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the market potential of the proposed product. Other relevant data were also
proponents were able to gather and collect information as to the population of the
selected Sari-sari store with in Barangay Mabolo, Cebu City through counting
manually by the Researchers. Based on the list acquired, there are two hundred
eighteen- 218 Sari-sari store within the barangay. The total population was
computing the desired sample size which gave a result of 141 numbers of Sari-
FINDINGS
The following summarized findings have been based on the data from the
Technical Aspect
a variety of our own Filipino style “tuba” which is commonly made by extracting it
to the coconut tree. Often served as one of the important things to have during
The main ingredients for this product are our own made-beer and
maltodextrin powder. For the beer ingredients is the malt, which gives color,
flavour and protein; hops, which serves as preservative to keep it lasts longer;
yeast, to give the beer its final flavour in fermentation and maltodextrin, which is
the ingredient used to turn the beer into powder. Since it is preserved product it
has a longer shelf life. It could last for at least 3 months, depending upon other
external factors. The Researchers estimate that in order to produce 448 sachets
of powdered beer, 8 hours will be required. Approximately 107, 520 sachets can
Marketing Aspect
66.7% of the respondents are selling beer. There are 60% out of the total number
of respondents who are willing to sell powdered beer. 88% of the respondents
Out of 84 respondents who are willing to buy, 70 of them said that they are
willing to buy atleast 1-5 packs of the product per day. The average annual
demand per sachet packaging is 1,344. The researchers also projected that the
market share for the product will be 33%. The appropriate price determined by
Management Aspect
production workers, five office employees, one delivery man and a security guard.
The owner, being the manager of his own business, will be able to oversee the
The business needs to register with the Department of Trade and Industry
Financing Aspect
596,479.19.
C o n c l u s i o n & R e c o m m e n d a t i o n A s p e c t | 177
Financial Aspect
Researchers, the business will be profitable for the first five (5) years of
operations.
Socioeconomic Desirability
However, a business should not only focus on its sole benefits, but also for the
benefits of the target market and the society. The proposed product provides
significant benefits to the different sectors of the society, particularly the suppliers,
local and national government, target market and the related industries as well.
SWOT Analysis
The strength of the product is that it is unique and can carry easily, like
you can just put it inside the pocket, however, the proponents recognized that
CONCLUSION
from being socially desirable, the proposed study is also profitable. This will give
RECOMMENDATION
DTI and BFAD for further testing to improve its quality and taste in order to
4. Conduct further research of the product’s raw materials that are sold in the
Philippines.
5. Widen its target market, which would include other towns in Cebu.