Beruflich Dokumente
Kultur Dokumente
CommunicationResearch Philippines
Rationale
The Philippines is in the middle altern voices for communication the country as keynote speakers
of a rapid information revolu- to truly affect social change. and plenary paper presenters.
tion, which is reshaping some of
the fundamental aspects of the The valuation of communica- The conference theme is “The
Filipino life including its commu- tion should therefore be viewed Role of Communication in a
nication landscape. The theories, in its various contexts: from Changing Philippines.” Papers
methodologies and practice of in- the basic human need to inter- to be presented in this confer-
formation transfer have changed act to its critical contribution in ence include, but not limited to,
as well. These days, we recognize crisis mitigation and control. topics in the following areas:
the need for conventional ap-
proaches in information transfer With this, CommunicationRe- • Development Communica-
to adapt to these transformations search Philippines is dedicated tion • Health Communication
in order to improve the quality of to present the communication • Environmental Communica-
human life. Communication must currents in the country. Spe- tion • Science Communica-
not only strive to inform people; it cifically, the two-day conference tion • Visual Communication
must engage various stakeholders. will serve as venue for query- • Public Relations and Ad-
Engagement places importance ing how different communica- vertising • New Media and
on the role of culture in develop- tion channels are fundamental other media (TV, Radio, Print)
ment and opens opportunities in shaping our communication • Language and Culture
for the inclusion and participa- landscape by gathering the pro-
tion of different groups and sub- lific communication scholars in
CommunicationResearch Philippines 2
Logo and link
There are three versions of the logo—the Core logo, the Core link, and Core hinted link. The Core
logo also has a lockup version with text. Each has a blue, black, and negative version. Each is de-
signed for a specific purpose. The Core logo is designed to identify Core in print and outdoor situ-
ations, where exposed persons can take a long look at our communications. The Core link is de-
signed for media where the person can afford only a glance to know who we are—screen, video,
web, app—and as a graphical device. Its hinted version is designed specifically for screen and web.
CommunicationResearch Philippines 4
Logo and link
Lock-up with other elements
CommunicationResearch Philippines
CommunicationResearch Philippines
0.125x or x/8
Sponsor separator:
Black, 0.5 pt
In any situation, the logo or link must have an exclusion zone logos will be placed at the left side of a link, not a logo. It also has
where no other element can be placed in. For each of the three logos, the same height as the link, and has its own exclusion zone.
the exclusion zone is one-eighth of the logo height (0.125x or x/8). If If the logo or the link touches the margin of a grid, exclusion zones
required, our name, CommunicationResearch Philippines will appear will only be applied to the sides of the image not touching the margin,
below the logo and not the link, where its text box will have margins given that the margins are larger or equal to the length of the ex-
measuring the same length as the exclusion zone. (Lockup logos both clusion zones. This also applies to the elements near the logo or link,
for large and small applications have been made. Partner or sponsor such as text, or sponsor logos.
CommunicationResearch Philippines 5
Logo and link
As graphical devices
CommunicationResearch Philippines 6
Logo and link
As mark for organizational events and signage
Conference
In contexts where the logo has already been used to signal our communications and something else needs our mark,
or in the signage of an event or facility that the organization has planned/owns, the link is used alongside the descriptor of that
event, venue, facility, or object. Use the positive links for events, with the descriptor in Druk, and the negative links for other descrip-
tors, with Neue Haas Grotesk type. Just follow the guidelines on lock-up. Above: Conference logo. Below: Venue signage.
Opening
Grand Ballroom
CommunicationResearch Philippines 7
Logo and link
Abuse
This guide will not show you how to abuse the logo
and the link, because that just defeats the purpose
of the existence of these guidelines, doesn’t it?
CommunicationResearch Philippines 8
Typography
Typography is an integral part of
any identity. It shows people our
tastes and our convictions in the
most subliminal way possible.
CommunicationResearch Philippines 9
Typography
Typefaces - Druk
The first typeface is Druk. It is a versatile family of medium to superbold condensed and wide
sans-serif fonts. Medium. Italic. Bold. Italic. Heavy. Italic. Super. Italic. Medi-
um Wide. Italic. Bold Wide. Heavy
Wide. Italic. Super Wide. Italic.
CommunicationResearch Philippines 11
Typography
Typefaces - Publico
The third typeface is Publico. It is a narrow serif with transitional to modern qualities. A face
meant for the newspaper, its density gives type a certain warmth. There are three optical sizes
in many weights. Text weights: Roman. Italic. Semibold. Italic. Bold. Italic.
Headline weights: Light. Italic. Regular. Italic. Medium. Italic.
Bold. Italic. Extrabold. Italic. Black. Italic.
There will be only two dingbat faces: Wayfinding Sans Symbols 2, Socialico, and
Socialico Plus. Take symbols and icons that you need only from these three faces.
CommunicationResearch Philippines 14
Typography
Guidelines for typeface usage - General
Check out the spacing of each let- If making a table, use tabular lining figures.
ter to see if it’s all even and snug.
Short passages of type may take on flush
Except for Druk, give everything sub- left, ragged right alignment with hyphen-
stantial leading and tracking. ation and automatic ragged line balancing.
Druk wants to hold its glyphs Use curly quotes as apostrophes. (’)
and lines close: track and lead
it as snugly as possible. Use em dashes—the longer dash-
es—to signify a delving into a cer-
Make sure hierarchy is clear, but tain thought in a passage.
not cluttered and clunky.
Finally, stand back and see if it
Turn on OpenType ligatures, looks good. And (for Publico)
and contextual alternates. end it all with a tombstone.
CommunicationResearch Philippines 15
Typography
Guidelines in action - Druk
E X T I N C T
D I N O SAU R S Shut up, Shut up, Shut up!
“IT WASN’T NAIROBI
Welcome to the
PARTY!
MALMÖ
ANYMORE——IT WAS LIKE A
WAR SCENE.”
Nobody does it like I’m givin’ it my all, but
JULIET
I’m not the girl you’re
taking home. Oooh...
CommunicationResearch Philippines 16
Typography
Guidelines in action - Neue Haas Grotesk
3
Take
GRAVAD LAX (SMOKED SALMON) : A SWEDISH WONDER FOOD
Dolupient am et vollibus dendellest, quia
aut abo. Ullatium anditio blanihi llesciat
unt que pelique vellent, seque a qui cus
qui dolorpo remque volo mos everis
doluptatest explacere rehent quas mo-
luptatur as experferrum, comnimin con
provid quam ad quaereicium quiant offici
dictem fugiametus aut libusam et mincil-
es dolor sinihic itassim est lab il et aut
autempore nonsequi bere natur, illor aut
erchilit reperupta volla cus demquam
quam qui tem idebiti ommosap iciminvent
fiat
evelessim sus aut unduciam, sum vel- luptat officie turepel laccusam, totatur mo qui blabore, omni que del in consequid
1!
lent voloreius dolupta quidunt quo odior ea volorepero dolecus. elestet vel estiatio im volut aborepe licit,
suntent exceperatur, tota venis eumquam Maximus. Tur, sent ut et aligente asped ab ipsaper uptatem int, con eos as volu.
eros
Manila Optatem porerit asincti bereseq uaeptur simusc i usc ipsusam dolo etur maios Um volenih icatia sapis sed et mi, et
autae mo molescipsum veleseq uassit et dolluptatur, eatiore icipsumquae eaturibus resciae nonsedici dolut volestias quis id
Endia nobiti repelessin corro erum qui molum abo. Ita et et pero dem et pero quae sa sumqui res est eius rae. Core estio. quaspiction con resequas et es evero into
blaut quae earum alic te nusam faciaturit estis erferum in eturi dolut laborer chilic to Itas et landipic tem inusam, soluptatur? moluptatur?
occumen demporit as dolut dis int et auda minimen tibusda ectotat iuntiones velitat et Occabore omnietus et lam eliquoditium Everro molupis duntem rehento optate
nonecusamus, simpore es restisque niminis reri idem et ex et labo. Et vid eos exerspe earit, con eatiumquia il magnis ab id que voluptatur, quatem quid molorem quia dit
maio. Et occupta dicilla volorerem sus consequ atempor ibusam faciunt earumqui lacipis recatum quas debistibusam voloritio dolut dolendae que nectes accuptate dolore
U&lc
electoral process, and
special, never-before-
The enhanced ebook
Photoshop, the
princesses,
Businessmen
must be quick
to rebuild in
this country.
CommunicationResearch Philippines
MOTHER & child 18
Color
Our brand’s color palette has been
specifically designed to make people
feel more open when engaging with
our organization, whether by attend-
ing our events or by doing work with
us. It’s fresh, it’s dynamic, it’s con-
temporary, yet it also feels familiar.
But most importantly, the colors our
brand will be wearing reflects the di-
versity of the plane of many human
exchanges that is communication.
PANTONE 2935 C
RGB 0 87 184
CMYK 100 52 0 0
Hex #0057B8
Black
PANTONE Black C
RGB 0 0 0
CMYK 100 0 0 0
Hex #000
CommunicationResearch Philippines 20
Color
Secondary colors
Core Red
PANTONE 193 C
RGB 188 36 60 CMYK 0 99 73 11 Hex #BC243C
Core Orange
PANTONE 158 C
RGB 228 126 26 CMYK 0 62 95 0 Hex #E47E1A
Core Yellow
PANTONE 122 C
RGB 255 214 53 CMYK 0 7 84 0 Hex #FFD635
Core Green
PANTONE 3278 C
RGB 0 152 116 CMYK 100 0 70 8 Hex #009B77
Core Violet
PANTONE 258 C
RGB 140 71 153 CMYK 53 72 0 0 Hex #8C4799
CommunicationResearch Philippines 22
Design + Grid
To ensure we achieve both consistency
and diversity in all our content—which
is a tough task to accomplish—our can-
vas and our design in general must re-
main rigid, strong, yet vast enough to ac-
comodate content and data of all kinds.
CommunicationResearch Philippines 23
Design + Grid
Design Principles
Before we get into the themselves fit the times, but measured not only just with Pentagram, Richard Turley,
technicalities of how to set up also future-proof the company economic results, but also Mark Porter, the International
the pages before designing, going forward. Chermayeff & with customer satisfaction and Typographic Style move-
the design principles of the Geismar & just a few years ago corporate social responsibil- ment, and, most of all, Jan
brand must be set beforehand. Haviv’s revolutionary abstract ity. Design plays an integral Tschichold and his book The
In this day and age, as the logo for the Chase National role in that real success. New Typography we have cre-
legendary graphic designer Bank of Manhattan is still in use Today, the design landscape ated four design principles:
Saul Bass has described, con- today, through tough economic is cluttered and complicated.
sumers are just as concerned turmoil and a merger with J.P. Flashy colors and effects, ○ interesting bal-
with the way a product looks Morgan. Saul Bass’s logos last unwieldy typefaces, bad at- ance of elements;
as how well it performs its an average of around 35 years, tention to detail, and clichéd ○ clear hierarchy
purpose. As never before, with some slightly modified content make the publics go and emphasis;
they are influenced by the but otherwise a Bass design. crazy and confused and, as ○ dynamic, staggered
look as with its quality. These designers and the a worst case scenario, rise photography and an
The same goes with brands clients they work with real- against your organization. unassuming, simpli-
and organizations. In the 1960s, ize that design isn’t just a That is why the design of our fied graphic system;
most brands and organiza- decorative thing. It is a primary brand is going to be different. ○ intentional use of
tions in the FORTUNE 50 have foundation in an organiza- We have set off our strat- white space; and
changed their corporate iden- tion’s success, and a foreteller egy with a timeless logo, ○ liberal, bold yet cal-
tification programs in a radi- into its fate as it enters new and a strong type and color culated typography
cal sweep that swept both the challenges. And with good palette, all we need to do
industrial and design world. design, one is sure that the now is create a framework When designing, always
Designers like Bass, Chermayeff brand can last a long time. that works to balance all remember the keywords:
& Geismar, Paul Rand, Massimo The sad thing is that to- these elements together. clarity, diversity, and differ-
Vignelli, Milton Glaser, and Uni- day, companies are more Influenced by Bass, Cher- ence. These are what it takes
mark have revitalized the looks concerned with profit rather mayeff & Geismar & Haviv, to get us noticed and to make
of companies not only to make than actual, real success, Rand, Vignelli, Unimark, us stand out from the rest.
CommunicationResearch Philippines 24
Design + Grid
Making grids for print and outdoor
NO. 10 ENVELOPE ID-1 will be used for identity docu-
• 6 columns • 12 pt gutter ments A7 for business cards. A5
• 5 pt baseline from margin will be used for feedback and
• 6.25 mm margins registration forms, A4 will be used
ID-1 LANDSCAPE AND A7 for larger forms and letters and
• 6 cols • 6 pt gutter publications, and A3 will be used
• 5 pt baseline from margin A3 for poster advertising. A5, A4, and
• 5 mm margins • 12 cols • 12 pt gutter A3 will be used for signage. To
A5 • 10 pt baseline from margin find out the sizes for these paper
• 6 cols • 12 pt gutter • 12.5 mm margins formats, please refer to ISO/IEC
• 5 pt baseline from margin 6 FT × 2 FT BANNER 7810, ISO 216, and ISO 269.
• 12.5 mm margins • 24 cols • 12 pt gutter
A4 • 20 pt baseline from margin Envelopes will use the North
• 6 cols for portrait, 12 • 25 mm margins, 12.5 mm bleed American No. 10 size, (41/8 in
cols for landscape FULL HD × 103/8 in) the one found on
• 12 pt gutter • 6 cols • 36 px gut- most envelopes. Banners,
• 5 pt baseline from margin ters, top and bottom; whether portrait or landscape
• 12.5 mm margins 356 px left and right will measure 6’ × 2’. The basis
for our broadcast design will
be on Full HD resolution.
CommunicationResearch Philippines 25
Style + Tone
We are now in the section where
we talk about how we converse
with our publics, and this con-
sists of two parts: style and tone.
CommunicationResearch Philippines 27
Style + Tone
How do we call ourselves?
Our company = CommunicationResearch Philippines
= Core Philippines
Company “...” = CommunicationResearch
Philippines “...”
= Core “...”
Staff = Core Philippines Staff = Core Staff
CommunicationResearch Philippines 28
Style + Tone
Imagery and Graphics
CommunicationResearch Philippines 29
Style + Tone
Tone of Voice
CommunicationResearch Philippines 30
Application
In this section we will see how all
the elements discussed in the pre-
vious section come together and
get applied in real life situations.
CommunicationResearch Philippines 31
Application
Stationery
College of Humanities and Social Sciences
University of the Philippines Mindanao
Barangay Mintal, Davao City
8000 Davao del Sur
Philippines
CommunicationResearch Philippines
22 June 2014
22 June 2014 ficiTaTus. oPTasPeri ullacca boreriT rem. ximusTiaTe esT, consequ aTibusT uT Pero blauT Parum
Mrs. Amalia Cabusao verchil lictat militis et earum faccum, ersperci seque provitatet volenducil ipidus si autatem porerfe rferit
Editor-in-chief
The Mindanao Times laborest occum fugit auta volupta num quate adipsa quat etur reiciis maionse quundan tiscium dent mostet
University of Mindanao Medical & Multitest Diagnostic Center Building
Ponciano Street corner Palma Gil Street CommunicationResearch Philippines alibusa serferf erchicienem ium is arunt adis as dolupic iderro dendebi struptat laborum ium in num excea
Barangay 18-B, Poblacion, Davao City
8000 Davao del Sur College of Humanities and Social Sciences pos vellore nimpos mil molor re voluptatur aut asim reperum utat eium, serchitio. Ique et lam harum et, nis
Philippines
University of the Philippines Mindanao utatio mos de veliquas aut est, verum none dolore perspere, quidestibus aut eturem nam ea dolupta nestius,
Dear Mrs. Cabusao,
Barangay Mintal, Davao City quam, ipsus dunti niet ratur restio erissit mod qui repedisqui dis dolorecatem quodi videndus dias porecto
ficiTaTus. oPTasPeri ullacca boreriT rem. ximusTiaTe esT, consequ aTibusT uT Pero blauT Parum
verchil lictat militis et earum faccum, ersperci seque provitatet volenducil ipidus si autatem porerfe rferit 8000 Davao del Sur taquate non nam si beaqui doloria consed et el ipsam sum ut ent delique la sima volupta consedi dolectotatio
laborest occum fugit auta volupta num quate adipsa quat etur reiciis maionse quundan tiscium dent mostet
alibusa serferf erchicienem ium is arunt adis as dolupic iderro dendebi struptat laborum ium in num excea Philippines optatibus aut aut quatibu sdaecus.
pos vellore nimpos mil molor re voluptatur aut asim reperum utat eium, serchitio. Ique et lam harum et, nis
utatio mos de veliquas aut est, verum none dolore perspere, quidestibus aut eturem nam ea dolupta nestius, Ebit eum ulla dolor sitaecepudae verundit aliti derum veliqui acessimilis dolesti cor sum eum imillaut
quam, ipsus dunti niet ratur restio erissit mod qui repedisqui dis dolorecatem quodi videndus dias porecto
taquate non nam si beaqui doloria consed et el ipsam sum ut ent delique la sima volupta consedi dolectotatio eaquae etur aut quaecto receperunt etur, consed quia velibea tesequatur suntis dolor moluptusam et eos sitia
optatibus aut aut quatibu sdaecus.
Ebit eum ulla dolor sitaecepudae verundit aliti derum veliqui acessimilis dolesti cor sum eum imillaut aut omnimin conserrorum inustrum enestrum quae solorerum, si optaepro qui cones doluptaquid ma verit
eaquae etur aut quaecto receperunt etur, consed quia velibea tesequatur suntis dolor moluptusam et eos sitia
aut omnimin conserrorum inustrum enestrum quae solorerum, si optaepro qui cones doluptaquid ma verit ent iunt velest que ratemol lenderum et, sedi niendae quaeptaspic te dessus alis molor sere cus et verum et
ent iunt velest que ratemol lenderum et, sedi niendae quaeptaspic te dessus alis molor sere cus et verum et
officipsame sae eliquame voluptur si dempore rsperro eos unt occae por sit quia quis doluptate nis aut fugia officipsame sae eliquame voluptur si dempore rsperro eos unt occae por sit quia quis doluptate nis aut fugia
Mrs. Amalia Cabusao nullant quiae. Ecum as doloribus, tem cus quatia imus volorum es dit autem resti ut volupid maximolor adia
nullant quiae. Ecum as doloribus, tem cus quatia imus volorum es dit autem resti ut volupid maximolor adia
voloreicia inciusam venti aut et eatur re voluptatus, conseque poreper emporeiur, sumquisci rem dolor-
est, nonsectatem voluptatur? Recto maximi, qui te nos sitatusamus imi, ut excerum erum qui blaborepudis
voloreicia inciusam venti aut et eatur re voluptatus, conseque poreper emporeiur, sumquisci rem dolor-
The Mindanao Times
nam qui ommod quiat quam erit doluptatur, omnihici omnim qui officide elecus nones ius aut dem nullige
ndaecum se moluptusam, corro del ma delit et iur sit faccumquae am sum consedit et que ipsamus ventios
eat eiunt quis magnat. est, nonsectatem voluptatur? Recto maximi, qui te nos sitatusamus imi, ut excerum erum qui blaborepudis
University of Mindanao Medical & Multitest Diagnostic Center Building nam qui ommod quiat quam erit doluptatur, omnihici omnim qui officide elecus nones ius aut dem nullige
Pedigenis aut ipicium, sequam quid et debit preicie nditia cum, optaecab inciisi odigenet voluptatque
dolorem re nobis dem ipsam eicillictur?
Ga. Hictatur? Qui alibers perfere volupta qui sit voles ea dolorio bearum cusant.Onserit maiorep elendel
ndaecum se moluptusam, corro del ma delit et iur sit faccumquae am sum consedit et que ipsamus ventios
Ponciano Street corner Palma Gil Street
incipit reicium reptumquam ellest, od quam aut audipsum resteni musaecti doluptati duciae doluptatiur
reprae nus.
To quunt eos vit pro ium quis qui invelen dendam, sequia sequi officiate volores dus velessinis ipid qui eat eiunt quis magnat.
Barangay 18-B, Poblacion, Davao City Pedigenis aut ipicium, sequam quid et debit preicie nditia cum, optaecab inciisi odigenet voluptatque
beritia soluptu sandae suntisitat libeatendi doloris elic tes aboremquo iure magnihil ipient, que nos aspelit
quias atium venis modi ut evendero doluptatatem ventur autam, vollest otatur reicia sunt, occaectur, quodiat
iusapis dit assit officieni officiis erit ex eaquid mossinvenit parciissim dolupta destibus.
dolorem re nobis dem ipsam eicillictur?
8000 Davao del Sur
Fuga. Itatiis exerum quibus, est, quam reium verum, sanda sentur remolupta vendi coressi omnit esti tes
CommunicationResearch Philippines
ut liquatem re eicid que sum as sita et abo. Imaiorpor aut eost, quisquatur, omnimi, officiis mos ute dollabore
premquam facerunte ipissit, sum quatur, et voluptio is enihiciure voluptat.
College of Humanities and Social Sciences Otaspeliciet dolupta ssitiunt, int excessim cus aut quat quias alique cum eumque quam aut vella iniet om-
Ga. Hictatur? Qui alibers perfere volupta qui sit voles ea dolorio bearum cusant.Onserit maiorep elendel
University of the Philippines Mindanao
Barangay Mintal, Davao City
nientur aciis re quia et magnam aspiet dus arum quiatum que pernam evelenim nectatur, odignimenem fuga. Philippines incipit reicium reptumquam ellest, od quam aut audipsum resteni musaecti doluptati duciae doluptatiur
8000 Davao del Sur
Philippines
Min prempore magniminus ab ipsaerat doluptatur aut id ut verum faciur at od que omnist hari nesciumque
consect otatur sam quiae cus, sus, offici asintiame post, comnis etustio ium, vel moloreptum quis dest, que reprae nus.
simus deri dene ma dipsum, untem fuga. Itatemo ditiatium vent estius, sa aut pos cus, voluptatiur acearunt la
et latur aut est harciis nat eumet officimustio mi, nim eum fuga. Ectiber ibuscit, num quissedit et veliquibus, To quunt eos vit pro ium quis qui invelen dendam, sequia sequi officiate volores dus velessinis ipid qui
nam ratur, intinimil illacest, odic tet audi id ut idit dolore posae denit et aut esciis dis doluptasi dus doluptibus
nos quia con non pore nus ea con et lautet ullabore nossequia nonem arcit ut delibusapis magniati beri officil beritia soluptu sandae suntisitat libeatendi doloris elic tes aboremquo iure magnihil ipient, que nos aspelit
Mrs. Amalia
igendan dellic tempore rnaturis evellabor suntem estiam est omnimet verspe nihiten daecus exceprerio. Ut
mi, que deles re, nonserestrum nimus ea pro evelles eumque possimus ipsaperferum sedit rehenim agnihitem
Cabusao
quias atium venis modi ut evendero doluptatatem ventur autam, vollest otatur reicia sunt, occaectur, quodiat
doluptatibus
The Mindanao
eossumTimes
asped eritaquos abo. Itatqui omnimagniam que essi aciisci dictur solupta tiunt, omnim aut vid
simil ipitatque possentem la nobit, aut lautatur, iuntion serspitia a quaerum, inis velesto optur. iusapis dit assit officieni officiis erit ex eaquid mossinvenit parciissim dolupta destibus.
University Sincerely,
of Mindanao Medical & Multitest Diagnostic Center Building Fuga. Itatiis exerum quibus, est, quam reium verum, sanda sentur remolupta vendi coressi omnit esti tes
Ponciano Street corner Palma Gil Street
JAIRO CHRISTIAN ROYO
Barangay 18-B, Poblacion, Davao City
ut liquatem re eicid que sum as sita et abo. Imaiorpor aut eost, quisquatur, omnimi, officiis mos ute dollabore
8000 Davao
Committee
del Sur
member
CommunicationResearch Philippines premquam facerunte ipissit, sum quatur, et voluptio is enihiciure voluptat.
Philippines Otaspeliciet dolupta ssitiunt, int excessim cus aut quat quias alique cum eumque quam aut vella iniet om-
nientur aciis re quia et magnam aspiet dus arum quiatum que pernam evelenim nectatur, odignimenem fuga.
Min prempore magniminus ab ipsaerat doluptatur aut id ut verum faciur at od que omnist hari nesciumque
consect otatur sam quiae cus, sus, offici asintiame post, comnis etustio ium, vel moloreptum quis dest, que
simus deri dene ma dipsum, untem fuga. Itatemo ditiatium vent estius, sa aut pos cus, voluptatiur acearunt la
et latur aut est harciis nat eumet officimustio mi, nim eum fuga. Ectiber ibuscit, num quissedit et veliquibus,
nam ratur, intinimil illacest, odic tet audi id ut idit dolore posae denit et aut esciis dis doluptasi dus doluptibus
nos quia con non pore nus ea con et lautet ullabore nossequia nonem arcit ut delibusapis magniati beri officil
igendan dellic tempore rnaturis evellabor suntem estiam est omnimet verspe nihiten daecus exceprerio. Ut
mi, que deles re, nonserestrum nimus ea pro evelles eumque possimus ipsaperferum sedit rehenim agnihitem
doluptatibus asped eritaquos abo. Itatqui omnimagniam que essi aciisci dictur solupta tiunt, omnim aut vid
eossum simil ipitatque possentem la nobit, aut lautatur, iuntion serspitia a quaerum, inis velesto optur.
Sincerely,
Proponents [separate with commas; write First and Last Names only]:
_________________________________________________________________________________________
_________________________________________________________________________________________
Why did you join?_______________________________________________________________________ ALL PROPONENTS LISTED ABOVE MUST SIGN THE MARGIN
What do you want to see improved? Statement and identification of research problem
___________________________________________________________________________________________ 1 2 3 4 5
___________________________________________________________________________________________
Scientific or engineering thought
Would you join next year? Why/why not? _______________________________________________ 1 2 3 4 5
Above are two forms. One, a feedback form in A5 size, the other, a score sheet on A4 size.
CommunicationResearch Philippines 33
Application
Identity documents and business cards
Paul
ATTENDEE
Jace
f Timothy Quipit
STAFF
Above are two ID cards and a business card. The ID cards are ID-1 sized, and have two
versions: for attendees and staff. The business card is sized A7. (Also known as ID-2.)
CommunicationResearch Philippines 34
Application
Signage
Locator
Parking reserved
Halls Now
Mga Entablado
for Core Philippines Opening Program
Conference attendees. Grand Ballroom
Toilets
Mga Palikuran
Nakareserba ang 8:30 - 11:30
📞
🚭 No smoking. It’s not as cool as it was in
the 80s. And by 80s, we mean 1880s. 🚭 Ipinagbabawal ang paninigarilyo. ‘Wag
feel-at-home. Hotel ‘to, hindi home.
Telepono
Wi-Fi is available. Ask Core Staff or
May Wi-Fi ang hotel na ito. Itanong sa Grand Ballroom
8:30 - 11:30
hotel staff for SSID and password. Core Staff ang SSID at password.
Have difficulty hearing or seeing words Nahihirapan sa pagdinig o ‘di makakita
ormove.
people on stage? You may want to
Ask Core Staff to help you. saibangentablado? Pwede kang humanap ng
upuan. Magpatulong sa Core Staff.
Kinakailangan ang pagdalo ng la-
Questions? Need a hand, or want to May tanong ba? Gusto mo ba ng tulong hat. Sa ibang panauhin ng hotel:
leave something? Go to reception
or ask Core Staff to help you. oresepsyon,
mag-iiwan ng gamit? Punta ka muna sa
o magpatulong sa Core Staff.
Huwag mangistorbo. Salamat!
Above are examples of signage. General, A3 size ‘locators’ lead people to their desired destination,
and provide a large enough canvas for important reminders. A4 size ‘communicators’ tell attendees
about events happening in venues. Finally, A5-sized ‘alerts’ give people important reminers in
a compact form. They also signal context in locations and objects. All of these use Neue Haas
Grotesk, Wayfinding Sans Symbols 2, and Socialico for icons, and have a bilingual tongue.
CommunicationResearch Philippines 35
Application
Posters
17 OCTOBER 2014
Human beings have
been at the forefront
of progress, but none
are as significant as
our contributions to
communication. But in this
day, and age, how can we
ensure that the use of our
ability to communicate
can make an impact and
justify its importance.
COMMUNICATE
Philippines Conference.
be
more THAN JUST A MAN WITH EYES
, EARS, AND A MOUTH
Conference LIKE NEVER BEFORE
17 October 2014
The Grand Menseng
Hotel, Davao City
Conference
Conference Deadline of abstracts
submission: 31 July 2014
unlock change
research to
Communication
FOR CHANGE
COMMUNICATION
coreph.wordpress.com
17 October 2014. Davao City
Philippines Conference.
The CommunicationResearch
Conference
CommunicationResearch Philippines
WELCOME ATTENDEES!
Conference
The CommunicationResearch Philippines Conference 2014.
17 October 2014. The Grand Menseng Hotel, Davao City.
coreph.wordpress.com
Sponsored by:
CommunicationResearch Philippines
Above are three 6’ × 2’ size posters. Again, take note of the typographic,
photographic, and overall treatment of each of them.
CommunicationResearch Philippines 37
Application
Video
coreph.wordpress.com