secondary Interested External Reviewer Personal meeting
Mike secondary Interested Strategic planner Personal meeting
Daniel Primary Perspective External Reviewer Personal meeting
Outcomes

 What are the project’s intended outcomes (intended outcomes are short-term,
intermediate, or long-term)?

Project will be intended to find long term solution for entering a market.

Project will show the different global strategies to enter into global market with high
competitive advantages.

Data Collection Methods

 Will new data be collected/compiled to answer the research project’s questions, or will
secondary data be used?

Project will be based on secondary data as well as questionnaire outcomes.

 What methods will be used to collect or acquire the data?

Question will be drafted with Likert scaling method to get the information in number
form. These numeric figures will be used to calculate quantitative research. Online survey
is also good resource of primary data collection method. Like surveymonkey.com,
kwiksurveys.com and smartsurvey.co.uk. These websites providing online links to get real
people opinion on survey

 How will the quality and utility of existing data be determined?

To check reliability and validation group will review the data and answer from answers

 From whom or from what will data be collected (source of data)?

Data will be collected by personal meetings and getting answers of questionnaires

 Indicators and Standards

 What are some measurable or observable elements that can tell you about the
performance of what is being evaluated?

On the basis of literature review and different journal reviews. There are some most
common and useable strategies will be identified. All the given result will be evaluated on
that benchmarks.

 What constitutes “success”? (i.e., by what standards will you compare your evaluation
findings?)

To get right result all the collected data will be evaluated and compare with different existing
to global strategies to enter into international market.

Indicators and Success

Standards
Evaluation Question Criteria or Indicator (What Constitutes
“Success”?)
1. Determine mitigation strategies of Identify literature and factors
international business barrier in global
strategic management

2. How strategic management will help to Relationship between

enter into international market and international market and global
provide competitive advantages strategies

Identify competitive
advantages in global strategies
Analysis

 What is your plan for analyzing the data collected so far?

Collected data will be analysis by SPS software by using Linkert scaling method

Interpretation

 Who will you involve in drawing, interpreting, and justifying conclusions?

All group members will be involved in analysis of data and getting justified results.

 What are your plans to involve them in this process?

Likert scale method will be help to analysis data. Most getting result will be evaluated.
Outcomes will be analysis as per results.
Technical Reports

In order to maximize the objectivity in conducting the research and drawing conclusions. I will
use the Quantitative Method. I will test theories to verify them against collected data.
Quantitative methods are useful in researches having cause-effect relationship in the data
collected for analysis.
Data collection will be done through structured questionnaires and surveys. After converting the
static data so collected through surveys and other secondary sources into a numerical form, this
data will be used to test hypothesis and theory.

Research Philosophy

I will be using Positivism approach for my research because this method is appropriate for
quantitative research (Burns & Burns, 2008). In positivist paradigm, based on analyzed research
data, theory of a subject is confirmed or disconfirmed (Saunders et al., 2003). The aims and
objective emerged through thorough review of concerned literature as well as theories will be
confirmed or disconfirmed in this research.

Research Approach

Deductive research approach will be used for research. In this approach, theory and literature
are reviewed to develop a hypothesis and research questions. Then data is collected through
questionnaires and surveys and data so collected is analyzed to find out that whether the
concerned literature and theories are confirmed or disconfirmed (Bryman, 2012). My research is
going to follow the same process; therefore, this approach is apt for the same.
Process of Deduction

Theory

Hypothesis and Research

Questions

Data Collection

Findings

Hypothesis Confirmed or
disconfirmed

Research Strategy

During the research, the data collected will be of quantitative nature, which will have to be
converted into statistical and numerical figures; therefore, Survey is appropriate strategy to
conduct the research. Through surveys, a large amount of data can be collected in very
economical way. Data could be collected through questionnaires emerged from aims and
objectives of the research. Moreover, the data is easily comparable because it is in standardized
form (Saunders et al, 2003)

Data Collection Method

Data collection method is one of the important tasks in research project. We can use primary as
well as secondary data in research. Primary data collection will be completed by using
questionnaire and survey. Question will be drafted with Likert scaling method to get the
information in number form. These numeric figures will be used to calculate quantitative
research. Online survey is also good resource of primary data collection method. Like
surveymonkey.com, kwiksurveys.com and smartsurvey.co.uk. These websites providing online
links to get real people opinion on survey.

QUESTIONNAIRE

1. Does your organization have a clear and well defined global strategy?
o Strongly agree
o Agree
o Disagree
o Strongly Disagree.

2. Global Strategic management is important for an organization?

o Strongly Agree
o Agree
o Disagree
o Strongly Disagree

3. Before setting a goal defining global strategy is important.

o Strongly agree.
o Agree
o Disagree
o Strongly Disagree

4. Is there strong relationship between competitive advantage and global strategy?

o Strongly agree.
o Agree
o Disagree
o Strongly Disagree

5. Does the organization have written longer-term (3-5 years) and short-term (1 year) goals?
o Strongly agree.
o Agree
o Disagree
o Strongly Disagree

6. Does the organization periodically gather and analyze data about the market and other
external factors which affect the business?
o Strongly agree.
o Agree
o Disagree
o Strongly Disagree

7. Which of the following best describes your organization’s strategy development and
planning approach?

o There is a formal process

in place for developing plans,
using tools such as market analysis
and competitive analysis

o Plans are both

developed and refined
throughout the year
needed at least quarterly?

o Plans are developed to

implement tools,
external data as well as
results from current
performance and department
core competency assessments.

8. Which of the following best describes the way plans to develop the strategic plans?
o Monthly and quarterly
reporting focuses on
organizational performance.

o Select specific strategy

activities according to
project measurement.

o Organization and cross-department

objectives,
project deliverables and
metrics are regularly managed.
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