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4. What are the different theories of communication discussed in the video? (5) and functions of each?
Authentic theory of communication - good communication shouldn't interfere with ideas in any
way. Good communication should only transmit our ideas free of distortion or manipulation.
Reflective Theory of communication - in terms of communication our goal should contain the
collected voices of others, of social norms and expectations of common cultural values. We are less
the authors of our messages than we'd otherwise presume. Our messages, our thinking and even
our senses of self are more like conversations shared by many different people. A person's ability to
integrate broad activities of any given social whole or organized society is the essential basis and
prerequisite of the fullest development of that individual self.
Artful Theory of Communication - People craft and revise their identities less from some deep
fundamental internal core and more from a desire to influence how others see us. We cobble our
messages together from anything we can find hoping to design ourselves into being as a perspective
on communication. Artistic theory enables us to craft messages for effects. This approach