Beruflich Dokumente
Kultur Dokumente
Paolo Landoni
Paolo.Landoni@polito.it
https://www.linkedin.com/in/paololandoni
TWITTER: @paolo_landoni
Fate innovazione?
Avete esempi di innovazione?
E’ un buon momento storico per
fare innovazione?
Can you innovate in Italy?
You are lucky to be in Italy!
Do the test at www.globalrichlist.com
or the test at How Rich Am I?
You are lucky to be alive today!
https://ourworldindata.org/a-history-of-global-living-conditions-in-5-charts/
What is Innovation?
Case study: the Cola without sugar
Creativity x Capabilities
“Mild success can be
explainable by skills and
labor. Wild success is
attributable to
variance.”
The single biggest reason why startups succeed | Bill Gross
https://www.linkedin.com/pulse/coca-cola-so-radical-invention-paolo-landoni
Where?
Entrepreneurs
Innovation
(intrapreneurship or corporate
Existing Organizations
entrepreneurship)
Intrapreneurs
Innovation is the specific tool of
entrepreneurs, the means by which
they exploit change as an opportunity
for a different business or a different
service
P. Drucker, 1985, p.18
Sheryl Sandberg Eric Schmidt
• Technological innovation?
• Design innovation?
• Cultural innovation?
• Social innovation?
• Business model innovation?
Can you innovate in nonprofit organizations?
Hybrid
innovation Existing Organizations
Profit
Intrapreneurs
Public Administrations
Communities
Non profit
Entrepreneurs Hybrid
entrepreneurship New Organizations
Profit
(Public Administrations)
How much new? (newness)
• SixDegrees.com (1997)
• LinkedIn (2003)
• Facebook (2004)
Reid Hoffman Personal Investments (2002-2006)
Aug, 2006 Friendster $10M / Series C
Mar, 2006 Wikia $4M / Series A
Nov, 2005 RealTravel $1M / Seed
Oct, 2005 Digg $2.8M / Series A
Sep, 2005 if(we) $1.5M / Angel
May, 2005 Tiny Pictures undisclosed amount / Seed
Co-founded May, 2005 Facebook $12.7M / Series A
• Socialnet.com Jan, 2005 Ning by Glam Media $15M / Series A
in 1997
• LinkedIn in Sep, 2004 Facebook $500k / Angel
Dec 2002 undisclosed amount
Jun, 2004 Flickr
/ Undisclosed
(Paypal COO Jan, 2004 Socialtext $300k / Angel
2000-2002) Jan, 2004 Wikia undisclosed amount / Angel
Dec, 2003 Naseeb Networks undisclosed amount / Angel
Oct, 2003 Friendster $13M / Series B
Jan, 2003 Advent Solar undisclosed amount / Angel
Dec, 2002 Friendster $2.4M / Series A
Adapted from https://www.crunchbase.com/
Key points
• Was the idea new? Was Facebook the first Social Network?
• Did Mark copy the idea from the Winklevoss twins?
• Did Mark have
– a new concept / value proposition?
– capabilities?
– a strategy?
– financing?
– revenue streams?
– a mentor?
TIPS:
https://it.linkedin.com/in/paololandoni
Execution = attention to details
Google news for Tesla 6 Days Later
Details matter
http://www.hollywoodreporter.com/news/steve-jobs-death-apple-calligraphy-248900
The best thing about ideas is that they are like
buses – there is always another one coming
Richard Branson
Virgin group founder
Genius is one percent inspiration, ninety-nine
percent perspiration
Thomas Edison
But ideas are important
"No matter what people tell you, words and ideas can
change the world." – Dead Poets Society (1989)
https://youtu.be/IZmCgKvTEG4 (1:09)