Fast Lane Daily

The car news show you’ve been waiting for. Fast and Fresh. Every day.
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Most Watched Daily Car News Show
Most watched daily car news show. Period.
More viewers monthly than the top 5 car mags
2008 Webby Award Winner
©

Fastest growing automotive media franchise

“Super Distributed” almost universally…
Online and on-air experiences for M18 to 49

A trusted buddy and a friendly expert

The strongest mass-market and safe way to
buy online video inventory… the most effective
advertising format the world knows

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 Car Guys

Drivers
Admirers Imports & Drifters
Enthusiasts Vintage and Muscle Sport Compacts

European Marques
Luxury & Exotics
Everyone is Watching
90% Male, 18 to 49 66% Highly engaged comments

76% 20-45 81% Own a car

77% College Educated 56% Own more than 1

Thought Leaders
77% Active students 39% Active enthusiasts
Trend Setters
??% HHI > $75,000 35% First/Potential first time buyers
Opinion Leaders

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“Entertainment Tonight” of the Automotive World
Launched in January of 2007 Viewership
5,000,000
New episodes 5 days a week
Script by 10:00am and Live by Noon (Eastern)
3,750,000
Hosted by young enthusiasts and up-and-coming automotive gurus
More than 400, 5-minute episodes to date
2,500,000
Most Syndicated “Super-Distributed” Car Show Online
Big Media: YouTube, iTunes, TiVo, NBC, MySpace, Hulu, Comcast 1,250,000

Car Media: Streetfire, Speed TV, Car Domain, Wheels TV, DriverSide
5 of the “Top 20” most viewed auto category videos on YouTube 0
Q1, 07 Q2, 07 Q3, 07 Q4, 07 Q1, 08 Q2, 08

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Everything you know is right…
Ad units you already know…
:15s, :30’s, Billboards, Outros, Lower-3rd’s

Deep brand integration and product placement

Ad inventory you already understand…

1st-in-pod, National avails, Local inserts, Head targeting

Advertiser, agency, buyer and audience confidence

Traditional “spot and dot” inventory, too
Targeted partner page inventory (YouTube, Streetfire, etc.)

And so much more!

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Own the entire experience…
Own the page, own the pod, own the program

One buy with Fast Lane Daily does it all

Page: The “spots & dots” that ComScore validates

Pod: The new frontier of broadcast advertising online

Program: Penetrating the trust layer with the audience

Custom programming solutions can feature new

products and services in any category… Not just cars

Produced with an eye to impact and own an audience

our programming and hosts already converse with

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 Flights Rates Commitments Proven
Day, Week, Month $18 CPM, Banners 100,000 / 10,000,000 Digitas / M&M-Mars
Impression/Schedule $65 CPM, Video Units ROS, ROP Dreamworks
Weekly, Daily Flat Rate Integration Non-Expiring

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Thank You
For more information, contact

David Sauter
david@nextnewnetworks.com
Revision 4, June 2008