External Communication Plan Progress
Action Matters:
1) Additional and more specific tactics
2) Checking if strategy and tactics address concerns identified
3) Timeline Setting
4) Responsible Teams/Persons involved
Component Statistical Operations
1. Target Stakeholders DONE
2. Goals To be a responsive provider of
statistical products and services
Alternative:
To ensure efficiency and
effectiveness of communication
strategies on PSA statistical
products and services to
stakeholders
3. Objectives 1) To ensure that the PSA’s
statistical products are accurate
and available for access to its
stakeholders through proper
channels
2) To exhibit that the PSA is
responsive to the doable/sensible
needs of its stakeholders
*possible underlying cause: lack of
understanding of stakeholders re
mandate of PSA and its
Civil Registration
DONE
To improve the
communication and
dissemination of CRCSO
products and services
Alternative:
To improve communication
and dissemination efforts on
civil registration products
and services to stakeholders
1) To create awareness on
the transfer of CRS to its new
office building
*Suggestion: To include this
objective under the next one
pertaining to CRS-ITP2.
2) To communicate
information on
changes/updates on the new
processes and procedures
under the CRS-ITP2
Media
DONE
To enhance communication
strategies and to improve
relationship/partnership with
media
Alternative:
To build stronger media relations
through the enhancement of
communication strategies with
media
1) To enhance communication
strategies with media through
clear, efficient procedures,
process flow, and feedback
mechanism
*Third objective (institutionalizing
feedback mechanism) can be
lumped with the first one since
feedback is part of the process
flow.
2) To establish media
deliverables; lack of partnerships in providing a
communication re extent/limitation Alternative: central media/press corps; To
of deliverables To ensure that stakeholders establish media relationships and
are aware of updates on new partnerships
Alternative: CRS processes and
To establish and disseminate procedures under the CRS- Alternative:
guidelines on data requests/needs ITP2 To establish/develop a good
to stakeholders for a better relationship/ partnerships with
understanding of the process To ensure that updates on the media ultimately to increase
new CRS processes and the awareness and deepen
3) To ensure the timely and proper procedures under CRS-ITP2 understanding of media
release of the PSA’s statistical affecting the public are professionals and the public of
products that are not included in properly communicated to PSA and its products and services
the ARC stakeholders
*Does “proper release” encompass
the promotion of such statistics not 3) To improve compliance to
found in the ARC? There might be a feedback for indorsed and
need for the PSA to promote these annotated documents
statistics first, thereafter including
timeliness. 4) To increase awareness
and appreciation on the
Alternative: correct procedures in the
To promote/cascade statistical filling out of civil registry
products not in the ARC to forms to lessen, if not
stakeholders eliminate, garbage data

4) To ensure that the PSA’s Alternative:

stakeholders are aware of the
relevance of its statistical products
Alternative:
To advocate awareness,
understanding, and appreciation of
stakeholders on the relevance of
To increase awareness and
understanding on the correct
procedures in filling out civil
registry forms to lessen, if
not eliminate, garbage data
Human Resource
 PSA statistical products 1) To disseminate updates
on the new processes and
procedures of the PSA on
procurement

2) To sustain good
communication flow with
other government agencies
* Elaborate, communication
flow regarding what,
specifically. To simply sustain
or to improve? This is on the
premise that the PSA already
has good communications
with other agencies.

4. Strategy and Tactics Objective 1 NO FILE Objective 1

Strengthen quality control Creation of a Communication
measures to ensure the accuracy of Team that will formulate
statistical products being released procedures in flow of
- Prepare dissemination communication concerning media
policy defining TOR for - Create a Communication
subject matter divisions Team (with TOR,
and KMCD members which are focal
- Maintain a user-friendly persons from different
website and be available services)
digitally - Establish procedure by
Suggestions creating process flow of
Specify how to solve communication (including
concerns related to policies and guidelines)
producing preliminary and identify PSA
results spokesperson
- Maintain and update pool
Objective 2
Standardize process/guidelines to
address data needs of stakeholders
in a doable timeframe
*Redo if alternative objective will
be used
- Acknowledge receipt of
data request
*This is not a tactic?
- Provide product agreement
form for accomplishment
of data users
- Provide evaluation form to
solicit
comments/suggestions for
the improvement of
products and services
Objective 3
Adopt innovative technology that
will facilitate timely release of
statistical outputs
*unrelated to objective 3
- Adopt CAPI, use of GPS-
enabled tablets and other
advance tech in data
collection and processing
*not a communication
strategy; more of a process
issue?
Objective 4
Strengthen our efforts to reach our
and advocate the importance of
of media professionals
contact information by
having a database
Objective 2
Establishment of PSA Media
Corps to efficiently address the
needs of PSA on media concerns
*Definition of media corps
- Create an agreement/tie-
up/MOA between PSA
and media organizations
such as TV, radio, and
newspaper
- Establish a designated
place or holding for
media corps (newsroom?)
in press conferences,
media briefings, or
scheduled interviews of
PSA officials
- Engage major media
outfits to be part of IAC,
WG for PSA events; part
of the engagement is to
facilitate requests for
publication or special
feature or written works
from PSA officials, if any,
for guest editorial
columns in newspaper
PSA’s statistical products and
services
*incomplete as to how/through
what means; appears to be more of
a rephrasing of the objective itself
- Use of understandable
language to explain
statistical products being
generated
*vague; should have
concrete outputs/direction
- Conduct learning sessions
and data users forum
regarding PSA statistical
products and services