UNIVERSITI KUALA LUMPUR (BUSINESS SCHOOL)

BACHELOR OF BUSINESS ADMINISTRATION (HONS) IN MANAGEMENT &

ENTREPRENEURSHIP

FRANCHISE BUSINESS MANAGEMENT (ECB30303)

GROUP PROJECT (BUSINESS PLAN)

SMART READER KIDS

NO. NAME ID
1 AHMAD IZZUL AIMAN BIN OMAR 62212116086
2 AIMI AMALINA BINTI RAZALI 62212116146
3 NARIZA BINTI SAFARUDDIN 62212116141
4 NORDIANA ATIRA BT MOHD AMIN 62212116061
5 NURSHAHIRAH BINTI GHAZALI 62212116064

LECTURER: SIR HARON JAFFAR

SUBMISSION DATE: 26 APRIL 2018

 TABLE OF CONTENTS

TITTLE PAGES
Executive Summary 1
1.0 Industry, Target Customer & Competitor Analysis 2-8
2.0 Company Description 9
3.0 Product / Service Plan 10-15
4.0 Marketing Plan 16-18
5.0 Operations & Development Plan 19-22
6.0 Management Team 23-24
7.0 Critical Risks 25-27
8.0 Exit Strategy 28
9.0 Financial Plan 29-33
10.0 Appendix For Supporting Documents 34-35