That is precisely the stage Digital Marketing industry is experiencing today.

The
Wave related with this industry is so solid today that it's without a doubt the best
time to be a piece of this quickly developing industry. Being a piece of this
industry more over 2 decades, I trust these are a portion of the best motivations
to construct a remunerating vocation in Digital Marketing industry in 2018.

Top 5 Reasons for a Rewarding Digital Marketing Career

 Over 8 Lac Jobs in Digital Marketing in 2017: According to an article in

Times of India, more than 8 Lakh employments were relied upon to be
made in Digital Marketing space in the year 2017. While this number would
incorporate different sorts of Digital Marketing as a Career, the interest for
few profiles including specialized and investigation gifted experts is
continually going to surpass the accessible ability pool.
 While countless and organizations don't publicize for employments
identified with Online Marketing, there are more than 12.5k occupations on
Naukri.com refreshed on an everyday basis. The number of employments in
2016 on Naukri.com on a normal day was 2k+. This imprints for a generous
increment in the quantity of employments just inside a year. Curiously,
'Online networking Marketing' alone has more than 10k employments
contrasted with 1700 out of 2016 related with it. I thought of contrasting it
and other well-known enterprises and saw in excess of 6700 occupations
for 'enormous information'.
 A Digital Marketing proficient acquires between Rs 15,000 and Rs
400,000:
Given the expanding hole amongst request and supply of Digital Marketing
experts, a Digital Marketer summons a substantially higher normal pay
contrasted with different ventures. A graduate with no work experience
can expect a month to month compensation of Rs 15-20k and a Head of
Digital Marketing in an expansive brand or office can gain Rs. 2.5-3 Lacs for
every month.

Image Source: Third Party

 Here's an unpleasant scope of Salary related with titles earned by Digital
Marketing experts in light of their instructive capability and expert
foundation. This doesn't mull over excellent instructive foundation
(e.g. IIT/IIM) or expert experience. Experts working in high development
new companies or (e.g. LinkedIn, Facebook, Twitter, Google) gain over
Rs 1 Crore yearly compensation at a senior position.

Digital Marketing Salaries

Designation Experience Salary

Executive 0-1 Year 1.5 – 4 lakh
Specialists 1-3years 2.0 – 6 Lakh
Team Leader 2-4 years 3.0 -7 Lakh
Digital Marketing Strategist 3-5 years 4.0 – 10 lakh
Digital Marketing Head 5-10 years 10.0-30 Lakh
Salary Details

 India will cross 530 M Smartphone Users Mark by end of 2017: According
to an examination by US media office Zenith, India will cross 530 million cell
phone clients in 2018. With more than 3.7 billion Internet clients (as on Mar
31, 2017 by Internet World Stats), 49.7% of total populace is on the web.
 India crossed 450 million web clients stamp in June 2017. 80% of these
clients (i.e. 400M+) have come online through a Mobile Phone. India
assumed control 10 years to move from 10M to 100M Internet clients. It
took 3 years to develop from 100M to 200 M and only 1 year to develop
from 200M to 300M. Facebook alone has more than 110 Million clients in
India. With more than 220 million dynamic cell phone clients in 2015, India
as of now outperformed US to wind up second biggest cell phone
advertising.
Refresh: According to a news refresh by TOI, India will cross 730M Internet clients
by 2020. Curiously, more than 75% of new client development will originate from
Rural India driven by Mobile Phones. India will keep on remaining the quickest
developing nation as far as web client’s development.

Source: IMRB

 Digital Media Spend in India to cross Rs 13,000 Cores in 2018: According to

a joint report by ASSOCHAM-KPMG, Digital Media spend in India is relied
upon to develop at a rate of 34% and cross Rs 13000 Cr in 2018. The
essential variables for this development incorporate developing infiltration
of cell phones and bringing down information tariffs.

Web based Advertising Spend in India

Indian E-business Industry to cross US$ 50b out of 2018: According to an
investigation by ASSOCHAM and Deloitte, the web based business industry in
India is relied upon to develop to US$ 50 billion out of 2018 from the present level
of US$ 38.5 billion.
 Sorts of Job Opportunities in Digital Marketing Industry
In view of your advantage, you can work in two of the accompanying 3 sorts of
associations as an advanced showcasing proficient. The sort of work and
assortment of employment profiles influence web based showcasing to
profession even a greater opportunity.

 Digital Marketing Agency: There are various little, mid and extensive
computerized showcasing offices, who serve their customers by offering
different sorts of advanced advertising administrations crosswise over SEO,
SEM, Social Media Marketing and so forth. Indeed, even a conventional
promoting organization is compelled to offer computerized showcasing
 administration. On the off chance that you work in such an organization
then you get a chance to work with numerous customers and appreciate
the assortment of work. Be that as it may, you are probably not going to
manufacture profundity as it would be for all intents and purposes difficult
to go further for a specific customer except if you are working for a specific
brand.
 A mark utilizing Digital Marketing: You can likewise work for a specific
brand or an association, who are currently utilizing computerized
promoting for its own development. Not at all like working for a
computerized promoting office, where you appreciate assortment, have
you gained top to bottom ability when you work for a specific association.

 Digital Marketing Tool/Platform Company: Another chance to develop in

your vocation in advanced advertising is to work for instrument or stage
organizations, for example, Google, LinkedIn, Facebook, Adobe, Sales force.
The sort of work and related learning in these sorts of organizations will
shift a considerable measure and will be very extraordinary contrasted with
working at an office or a brand. Likewise, such openings for work are
restricted yet these sorts of employments will offer a considerably higher
pay.
Notwithstanding these all day occupations in computerized advertising, one can
settle on outsourcing/low maintenance/ telecommute openings in this industry.

Mainstream Job Profiles in Digital Marketing

As shared before in this article, in view of your experience, your abilities
(specialized and non-specialized, for example, correspondence, imagination,
diagnostic aptitudes) and your advantage, you can consider following Job Profiles:

 Digital Marketing Executive: At a passage level, you are probably going to

join an association as an advanced showcasing official (or possibly SEO
official, Social Media Marketing official, Search Engine Marketing official).
You are probably going to work with a foreman or administrator and play
out various undertakings including research, content advancement, testing
and so forth.
 Digital Marketing Specialist: After obtaining sensible (i.e. 2+ years)
involvement in a specific area, for example, SEO or SEM, you will be
elevated to a master position, for example, SEO Expert or SEM Expert or
Community Lead or Content Marketing Expert. At this position, while you
will answer to your administrator, you will settle on a great deal of choices
autonomously.
 Digital Marketing Manager or Team Leader: With 2-4 long stretches of
involvement, you will fill in as a Manager or Team Leader, e.g. Website
optimization Manager, SEM Team Lead. At this position, you will deal with a
group and will specifically add to key and in addition strategic plans for the
association.
 Digital Marketing Strategist/Analyst: In associations or organizations
where there's solid spotlight on angles, for example, SEO, SEM, Social
Media Marketing, there's a need of talented experts for Strategic and
Analytics parts. While group leads or administrators will keep on heading
individual groups, these profiles will direct them more like specialists to
enhance their general adequacy. An expert may add to groups over
numerous divisions too.
  Head of Digital Marketing: As the title says, a Digital Marketing Head is the
senior most profile in this area. In associations where coordinated
promoting efforts exist, Digital Marketing Head will answer to Head of
Marketing or CMO, who might be in charge of by and large showcasing
capacity.

Since Internet Marketing industry is as yet advancing, the above parts are yet to
be institutionalized and may likewise fluctuate in light of the kind of association,
i.e. an office or a brand or a device supplier. Consistent learning and development
open doors for every one of the profiles recorded above settle on an awesome
decision for advanced showcasing as a vocation alternative for the two
understudies and experts.

Head of Marketing/VP Marketing/CMO (Chief Marketing Officer): While these

are profiles, which are not actually advanced promoting profiles, it's critical to
take note of that any advertiser who needs to ascend to these best positions
MUST know computerized showcasing extremely well.

Experts at these positions are probably not going to assume an immediate part in
advanced showcasing efforts execution however will assume an extremely basic
part in characterizing incorporated advertising methodology, design assets (both
inner and outside), characterize measurements and investigate execution for
nonstop change.

Abilities Required for a Successful Digital Marketing Career

Notwithstanding the specialized aptitudes (e.g. about SEO, SEM, Social Media
Marketing), following are the aptitudes you would should be an effective Digital
Marketing proficient. To the degree, one has these abilities to a similar degree
one can expect achievement and development as a computerized advertiser.
 Given the measure of substance and discussions on a
computerized medium, innovativeness assumes an essential part in separating a
brand among its companions.

Given quantify ability is one of the key qualities

required, expository aptitudes are basic to being a fruitful advanced advertiser.

For a large portion of the profiles in this area, great

relational abilities particularly composed correspondence is essential. Without
great correspondence, one need to depend on an outer asset and that is not
generally practical and is wasteful.

Given the dynamic idea of advanced media, one

must be open and ought to be ravenous to learn more up to date slants and
abilities to push forward of others.

Digital Marketing experts who are really

enthusiastic about advanced media will without a doubt see more achievement
coming their way in term.
Reference: Third party Source