9/11/16

Design preps

LUIS SISON, PH.D.

[Steve Blank] Four steps to the epiphany

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http://practicetrumpstheory.com/customer-development-checklist-for-my-web-startup-part-1/

Activity: Customer story and ROI

—  Day in the life of the customer

¡  Before your product (existing solutions)

¡  After your product

—  Value proposition (customer ROI)

¡  How will your product increase your customer’s revenues?

¡  How will your product decrease your customer’s costs?

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Activity: TRL

—  What is the TRL as

implemented by your
KnowHow?
—  For TRL 5 or higher,include
description of lab scale test
conditions
—  For TRL 6 or higher, include
duration and key results from
pilot testing
—  For TRL 7 or higher, list the
industry partner and site of
field testing
—  For TRL 8 or higher, include
duration and key results from
field testing
—  For TRL 9 or higher, include
operations report summary
from industry partner

Innovating for Higher Value

Applica.on   Social
Paradigm

Style

Services/Applications
Value  
UP   System

Device

Component
Technology  
Material

ITRI

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http://images.businessweek.com/ss/05/07/toolbox/source/6.htm
http://www.customercrossroads.com/customercrossroads/2005/07/innovation_what.html

Activity: Value chain

—  Where on the value

Social pyramid is your
Paradigm
Style
current product/
Services/Applications
venture?
System —  What would your
Device venture look like if
Component you moved up the
Material next step in the
pyramid?

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Activity: Design pegs

Physical products Software/service

—  Specs/photos of similar —  User interface or

or competing products process flow of similar
—  Products with design or competing software/
features that might services
apply to your product

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