Five

 Points  to  Consider    

When  Moving  to  the  Cloud  

Geva  Perry.  October  2011  

 About  Me  

•  Past:  CMO,  GigaSpaces  

•  Thinking  Out  Cloud  blog,  GigaOm  
•  Current:  Advisor,  Board  Member  
–  Big  companies:  NEC,  Internap,  Deutsche  Telekom,  
Bezeq  
–  Heroku  (Salesforce.com  $250MM)  
–  Startups:  Twilio,  Sauce  Labs,  New  Relic,  Totango,  
Jfrog,  NewVem  
 Why  Adopt  Cloud  CompuXng?  

•  Cut  costs  and  preserve  capital  

•  Improve  agility  
•  Increase  scale  &  reliability  
•  Leverage  best  pracXces  &  automate  
•  Benefit  from  an  ecosystem  
–  Including  pre-­‐integraXon  
 1  
Rapid  Adop)on  
• All  the  data  shows  rapid  
and  massive  adopXon    

2  
(see  Appendix  A)  

6  
Specializa)on  
•   This  movement  is  driving  
Enterprise  Adop)on  
•   And  it  is  moving  to  the  
mainstream  and  the  enterprise  
cloud  specializaXon  
Cloud  
Compu)ng  
Trends  

5  
Moving  On  Up  
3  
Cloud  Boomerang  
•   Which  is  creaXng  a  new  

4  
set  of  challenges  
• Cloud  providers  moving  up   Internal  Cloud  
from  IaaS  to  PaaS  
•   Some  of  which  are  being  
addresses  by  Internal  
clouds  
 1:  Rapid  Adop)on  

•  Overall adoption of cloud computing is high and

growing rapidly
•  Strong evidence supported by:
–  Surveys
–  Customer testimonials and use cases
–  Large and small vendor investments
–  Acquisitions
–  Job postings
–  Analyst and press reports
–  Cloud provider financial reports
 2:  Enterprise  Adop)on  

•  Despite much skepticism, cloud computing is

consistently a top priority among enterprise
CIOs
•  "Cloud computing adoption is growing at over six
times the rate of traditional IT. In 2010, it is
quickly moving from early adopters to
mainstream organizations, and is moving to the
top of many CIOs' strategic considerations, often
at the request of their senior executives,“
•  Frank Gens, chief analyst and senior vice president, IDC,
3/2010
 3:  The  Cloud  Boomerang  

•  CIOs are reacting

•  Much of cloud adoption in the enterprise is
bottom-up
–  Especially by developers
•  The organization is facing “cloud creep up”
–  Much as it did with open source software
•  Which is creating a reality for operations folks
who now have to deal with it
 4:  Internal  Clouds  

•  Internal clouds are now rapidly moving up the hype

cycle as an attempt to have the best of both worlds
•  CIOs want their business units to benefit from the
agility and convenience of cloud without losing control
and introducing unknown risks
•  Large vendors are quickly taking advantage of this
–  IBM, HP, CA, Unisys and many others…
•  As are startups
•  The ultimate shape of cloud computing – internal or
external – will be determined by how rapidly each side
offers solutions
 5:  Moving  On  Up  

Pla^orm-­‐as-­‐a-­‐Service  

Infrastructure-­‐as-­‐a-­‐Service  
 6:  Specializa)on  

So_ware-­‐as-­‐a-­‐Service  

Pla^orm-­‐as-­‐a-­‐Service  

Infrastructure-­‐as-­‐a-­‐Service  
Framework-­‐Based   Usability-­‐Focused  

Pla^orm-­‐as-­‐a-­‐Service  

Domain-­‐Specific   Industry-­‐Centric  
 What  you  need  to  consider  

•  ProducXvity  or  Control  

•  Solid  or  Liquid  
•  Lock-­‐in  &  Ecosystem  
•  Costs  
•  Performance  &  Reliability  
 What  do  you  need?  

ProducXvity  
(developers)  

Control  
(IT  
OperaXons)  
 What  you  need  to  consider  

•  ProducXvity  or  Control  

•  Solid  or  Liquid  
•  Lock-­‐in  &  Ecosystem  
•  Costs  
•  Performance  &  Reliability  
 Two  Approaches  to  IaaS  

Liquid   Solid  
IaaS   IaaS  
 How  They  Stack  Up  

Liquid   Solid  
Hardware   Cheap,  unreliable,   Expensive,  reliable,  
commodity   proprietary  
IsolaXon   Public,  shared   Private,  dedicated  
Provisioning   Minutes,  Self-­‐Service   Hours/Days,  Professional  
AutomaXon   High   Low  
CloudOS,  Pla^orm   Open  Source   Typically  VMWare  
Customer  AcquisiXon  &   Low-­‐Touch   High-­‐Touch  
Onboarding  
Environment   Homogenous   Hetrogeneous  
Price   $   $$$  
 What  you  need  to  consider  

•  ProducXvity  or  Control  

•  Solid  or  Liquid  
•  Lock-­‐in  &  Ecosystem  
•  Costs  
•  Performance  &  Reliability  
 Lock-­‐In  and  The  Cloud  FacXons  

Amazon   RAX/ VMWare   SFDC/ Microso_  

• Eucalyptus   Citrix/ Heroku  
for  Private/ OpenStack  
Provider  
 What  you  need  to  consider  

•  ProducXvity  or  Control  

•  Solid  or  Liquid  
•  Lock-­‐in  &  Ecosystem  
•  Costs  
•  Performance  &  Reliability  
 The  Value  of  Ecosystem  

•  Rapid  Product  Maturity  

–  Stability,  core  features  
–  Even  if  driven  by  a  few  actual  contributors  
•  “Whole  Product”  
–  Advanced  features  
–  Professional  Services  and  Support  
–  IntegraXons  
Ecosystem  Benign  Lock-­‐In  
 Daisy  Chaining  SaaS  

Send  for  
signature   Create  invoice  

Send  to  customer   Customer  Signs  

Upda  
Customer  Approves   t e  CR
M a t e  CRM
  Upd
 What  you  need  to  consider  

•  ProducXvity  or  Control  

•  Solid  or  Liquid  
•  Lock-­‐in  &  Ecosystem  
•  Costs  
•  Performance  &  Reliability  
 Performance  &  Reliability  

•  Use  3rd  Party  Services  

–  Gomez  CloudSleuth  
–  CloudHarmony  
•  Design  your  app  for  failure  
•  Test  Your  App  
Performance  &  Reliability