1) COMPETITOR ANALYSIS

Competitors are businesses that are similar in the product or services provided with a little or no
differentiation between the competing businesses. In this business case, the businesses are
competing with three competitors which are MRC kids, GCC SRI RAMPAI and 3Q MRC. Below
are the table that describes all of the competitors based on strength and weakness of each business.

BUSINESS STRENGTH WEAKNESS

MRC Kids  Trained workers  Stresses on secular

 High level of media education
promotion  Expensive
 Various type of service
package

GCC SRI RAMPAI  Many branches in the  Lacking on facilities

area  Untrained workers
 Low cost

3Q MRC  Qualified as one of best  Are not able to cater the

Islamic education non-Muslim customers.
kindergarten  Stresses on the religious
 Good public relation with aspect of education
customers
In any market, a business will share the market with the available competitors or the future
competitors that might compete in the same market. Since earlier that have stated about the main
competitors of the industry which is MRC kids, GCC Sri Rampai and 3Q MRC below are going
to discuss in detail about the market share before and after the entrance of the business.

Market Share Before Entrance:

BUSINESS MARKET SHARE (%)

MRC kids 60

GCC Sri Rampai 25

3Q MRC 15

Diagram: Market Share before Entrance based at Setapak Utama, Kuala Lumpur.

MARKET SHARE BEFORE ENTRANCE

3QMRC
15%

MRC KIDS
60%

GCC SRI
RAMPAI
25%
The diagram shows the company from R.E.A.L Kids has 60%, the Taska Malaysia has 25% and
the Little Caliph have 15% on market share before entrance. The R.E.A.L Kids are look more
strong because they are founded in 1986 and have more 30 centers and 5 000 students nationwide.
Market Share After Entrance:

BUSINESS MARKET SHARE (%)

MRC kids 40

Smart Learn and Play 30

GCC Sri Rampai 20

3Q MRC 10

Diagram: The Market Share after Entrance based at Setapak Utama, Kuala Lumpur.

MARKET SHARE AFTER ENTRANCE

3Q MRC
10%
MRC Kids 40%
GCC SRI
RAMPAI
20%
SMART
LEARN AND
PLAY 30%

The diagram shows the market share after entrance that 40% are from MRC kids, 30% from
Smart Learn and Play, 20% from GCC Sri Rampai and the lower is 10% from 3Q MRC.

As per entrance, need believed that Smart Learn and Play are able to secure 30% of the available
market share due to the brilliant and innovative level of business planning. Also, ensure that the
business will run smoothly and able to cater with the demand of the industry then believed that are
able to secure the amount of market share due to our detailed consideration of each particulars on
demand and wants of the customers. Ensureing the satisfaction level of the customer are one of
the Smart Learn and Play top prioritis.
2.0 COMPANY DESCRIPTION

Mission:

 To promote the Smart Reader programed throughout the world as a world class product.

Vision:

 To nurture the leaders of tomorrow to be creative, productive, articulate and eloquent in

English, while having high self-esteem.

Keys to success for the company will include:

 Maintaining a reputable and untarnished reputation in the community

 Quality care
 Competitive pricing
 Flexible hours

Core Values:

 Smart Learn and Play Worldwide Sdn Bhd is committed to promote integrity and to ensure
good business ethics. Every employee of Smart Learn and Play Worldwide Sdn Bhd is
expected to conduct him or herself in accordance with these core values.

This business will start out as a simple proprietorship, owned by its founders. As the operation
grows, the owners will consider re-registering as a limited liability company or as a corporation,
whichever will better suit the future business needs.

This Smart Learn and Play franchise is a start-up managed by 4 partners. All of us have extensive
experience in the kindergarten industry and have maintained excellent reputations in this same
industry. In addition, these 4 partners are capable of handling the sales / management and finance
/ administration areas, respectively.