“e-Tourism” Concept to Reality…

Presented By Manash Chaudhuri

For Tourism Ministry
Agenda

About us
e-Tourism Initiative
Opportunity
Benefits
Revenue Sources
Concept Sheet

For Tourism Ministry

About Us
Strong focus on Open Source Engineering since 2002
Expertise on Process Management applications for different verticals
viz. CRM, SCM and BPM
Open Source based Telephony solutions
Expertise on all forms of Linux Development platform
Open Source based Project Collaboration and Project Management
solutions
Open Source Web Technologies for Content Management Systems,
Online Commerce and Online Education
One of our product, Maguma an OpenSource IDE developed for PHP
and Python is one of the most downloadable code from Sourceforge
Member of Business Document Xchange Consortium and Internet viz
Rossattenet, ANSI, IWA, SIIA, WDDA and GNU

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e-Tourism Initiative
Nationwide Tourism Portals (Create maps and give a very good look
to the sector) {Could create real estate on the site for businesses to
participate in Tourism sector}
Reserve occasions in any tourist spot
Link with Travel Companies and Airline and Train reservations
Procedure how to add a new Tourist spot to National repository
Process of managing budget and maintenance for Tourist spots and
reporting to define the demographics for people visiting in a given
period. Utilize the funding properly to get people to see the spots
Create resources for building satellite cities along the national
highways where Tourist spots are located.
Creating Multi country package trip like Europe tour
Gift centers and integrate with Artisan to promote and sell their
handy crafts

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Opportunity
Bring more authenticity and usefulness to Tourism website eg
“Incredible India”
Utilizing untapped Tourism sector on Government Level
Generating related industries linked with any Tourist spot
Reach out globally to International Customers to promote India
Tourism. A Huge Growth Potential!
Generating huge market potential for Domestic Customers as well to
book travel plans via Government websites
Bring out packaged tours on National and International level via
Tourism department
Create revenue source by offering advertisement placement for
hotels and other related businesses linked with Tourist spots
Promoting handicrafts created by local artisans linked with any
Tourist spot and generate a good revenue source by providing an
eCommerce portal
Create Packages linked with Indian festivals and occasions to
generate more inflow of Tourists. Eg. Mardi-gras in Spain and
Carnival in Brazil

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Benefits
Generating awareness among International tourists regarding
INDIA.
Create a central point for planning and organizing all travel needs
via Government i-Tourism portal
Reach out globally to generate huge revenue source
Promote certified tour organizers, hotels and other related
businesses to make the whole travel experience pleasing and
fulfilling
Promote local artisans to sell their art work and merchandise
through the site
Developing Satellite cities in and around tourist spots by bringing
more visitors

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Revenue Sources
From Domestic and International Tourists by offering online booking
of Tour packages
Online reservation of Air and Train tickets linked with Tourist spots
Subscription fees from all affiliated businesses (eg Rental cars,
Hotels, Restaurants etc) for listing their businesses on the travel site
Advertisement revenue for placing ads on the site
From sale of merchandize linked with local artisans via the
eCommerce site
Organizing events on Tourist spots eg, Marriage and Reception
(reception at Victoria Memorial etc)
Foreign exchange generated by International tourists – Good for
overall economy!

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Tourism Concept Sheet

For Tourism Ministry

Tourism Concept Sheet

For Tourism Ministry

Tourism Statistics
90000

80000

70000

60000
ASEAN Inbound
50000
India Inbound
40000
USA Inbound
30000

20000

10000

0
2005 2006 2007 2008 2009 2010 2011

600000

500000

400000 ASEAN Inbound

India Inbound
300000
USA Inbound
200000 Europe Inbound

100000

0
2005 2006 2007 2008 2009 2010 2011

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Points to Ponder
What are we doing to bring travellers/tourists back to India for revisits.
There is no profile management any place which will allow to highly targeted campaigns to bring back lot of visitors
back to Tourist spots

What are we doing to create adjoining sales/upsales to an existing Tourist.

We can create packages based on person's interest and the places they visit to link up more sites and spots for
travel

What instruments are we offering to help a tourist to buy any local merchandize based on any tourist spot after
they have completed their travel. What if they plan to buy few more units of something that already bought and
they are back in their native place of stay/work. Creating an integrated portal linking with the Merchandize will
assist

How many times have we seen advertisement to travel to India on sites like CNN, Discovery Channel, History
Channel or BBC. We can see Pataya Island, Fiji and other places EXCEPT India. Imagine the kind of revenue it
will generate out of this.

Make better Incredible India site: Presently the site is a beautiful album of different tourist spots of India, however,
its missing some key elements to link business to it. End of day any department success is based on the net
growth of its business and promotion of employment in that sector

Allowing trips to packaged, managed and delivered through Tourism site rather than going to 100 other sites to
make the reservations.

How many times have you seen a tourist has arranged and organized their stay using Govt of India site.
We can create a major paradigm shift and make a facelift to India. Tourism is all about making a friendly place to
make all your plans, trip, travel, stay, food and merchandize.

Any place in India is known for its festival, tourist spots. Food, sweets and merchandize. Lets create a total
experience

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Some thoughts…
Building People Value

Building people profile for constant interaction with them and reinviting them via special
promotions, campaigns and festivities

Building category based plans eg martial arts of India, Massages of India

Multi country tour linked with culture: eg Ramayan and visit to India and Sri Lanka

Technology

The Solution will be implemented on the concept that the user base on the site can grow from
100users to Millions of users logging into the website at the same time during special occassions.
Everything is planned to be delivered using Cloud computing. In case we need to do a site install,
it can be organized as well.

Will be building the application in such a way that the revenue recognition happens significantly
through internet marketing and ads placement on the site.

Why Now?

Because of Global economy, lot of people are holding off their Vacation plans to
Western World. Offering packages based tours in India now will mean more business than ever.

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Project Costing…
Considering the overall plan mentioned in this presentation, based on the high-level plan of
implementation we figured, it will cost Rs 3.5 to 4.0 crores per State to get the Portal in place. This
Initiative will include the following:

Software Design, Development and Architecture

Hardware procurement and maintenance
Update and Synchronization with Centralized database
Working with Writers, Photographers, Tourist spots and All India Tourism approved companies
Working with Airlines and Railways for Online ticketing system
Working with the Artisans to build the initial database for selling their merchandize
Identifying kiosk based centers for Artisans to update their product/merchandize information
Establishing serious Online presence through Internet.
Defining optimized budgets for National and International media presence
Ongoing Training

ROI:
Presently, we are at 62lakhs International Tourists and its growing at 12-14% rate. Through the
i-Tourism initiative we expect to take International Tourism numbers to 1crore mark within two years.
This itself will give us an ROI within 12-15months post deployment.

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Example: West Bengal Toursim: Status!
In google on West Bengal tourism, I get wbtourism.com as the official site and westbengaltourism.gov.in

www.wbtourism.com the official website is showing "The website is unavailable"

Westbangaltourism.gov.in has the page appearing and it took me more than 45min to render the page on a
broadband speed. I also checked the site in India on Friday evening and it took more than an hr to load the initial
page.
- The internal pages after the initial page loads in 90secs to 3 mins timeframe.
- The booking online page is still better in rendering than most of the content pages
- The complete site has formating issues on different internet browsers

From Incredible India site www.incredibleindia.org, you have to click on Tourism sites on the right hand site and it
will give the links to different states (www.incredibleindia.org/layout/state_tourism.html) and when you click on
West Bengal the page says "This website is unavailable"

Being a Bengali and an Indian, I wanted to showcase Kolkata and WestBengal as Toursim destination rather than a
"City of Joy".

In terms of what you presently have in the system and which will require serious hand-holding are:-
Thorough understanding of how to make the site web friendly with presentation and proper content.
There is no SEO (search engine optimization) work done on the website which will help promote Tourism through
Internet.
Bring Artisans and their Art forms on the website and make this as an outlet for selling their merchandise and grow
the handicraft industry.
Online booking for trips via roadways, airways and trains.
Option for creating adhoc trips and selecting preplanned trips
There is no revenue generation component on the website through advertisements and promotions. The only one
site which I was able to navigate to some extent (westbengaltourism.gov.in) has some booking component.
No proper conduits to Incredible India site and other adjoining state tourism sites which can be packaged together.
The whole look and feel experience.

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Thank you for your time!
Please contact us through email at info@corelynx.com or
phone at +1. 510.790.3641 x 1101

Corelynx Inc
39899 Balentine Drive, Suite 200
Newark, CA 94560
USA

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