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AI Powered FIFA World Cup 2018

AthenasOwl has used its proprietary AI solution to analyze and rank the top brand sponsors based
on their screen presence, during the live broadcast of matches at the FIFA World Cup 2018

SCREEN TIME OF TOP 10 BRANDS

The total time for which a brand was visible on screen through the FIFA World Cup 2018

12
Screen Time (in hours)

10

6
8 hrs, 29 mins

6 hrs, 36 mins
6 hrs, 58 mins

6 hrs, 54 mins

6 hrs, 43 mins
7 hrs, 46 mins
8 hrs, 22 mins

6 hrs, 31 mins
11 hrs, 4 mins

6 hrs, 11 mins
4

RANKING OF MATCH HIGHPOINTS

For all the highpoints during a match, the screen-share through the tournament is as given below
30%
Screen Share

20%

10%

0%

Goal Close Up Interesting Substitution Penalties Offsides Yellow Red

Shots moments card Card

Brands rankings for important high-points, moments and

matches through the tournament

Brands that gained most visibility everytime interesting moments

like fights, injuries, etc occured

Brands that gained most visibility every time a goal was scored

Brands that gained most visibility during the knockout stage of the tournament

Brands that gained most visibility during the final match

Brands were visible at various parts of the field, and on jerseys, during the live broadcast
of matches. The breakdown of visibility based on placement is as given below

Corners Jersey

29% 2.3%
50.2% 18.5%
Sidelines Behind Goal

Brand sponsors gained highest visibility on the stadium

sidelines as compared to the other placements

This section shows the match and the day each brand got the
maximum screen time and visibility through the FIFA World Cup

June 15 June 18 June 20

VS VS VS

Iran Morocco Belgium Panama Iran Spain

June 22 June 23 June 24

VS VS VS

Brazil Costa Rica Belgium Tunisia Poland Columbia

June 24 June 24 June 27

VS VS VS

Japan Senegal England Panama Mexico Sweden

June 28 June 30 July 2

VS VS VS

Senegal Colombia France Argentina Brazil Mexico

at the FIFA World Cup

Given below are the top 5 goals of the tournament as identified by experts at CBS
Sports. The most visible brands during the top 5 goals are given below

Nacer Chadli Cristiano Ronaldo

Bel vs Jap Esp vs Por

Dries Mertens Benjamin Pavard

Bel vs Pan Fra vs Arg

Denis Cheryshev
Rus vs Cro

Some interesting insights on brand visibility at the most important games of the
tournament - the Semi-Finals, Third-place match and the Finals

1. 1. 1. 1.
2. 2. 2. 2.
3. 3. 3. 3.

VS

France Croatia

VS VS

France Belgium Croatia England

VS

Belgium England

1. 1. 1. 1.
2. 2. 2. 2.
3. 3. 3. 3.

AthenasOwl ‘Brand Rankings’ for the FIFA WC '18

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