Beruflich Dokumente
Kultur Dokumente
Project On:
Hyundai
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Subject: Consumer Behaviour
Class: TYBBA (Semester – 5)
1. Identitable
2. Sizable
3. Stable
Delivering a stable supply of Hyundai to consumer is one
of the most important responsibilities of a company and is
required to ensure customer satisfaction and loyalty.
4. Accessible
Like
2. Micromarketing
4. Counter segmentation
Based on segmentation
Hyundai is following marketing segmentation. Hyundai has
segmented the market on the basis of affordability / earning , usage
, age group and safety and security consciousness affordability play
the major role in segmentation while other three are not that major.
Consumer behaviour
The main objective is the kind out the current trend going in the
industry like about the product, price, place and promotion.