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Fig 5. Fig 6.
Fig 11.
In above published advertisement Fig 11, photo
illustration is used. Photos of cares and behind the cares
there is cervical wall designed with the visual design
forms. Repetitions of circle, the curve of the wall is done
by computer tool in very less time. However this can also
be created manually but it will take lot of time and
efforts. Now days various visual design are prepared by
Fig 8. Fig 9.
computer for the decoration of an advertisement.
V. FINDINGS &CONCLUSION
Researcher’s collects the advertisements and observe
the Illustration in the advertisements till date. The
following findings are obtained.
Illustration Techniques
Year Brand
used
1960 ‘ENO’ Drawn by
Fig 10. hand
1970 Rajdoot Black and white
Now a day, most of the advertisement is prepared by Photograph, hand drawn
using computerstools/software. Illustration is an drawings
important aspect which should be incorporated in 1975 Lux Black and white Photograph
Advertisement layout. It conveys message to of model, product’s photo
1980-2000 Thumps up Multiple
viewer/reader and gives information about product’s
coloredphotographs
USP’s. It also helps to get attention of the viewer/reader 2000-2005 Print media’s Artist creates whole
because Illustrations are colorful and it attracts the advertisemen advertisement through their
human eye. Illustrations created by applied artist through ts of all PC.Illustrations made by
brands hands and colored whit
computer graphic are creative, and impactful. In the Fig
computer software .Mostly
10, it is an example of the new style of creative colored photographs were
illustration.Applied artists can easily create the used. They are edited by
illustration as per the requirements by using their artistic computer.
2005-2018 Inventz, Pixel Blend of Illustration and
skills. Artist’sintention to incorporate illustration in the
2, typography is created.
advertisement is the viewer can be informed about the Maharashtra Visual design seen in the
product in an entertainment way to should create times, Tata advertisement. Expressive
impression in human mind. moters,Hond illustration are created by
a computer graphic
REFERENCES
1) Introduction to Computer Graphics by David J. Eck
Hobart and William Smith Colleges Page- 13-14
2) Best graphics program for making scientific
illustrations for journal articles,
3) http://www.yourdictionary.com/illustration
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