Tata Steel wins the ET Award for the Company of the Year

Tata Steel received the Economic Times Company of the

Year Award at a function organised in Mumbai on
January 18. This prestigious award was received by Mr.
B Muthuraman, Managing Director, Tata Steel by the
Honourable Prime Minster of India, Dr. Manmohan
Singh. This award is a recognition of Tata Steel as a
company that has consistently set clear performance
benchmarks for the rest of the industry and has striven to
become a world leader.
While accepting the Award, Mr. B Muthuraman
attributed the success of Tata Steel to its employees. "It's
a great pleasure to accept this award on behalf of the
100,000 people of Tata Steel, present and past. They have demonstrated oneness, ethical
governance and trust, the cornerstone for sustainability of corporate India. This award is a
recognition of what Tata Steel has done in the last 100 years rather than the recent economic
performance. I feel great to accept this award from the honorable prime minister, who had laid
the foundation stone of our current economic growth 17 years back."
Tata Steel and Reliance Industries (RIL) ended up as the closest contender and all jury members
were full of praise for the achievements of both the companies. To break the tie, the jury opted
for a voting by secret ballot where the eight jury members ticked off their choices on their voting
sheets and Tata Steel was eventually voted as ETs Company of the Year.
About Tata Steel
Established in 1907 as Asia's first integrated private sector steel company, Tata
Steel Group (including Corus) is the world's sixth largest steel producer with a crude
steel capacity of over 28 million tonnes. It is now the world's second most
geographically diversified steel producer, with operations in 26 countries and
commercial presence in over 50 countries. The Tata Steel Group with a turnover of
USD 33 billion in 2007-2008 has over 82,700 employees across four continents. It is
a proud winner of the Deming Application Prize for excellence in quality processes
and the only steel plant outside Japan to be awarded this prestigious medal.

Tata Steel India receives Deming Application

Prize-2008
 ~The confidence after winning this award will enable Tata Steel to tide over the
present financial and economic crisis – Mr. B Muthuraman ~

Jamshedpur,
November 17, 2008 – Tata Steel India is now the first integrated steel company in
the world, outside Japan, to be awarded the Deming Application Prize for
excellence in Total Quality Management. Mr. B Muthuraman, Managing Director,
received this coveted medal by Mr. Fujio Mitarai, Chairman Deming Prize
Committee at a formal function in Tokyo, Japan.
The Deming award which is the highest award for quality in the world, was given
to Tata Steel not only for what the Company has done for its customers,
employees and business partners but also for its exceptional work in the area of
social welfare and upliftment in the areas of its operations.

While accepting the award at the

function, Mr. B Muthuraman, Managing Director, Tata Steel, dedicated the award
to the employees and workers of Tata Steel. “We won this award because we
were the first firm to take sure steps towards quality movement. Our efforts to
challenge the Deming Prize and the questions the Deming Examiners asked us
during the assessment process, has made us realize that we now have a tool and a
system with which we can improve everything we do in a continuous and
predictable basis. Going forward, our results will be based on our efforts and we
will be able to overcome any obstacles put on us by the external environment.
During the assessment process, the examinees from Japan were not only
impressed by the quality parameters followed at Tata Steel, but also by the social
commitment of Tata Steel and its work done in the rural areas for the last 100
years.
“This Prize has come to us at the right time when the world is struck by the
financial and economic crisis. The work and effort that every employee and
worker of the company had put in to get this Prize and the everything that the we
will do henceforth to justify the winning this Prize, will enable us to succeed even
in the midst of this crisis and make us a better organization than what it is
today”, said Mr. B Muthuraman while addressing the gathering in Tokyo.

The award ceremony was organised by

the Deming Prize Committee instituted by the Japanese Union of Scientists and
Engineers (JUSE - apex body spearheading the quality movement). Also present
at the award function were Mr. H M Nerurkar, Chief Operating Officer, Tata
Steel, Mr. Raghunath Pandey, President (Tata Workers Union), Mr. A M Misra,
Vice President (Raw Material and Coke, Sinter and Iron), Mr. Anand Sen, Vice
President (Flat Products and Total Quality Management), Mr. H Jha, Vice
President (Safety and Long Products), Mr. Om Narayan, Vice President (Shared
Services) and Mr. Avneesh Gupta, Chief TQM.
About Tata Steel
Established in 1907 as Asia's first integrated private sector steel company, Tata
Steel Group (including Corus) is the world’s sixth largest steel producer with a
crude steel capacity of over 28 million tonnes. It is now the world’s second most
geographically diversified steel producer, with operations in 24 countries and
commercial presence in over 50 countries. The Tata Steel Group with a turnover
of USD 33 billion in 2007-2008 has over 82,700 employees across four
continents. For further information, please visit www.tatasteel.com
About Deming Application Prize
The Deming prize, established in December 1950 in honor of W. Edwards
Deming, was originally designed to reward Japan companies for major advances
in quality improvement. It has grown, under the guidance of Japanese Union of
Scientists and Engineers (JUSE) and is now also available to non-Japanese
companies. The prizes are awarded to an individual or company and other
 operating organizations, factories located outside Japan. The Union of Japanese
Scientists and Engineers (JUSE) are the administrators of the process and the
examiners are typically university professors with areas of expertise in quality
management. Worldwide, 160 companies have won the Deming Application Prize
since the time it was instituted. Of these 160, 15 companies are Indian, primarily
from the automotive sector. For results of Deming Application Award, please visit
the website - http://www.juse.or.jp/e/deming/prizelist2008.html

Mission
Consistent with the vision and values of the founder Jamsetji Tata, Tata Steel strives to
strengthen India's industrial base through the effective utilisation of staff and materials. The
means envisaged to achieve this are high technology and productivity, consistent with
modern management practices.
Tata Steel recognises that while honesty and integrity are the essential ingredients of a
strong and stable enterprise, profitability provides the main spark for economic activity.
Overall, the Company seeks to scale the heights of excellence in all that it does in an
atmosphere free from fear, and thereby reaffirms its faith in democratic values.

Vision

We aspire to be the global steel industry benchmark for Value Creation and
Corporate Citizenship
We make the difference through:
Our People
By fostering team work, nurturing talent, enhancing leadership capability and acting
with pace, pride and passion.
Our Offer
By becoming the supplier of choice, delivering premium products and services and
creating value with our customers.
Our Innovative Approach
By developing leading edge solutions in technology, processes and products.
Our Conduct
By providing a safe working place, respecting the environment, caring for our
communities and demonstrating high ethical standards.

Goal 1 - Value Creation

Increase our ROIC to 30% from current 16% (Return On Invested Capital)
Action Action
Increase earnings from current operations Strategic growth

Optimising assets Capacity expansion

Differentiation in the market place Mining projects

Continuous Improvement R & D and innovation

Synergies Construction and automotive

New territories

Corporate Citizenship
Goal 2 - Safety
Reduce LTIF to 0.4 compared to the current 1.7
(Loss Time Injury Frequency)
Action
 High hazard facilities

Occupational safety

Health

Goal 3 - Environment
Reduce CO2 emissions to 1.5 Tons/ton of liquid
steel compared to the current 1.8 T/tls
Action

Process improvements

Technology breakthrough

Product development

Employee engagement

Proactive role in global steel sector initiatives

Goal 4 - People
Employer of choice - top quartile all industries
Action

Embed performance Culture

Build leadership capability

Nurturing talent
 Global talent sourcing

Build technical capability

We aspire to be the global steel industry benchmark
for Value Creation and Corporate Citizenship

We make the difference

through:
Our People
By fostering team work, nurturing talent, enhancing
leadership capability and acting with pace, pride
and passion.
Our Offer
By becoming the supplier of choice, delivering
premium products and services and creating value
with our customers.
Our Innovative Approach
By developing leading edge solutions in
technology, processes and products.

Our Conduct
By providing a safe working place, respecting the
environment, caring for our communities and
demonstrating high ethical standards.

Goals 2012
Value Creation:
Increase our ROIC to 30% from the current
16%
Safety:
Reduce LTIF to 0.4 compared to the current 1.7
Environment:
Reduce CO2 emissions to 1.5 Tons / ton of
liquid steel compared to the current 1.8 T/tls
Employer of Choice:
Across all industries – top quartile
Corporate Policies

Quality Policy | Alcohol & Drug Policy |

Human Resource Policy | Corporate Social Responsibility Policy
Environmental, Occupational Health & Safety Policy
Social Accountability Policy | Key Enterprise Processes
Values | Striving For Excellence

Quality Policy:
Consistent with the group purpose, Tata Steel shall constantly strive to improve the
quality of life of the communities it serves through excellence in all facets of its
activities.
We are committed to creating value for all our stakeholders by continually improving
our systems and processes through innovation, involving all our employees.
This policy shall form the basis of establishing and reviewing the Quality Objectives
and shall be communicated across the organization. The policy will be reviewed to
align with business direction and to comply with all the requirements of the Quality
Management Standard.

Mr. B Muthuraman
April 17, 2002
Managing Director

Alcohol and Drug Policy:

Tata Steel believes that the loyalty and commitment of its employees depend upon the
quality of life they are offered at work and at home.
We recognize that indiscriminate use of alcohol and drugs is injurious to the well being
of individuals, their families and the community as a whole. We acknowledge that the