OVERALL LIKEABILITY

Rating Prod 1 Prod 2 Prod 3 Prod 1 Prod 2

10 Count 91 90 85 % of Positive Responses
% within Prod 12.00% 11.80% 11.20% (9 or 10) 35.80% 30.20%
9 Count 181 140 136
% within Prod 23.80% 18.40% 17.90% Base: All resp 760 760
8 Count 217 192 218
% within Prod 28.60% 25.30% 28.70% Is there a significant difference (at 95%) between 35.
7 Count 123 152 118
% within Prod 16.20% 20.00% 15.50% The best way to look at this is to see the sampling err
6 Count 74 106 99 and hence the range between which 35.8 and 30.2 w
% within Prod 9.70% 13.90% 13.00%
5 Count 39 43 59 For the first, n=760, z=1.96, p=0.358… hence SE come
% within Prod 5.10% 5.70% 7.80% Thus, the range is [35.8-3.4 to 35.8+3.4], ie [32.4%,39
4 Count 22 16 26 For the second, n=760, z=1.96, p=0.302… hence SE co
% within Prod 2.90% 2.10% 3.40% Thus, the range is [30.2-3.2 to 30.2+3.2], ie [27%,33.4
3 Count 11 16 14
% within Prod 1.40% 2.10% 1.80% There is an overlap between the two ranges
2 Count 0 2 4 Hence the difference between the two is not signific
% within Prod 0.00% 0.30% 0.50%
1 Count 0 1 1
% within Prod 0.00% 0.10% 0.10%
0 Count 2 2 0
% within Prod 0.30% 0.30% 0.00%
Count 760 760 760
% within Prod 100.00% 100.00% 100.00%

SIMPLE REGRESSION

Model Summary
Model Std. Error
Adjusted R of the
R R Square Square Estimate
1 .723 .523 .523 1.170

ANOVA
Model Sum of Mean
Squares df Square F Sig.
1 Regression 3419.455 1 3419.455 2495.974 .000
Residual 3120.833 2278 1.370
Total 6540.288 2279

Coefficients
Model Standardiz
ed
Unstandardized Coefficient
Coefficients s
B Std. Error Beta t Sig.
1 (Constant) 2.643 .102 25.888 .000
Q5A_att2 .665 .013 .723 49.960 .000

MULTIPLE REGRESSION - FIRST RUN

Model Summary
Model Std. Error
Adjusted R of the
R R Square Square Estimate
1 .880 .775 .774 .805

ANOVA
Model Sum of Mean
Squares df Square F Sig.
1 Regression 5068.132 7 724.019 1117.389 .000
Residual 1472.156 2272 .648
Total 6540.288 2279

Coefficients
Model Standardiz
ed
Unstandardized Coefficient
Coefficients s
B Std. Error Beta t Sig.
1 (Constant) .575 .082 7.042 .000
Q5A_att2 .159 .014 .173 11.493 .000
Q5A_att3 .282 .019 .294 14.529 .000
Q5A_att4 .107 .017 .115 6.181 .000
Q5A_att5 .078 .018 .084 4.454 .000
Q5A_att6 .087 .018 .094 4.721 .000
Q5A_att7 .035 .020 .036 1.730 .084
Q5A_att8 .189 .021 .194 9.070 .000

MULTIPLE REGRESSION (WITHOUT ATT7)

Model Summary
Model Adjusted R Std. Error of the
R R Square Square Estimate
1 .880 .775 .774 .805
 ANOVA
Model Sum of Mean
Squares df Square F Sig.
1 Regression 5066.194 6 844.366 1301.982 .000

Residual 1474.094 2273 .649

Total 6540.288 2279

Coefficients
Model Standardiz
ed
Unstandardized Coefficient
Coefficients s
B Std. Error Beta t Sig.
1 (Constant) .589 .081 7.241 .000
Q5A_att2 .160 .014 .174 11.583 .000
Q5A_att3 .288 .019 .300 15.049 .000
Q5A_att4 .110 .017 .118 6.383 .000
Q5A_att5 .083 .017 .089 4.814 .000
Q5A_att6 .094 .018 .101 5.183 .000
Q5A_att8 .200 .020 .206 10.146 .000

STEP-WISE
REGRESSION
Model Summary
Model Std. Error
Adjusted R of the
R R Square Square Estimate
1 .824 .679 .679 .960
2 .857 .735 .735 .872
3 .872 .760 .760 .831
4 .877 .769 .768 .815
5 .879 .772 .772 .809
6 .880 .775 .774 .805

ANOVA
Model Sum of Mean
Squares df Square F Sig.
1 Regression 4439.860 1 4439.860 4815.211 .000
Residual 2100.428 2278 .922
Total 6540.288 2279
2 Regression 4808.784 2 2404.392 3161.876 .000
Residual 1731.504 2277 .760
2

Total 6540.288 2279

3 Regression 4970.233 3 1656.744 2401.668 .000
Residual 1570.055 2276 .690
Total 6540.288 2279
4 Regression 5028.469 4 1257.117 1891.722 .000
Residual 1511.819 2275 .665
Total 6540.288 2279
5 Regression 5051.162 5 1010.232 1542.696 .000
Residual 1489.126 2274 .655
Total 6540.288 2279
6 Regression 5066.194 6 844.366 1301.982 .000
Residual 1474.094 2273 .649
Total 6540.288 2279

Coefficients
Model Standardiz
ed
Unstandardized Coefficient
Coefficients s
B Std. Error Beta t Sig.
1 (Constant) 1.641 .088 18.631 .000
Q5A_att3 .790 .011 .824 69.392 .000
2 (Constant) 1.036 .085 12.254 .000
Q5A_att3 .490 .017 .511 28.627 .000
Q5A_att8 .382 .017 .393 22.026 .000
3 (Constant) .722 .083 8.688 .000
Q5A_att3 .384 .018 .400 21.662 .000
Q5A_att8 .325 .017 .334 19.183 .000
Q5A_att2 .207 .014 .225 15.298 .000
4 (Constant) .633 .082 7.711 .000
Q5A_att3 .321 .019 .335 17.234 .000
Q5A_att8 .269 .018 .276 15.204 .000
Q5A_att2 .186 .014 .202 13.760 .000
Q5A_att4 .153 .016 .164 9.361 .000
5 (Constant) .612 .082 7.491 .000
Q5A_att3 .312 .019 .325 16.821 .000
Q5A_att8 .219 .019 .225 11.257 .000
Q5A_att2 .177 .013 .192 13.115 .000
Q5A_att4 .118 .017 .127 6.863 .000
Q5A_att6 .106 .018 .114 5.887 .000
6 (Constant) .589 .081 7.241 .000
Q5A_att3 .288 .019 .300 15.049 .000
Q5A_att8 .200 .020 .206 10.146 .000
Q5A_att2 .160 .014 .174 11.583 .000
Q5A_att4 .110 .017 .118 6.383 .000
Q5A_att6 .094 .018 .101 5.183 .000
Q5A_att5 .083 .017 .089 4.814 .000
FACTOR ANALYSIS WITH 3-FACTOR SOLUTION

Correlation Matrix
Q5A_att2 Q5A_att3 Q5A_att4 Q5A_att5 Q5A_att6 Q5A_att7
Correlation Q5A_att2 1.000 .699 .650 .699 .644 .658
Q5A_att3 .699 1.000 .778 .783 .749 .791
Q5A_att4 .650 .778 1.000 .730 .784 .759
Q5A_att5 .699 .783 .730 1.000 .743 .772
Q5A_att6 .644 .749 .784 .743 1.000 .796
Q5A_att7 .658 .791 .759 .772 .796 1.000
Q5A_att8 .652 .797 .762 .768 .814 .831

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of .945
Sampling Adequacy.
Bartlett's Test of Approx. 15643.547
Sphericity Chi-Square
df 21
Sig. .000

Total Variance Explained

Component Initial Eigenvalues Extraction Sums of Squared Loadings
% of Cumulative % of Cumulative
Total Variance % Total Variance %
1 5.482 78.316 78.316 5.482 78.316 78.316
2 .431 6.156 84.473 .431 6.156 84.473
3 .276 3.939 88.412 .276 3.939 88.412
4 .252 3.603 92.015
5 .220 3.146 95.161
6 .179 2.558 97.718
7 .160 2.282 100.000

Rotated Component Matrix

Component
1 2 3
Q5A_att2 .328 .305 .881
Q5A_att3 .645 .475 .427
Q5A_att4 .359 .816 .357
Q5A_att5 .769 .289 .447
Q5A_att6 .538 .707 .262
Q5A_att7 .736 .497 .272
Q5A_att8 .719 .536 .254
MULTIPLE REGRESSION WITH 3-FACTOR SOLUTION

Model Summary
Model Adjusted R Std. Error of the
R R Square Square Estimate
1 .876 .767 .766 .819

ANOVA
Model Sum of Mean
Squares df Square F Sig.
1 Regression 5014.489 3 1671.496 2493.334 .000

Residual 1525.799 2276 .670

Total 6540.288 2279

Coefficientsa
Model Standardiz
ed
Unstandardized Coefficient
Coefficients s
B Std. Error Beta t Sig.
1 (Constant) 7.593 .017 442.810 .000
FAC1_1 .964 .017 .569 56.178 .000
FAC2_1 .846 .017 .499 49.313 .000
FAC3_1 .746 .017 .440 43.499 .000

A CLUSTER ANALYSIS (just for practice…) WITH 3-CLUSTER SOLUTION

Final Cluster Centers
Cluster
1 2 3
Q5A_att2 8.56 4.66 6.71
Q5A_att3 8.70 4.39 6.86
Q5A_att4 8.68 4.35 6.71
Q5A_att5 8.60 4.20 6.74
Q5A_att6 8.64 4.25 6.68
Q5A_att7 8.70 4.39 6.86
Q5A_att8 8.65 4.34 6.86

Number of Cases in each Cluster

Cluster 1 1193
2 266
3 821
Valid 2280
 Prod 3

29.10%

760

ce (at 95%) between 35.8% and 30.2%?

s to see the sampling errors

n which 35.8 and 30.2 will lie

p=0.358… hence SE come to 3.4%

o 35.8+3.4], ie [32.4%,39.2%]
6, p=0.302… hence SE come to 3.2%
o 30.2+3.2], ie [27%,33.4%]

the two ranges

en the two is not significant
Q5A_att8
.652
.797
.762
.768
.814
.831
1.000

Rotation Sums of Squared

Loadings
% of Cumulative
Total Variance %
2.592 37.035 37.035
2.103 30.046 67.081
1.493 21.331 88.412