Communication design is a mixed discipline between design and information-

development which is concerned with how media intermission such as printed, crafted,

electronic media or presentations communicate with people. A communication design

approach is not only concerned with developing the message aside from the

aesthetics in media, but also with creating new media channels to ensure the message

reaches the target audience.

Communication design seeks to attract, inspire, create desires and motivate the
people to respond to messages, with a view to making a favorable impact to the
bottom line of the commissioning body, which can be either to build a brand, move
sales, or for humanitarian purposes. Its process involves strategic business thinking,
utilizing market research, creativity, and problem-solving.
The term communication design is often used interchangeably with visual
communication, but has an alternate broader meaning that includes auditory, vocal,
touch and smell. Examples of Communication Design include information architecture,
editing, typography, illustration, web design, animation, advertising, ambient media,
visual identity design, performing arts, copywriting and professional writing skills
applied in the creative industries.

Visual Design is the design working in any media or support of visual

communication[1][2][3]. This is a correct terminology to cover all types of design applied
in communication that uses visual channel for transmission of messages[4][5][6],
precisely because this term relate to the concept of visual language of some media
and not limited to support a particular form of content, as do the terms graphic design
(graphics)[7][Need quotation to verify] or Interface design (electronic media).
Among the specializations of the visual design more common these days are:
Visual design in the print media
Typography
Book
Editorial
Packaging
Visual design in the electronic media
Digital typography
Web
Digital games
Video
Broadcast design

Communication Design Bachelor's

Degree
Communication designers can work in a variety of fields. There are designers
who, for example, create visual images that can be used to sell products.
Whether it's creating ads for use on television and in print or doing visual
merchandising displays for products in department stores, a Communication
Design Bachelor's Degree will provide you with the skills needed. To enter a
career that is fast-paced, exciting and in demand, consider a Communications
Design Bachelor's Degree.

What is a Communication Design Bachelor's Degree?

A Communication Design Bachelor's Degree teaches students what they need to

know to design images that can be used to sell and market products and services.
Those who graduate with a Communication Design Bachelor's Degree will be
prepared to work with clients and industries to market services and products
through visual mediums. Students with a Communication Design Bachelor's
Degree work with television, print and visual merchandising solutions to create
images designed to interest consumers into buying products and services.

Required Courses for a Communication Design Bachelor's Degree:

Obtaining a Communication Design Bachelor's Degree will require the student to

take courses that prepare him or her to design methods of selling products. A list
of some of the required classes may contain:

Communication Design
Typography
Design Studios
Digital Design
Communication Form and Structure
Package Design
Animation
Branding and Identity
Visual Language
Design for Production
Business Strategy
Advertising Design
Publication Design
Managing Design
Interactive Design

Skills Obtained:

A Communication Design Bachelor's Degree will provide a student with the skills
to work with various mediums to create visual advertisements. An example of the
skills acquired includes:

Digital Production Skills

Ad Design Skills
Publication Design Skills
Interactive Media Skills
Web Design Skills
Advertising Strategy Skills
Critical Thinking Skills
Database Management Skills
Media Production Skills
Product Branding Skills
Ad Campaign Creation Skills
Package Design Skills
Communications Skills

Reasons for Earning a Communication Design Bachelor's Degree:

A Bachelor's Degree in Communication Design trains students to work as

designers for ad campaigns using visual media. A Communication Design
Bachelor's Degree prepares students with the skills necessary to create, produce
and maintain advertisements for television, Internet and visual merchandising.
Those students with a Bachelor's Degree in Communication Design will also have
the skills necessary to work with clients to create ad campaigns individually
tailored to their needs.

Earnings and Salary Information for a Communication Design Bachelor's

Degree:

The U.S. Department of Labor, www.bls.gov, indicates that advertising and

promotions managers can expect to earn a yearly salary of $63,610. The usual
starting salary for a marketing manager is around $87,640.

Economic Outlook and Growth for a Communication Design Bachelor's

Degree:

The growth among employees in the communications design field is very exciting
and fast moving. As the technology grows in this field, the need for employees
who are trained continues to grow, especially as the Internet expands the
methods for visual merchandising. The potential for degreed students in this field
is excellent, and those with degrees are sought after and promoted faster than
those without them. The demand for degreed students in this field continues to
grow.

As Brad Kisner, Communication Design Program Chair at the Harrington College of

Design stated, “At Harrington, we encourage our students to look at the world in
new ways. Our Communication Design Program is designed to produce conceptual
thinkers who are both right- and left-brained; who can be leaders, not technicians.
They can learn through real-world exercises in classes taught by practicing
professionals, so each can graduate with a well-rounded and relevant education.”

This Bachelor of Fine Arts Degree Program includes a variety of classes built to
help you become a well-educated communication design professional. During
your dynamic eight semesters at Harrington you have the opportunity to:
Draw and illustrate your ideas
Understand the world of color and typography
Design for print, web, branding campaigns, packaging and more
Manipulate digital images and become proficient using industry-current software
Apply critical thinking to solve programs through design
Write creative briefs and provide direction to photographers and other designers
Pitch creative concepts and present your design portfolio
New York is a center for the television, advertising, music, newspaper and book
publishing industries and is also the largest media market in North America (followed
by Los Angeles, Chicago, and Toronto).[102]
Some of the city's media conglomerates include Time Warner, the Thomson Reuters
Corporation, the News Corporation, the Hearst Corporation, and Viacom. Seven of the
world's top eight global advertising agency networks have their headquarters in New
York.[103] Three of the "Big Four" record labels' headquarters, are in New York City;
Universal Music Group, Sony Music Entertainment and Warner Music Group. One-
third of all American independent films are produced in New York.

The Association of Independent Colleges of Art and Design (AICAD) is a non-

profit consortium of thirty-six of the leading degree-granting art colleges in the United
States. All AICAD member institutions have a curriculum with full liberal arts and
sciences requirements complementing studio work, and are accredited to grant the
BFA and/or MFA degrees. To qualify for AICAD membership, an art school must
satisfy three threshold requirements: specialization in art or design; grant the BFA
and/or MFA degree; and have dual accreditation of the National Association of Schools
of Art and Design (NASAD) and the academic accrediting organization in their region.

Members
Art Academy of Cincinnati
Art Center College of Design
The Art Institute of Boston
California College of the Arts
California Institute of the Arts
Cleveland Institute of Art
College for Creative Studies
Columbus College of Art and Design
Cooper Union
Corcoran College of Art and Design
Cornish College of the Arts
Kansas City Art Institute
Laguna College of Art and Design
Lyme Academy College of Fine Arts
Maine College of Art
Maryland Institute College of Art
Massachusetts College of Art and Design
Memphis College of Art
Milwaukee Institute of Art and Design
Minneapolis College of Art and Design
Montserrat College of Art
Moore College of Art and Design
Oregon College of Art and Craft
Otis College of Art and Design
Pacific Northwest College of Art
Parsons The New School for Design
Pennsylvania Academy of the Fine Arts
Pennsylvania College of Art and Design
Pratt Institute
Rhode Island School of Design
Ringling College of Art and Design
San Francisco Art Institute
School of the Art Institute of Chicago
School of the Museum of Fine Arts, Boston
School of Visual Arts
University of the Arts