RO B SPERRY

FROM ONE
TO A
THOUSAND

BY ROB SPERRY

STEP 1
Fav 5

STEP 2
Drive Depth

STEP 3
Find the Sprinter
©2016 Rob Sperry, All rights reserved.
 DO YOU WANT TO NEVER RUN OUT
OF CONTACTS? EVER!
This SYSTEM will teach you how to master recruiting and never run
out of leads. Many people have fears about Network Marketing. They
are scared of what others think of them. They are scared of rejection
from friends and family. They lack skills for inviting/closing. They fear
what they will do when they ran out of people to talk to. This book will
cover a all those skills but will mainly focus on how you can take ONE
person and turn an organization into THOUSANDS . I was taught by my
mentor, 20 million dollar earner Lon Wardrop, the art of taprooting. I
am excited to pay it forward and teach you how a soft spoken introvert
like me has had continued success in the Network Marketing industry.

ABOUT AUTHOR
Here comes the worst pitch about me…… stick with it cause my weak-
nesses and failures helped me tremendously.

I am naturally more of an introvert. I hate chit chat. I shied away from

any public speaking until being involved in Network Marketing. I hate
surface fake relationships. I don’t enjoy talking to the person next to
me on the airplane nor the stranger in an elevator. I would rather have
one good conversation at a large get together than talk to 30 people
that I don’t know that well. Overcoming my weaknesses helped me gain
great insights and is one of the reasons why I am uniquely qualified to
teach you techniques on how to network. Despite having all of those
natural tendencies I have become one of the top recruiters and train-
ers in all of Network Marketing. Due to the fact that I am not naturally
charismatic nor energetic my skills have become learned skills. Since
my skills are learned and took a ton of disciplined effort, I am more
capable than many in teaching in depth insights that will help take your
business to the next level.

• I have built my Network Marketing business in over 50 different

countries.

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 • I reached the highest level in Nu Skin in less than a year.

• In 2013 I decided to expand my role as a distributor in a new

challenging venture. I helped on both the distributor and corporate
side. I became the co-creator of mynt, which was a spin off from
a 3 billion dollar company (in total not annual sales) and launched
with a million dollars in sales in the first month.

• mynt was merged officially in June of 2015. I helped assist in that

merge which is now known as the largest merger in the history of
Network Marketing.

• In 2015 my article was featured in the Networking Times blog. It

became one of the Top 5 Posts of 2015.

• In 2016 I was a featured leader in The Networking Times

Magazine.

• I have been featured many times in Business For Home

• In June 2016 I was featured on MLM Nation

http://mlmnation.net/176-rob-sperry/

• In 2016 I was a speaker at the ANMP event

• In October 2016 I was featured in Dan Clark’s book The Art of

Significant Network Marketing

I am most proud of my family. I have an incredible wife and 4 kids.

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 INTRODUCTION
Oh no. You knew this day was coming, but it always seemed so far off
into the future. How did it sneak up on you and come so quickly? You
started out so excited in Network Marketing only to hit that famous
wall, the wall where you feel hopeless. The wall where you feel like you
just don’t have what it takes to make it in Network Marketing. The wall
where your dreams end and the nightmares of excuses and embarrass-
ment begin. You even begin to rationalize, thinking others were lucky to
have success or that you were just too busy to have it. Deep down you
know those are just excuses, but the real reason you feel hopeless is
because you feel you have run out of contacts and don’t have the skills
to make it happen. You don’t have a problem with it being difficult to
earn success; you simply don’t have any direction on how to be suc-
cessful. What are you supposed to do when you run out of contacts in
Network Marketing? Is there even a solution?

I have helped thousands of people launch, and this is always among

their top concerns. What happens when you run out of contacts?
Do you buy leads or start massively cold contacting others? Do you
knock on doors or go to the mall to find new prospects? The simple
answer is you can do all these things, but you don’t need to if you
learn one vital skill. Don’t just read what I am about to tell you in this
short PDF; instead study it and, more importantly, apply what I am
about to teach you. For in depth insights and to stay up to date go to
www.robsperry.com.

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 I CAN’T BELIEVE I CALLED 250
FRIENDS AND FAMILY
It wasn’t easy for me when I started Network Marketing. I had the same
fears as you do. When I first started in the Network Marketing industry in
2008, I contacted 250 people in just three weeks, 250 friends who I had
some sort of connection with. Sounds overwhelming? It gets worse be-
cause I had no credibility in the industry. I also had no developed skills in
the industry. I only had sheer passion and drive that outweighed my mas-
sive fears and numerous rejections. I was terrified of what people would
think of me. I was terrified of failing. I was terrified of starting only to quit
months later. What was I going to do when my contacts dried up? I felt like
I had called everyone I knew. I was only a month into my business and was
already in panic mode. I had taken massive action like I was supposed to,
but now I felt like I had to just hope I got lucky—lucky that one of my many
new partners in my organization was going to do something. Otherwise
my new-found venture was going to die. This terrified me.

After that first month, my mentor Lon Wardrop, a 20+ million dollar earn-
er, pulled me aside and congratulated me on my efforts. But then he
taught me a lesson; “If you want to be good, recruit. If you want to be
great, taproot.” I had never heard the term “taproot.” I learned that tap-
rooting is the art of taking one person and turning them into hundreds
and even thousands upon thousands of others, depending on how good
you are at it. That is both retail/preferred customers and distributors. At
the beginning, I had neither the credibility nor the skillset to taproot, so
I took massive action that was also very inefficient. You will have to do
the same. In order to build your skills and your credibility, you will have to
go through a ton of trial and error. You can’t hold back massive action.
If you become the crazy analyzer, you will become paralysis by analysis.
I have yet to see anyone who is a crazy know-it-all take off unless they
take massive action. You will have to be bad before you are good! It is
all part of the process. There are no shortcuts, but there are definitely
insights that will give you an easier (but not easy) path. After four years
in the industry it finally clicked. I was able to take one person who had no
Network Marketing experience, organize them and turn that team into

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200,000 in sales in one month. I will teach you the art of taprooting and
how to turn ONE person into a thousand.

THE VETERAN CHALLENGE

Pull out your cell phone. Now count how many people in your first 50
contacts are ones you haven’t spoken to about your business/product/
service. Without fail, almost always that number is higher than 25.

The key insight from this challenge is that at the beginning of our Net-
work Marketing career, we go through our warm circle of influence. Our
warm circle of influence includes those whom we trust and talk to the
most. Once we leave that warm circle, it is very uncomfortable. This is
when we find out if we are truly committed or if we were just hoping to
get lucky. This is when we find out if we are in this to develop the skill-
set to succeed or if we were secretly hoping to just punch a winning
lottery ticket without having to put much work in.

THE TOP 100

NETWORK MARKETERS
Go ask the top 100 Network Marketers this question: How many of the top
20 leaders in your organization did you know before you started Network
Marketing? Almost without fail their response will be anywhere from zero
to three. That’s crazy. So you have 100 different million-dollar earners that
are telling you it wasn’t their friends and family that made them successful.
Instead, it was their skillset which in turn grew their network. That is a very
important insight that should give you confidence. Once you learn what it
really takes to be successful, it doesn’t make it easy to have success, but
it definitely makes it possible. The next insight that you would learn from
almost all of the top earners is that they make the vast majority of their
money from one or two teams, in some rare occasions three big teams.
The takeaway here is the famous Network Marketing saying: “Width for
show, depth for dough.” Your width typically brings you the quick money,
but your depth is what will bring you the big money.

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You may not even be in the industry of Network Marketing but still want
to learn how to better taproot. So let’s learn the art and skill of taproot-
ing. There are only three necessary steps to master, and you will never
worry again about running out of contacts.

STEP 1: YOUR FAV 5

“Life support.”

No, not literally. I know this is a graphic analogy, and I hope I do not offend
anyone by using it, but I do feel that this analogy is very relevant. When
someone starts this business, they are on life support. Any one thing goes
wrong, and there is a good chance they are out of this business. If a family
member or friend criticizes them for being part of a network marketing
company, there is a decent chance that this new distributor is dead.

Oxygen is confidence. Taprooting is the best way to help your new con-
tact get some oxygen and get off of life support. When a new distribu-
tor starts, the best thing you can do is to get them calling or texting new
people. Urgency is synonymous with wealth.

Don’t wait!
Don’t say, “Go watch this training.”
Don’t say, “Go read this book.”
Don’t say, “I am here for you. Call me if you ever need anything.”
None of that matters if you don’t get someone properly launched.

I can’t stress the importance of this enough to you. This information

is from years and years of experience that you can learn from. When
someone joins your business, you IMMEDIATELY start calling new peo-
ple right that second. Training doesn’t work, work trains. As Walt Disney
said, “The best way to get started is to start doing.”

We typically start with five people because it isn’t a huge number. I am

strongly against telling the newest person to make a list of over a 100
people. Some will create a list that large on their own, which is great, but I
don’t teach that. I believe it overwhelms the newest person. It’s like looking

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at a messy room you are supposed to clean up but have no idea where to
start. So, instead I start with someone’s ‘fav 5.’ Who would they want to go
into business with right now? Who would they enjoy working with?

As soon as you call FIVE people with this brand new distributor, they
should have at least one person who is interested. You will mirror the
individual that you are launching. Mirroring is simply adopting the phys-
ical and verbal behaviors of another. You are making it about them. If
it is someone who is a customer, then see if they are willing to share
the products/services with their friends. You may even schedule a cus-
tomer party or get-together where you only talk about the products/
services and don’t bring up the business opportunity. Side note: this
same principle applies even when you are working with someone who
lives far away from you. With technology these days you can use three-
way calling and there are many options for video calls.

If it is someone who is very overwhelmed with calling their fav 5, you

may start with simply one call to a new prospect and then do your best
to call as many as you possibly can after that. If you are in the presence
of a potential superstar, they may call 20 or more people right away.

As a mentor, it is important that you are there for your newest person,
literally walking them through calls and talking with their top prospects.
If you made it a goal to help talk to the first five prospects of your newest
person every time, you could potentially help your newest recruit enroll
two out of the five prospects instead of just one out of the five prospects.

Do you know how much faster your team would grow if you duplicated
that amongst your team? Launching is more important than any oth-
er part of this business. If you never launch, nothing else matters. If
you tell your new person to go watch all of the trainings but you never
help them make those new calls, you are literally giving someone an
airplane without a co-pilot and only a training manual of instructions.
That’s a scary flight!

Mirror the individual you are working with. If they give 100% you give
100%, if they only want to give 50% you do the same and allot only half

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of your time with them. Your job is to get the most out of them. You are
a talent extractor. Match their effort then help them realize they can
achieve more if they really want to. Great leaders get the most talent
out of their teams. Helping your team to realize their potential is what
being a leader is all about. Stephen Covey says that “leadership is com-
municating one’s worth and potential so well they see it in themselves.”

You have to give this new distributor hope so they focus on their fu-
ture success instead of their fears. Help them have success so that
success catapults them into more success. You must help the newest
person get liftoff. It doesn’t matter how great someone’s potential is if
they never even get started. Remember, talent is potential unrealized.

Let’s say you have helped them already have some success. You have
given them confidence. You have given them oxygen. Depending on the
person, you have given them a week, a month, or a few months of oxygen.

STEP 2: DRIVE DEPTH

DON’T STOP THERE!

Taprooting is a lost art reserved for only those that are truly serious
about their Network Marketing business. Lon Wardrop taught me at my
very first meeting in Network Marketing, “You never sponsor a person,
but you instead sponsor their circle of influence. The average person
knows over 2,000 people. If you know seven people, because of how
connected we all are you know the entire world.”

Once you have gotten the new person started with someone in their group,
you want to immediately duplicate those efforts all over again with this
brand new person, just as you did previously. You want to continue “pow-
ering down,” which means keep helping the brand new recruit who just
joined to find their newest business partner. Don’t only work with the same
person. As new recruits come in start broadening and working to launch
them as well. Immediately call people! Enthusiasm and momentum are
very important in sales. If you stick with one person and wait until tomor-
row to help others, those others may already be checked out.

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There are all different kinds of excuses or reasons for this. Whether
fear settles in or their friends and family give them a hard time, the
odds are that something will happen that won’t help their emotions. I
can’t keep stressing this enough: launch the newest person IMMEDI-
ATELY. Don’t wait! The human mind is naturally negative. It can talk us
out of our dreams by causing fear and insecurities and by emotionally
conjuring up a potential worst-case scenario.

FEAR
I heard an acronym for F.E.A.R once that really stayed with me: False
Evidence Appearing Real. It is a made-up scenario inside of our head.
Someone who just got their driver’s license has a fear of driving next
to big semi-trucks on the road because they are worried the big semi-
trucks won’t see them. In all reality, that scenario is made up in their
head. It is simply False Evidence Appearing Real.

That same can be said for new distributors. They have all these made-
up scenarios in their heads about what can happen when they reach
out to their friends and family:

“What if they all say no?”

“What if they hate me forever for asking?”
“What if they laugh at me and call me stupid?”
“What if I can never get anyone to support me?”
“What if I fail over and over again?”

All of these are made-up scenarios that haven’t happened, but they are
thoughts that have run through every new person’s head. How do we
help each new person overcome this fear?

If you are new and scared, that’s ok. Have someone else help you. If you
don’t have anyone else to help, then just do it! The more you fail, the more
you learn, and the quicker you will have success. Fail more to succeed
more! Instead of having False Evidence Appearing Real, we can instead
Face Everything And Rise! Rise up and overcome your fears.

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Get back to the basics. It is that simple. Start launching your newest
person IMMEDIATELY! If you do this over and over you drive depth.

FROM BAD TO BETTER AND

FROM BETTER TO GOOD.
Who cares if you suck at first? Not you! Who cares if someone says
no? Not you! As you become better at taprooting, you will gain more
credibility. The people you help taproot will be so grateful for your as-
sistance they will naturally edify you more fully.

You will also get better at communicating. You will still follow the same
principle of always launching someone immediately. That is not just for
your personal new recruits but for your team’s as well. Can you imagine
your team’s success if their culture was centered around launching the
newest people immediately? There is a magic to it.

As you get better, you will be able to give enough vision to get the new
distributor to call ten new prospects rather than five. As you get better,
you will be able to give enough vision to get the new distributor to get
their MOST-TRUSTED, BEST, A+ contacts in front of you. You will find
that your new distributor will start to reach up to the most successful
people they know. Distributors who don’t save their so-called “best con-
tacts” but instead call them immediately have the most success.

It takes time to become great at anything. Richard Bliss Brooke has

been in the Network Marketing industry since 1977, and he says, in
his book The Four Year Career: “Mastery comes with practice…10,000
hours of practice which might convert to 5,000 conversations over Four
Years. You are not in the game unless you are inviting new people to
look every day, every week.” Taprooting will help you talk to more new
people and practice the skills to truly acquire the mastery you seek.

As you continue to help grow this distributor’s distribution channel,

their confidence will grow. Eventually, they will get off of life support
and start walking on their own. Soon after, the student will become the

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teacher. They will be able to be on their own, teaching these same prin-
ciples to others. All the systems, training, and motivation are great, but
if you don’t launch someone properly by giving them oxygen and then
driving deep none of that matters.

“HOW TO” OF
STEPS 1 AND 2:
PHONE CALLS
1. Ask them to get me on the phone with their “fav 5.” (Side note: I al-
ways assure them I will treat their contacts with the utmost respect.
I convey that I won’t make it awkward for them and this new contact,
which many times is their biggest concern.)

2. Teach them how to tell their story in a very simple way and inter-
twine their story with mine.

3. Use my story to validate the business and the recruiter.

4. Give a preview to the business

5. Set up a meeting.

Sometimes, instead of ‘saving’ their top contacts, a new distributor will

do the exact opposite and approach them right away, on their own,
without help, and before gaining any experience. Usually they end up
messing up at some point during the process and not giving the best
impression of their new business. Months down the road, when they
are more skilled and experienced, they wish that they could go back
and start all over again with their new-found knowledge so they don’t
mess up. This is ok. This is all part of the process. Perfectionists are
imperfectionists. Don’t wait to be great before you approach new con-
tacts or you will never be great and never approach anyone.

Now, if you are following what I taught you, your newest person’s first
few calls should be with you right there to help them. Regardless of how
much experience you have, you have more experience than they do. The
newest person is usually extremely scared and needs your support.

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When you have your newest person call their friend to share their story,
they should intertwine their story with YOUR story. This helps to edify
you, as well as building you up and making you credible in the eyes of
the friend.

Here is an example of someone who just signed up recently in the U.K. I

met him when I was in London, and, after he signed up, we immediately
went through all of the above steps. Then he got on the phone and sim-
ply told his story (one that I helped him put together):

“Hey (insert his friend’s name) how are ya? The real reason I am calling
is because you know I have always wanted more time and money to
travel the world; it’s a dream I think we all have. I am grateful for my job
at the hotel, but I want more. I am always asking guests that I meet at
the hotel what they do for a living.

Today, I met an American who has been very successful with home-
based businesses. You may or may not be interested, but I promise it is
worth your time to take a serious look at it.

I thought of you because obviously we are really close, but I am going

to do whatever it takes and think it will be a great fit for us to do this
together. If you take a close look and it isn’t for you, no worries. Like I
said, I met this very successful American today that travels all over the
world helping people, and he is helping me a ton. I told him all about
you, and he wants to talk to you. So I want you to chat with him for just
a few minutes, his name is Rob. Here he is.”

Before we move on, understand that the principle of third-party valida-

tion is it provides another voice. You may or may not have a successful
upline leader to work with; that’s irrelevant. If you don’t, just having the
prospect hear another voice goes a long way. When only one person is
presenting the business, that person may lack credibility. As soon as
you bring in a third party, there is instant validation. When I began my
business, I always felt I needed someone extremely successful to help
validate, but later I learned that, in most cases, it really doesn’t matter
a whole lot. Now, back to the process.

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After he passed the phone to me, I quickly built rapport. I always ask
simple questions using the acronym F.O.R.M: Family, Occupation, Rec-
reation, Motivation. I asked him, “Where are you from? Where do you
work? How do you and (the person who got me on the phone) know
each other?” Then I proceeded to give more information on the busi-
ness through telling my story.

Notice I said through telling my story. You don’t want to ever come off as
selling someone. I understand we are always selling in just about every-
thing we do, but you need to come off as someone sharing information
rather than selling. You want to learn to make everything more conversa-
tional and normal rather than coming off as a clichéd sales pitch. Here
is an example of me telling my quick story in that situation in London:

“Well (insert name) I have been in this industry since 2008. Before I
partnered up with the Network Marketing industry, I was a tennis coach
and it was a great experience.

Eventually, I knew that I needed to start my own business in order to

achieve my own goals. I wanted more time with my family and friends. I
had big ambitious goals. I never thought that Network Marketing would
be for me, but then I thought about it. If I have great products/services
that I use and others love, along with a great company, and I get to
make a residual income, then that sounds like a great business.

We get paid to share our products and/or services with others. We don’t
have to come up with the marketing, branding, shipping, and commissions.
We get to simply share the products and services. Now years later, I am
grateful I made that decision. We would love to schedule a time to sit down
with you and give you a more in-depth breakdown of our business plan. You
may be only interested in the products. You may find that you are interested
in the business side of it. And honestly you may not be interested at all,
which is okay. But come see what it is we have. What’s your schedule like?”

Now this person happened to live in the same area, and I made sure
I knew that BEFORE the phone call so that way we could schedule a
time to meet up.

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If he didn’t live within driving distance, I would have set up a video call.
Video calls are much more personal than normal calls. I will also text
them a link of a few videos to watch in between our appointments. I will
make sure he knows that although the videos are incredible, they don’t
give our full business plan. I do this on purpose because people want the
least amount of information to be able to say they aren’t interested even
before they have any idea what it is. We are all busy, so they typically
don’t mean any offense to you. They just value their time and don’t have
any idea how valuable your business, that you are sharing with them, is.

I also ask the prospect to write down what they liked most about the
video and what are their biggest questions. I do all of this with relaxed
intensity. I am very assumptive in a non-threatening tone of voice. Al-
ways thank the prospect sincerely for taking the time to talk with you,
and let them know you look forward to talking more.

Your goal is more exposure. Each video you send them is an exposure.
That first phone call is an exposure. Meeting up later that night is an ex-
posure. The more exposures, the better chance the person will get fully
educated and make an educated decision instead of just brushing you off.

Remember, if you give them too much information too soon you may
think you are giving them reasons to do business, but many times you
are giving them enough information that they will become disinterest-
ed because they weren’t properly educated. The initial invite is the pre-
view to the movie, NOT the movie itself! Once someone says no, they
will defend that position adamantly.

Those first few phone calls are so critical to your newest person’s confi-
dence. Typically, your first few phone calls are with someone you have loyal-
ty, trust, and synergy with. Lance Conrad was my first phone call. Lance had
less than 50 names in his phone when he started in this industry in 2008.

By following this strategy, he now has thousands upon thousands of

contacts. I believe he can take anyone who is willing to do what he
asks and create a monster distribution channel. His contact list keeps
growing, and his skillset in taprooting keeps improving.

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Once you master taprooting, you begin to lose your fear of IF you will
be successful. The question only becomes WHEN will you achieve your
goals. Your confidence will soar so high that you no longer have any
fear of loss, even if you lose a supposedly huge superstar with a large
network. Sure you are competitive, so you are disappointed, but you
will no longer bank your success on others. It’s a fun place to be, but to
get there you will still need to learn this last step.

STEP 3: FIND THE

SPRINTER
EVERY DUD KNOWS A STUD

I love and hate that saying. I don’t like calling anyone a dud, as that
is belittling. I once was, the truth is we all were, duds at one point. So
when I say “dud,” instead of thinking of someone that has no poten-
tial, let’s think of someone who hasn’t reached anything close to their
potential yet. Not all, but most, of my very best contacts come from
someone that many would call a dud. Let me repeat that: not all, but
MOST, of my very best contacts come from someone that many would
call a dud.

Remember you sponsored a person’s circle of influence. You are now

meeting and sifting through that circle trying to find a sprinter. It is an
art getting into someone’s best contacts. To be able to effectively sift
through contacts you need to build trust quickly. The ultimate com-
pliment is when others feel confident and comfortable enough to put
their best contacts in front of you.

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 “HOW TO” OF STEP 3
FA C E T O FA C E M E E T I N G S
BUILD TRUST
LEVERAGE CREDIBILITY
EDIFY THE RECRUITER
SHARE THE BUSINESS
BE BOLD

Again your goal when meeting with someone is to build trust quickly. Find
common threads that can make you more relatable. Ask the contacts
where they are from. Does your family live here as well? How long have
you lived out here? What do you do out here for work? How long have you
been doing that? What do you like best about your job? What else have you
done in the past? What do you like to do in your free time? How long have
you been into doing that? Do you see yourself doing that in the long run?
What plans do you have for the future that excite you? How do you plan
on achieving that? Of course you wouldn’t ask all of these questions but
these are some examples to help you be more conversational.

Taking an interest in the other person will build up the trust between you
quickly and help lower the wall that every person experiences when they
first meet someone new. Questions like these will open up the door to
some great conversations, and you are sure to find a common philosophy,
hobby, activity, location, SOMETHING that can help you to relate to them.

The next thing I like to leverage is my credibility in the Network Market-

ing world. What sort of past success have you had that would be in-
teresting? Maybe you have some great product testimonials, or you’ve
helped launch teams, or you’ve helped dozens of people earn their
first paycheck in network marketing. When you are going through your
dud’s top contacts, you don’t want to leverage your Network Marketing
success until you have built up a relationship with them! If you feel
uncomfortable because you don’t yet have any success to leverage,

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that’s ok. You can leverage your team or company’s success You can
leverage your success from one of your talents. For example, if you
were once a great piano player you can let your prospect know how you
learned to be successful in piano and how you are still applying those
same principles in your Network Marketing business. If you still feel un-
comfortable then just share why you are excited about your company
and/or its products and services.

Leverage your credibility as someone who is a serious Network Marketer

to show that you’re not wasting their time, and they better not be wasting
yours either. It is said time is the most valuable commodity that we have.
Value your time. Value the time of others. Now, your relationship with this
prospect will move from stranger to a place of trust and respect. Having
a new prospect respect you is a great way to keep them open-minded.

Another piece I like to leverage is my relationship with the person I am

working with. For example, if I am currently in business with Michael and
Michael introduces me to his friend Nicole, I will first build a relationship
with Nicole that establishes trust. Then I will establish myself as a profes-
sional Network Marketer so Nicole will respect me. Lastly, I will build up
and edify Michael. Note: a professional Network Marketer doesn’t mean
you have had a ton of success. A serious Network Marketer doesn’t mean
you are full time. I define a professional, or someone who is serious, as a
Network Marketer that is committed. Nothing less. Nothing more.

Nicole may just know Michael as “that guy from work” and not realize
what a big deal Michael is in this business. Even if Michael isn’t a big
deal in the business yet, I am going to edify him properly. I will focus
on the successes he has had and the great potential he currently has.

Now, if Michael hasn’t really been doing much and isn’t really commit-
ted, I’m not going to give a false expectation and lie to Nicole. Nicole
would join the business today and then be let down tomorrow by Mi-
chael, and that looks bad on both of us.

In that case, I would focus less on Michael and more on what the prod-
ucts, team, and leadership can do to help Nicole. However, the bottom

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line is that you need to make sure the “Michael” in this situation is prop-
erly edified so that they become more than “that guy from work” in the
eyes of the prospect. They need to be viewed as someone that is part-
nered up with a leader (you) who is going to succeed. This will give the
prospect more confidence, which obviously gives them more excitement
about joining forces with you.

Once the relationship had been established and the trust factor is there,
it’s now time to share the business. Understand that building rapport
shouldn’t take too long, only a few minutes. Once you have done that,
it is time to help launch their future success by establishing a great
business partnership.

Throughout this process, it is important to remain bold. Being bold

does not mean being loud, nor does it mean being rude or an exagger-
ator. You don’t want to be so egotistical that you turn off the prospect
before they even know what they are saying no to. Being bold is being
confident enough to know, with 100% certainty, that you can help the
person if they are willing to help themselves.

You are bold enough to not have to beg and plead with the prospect for
them to hear you out, or watch a video, or attend some sort of event.
You are so rock solid in your belief that if the prospect decides to fiz-
zle away, you are not going to chase them desperately. Urgency is ex-
tremely important, and you are looking to build with the sprinters, not
drag the quitters across the finish line. It takes time and practice to
become bold, but the best way to learn is by doing.

THE SUPERSTAR MYTH

Your contacts should get better as you sift and drive depth. If you can
find your best contact who finds their best contact who finds their best
contact, and so on and so on, eventually you will find better leaders. The
more people that are exposed properly to the business, the higher the
probability you will find a superstar. Superstars appear to be many but in
reality they are few. I have found in my experience that for every twenty

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so-called potential superstars that come into my business, one ends up
becoming that superstar. I don’t teach you this to make you cynical. One
of your roles is to see others for what they can become. You see them for
their very best. The more frequently you do this, the greater the likelihood
that you will find that superstar who performs at the level they are capa-
ble of. I teach you this superstar principle for two reasons:

1. To give you a clear picture of what success really takes.

2. To ensure you don’t ever rely solely one person to build your business.

Assuming the best-case scenario without any real results is a recipe

for disaster. You must always hope for the best, but be prepared for
the worst. Remember, don’t take shortcuts, and keep taprooting your
organization as deep as you possible can.

In order to find those so-called superstars, I like to think of the business

in this way. I am looking to build this business one person at a time.
I am not looking to skip any steps. I am climbing a mountain. There
may be better routes, but no matter how you look at it, the mountain
still takes substantial effort to climb. Many times a superstar is that
mountain route that appears to be a shortcut but can end up becoming
the longer, harder way.

These days we all want instant gratification. Choose wisely how and
whom you spend your time with. There will be many that want your
time. It’ll be hard to decipher with whom and how to properly use that
time. Match people’s energy, efforts, and skills. They need to earn your
time. This is your business. If someone is consistently putting you in
front of new people, then they deserve your time. If someone is con-
stantly whining and demanding your time, don’t get sucked into always
spending your time with them. One of the common pitfalls of not just
new Network Marketers but most Network Marketers is they begin to
taproot but then they get complacent. They get in management mode.
They stop taprooting for more depth. They become comfortable with
a few leaders and never move on from those leaders. They CAMP on
those same leaders as it is easier in their minds to just keep talking
to the same leader whom they have become friends with. As they be-

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come complacent, their business is at risk. They no longer rely on their
own skills of taprooting but hope that their efforts will be duplicated.
Of course this is the eventual dream, but you must make sure you have
created years of depth. You must have duplicated yourself with several
other leaders. This is a process that takes time.

I am always looking for the next person to teach and groom in the tap-
rooting process. If I find someone who not only has a ton of potential
but is constantly putting me in front of new prospects, I will sprint with
them for about a month. If they introduce me to other sprinters, I will
train them all together and sprint with them all together. No matter how
good someone is I am always looking for the next person to launch.
Driving this continued depth will light a fire under many of those in the
organization. When they see new people coming in, it gives them re-
newed confidence but it also gives them a massive fear of loss. They
don’t want to miss out. It also takes away some of their excuses that it
is the business that doesn’t work. As they see new partners come into
the business, they know that it definitely can work.

Lastly, you are building your insurance policy. As I mentioned earlier,

you can’t rely on anyone. By building your depth deeper and deeper, you
build in that insurance policy where no one person quitting your busi-
ness will be that big of a deal. Now, of course, you value everyone and
never want anyone to quit but each person makes their own decision.
You want to make sure you are protecting your business to the best of
your ability.

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 CONCLUSION
JUST KEEP LEARNING
To this day, I still mess up and say things I wish I didn’t, and you will too!
If you learn what you did wrong and can learn from it, you can do it a lit-
tle better each time. It is only a matter of time before you are mastering
the art of tapping into your contact’s top prospects.

STRONG ROOTS
Some of the magic that comes from taprooting is that fewer people
quit if they have their own team building. Fewer people quit if you have
tapped into their friends and family. There is an attachment and com-
radery. At the very beginning of someone’s Network Marketing career,
that boost of comradery can make all the difference. Not all receive it,
but if you can find a way to help the newest person find one friend it’ll
give them a much greater likelihood of success.

Don’t worry about who is in your pay range. Rich people think long
term. Poor people think short term. Trust me. I know it is hard because
you may want that immediate money and success, but taprooting is
all about building a strong foundation. Taprooting is all about building
strong roots. From strong roots come strong trees; from small roots
come small trees. Your goal should be to build an organization 30 lev-
els deep to help ensure strong roots.

The Bible says, “Wherefore by their fruits ye shall know them.” Build
strong deep roots and the fruits of those efforts will be:

More Fun
More Retention
More Recruiting
More Financial & Time Freedom

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I wrote this PDF to give you the basics on “How to Never Run Out of
Contacts.” I spent seven years writing a book called The Game of Net-
working which will be released sometime in 2017. In that book, I go into
greater depth on many different topics for networking, some of which
are rarely or never talked about. Here is a paragraph from The Game of
Networking to give you more details:

This book will teach you all that life can offer you when you
become a professional networker, including how to get out of
speeding tickets, how to maximize social media, how the Law of
Credibility will help you get to the top ranks of your profession
in half the time, how to use the Benjamin Franklin effect which
will help turn foes into friends with one question, the importance
of building your brand, where and how to meet people, how to
become the host of events (even if you are an introvert), how to
network like a superstar without being that annoying schmoozer,
how to make a great first impression with a few simple tips, how
to effectively communicate to anyone in any situation, and much,
much more.

For more information, visit www.robsperry.com to subscribe to monthly

networking insights, read interviews with multi-millionaires from a wide
range of industries, and get more details on my upcoming book launch.

I hope you enjoyed this blueprint on Taprooting. With disciplined effort

I’m sure you can take your business to the next level.

Please as always, feel free to reach out anytime here if you may have
questions about this PDF or about any of my trainings. I am always
excited to bring my followers to the next level!

Please, if you get some great insight or breakthrough from this PDF,
help me spread the word on social media!

Best,
Rob https://www.facebook.com/thegameofnetworking

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