Part I.

Respondent Profile

Name:(Optional)_________________________________Date:______________

Gender: Male Female Age: ____

Instructions: This questionnaire is design to determine the Promotional Strategy

and Consumers’ Buying Decision. Then your genuine and accurate answers will
contribute to the successful completion of the study. Kindly, respond to each item
by placing a check mark (√) to point out your answer using a rating scale below:

SCALE RATING

5 Highly Implemented

4 Implemented

3 Neither Implemented

2 Not Implemented

1 Not Implemented at all

Part II: Promotional Strategy

Pricing Scheme 5 4 3 2 1
1. Sells grocery items whose prices are lower
compared to other grocery stores.
2. Sells the most affordable grocery items
among groceries stores in General Santos
City.
3. Sells grocery items whose prices do not
increase easily.
4. Selling a high-demand product at an
atypically low price to attract customers.

5. Selling of grocery items that offers different

price-levels in different geographic area of
supermarkets.
6. Selling of bundled products for the same
price.
7. Offers a product at a price that is lower
than the product’s normal selling price.
8. Selling of products that are primarily sold
during a particular time of the year may see
price reductions at the conclusion of its prime
selling season.
9. Sells grocery items in a special event
pricing but limited time sale price.
10. Sells economy brand of grocery items to
get more sales.
 Promotion 5 4 3 2 1
1. Offers redeemable points though
loyalty card.

2. Offers discount when purchasing

products or good in volume.

3. Offers or provide priority lane for Senior

Citizen, VIP and regular customers.

4. Offers discount for Senior Citizen

customer.

5. Markets special deals during holiday

season.

6. Provide rewards (free item) for a

specific product bought.

7. Sets up special discounts advertise to

the media to attract interested customers.

8. Offers special holidays discount aside

from other discount.

9. Offers loyalty card, which earn points (1

point = 1 peso) that could convert into
cash for future purchases.
10. Gives fliers and leaflets to the
potential customers for upcoming events
or activities.
Part III: Customers’ Buying Decision

SCALE RATING
5 Strongly Agree

4 Agree

3 Neither Agree

2 Disagree

1 Strongly Disagree

Pricing Scheme 5 4 3 2 1
1. Sells grocery items whose prices are lower
compare to other grocery stores influenced my
buying decision.
2. Sells the most affordable grocery items
among groceries in General Santos City
influenced my buying decision.
3. Sells grocery items whose prices do not
increase easily influenced my buying decision.
4. Selling a high-demand product at an
atypically low price to attract customers
influenced my buying decision.
5. Selling of grocery items that offers different
price-levels in different geographic area of
supermarkets influenced my buying decision.
6 Selling of bundled products for the same
price influenced my buying decision.
7. Offers a product at a price that is lower than
the product’s normal selling price influenced
my buying decision.
8. Selling of products that are primarily sold
during a particular time of the year may see
price reductions at the conclusion of its prime
selling season influenced my buying decision.
9. Sells grocery items in a special event pricing
but limited time sale price influenced my
buying decision.
10. Sells economy brand of grocery items to
get more sales influenced my buying decision.
 Promotion 5 4 3 2 1
1. Offering redeemable points though
loyalty card that influenced my buying
decision.
2. Offering discount when purchasing
products or goods in a volume influenced
my buying decision.
3. Offering or provide priority lane for
Senior Citizen, VIP and regular customers
that influenced my buying decision.
4. Offering discount for Senior Citizen
influenced in my buying decision.
5. Markets special deals during holiday
season that influenced my buying decision.
6. Provide rewards (free item) for a specific
product bought influenced my buying
decision.
7. Sets up special discounts advertise to
the media to attract interested customers
that influenced my buying decision.
8. Offers special holiday discount aside
from other discount influenced in my
buying decision.
9. Offers loyalty card, which earn points (1
point = 1 peso) that could convert into cash
for future purchases influenced in my
buying decision.
10. Gives fliers and leaflets to the potential
customers for upcoming events or activities
that influenced my buying decision.